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  • What do these two things have in common?

  • Well, before I get to that, I should probably explain what this thing is.

  • This is a Skinner box.

  • It's been used in the past by psychologists to study behavior.

  • As you can see, the box features a bar, and when the mouse presses the bar, it sometimes gets food.

  • But other times nothing happens.

  • Over time.

  • The mouse learns that when it pushes the bar, it might receive food so it pushes and pushes and pushes until it gets its food.

  • So then what does that have to do with this?

  • We're obviously a lot different from mice, but the principle behind both the bar pushing and the scrolling is the same.

  • The behavior is repeated until some kind of reward is delivered.

  • In this case, the reward is a post that we find to be funny, entertaining or something.

  • We just plain like we stop scrolling long enough to take it in, and then it's right back to scrolling in search of the next post that scratches that itch.

  • Sound familiar?

  • Social media feeds are infinite by design.

  • You could scroll forever and never run out of posts.

  • This scrolling can sometimes feel automatic or mindless Maura result of conditioning than a constant choice.

  • This leads us to spend more time on social media than we intend to, sometimes more than we want to, and that can cause some issues.

  • Let's say you wake up, get on your phone and start scrolling scroll too long and you might be late for work.

  • In more extreme cases, it could cause you to neglect other aspects of your life or experience anxiety when you're away from your phone.

  • When you interact with posts on social media, you're providing data to these sites.

  • They then take this data and use it to further personalize your feet, showing content and ads similar to what you've engaged with previously.

  • This isn't necessarily a bad thing.

  • Ah, more personalized feed can introduce you to content you may not have seen otherwise.

  • However, this design reinforces our scrolling behavior and greatly increases the amount of time we spend using social media.

  • And this is more or less their goal.

  • There simply businesses who want their users to spend more time using their app or website.

  • The good news is we aren't mice.

  • We may push on that theoretical bar much like they do, but we possess the intelligence that they lack.

  • It's perfectly okay to use social media, but it's also important to be aware of when we're over doing it.

  • It may not always be easy to break free from the grasp of the Infinite Scroll, but it starts with awareness g c F global, creating opportunities for a better life.

What do these two things have in common?

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B1 scrolling bar scroll social behavior infinite

Why We Can't Stop Scrolling

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    林宜悉 posted on 2020/10/23
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