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Jonathan's coming with a very soft clap, the very gentle clap, the very soft clap. Somebody has to explain to me what the hell that means.
Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
and life you love. And this, yes, today, this, is Q&A Tuesday. And today’s question comes
from a lovely lady named Natalie, and Natalie writes:
“Hi Marie. First off, I love, love, love your show. You are so funny and fun.” Thank
you so much. “I have a Q looking for your A. I’m a holistic health coach. I just graduated
last week and I’m officially starting my business this October. I’ll be moving to
Los Angeles from Seattle and I’m thinking of getting into business with my best friend,
who is also a health coach, and currently lives there. We both bring different things
to the table. I’m big into marketing and PR, and he already has a network in LA and
is a social media maniac. I just don’t want to dilute my brand before I even get going
by teaming up. Is it ever a good idea to team up right at the start?
I also know our work ethics aren’t exactly the same. I’m a super Sagittarius and when
I want something I go after it full force. He’s less ambitious and has already told
me he plans on working less than 6 hours a day. I love him and I wanna work with him,
but not sure if teaming up is such a good idea. If we do team up, do you have any suggestions
of things we should discuss before making this partnership official? And if we don’t,
do you have suggestions for other ways we can work together? Thanks so much. So lucky
to have stumbled upon MarieTV. XO Natalie”
Natalie, that is a fantastic and very big Q that we are gonna A the crap out of right
now, so strap yourself in.
Here’s the deal, most people jump into business partnerships way too fast and they wind up
paying the price for it down the road emotionally and financially.
You asked if it’s a good idea to ever partner up as you’re getting going. Now, of course,
there’s a lot of businesses that are very successful that have been partnerships from
the get go. And there’s a lot of other businesses who have partnered up in the beginning and
have blown up and have gone terribly wrong. So the thing you need to ask yourself is this,
do you wanna partner up because you really wanna partner up? It’s the best thing to
do? Or are you afraid that you’re not gonna be able to make it on your own?
Based on how you asked your Q, I think you already know the answer to this one, that
partnering is not such a great idea in this circumstance. But, let’s dig a little bit
deeper because I saw 2 red flags in your question.
Red flag number one, different work ethics. So, getting any business off the ground takes
an enormous amount of work over an extended period of time. So 12 to 16 hour days, especially
in the beginning, are not uncommon. You told me that your friend is a little less ambitious
and that he’s only planning on working less than 6 hours a day, God bless, and you’re
a full forced kind of gal. So right off the bat, that’s a huge red flag and I don’t
think that that would work out very well.
Second red flag is diluting your brand. So one of the things that you mentioned is that
you wanna build your own personal brand. Now, if you partner up right from the get go, you’re
not really building your brand, you’re building the partnership’s brand. And that can be
a really difficult thing to extract yourself from later down the road. So, if you’re
truest desire is to build your own personal wellness brand empire that’s based around
you, again, I would not suggest partnering up right at the beginning.
So you also asked that if you guys do team up, do I have any suggestions about what you
should discuss before you make the partnership official? And, oh Lord, do I! Here’s the
thing, if you’re gonna go into partnership with anyone, you need what I call a business
prenup. This is a legal document that explains exactly what’s gonna happen if one of you
wants to leave the partnership or, God forbid, one of you dies.
Here’s something I want you to remember, and yes, it’s a tweetable.
“The best partnerships handle the worst case scenarios in advance.”
You have to think through the worst case scenarios in advance. Just like intimate relationships,
at first everything is awesome. Everybody loves each other and you’re like, “Oh,
we’re never gonna disagree about anything.” But even in the best relationships, challenges
come up. And, yes, sometimes you want to leave or you want the other person to leave.
So if that day comes, you both need to understand exactly how to deal with:
The assets of the business - How will you split profits and handle liabilities? Who
gets ownership of your customer list? Mailing list? Websites? Intellectual property? Any
equipment? The processes and systems you’ve built? The graphics, branding, photo assets,
You have to have all of this agreed upon from the get go. It’s the responsible thing to
do for your business and for your friendship.
Now, here’s the thing Natalie. You and your friend can still leverage each other’s strengths
to help grow your businesses without going into business together. One idea is you guys
can just mastermind. You can meet up once every 2 weeks, you spend an hour working on
his business, devoting all of your best ideas to help him, and then you switch and you guys
spend the next hour working on your business and he helps you. Another option is for you
guys to send each other the business overflow. So if you’re fully booked up, you can send
him clients and if he’s fully booked up, he can send you clients.
So, Natalie, that is my A to your Q. Thank you so much for asking it. Good luck on your
new life in Los Angeles. Please let us know how it goes.
Now I wanna hear from you. Have you ever gone into business with a friend? Did it work?
Or not so much? Either way, I bet you’ve got some valuable lessons, some do’s and
don'ts that you wish someone would’ve told you at the get go.
As always the best stuff happens over at MarieForleo.com, so go there now, leave me a comment, and tell
me all about it.
Did you like this video? If so, subscribe to my channel and share it with your friends.
And if you want even more awesome resources to create a business and life that you love,
plus personal insights from me that I just don’t share in video, get your butt over
to MarieForleo.com and sign up for email updates. They’re awesome.
Stay on your game and keep going for your dreams. The world needs that special gift
that only you have. Thank you so much for watching and I’ll see you next time
on MarieTV.
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Business Partnership

28560 Folder Collection
姚易辰 published on July 6, 2016
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