Apologies.

I live in it.

I leave part of the communication handled.

I'm I'm Dr Day.

Ladies and gentlemen, about the changing face.

It's off Indian elections.

All of us love Dixie in one way or another on Indian politics is far more interesting.

Then the government really U k our U.

S.

Elections.

So when your doctor for the changing facets off India, let's room with democracy.

We should be proud of it that we have a choice to elect a government that we deserve.

Unlike the dictators, we'll decide that they will rule for life.

But what is politics?

Politics is the art of the possible.

Any politician for telling that something cannot be done He will ensure that it is done.

That is our prophet.

I'm the living and I just see it as they grew in times of politics, In the group in the bottom, these politicians tend to acquire an art.

Dr.

Kissed off the gap.

So what are you talking about?

I think my slightly stuck.

It's not moving anymore.

This like this, Alex, Is that what you make of it?

On better the other possibilities.

And that is very important because when you actually talk off making it possible, a lot of factors come into play.

The politics is all about getting the power end of the day.

A politician wants power because we thought that it was like a duck off.

The water on that is for sure will make him extremely weak looking extremely dull.

India loves treating that This picture was created by one of the famous tree to handle of India.

Call Carla on here.

Treated.

Indy allows these three things movies, cricket on politics, not necessarily that order, but somewhere in the order.

Why any discussion that we have any discussion across the people sitting on the family sitting in our friends will revolver on these three things.

We talked about Bollywood or the Hollywood or whatever it was.

We talked about cricket.

We have a habit of telling my understand don't help official minutes, and we also know what politics and return politicians holding an election.

Well, exports are experts at dealing on this street, but robo elections in India is a one with big festival.

You took a big Camilla you don't like reading an Indian big citing.

Ready?

There is noise, this music, that is everything that is on there.

And that is what makes dieting all about fun.

Go back and look in the U.

S.

Election on the tradition of liberty.

But it's serious.

In an election is a lot more fun.

Use Riley's meetings, discussions, TV panel shows you name it, and we have it.

But rumble, this all leads up to one thing.

Every election has a winner and a loser.

Unfortunately, like any other game, you're somebody wins.

Somebody loses.

Maybe a few years later, somebody, the same person.

I was another person, really.

But that is what this fund is all about because they're coming to take you as to how this happens.

How does one willing and how does one lose?

Not just in life, ladies and gentlemen, but also in politics.

And that's important because who were decided, I want the outcome will be.

That's very important.

Sitting in this room are many youngsters who possibly would've ordered a billboard for the first time.

India has about something like 80 cruel waters.

A crew plus Waters decided the fortunes of this country.

It's huge.

It's humongous but holy you decided, How did you decide what to do?

It's the water the water decides who will on who will lose.

And as we saw as I'm taking you to a transition from 2014 to 2019 how the elections are changed the face of Indian politics, that's what my entire threats off this debate this.

How does it want to make a decision?

This is a short term thinking when I was 24 but what does?

Looking at the slips to see if his name is there and the first step of the process of deciding to work?

Not that is a decision that he or she will have to pick provided his author Mabel's, then that the first step in election.

But politicians and political partners?

How could they reach out to the last four room of the most remote, distant clich?

The last water, in a crucial because he wants she often taken for granted on.

Definitely, doctors were that issues all about.

It's all about communication.

My favorite.

My subject is a privilege because end of the day when you docked off communication and any seat for that beat in the field But you're right now in your college and many parts, you get a job you can't communicate on in politics to you get a job if you can communicate.

But that's easier said than done.

How does one communicate?

How does one communicate to 80 crore waters?

Traditionally, we had elections are all about ST Economy things we had rather his public meetings and all that.

But there has been a perceptive with change.

Something changed in the run up to the 24 team.

Look, sir, by actions.

What is that?

Something?

That's what we would look through in the next few minutes that we have.

What does that change the face off in elections from 24 to 20?

