Subtitles section Play video Print subtitles It can be tricky coming up with ways to stand out from the competition And even harder to figure out which of your ideas will pay off Despite how fast technology advances... ...nobody's invented an accurate magic eight ball Until they do Try using Design Thinking Don't worry...in this context, the word design refers to inventing new products or services. It's not related to graphic design and you don't need software to use it. Think of design thinking as a path to discovering problems and creating unique solutions. It's a means for collaborative problem-solving that draws out everyone's natural creativity And goes way beyond focus groups in terms of understanding your customers. It's different from most other approaches in two key ways. First, design thinking is people-centered and includes everyone involved in your business, from start to finish. This includes your customers, who will -- and should -- help guide most of your decisions. Second, you don't initially look for how to improve. Instead, you start by empathizing with people and how they interact with your business Then, everyone works together to define the problem. Generate possible solutions Fashion rough versions, or prototypes, of the most compelling ideas And then take the prototypes for test drive You refine solutions by repeating design thinking steps as you see fit. Through this workshop, you'll learn the basics of what design thinking is and how to use it. And since the best way to learn something is to practice it, you'll collaborate with someone else to redesign an experience in your business. So click the center of this video to start learning how to innovate with design thinking.