Unearth the 1995 photo of him fixing a car window, and people said you knew nothing about cars.

Hashtag found this photo, he joked.

He's come full circle with Cyber Truck.

100 and 46,000 pre orders with $8 billion worth of future revenue within 48 hours after Elon Musk Cyber Truck launch.

Amazing!

Just with deposit alone, it'll musk has collected tens of millions off dollars.

Today, I'm gonna teach you a $5 billion lesson that you could learn from the cyber truck launch.

Regardless, if you are in business for yourself or just curious what made that launch so successful Now, if you have not watched that particular video, make sure you go watch that video after this video, you'll get more out of the five lessons.

$1,000,000,000 Lesson Number one Controversy sells Not before the site by truck launch.

Dylan was already getting a lot of publicity.

A lot of buzz around this new launch.

This new car the whole world is waiting for was gonna look like when it's revealed.

Ah, lot of people gets what At first I hated the design.

They say it looks like a car from bars.

They say Ellen is crazy.

Did he gets confused?

Is it a carful?

Space X?

This is not a car for planet Earth excuse Unfinished.

A lot of people.

They say that they looks like a truck from total recall.

Some say that looks like a paper airplane.

Some say that it looks like Lego creation.

It doesn't matter.

The key is, Ah, lot of people are talking about the cyber truck.

Everybody's talking about it no different than when the Joker movie comes out.

It was an underdog, and then everybody was talking about it.

People on making reviews about it.

Same thing with cyber truck.

You can see it on social media.

Common Beloved.

You've seen on social media how much publicity's cyber truck gets compared to a typical truck or car launch.

It's a big difference.

Love it, hate it.

It doesn't matter.

He is getting a lot of publicity and destiny genius off Ellen.

So it doesn't matter what you do.

Controversy sells.

Don't be afraid to sometimes offend somebody.

Love me, hate me.

Just make sure they don't ignore me.

You need to get attention.

The marketplace.

What do you need to do.

Controversy sells $1,000,000,000 lesson number to leverage your personal brand for publicity.

Let me ask you a question.

Do you know the name off the CEO off Audi?

Do you know the name of the CEO off BMW?

Do you know the name off the CEO of Ford?

Do you?

Do you know the name of the CEO off Tesler phoning Elon Musk?

My question is, why?

Why do you know Elon Musk?

And you don't know the CEO off all these other automobile companies because they have never fully built out and leveraged their personal brands versus L.

A mosque?

He did.

So think about it.

When you are a personal brand, it's much easier to get publicity because let's say you want to get on a TV show.

You want to be interviewed, you want to get on radio, you want to get on podcasts or these other platforms.

All these other media well, it's kind of difficult to do it as a company, right?

And some companies, they have what we call spoke person, but it's way more powerful when you are the leader off the company that you off the CEO of the company that you are promoting your brand.

You stand behind your product no different than Warren Buffett promoting fresher halfway stocks no different than which brands and promoting version.

It is the same when you have a strong personal brand, you could get extra publicity.

You could go to places that other people cannot go.

And one thing that I've learned over the years as an entrepreneur and that is what you do, changes.

Now this is very profound.

Write this down.

What you do changes Just because you're in dismisses today doesn't mean you will be in this business 10 years from now.

Industry changes what you sell.

Changes when you have a strong personal brand.

When you leave with a strong personal brand, people buy from people they know like and trust.

So you don't mosque If he wants to, he could talk about the cyber truck, presented a launch two months later, he could talk about Space X.

It doesn't matter because you're not just buying the product.

And yes, you are buying a product, but you're also buying the personal brand.

You have a relationship with the personal brain.

$1,000,000,000 lesson number three host in life event.

You see most automobile companies.

When it launched a new product, they might run some TV commercials.

They might do some radio ads.

They might run some newspaper ads, but it's never a launch.

Even they try to do a launch.

They try to do a little announcement, but they don't get a lot of attention.

The media wants to know what is hell I'm gonna do.

