Name: Why St Patrick's Day went global | The Economist
Uploaded: 2020-03-16T02:06:59.000Z
Duration: 2 min 23 s
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Adverbs of manner

is one of the most globally celebrated Saints days.

as far and wide as Japan, Argentina, and Russia.

The most significant being Irish mass-migration.

Emigration has been part of Irish history

But it peaked during the Irish famine of the 1840s.

A quarter of the population left seeking new lives,

as we've come to know it, was invented in America.

In 1762, Irish soldiers marched through New York City,

beginning the traditional St. Patrick's day parade.

Today, parades are held in many different countries

with revelers downing 13 million pints of Guinness.

It's estimated there are 8,500 Irish pubs around the world,

The deluge of drinking establishments is thanks,

in part, to Guinness, who in the 1990s began exporting

its concept of the Irish pub around the world,

providing designs and advice to aspiring publicans.

And, if they wanted it, even shipping them a pre-built bar.

In the past 25 years, Guinness has helped

open pubs in more than 150 countries around the globe.

The Irish government is trying to capitalize

fastest growing nation brands in the world.

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Why St Patrick's Day went global | The Economist

significant

concept

approximately

brand