B1 Intermediate 16 Folder Collection
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capitalism, sexism, ignorance.
This is the story off a terrible, terrible marketing campaign.
See, I have just arrived home in Israel, and as I took the train home, I saw this on an ad campaign that I couldn't believe was a real thing.
I'm gonna play the ad for you, but I'm gonna block the company name because they don't deserve any more publicity's.
Are you ready?
Basic.
Basic.
Basic?
Yeah.
When I saw that ad, I was angry.
How could that be okay in today's world?
And it wasn't just me who was angry pretty much everyone.
That side got angry as well.
Israelis got angry because the ad compares Israel to Iran.
And we all know there's a major difference between the two.
Muslims in Israel got angry because this obviously disrespects an entire religion and women got angry because this ad suggests this means freedom, and this means no freedom.
It assumes that the last close you have, the more free you are and that he's an insult to every woman's choice.
Look, I would never care about this topic.
It was a one off mistake or whatever, but it's not.
This is a systematic problem to produce these ads.
Many people have to come up with the idea.
Others have to approve it.
Others had to film it and many others have to market it and no one stopped it from going online or slapping it on.
Building this'll is the real problem where ads like this have to go through so many people and so many people think it's OK.
Look, even if there is a little bit of truth in the ad and there's a lot that is not okay in it, it is not OK to disrespect an entire country, an entire gender or entire religion just to sell a T shirt.
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The Worst Commercial

16 Folder Collection
林宜悉 published on July 2, 2020
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