Subtitles section Play video Print subtitles Both: Three, two, one, Happy 10 year YouTube anniversary! Martina: That sounded smoother in my mind, but when we said it, it just went out forever. Simon: So, on May 30th 2008 is the day that we landed in Korea Simon: To start living overseas as teachers and it's also the very first video that we've ever shot Annyeonghaseyo! Martina: We're here in Korea and we're enjoying our first meal even though it's like 9 o'clock at night in Canada Simon: What I have here is a kimchi soup and Simon: And... it's spicy as hell but it's some of the most delicious kimchi soup I've ever had Martina: The very first video we ever filmed we had just gotten off the plane and then we went for soondubu jjigae Martina: Oh my god, you know what's funny is, I recently tried to imitate that video and I can't even fake that bad of an accent. Martina: I'm like "an-nyeong-has-eyo!" an-nyeong-has-eyo! Martina: But, even now, I'm saying like "...haseyo!" Martina: Like I've got the... [playing around with saying the word in different intonations] an-nyeong-has-eyo! Martina: Oh my god. I have no idea that that video would go up online and be viewed Martina: By anyone outside of like Mom, Dad, Nicole and like your family. That's it Simon: So in our 10 years living overseas and in our 10 years of creating videos of YouTube, we've seen a lot change Simon: We've grown a lot and a lot of different things have happened Simon: so we want to spend this video rambling for a very long time about Simon: many of the different things that we've learned from these 10 years of YouTube because our Simon: Perspective is going to be very different from other people that might be a lot newer to the platform whenever we think about YouTube and the state Simon: That it's in right now. We think about like the whole 10 years and let me tell you back in the days Simon: It was grim, boy. There was no YouTube app. There was no notification bell, Simon: There were no playlists there were no annotations Martina: The comments couldn't be like you couldn't block or hide or Martina: like all the things you can do now the listing of ordering from like newest to.. Martina: I mean, there's just so many things Martina: You know what strikes me though as the thing that I recall the most Simon: What was the biggest thing that changed on YouTube? Martina: Oh, I think the biggest thing was for two years for two Martina: years Martina:There was no ability for us to make a single penny. That's right Simon: Adsense was not available in Asia for two years and we were making videos. So we were just making videos Because we enjoyed making videos. It was fun We didn't go into YouTube to think that we're gonna make a career out of this. We just had a quirky little hobby We were doing this to connect with our families and we were doing this also to connect with a lot of the community of people that were moving to Korea as Teachers a lot of our first videos are about like how to use your washing machine How to make lesson plans How to, like, throw out your recycling So, you might remember a couple of videos ago, we showed you our brand new super cool cellphones Hi guys, I'm a T-money card So, this acts as a re-loadable card for the subway, or the bus And people have told us that it also works for a few taxis So, this box is going to be right here, and right here So back then it wasn't like a business idea was just for fun What I was gonna say was not only was it not a business idea It wasn't like a "hmm maybe in the future we could make money" because it wasn't even like an inkling of possibility. So like nowadays, I think a lot of people that will join YouTube will go "this could be a career" Like, "maybe if I try hard enough or I work hard enough this could be a career" and then as things start getting rolling for them it's kind of like starting a part-time job and then maybe one day ad-pocalypse happens and then you're like Furious because what you've been paid has suddenly changed but for us we're like, "is it better than getting paid nothing for two years?" For real, anyone that's complaining about demonetization. You haven't gone two years with zero dollars So yes Demonetization is an issue for a lot of people but for us we will always remember those Hungry, hungry 2 years that we had. Nothing will feel as bad as that time Simon & Martina: Fun fact! Did you know that we used to make our own music from scratch because there were no YouTube library Yup Currently we pay for academic sound which is why our music library has changed a lot because we're actually paying for like incredible artists Yes, the music's a lot better quality than what we used to make on our own. So we started using GarageBand Martina had a little keyboard, as she would doo-doo-doo doo-doo-doo-doo doo-doo-doo-doo doo-doo-doo-doo doo-doo baaa- baaa- baaa- baa daa baa daa Here are my favorite hit songs [Light base tune] [Beatbox-y rhythm] This week's Music Monday is the godly edition with JYJ's "Ayyy Girl" [upbeat trumpet sequence] Okay, so welcome to our first episode of TL;DR Thursday's where we answer all your questions in video format the wonderful treasure find of The wonderful treasure find of the week(week)(week) [nautical piano theme] [pixelated whimsical tune] [Fast-paced xylophone sequence] Spudgy! Spudgy, boy. You want to go outside? *bark!