Name: Seductive vegetables boost sales by 25%: BBC News Review
Uploaded: 2020-07-01T10:56:10.000Z
Duration: 9 min 1 s
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he's a review from BBC Learning English Hello and welcome to News Review The program where we show you how to use the language from the latest news stories in your everyday English.

It's a story about the power of language to make something that many people consider to be boring, much more attractive.

BBC World Service News Bulletin Psychological Study of Students in California suggests people are more likely to consume healthy portions of vegetables if they're labeled with seductive names.

The phone sales went up by 25% when advertised with indulgent labels such as twisted Citrus glazed carrots on sweet, sizzling green beans on crispy shallots.

It's so a study into human behavior has found that sales of healthy vegetables increased by 25% or 1/4 when the vegetables were labeled with attractive sounding names.

So rather than just carrots where they were twisted Citrus glazed carrots, Shakespeare asked us.

A rose by any other name would smell a sweet.

Do you need to have your carrots made more attractive?

No, I'm quite happy with boiled carrots is perfectly fine.

Okay, well, you've been looking at the news websites that this story you've picked out three words that will help people to understand talk about this story.

So the three words I've picked out our indulgent, decadent and jazzier, indulgent, decadent and jazzier.

So let's take a look at that first headline, please.

Certainly the first headline comes from I News, Theo, Essential Daily Briefing and Saiz.

Indulgent names make vegetables more appealing, indulgent meaning, allowing you to do something when you shouldn't.

The noun is indulgence, and the verb is to indulge.

And as you said, it means to allow someone to do something when you shouldn't Really.

For example, at the moment it's We've got beautiful, hot, sunny weather here on, and the kids want ice cream all the time.

But of course, ice cream is not very good for you is is bad for your teeth.

It's not very responsible thing to allow Children to eat too much off.

Now, if anybody out there doesn't have Children, then they'll understand the same feeling.

If they were to look at a big slice of delicious chocolate cake, that little voice in the back of their head says, You shouldn't eat.

It's gonna do horrible things to you in science.

But there's another little voice that says, Go on, It's gonna taste so good when you give in and listen to the voice that says it's gonna taste so good Then you are acting indulgently.

Yes, it's got a sense of being naughty, but nice.

So a synonym would be permissive and an antonym or on opposite word would be strict or intolerant.

You often see adverts that say, indulge your senses and things like that, that kind, try and convince you to be naughty, but nice.

Okay, well, let's move on now to our next headline.

So our next headline comes from the Stanford News and says decadent sounding descriptions could lead to higher consumption of vegetables.

Stanford Research finds so decadent, meaning pleasant but immoral.

Lacking restraints, you don't control yourself.

And so, in the eyes of society, you are considered to be bad.

They say that the last days of Rome were very decadent.

Lots of wild parties with drinking and eating too much and people being energetically friendly, energetically friendly people which, of course, we know about Rome.

And that interestingly, when you use the word decline, that's very good, because the original meaning of decadent comes from French, and it translates as in a state of decay or decline.

So the noun is decadence and certain sent synonyms are debauched or immoral, and an opposite would be moral or decent.

I'm certainly not very decadent in my everyday life.

I go to the gym, I exercise, get up, get up nice and early.

And I go to bed at a nice early 10 o'clock.

Okay, let's Let's not talk about you and party moving on.

All right, So our third headline comes from the consumerist and it says, Do jazzier descriptions entice people to eat more vegetables.

Jazzier, meaning brighter, more colorful and more attractive.

So jazzier is the comparative form of the objective.

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Seductive vegetables boost sales by 25%: BBC News Review

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