What is he going to say it?

This is a self entertainment for the public.

Very, very powerful.

Which, by the way, he learned that from Steve Jobs Apple.

Steve didn't just talk about product.

He launched a product.

Ellen didn't just talk about the new cyber truck.

He launched the new cyber truck through Demonstration, which will get into one genius thing that he did is actually he so the product before he actually creates the product.

So Cyber Truck doesn't go into production until late 2000 and 21.

It's going to be awhile.

And yet he has already collected tens of millions of dollars in deposits except the cost of making the prototype that is cash flow for the business.

Not that he needs the cash flow, but there is cash flow for the business.

So I want to think about how he could apply this in your business.

Can you actually sell something before you create it?

So let's look at a different scenario.

What if at the cyber truck launch they're responds from the public?

Actually wasn't spectacular that people actually don't like a truck.

Didn't sell that well, didn't didn't sell a $1,000,000,000 worth of pre orders.

What happened?

What does it cost you except a prototype that he would just take the feedback from the marketplace and say, You know what?

People like this and you don't like this and I hate that.

Let's change it.

Let's improve it.

And then he could still we launch the next truck.

Isn't that brilliant Now?

People love the truck.

They love it so much they would make a deposit.

Great.

We now know there is a proven demand proof of concept, crazy concept, but proof of concept.

Now we go make this cyber truck.

You see the difference very, very powerful.

And other thing that he did it is a bonus lesson.

He utilized the three boxes strategy.

Now, if you have not watched that video.

You can click a link here where I talked about the feet boxes and how you could use pricing to create demand for your product.

And how does Elon Musk apply the three boxes strategy you could see with the cyber truck There.

Three different models.

You have the 39,901.

You have the $49 a $900.1 and then you have the $69,900.1.

When you watch that video, you see exactly what I mean and what he did.

Very, very brilliant.

Now here's my prediction.

You can date it right now.

He is my prediction.

When the car comes out because it's so unfinished, people would get very, very creative.

They would ping put on different pink color on it, right?

Some I make it black.

Someone make it silver.

Someone making blew it.

Somebody make it yellow, who knows?

But people would be able to exercise their own creativity what they want to do with the cyber truck.

As a result, when you see this thing driving down the highway, you see a Ford truck or any other trucks and you see this thing in some interesting patterns or color, everybody would be talking about it when everybody talks about it.

When you see enough, you say to yourself, That's actually a pretty cool truck.

Maybe I should get one boom like they're Ellen.

Close you.

That's my prediction.

Let's see what happens.

$1,000,000,000 lesson number four.

Selling against.

Now, If you watch the entire announcement, the entire presentation, the entire close, it is a close.

Don't be mistaken.

Alone was closing from the stage.

You will see something quite fascinating.

He's not telling you what the truck is.

More so is telling you what the truck isn't.

He's selling against the conventional wisdom what a typical truck would look like.

First of all, it doesn't look like any typical truck, and he would do the comparison right.

He would do different demonstrations and one of the demonstrations that I love, that he did what to see, pulling a truck to truck, cyber truck and Ford.

Which one is more powerful?

Which one has more power and I love what he did.

He first showed the two trucks and then you could see that it's just a cyber truck is kicking ass, right?

And then he said it was uphill.

By the way, Liberty humor tilt.

The camera is like, Oh, man, it's no match, No competition, not even close.

So Ellen was bragging, but in a very humors, entertaining kind of way.

And just to demonstrate, Hey, you know what?

Our truck, our cyber truck, is different.

So in the marketplace, sometimes, yes, you tell people, Here's what my product is.

These are features these.

These are the benefits in a very crowded marketplace.

Sometimes the best way to cut through the noise is to tell people what your product isn't.

What it's not who is not for you would get more attention, just like when Ellen was on the Joe Rogan shows.

Booking the weeds, you know, may not be the best idea for the CEO of a public company to be smoking weeds, you know, on social media, and you know they're hurt