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A social media influencer has gone to jail after crashing a plane on purpose for a Youtube video.
A social media influencer has gone to jail after crashing a plane on purpose for a YouTube video.
During his "on-again, off-again" relationship with Cassie Ventura, Diddy met Huynh, a fitness influencer and model.
It's a dramatization of a wellness influencer who lied about having terminal brain cancer and she claimed that she had cured herself through alternative therapies. That got us thinking about the wellness industry. So on this episode we're gonna peer behind the curtain to find out what it's all about. Are terms like self-care and wellness just sexier ways of saying health? And are people using those terms to sell us things that we don't really need? We're gonna find out. Plus we're gonna tell you how you can identify online wellness scams. I'm William Lee Adams and this is What in the World from the BBC World Service. I'm in the studio with Jackie Wakefield. She's a reporter with our global disinformation unit. Jackie hi. Hey. So before we dive into online wellness scams, and there are a lot of them, I'm hoping we can look at the big picture. How big is the global wellness industry? So the global wellness industry is massive. It's bigger than the pharmaceutical industry. It's worth 6.3 trillion dollars worldwide and it's growing year-on-year with more and more people jumping on the trend trying to cash in. So I can picture what the profile of a fitness influencer might look like. Abs for days, spandex, exercise routines. But what does the profile of a wellness influencer look like? It's really tough because I think this changes year-on-year depending on the trends. But I think typically the profile is normally women, normally younger, normally looking quite thin, fit, have some form of aspirational life that followers might want to copy or get part of that magic that they seem to have.
It's really difficult to say though because we sort of associated that like wellness influencer, like the young beautiful woman who was vegan and did everything right in her lifestyle. But now it's really starting to shift to become anyone really. Anyone can partake in these trends and anyone can spread misinformation and profit off them. And anyone, that includes you as well if I'm not mistaken, could you tell us about a time in your life you maybe latched on to one of these? Yeah, so I am notorious for latching on to these trends on occasion, which is ironic given my job title. So one that I jumped on, so any
And because he's an Instagram influencer, he had a line of protein shakes that he was trying, and so I'm there, and I'm trying to do that thing, like, mmm, yummy!
And because he's an Instagram influencer, he had a line of protein shakes, and he was trying.
It's also invested in other agencies like Jay-Z's Roc Nation and even an influencer talent agency.
It's also invested in other agencies like Jay-Z's Rock Nation and even an influencer talent agency.
A recent report that came out from the World Economic Forum identified digital technology as being probably the world's most powerful influencer to accelerate action, to stabilise global temperatures below two degrees.
being probably the world's most powerful influencer to accelerate action to stabilise global temperatures below two degrees.
I do brand deals as an influencer.
I do brand deals as an influencer.
Honey, one of the largest influencer scams.
Honey, one of the largest influencer scams.
The post spoke with a TikTok influencer with more than 180,000 followers who joined RedNote.
The post spoke with a TikTok influencer with more than 180,000 followers who joined RedNote.
Well, he's actually been called an influencer in the past because he rose to power through the power of social media.
Well, he's actually been called an influencer in the past because he rose to power through the power of social media.