Pronunciation Challenge Why the market for skin whitening is growing

Host : Columbus 哥倫布
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But many people are still unaware of their preferences for light skin because it's so deeply ingrained in society. And despite the criticism and safety issues of these products, the projected growth in sales means the world still has a long way to go.

Key Vocabulary

1. preference

preference

[ˈprɛfərəns] (n.)

inclination

[ɪnkləˈneɪʃən] (n.)

choice

[ʧɔɪs] (n.)

2. ingrained

ingrained

[ɪnˈgreɪnd] (adj.)

fixed

[fɪkst ] (adj.)

3. project

project

[prəˈdʒekt] (v.)

estimate

[ˈɛstəmət] (v.)

forecast

[ˈfɔrˌkæst ] (v.)