* Okay. Spudgy be nice to people come on. kids want to say hi to you come on [groovy playful electro-synth] Welcome to this week's kpop chart update So this ties into the question that we asked for our sponsors in the community tab happy hauser wound up asking have there ever been times even Now we felt that continuing a career on YouTube could possibly no longer be a viable option For the future of the company and for us the answer is every damn day Every day I keep on expecting YouTube to just like shut down not because of I'm noticing any trends in YouTube that make me think that way but I just Remember there not being anything like this before So if things go back to the default of 0 ad dollars and zero possibility, really. Yeah, it figures Yeah, we kind of feel like we had a good run Yeah you know never thought never thought we'd go this way so we could so I think that's why that whole Stressful side that's happening with newer creators like I think that that stress that they have is because um It was kind of locked in the mode that YouTube will succeed and YouTube will always be there, but because we entered in before there was YouTube possibility Then it started happening if we were like, whoa, this is pretty cool Woah! Holy smokes! We've always been like strap on the helmet. We're gonna enjoy this bumpy ride And that mentality sticks with us to the stage a lot of our opinions of YouTube are going to be tainted by that so They might not be fully applicable to you or to other youtubers But maybe this could offer a different perspective as opposed to what you might be hearing online Tuesday, we are moving out of Bucheon into our new apartment, in Seoul. We just have so many places here that take care of us for so long Simon: Are you crying already? Simon: Ducky! We have our *Korean* shop, and the *Korean* place. and the Japanese restaurant, and the And we have to say bye to all of them I know we're not even leaving Korea, but still... Don't be afraid to change But it's scary It feels scary to change. Because for those of you that have been watching us for a long time You've seen very many changes with us including like how we physically look like back when we started I was like a dorky looking pudgy little teacher with glasses and a little like crappy hair and then like I had a red mohawk and I shade the side of my head and then I became like a Twig and I was super skinny. I like a 180-pounds and then after the red mohawk, I went to the struggle bun do you remember me holding on to like my hair and then I Accepted my baldness and I shaved my head and now I have a big beard I've changed so much fun fact back when I had a red Mohawk, male demographic was only 7% So small, but since I started growing my beard the male demographic went up to 40 percent I think we know what that means. Hey, boys. You like my beard. Yes, you do. Oh you meant Hey men, don't unsubscribe. Like this! and when we say don't be afraid to change we're not just talking about like physical appearance because obviously Everyone's gonna change in like a 10 year span right when we're talking about don't be afraid to change your contents Yeah, when we first started doing YouTube videos We were really focused on the X hat community and then we started to get into music reviews Right we started to do kpop reviews and that was actually for our students. Yeah A lot of people don't know that Yeah It was really hard to connect with our Korean students because at first they were really excited that you were there that you're like an English speaker Uh-huh But then that fun wears off after like three weeks when they realize that you have to actually teach them something so we got into Kpop for our students and then we started making these reviews and then we show our students these videos like Acts at the end of class and it was in English and when we were doing these k-pop videos who did it for a while until Afterwards when we learn more about the kpop industry how dark was how people are being treated terribly We just kind of started falling out of love with it and it was a big move for us to say Hey, I'm not passionate about this topic anymore I don't want to do it and we stopped and there was like people that were pretty upset about it But that didn't mean the end of our channel We kept growing we kept trying to change we kept on trying new things and it's so scary I know if you have a formula that you've got down pat you think this is what my audience likes but sometimes if you don't feel it in your heart you Can't keep pushing yourself to do it. It's like people feel like well, it's working So I guess I'll just do that and you know exactly what I mean When I say this, you definitely see if there are some youtubers that you watch that You know that you see that the love has died from their eyes and they're just churning out their videos because they think that's what their audience wants and then when people stop watching them when their numbers start dropping or their Subscribers start dropping. Here's the next thing they start blaming the algorithm for it people get bored of content It's natural like we've had favorite TV shows that we like like we used to love 30 rock I watched like three or four seasons of it and afterwards I'm like, yeah, I get it It doesn't it's not really that new for me more on Brooklyn nine-nine Yeah, and then after was like man, I've had enough of Brooklyn nine-nine. That's not the algorithm