How is it?

Get changed for us and that's what it's all about.

It's with the advent off digital and social media in a country that is so huge, humongous, right from financial money with me and from his rod tow the other end off East and Magali and money for Osama.

How was one reach each and every person who has the right to work physically impossible to do that, And the only way to reach them is through the humble mobile form.

And that's what we're doing today.

And that's what India is going.

I'm definitely TV plans to wed.

Use WhatsApp, Facebook, Twitter We have it all today.

Look att.

The last election in this election, the number of messages that you've got on your phone, a number of videos we have God on your phone would've been a super high.

Why?

Because the targeting of the world does not happen.

You're not realizing that the political parties are actually having a doctor.

They support you.

What your name is, what your age is, where you stay.

What do you do?

Very well.

What?

What is your political preference?

I myself have seen data that I've been mined for lattes and lacks off people.

Did they put it all together and said, This person needs to be targeted this week?

And this is the right message to go to that person.

Robo.

At the end of the day, India has about four crores Twitter users.

That's one in 20 24 face pretty focal Facebook or users that's one in four waters now gets more interested.

40 crew.

What's abuses that one in three workers.

I 41 wrote.

It has actually got a 43.

Now that one in every two waters, where in the world you achieve this kind of professor, you can pick the message, provided you Taylor it accordingly.

And that's very, very important.

India's Spank Humongous 60,000 cross the six week long campaign that we saw in the 2019 Look at what you can spend 300 close and what you will spend 40,000 plus media.

The numbers actually want, like because even more than that, because the amount of money that we spend some time there's not accounted for.

Most of this is below the line camping that politicians don't speak a lot.

Every loss of constancy 42 swifty throws a spanner on the campaign, but each candidate that international entities.

But how do the social media spends look like Indian spends on the number that I really don't want to read it on?

But enough.

If you look at us and dump everything, you still lower in traffic.

Why, we might ask, we spend a lot more, but we spent a lot less in social media because there is a rule that can can spend so much so the parking want to be very, very careful.

Invader spends on how this man Because I'm coming to the crabs off it.

This is Walker to the autumn coming down.

Elections are all about telling good stories, Robo.

Now go back and listen to the stories of the politicians.

Homey Eliza do.

And why you working?

Because then the teller on doesn't believable story.

I did this for you and that is why you need to work for me.

That's a story that comes across because when it speaks, kid becomes a Veena.

Because why did you become a winner?

Because he or she has a fact.

That story to 10 grandmothers used to tell us lovely stories but put us to sleep in the mike.

And each day the eight that I just used to be different.

And for a politician, the extra just story also is different.

Each time.

It is like presenting a report card on what you do on diet is very, very important.

Ladies and gentlemen, because how do you know what story to tell?

It is your report card of what you promised and what your daily work.

Because as Indians we should remember this fact that why are we in this village?

It'll advantage because today, telling a story of a successful campaign is what changed 24 being to be lying.

All political pundits got 2019 breathing wrong as much as they got 24.

Campaign wrong because none of them listened to the communication that was coming.

Object on medication, going to each and every person in different Moore's mostly digital.

That is what we should be understanding.

How is it that we are now being subjected to a barrage off information that's coming to us?

And that, ladies and gentlemen, is very, very important.

With the next time you receive a message you might really get angry might get upset that you're getting this constant calls on your phone.

But robot, it is all about targeting you because communication is about how you deliver a message.

What you deliver on very Delaware, I think the medication to official like a deal that's extremely important.

Today's photos are different from what we had 40 years ago.

20 years ago, he was 10 years ago.

The number of youngsters the 18 plus bracket, India's 35 on below population is 65%.

That's huge.

And that is what the politicians want to talk it.

The young audience sitting in this room is an example of back.

Hold your doctor that audience and get that right Sometimes the question.

What does next?

But this is a matter of extensive debate on news channels and newspapers and all.

What will happen in 2024.