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Since our brains see those membership dues as sunk costs or money that can't be recovered.
This is what's known as the Sunk Cost Fallacy, or the idea that we're more likely to invest in an action if we feel it'll make prior investment seem justified.
Maybe I haven't sunk, maybe I haven't, maybe I'm just poor.
Maybe I haven't sunk, then.
Immediately, I felt the level of energy in the room among the team members had sunk down a little bit.
Immediately, I felt the level of energy in the room among the team members had sunk down a little bit,
The quarter was so long, that he was more than once convinced he must have sunk into
After 52 years of service, the 中正 was decommissioned in 2012 and sunk near 海口 by the Fisheries Agency in 2015, becoming Taiwan's 14th military ship grid.
After 52 years of service, the Zhongzheng was decommissioned in 2012 and sunk near Haikou by the Fisheries Agency in 2015, becoming Taiwan's 14th military shipwreck.
The town really kind of sunk to a low point, and then the last several years it's been rebuilt, and as you can see now, there's a lot of tourists, a lot of activity. Of course, the Grand
The town really kind of sunk to a low point.
When it finally sunk in to my head that he and Richie and the Big Bopper and the young pilot, Roger, were dead, it was just like, from that point on, it was just like somebody turning the lights out.
When it finally sunk into my head that, that he and Richie and the Big Bopper and the and the young pilot Roger were dead, it was it was just like from that point on, it was just like somebody turning the lights out.
The ground floor has completely sunk into the ground, he says.
The ground floor has completely sunk into the ground, he says.
And that's when it finally sunk in for Mike.
And that's when it finally sunk in for Mike.
On December the 22nd, 1941, a U-boat was sunk by a Royal Navy plane on the surface under the cover of darkness.
December the 22nd 1941 a u-boat was sunk by a Royal Navy plane on the surface under the cover of darkness