lure

US /lʊr/

UK /lʊə(r)/

B1
n. (c./u.)Noun (Countable/Uncountable)Appealing quality that attracts people
The lure of making a fortune always attracts many people to do unusual things
n. (c./u.)Noun (Countable/Uncountable)Device used to attract animals to catch them
He attached a rubber worm near the hook as a lure.
v.t.Transitive VerbTo attract someone using something appealing
Advertisers often try to lure a customer into buying their products by making very unreasonable promises or unlikely claims
n. (c./u.)Noun (Countable/Uncountable)Device used to attract using something appealing
The lure helped the man catch the fish
n. (c./u.)Noun (Countable/Uncountable)A padded apparatus attached to a line and swung to recall a trained hawk or falcon in falconry.
The falconer swung the lure to call the bird back.

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