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  • So today my goal is to share with you some tips and techniques that you can use to help you be more comfortable and confident when you're speaking.

  • So let's start by talking about approach.

  • We need to approach communication in an open way.

  • See it as an opportunity to share our ideas, our believes, our innovations, but that's not enough.

  • We need to think about the audience that we're speaking to.

  • Most of us think about "here's what I want to say" or "here's what I need to say."

  • I would suggest that's exactly wrong.

  • You need to think about "what does my audience need to hear."

  • The three things I think we need to ask about our audience are: "What is their knowledge?", "What is it that they know?"

  • In addition to knowledge, we need to be thinking about their expectations.

  • "What is it that they expect of me?"

  • And then you can choose to conform to those expectations or not.

  • The final thing that we need to think about are "what are their attitudes?"

  • The way you approach your communication is influenced by what your audience thinks about what you're talking on.

  • Are they in favor of it? Are they against it, hesitant, agnostic?

  • But beyond knowing your audience, you have to appreciate the context in which you speak.

  • The first thing about context we need to think about is the time.

  • What time of day are you communicating?

  • If you're talking early in the morning, you might have to have a little more energy to keep people moving.

  • Context also involves emotion.

  • Most of us when we communicate, we think about information: "what's in my head and my heart I need to communicate to you?", but we also communicate a feeling.

  • Maybe we're trying to get people excited and motivate them, but we need to think about the emotion as well as the information.

  • The final bit of context has to do with "where you're physically speaking?"

  • Think about the way the room is set up, think about the environment: is it live, is it virtual?

  • Those change the way that you communicate.

  • So our approach is important, our audience is important, the context in which we find ourselves is important, and so too is the way we structure our messages.

  • In fact, we remember information up to 40% better when it's structured.

  • The first structure is a chronological structure: past, present, future.

  • Here's how things used to be, here's how they are today, here's where they're going in the future.

  • The next structure happens to be the problem, solution, benefit structure.

  • You start by explaining what the issue is, you talk about how to solve it and then the benefits to the people.

  • Finally my favorite structure is the what, so what, now what structure.

  • You start by telling people what the issue is, you tell them why it's important in that "so what" step and then you tell them what's next, what's coming.

  • So I want for you bold communication that's confident and compelling, and I want for your message to echo long after you leave the room.

  • Thank you.

So today my goal is to share with you some tips and techniques that you can use to help you be more comfortable and confident when you're speaking.

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A2 US structure context communicate approach communication speaking

4 Fundamentals to Smart Speaking | Matt Abrahams (Key Points Talk)

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    doris.lai posted on 2020/10/29
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