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  • Gmail Blue was part of the initial conception for Gmail when it was launched.

  • At the time the technology was simply not there.

  • The culture of Google really is to incorporate Moonshot thinking into every project.

  • It's taken us six years to develop the technology to achieve Gmail Blue.

  • Our major challenge was how do we make this intimate, intuitive, realistic and organic.

  • In trying to bring email into the 21st century, ah, we were faced with the challenge, how

  • do we completely redesign and create something while keeping it exactly the same.

  • The answer is Gmail Blue.

  • You click on compose, the button compose. Blue. The word compose itself, blue. Bold

  • face is blue, underline is blue, italics is blue as well.

  • You write in the body of the email, the font comes up blue. You don't have to make it blue.

  • It is blue. It just is blue.

  • The little lines, they're in blue. When you go into help, it's blue.

  • It's Gmail, only bluer.

  • We experimented with a lot of different colors.

  • We tried orange, brown, brown was a disaster. We tried yellow.

  • The inspiration of Blue came from nature.

  • Ocean, sky, blue whales. A blue that was reminiscent of nature, but better than what nature created.

  • Gmail Blue is um, it just opens a lot of doors that haven't been opened before.

  • I think the first thought that's going to come to the end user's mind, is that I can't

  • believe I waited this long for this.

Gmail Blue was part of the initial conception for Gmail when it was launched.

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B1 Google gmail compose nature email brown

Introducing Gmail Blue

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    Zenn posted on 2013/04/02
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