Subtitles section Play video Print subtitles Gmail Blue was part of the initial conception for Gmail when it was launched. At the time the technology was simply not there. The culture of Google really is to incorporate Moonshot thinking into every project. It's taken us six years to develop the technology to achieve Gmail Blue. Our major challenge was how do we make this intimate, intuitive, realistic and organic. In trying to bring email into the 21st century, ah, we were faced with the challenge, how do we completely redesign and create something while keeping it exactly the same. The answer is Gmail Blue. You click on compose, the button compose. Blue. The word compose itself, blue. Bold face is blue, underline is blue, italics is blue as well. You write in the body of the email, the font comes up blue. You don't have to make it blue. It is blue. It just is blue. The little lines, they're in blue. When you go into help, it's blue. It's Gmail, only bluer. We experimented with a lot of different colors. We tried orange, brown, brown was a disaster. We tried yellow. The inspiration of Blue came from nature. Ocean, sky, blue whales. A blue that was reminiscent of nature, but better than what nature created. Gmail Blue is um, it just opens a lot of doors that haven't been opened before. I think the first thought that's going to come to the end user's mind, is that I can't believe I waited this long for this.