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  • I'm a look at me I'm podcast we're kind of like ancient when it comes to the the

  • age on YouTube if you don't mind me asking what are your major income

  • sources what you wanna pay me thirty dollars to show your probiotics okay we

  • are going to do my first podcast yes there's the guest appearance it's not an

  • appearance because you don't appear anywhere it's true you appear in the

  • ears but you're gonna be appearing at the studio yes whose studio sorry girls

  • oh I see what you did there we're creating context yeah we are going to be

  • part of the story girls podcast which is really cool they are I can median

  • youtuber do oh did I say right you oh you oh yeah they're super creative they

  • do a lot of like DIY stuff and I'm gonna try to get them to do a house huh but

  • like the kids things I had like a whole vision I'm gonna I

  • have a proposal like I'm rhyming with a business plan did you ever know ahead of

  • time or you know I'm them by surprise exactly that's my move do you think I'll

  • have coffee for us yes I think don't you think you have a lot of coffee I do I

  • drink so much coffee No okay I need to post okay

  • now Gary goes like they invited him welcome to your condo view directories

  • say sorry girls did you imagine oh my god I'm calling Brian who's a

  • Brian oh that's so cute why are they called the story girls

  • anyway cuz they're sorry they didn't open the door they better be

  • sorry one don't meet this guy Gary my husband he's question the party Oh

  • take your cherry nice to meet you nice to meet you

  • this is gorgeous yeah this we added and like some decorations little YouTube is

  • also is this also like a residential building two people build these in lemon

  • lemon where I used to live here when we first moved in here was like dog a good

  • solution to like split the rent in the office yes this is sound really loud

  • yeah yeah but try these yeah your regular so you should be good good it's

  • like not a bad job right hands yeah it's fine

  • well I can do it a lot of the offices I distract everybody

  • hey you sound great Mike here oh that's okay they see me all the time

  • Emma look at me I'm podcasting we're gonna start with the first questions so

  • it's gonna set like it's gonna feel like we're just jumping into it but I've

  • already set it up alright so they're gonna edit your audio later so there's

  • not gonna be like a show right now so they've already done so they're gonna

  • just like edit you mean later yeah okay cool

  • it's Jill okay I promise that won't be weird you can you hear then you're on

  • our level alright hi hi malaria I'm so happy to have you thank you so much I'm

  • so happy to be here I'm so excited to get to know you better and specifically

  • you in the YouTube world because I just feel like us being up here in Toronto

  • there's not that many of us I know and I feel like we are not united enough I

  • know we're gonna unite and we're also gonna learn more about us so I was

  • wondering if you could give us a little brief overview about you so I am 28

  • years old and I have three children I am a holistic nutritionist which is what

  • basically brought me into the social media world okay I decided to start a

  • blog which was in 2016 very late for a blog fun fact yeah no

  • one was reading at that point anymore so I thought that an xbox best thing I mean

  • Instagram was already kind of going strong you already had it in serum or

  • like Instagram the app was good like strong Instagram the app no I had

  • nothing okay I was like I had three photos with like really bad filters you

  • know and it's like the oh yeah you know and around it the reefs have rounded

  • corners yeah yeah it was a lot of weird stuff was posting like recipes here and

  • there but I didn't really made it into I would say a business Instagram I was

  • just like sharing my own things with people that followed me like mostly

  • friends and family then I was like okay what's the next kind of platform that

  • will give me the stage to really show Who I am and that scared the hell out of

  • me yeah and that was YouTube wait what your duties are huge so all of that

  • happened in span of like four or five months oh

  • really I learned really fast I'm like okay holy xxxx next if something doesn't

  • work I move on yeah I don't just kind of sit and dwell on it for too long so I

  • took action and I started YouTube and that was yeah I was still 2016 I really

  • appreciate that taking action is not a skill that everybody has okay before we

  • jump into a little bit more about you because I want to know everything that

  • you're willing to share I want to go through a quick lightning round if

  • you're cool with that yes okay do it so can you describe

  • yourself in one word aggressive I need to be more lightning with this okay

  • okay last place you traveled Mexico oh oh my god yes it was a family vacation

  • favorite app on your phone other than social media Netflix first CD you ever

  • bought Britney Spears baby one more time mm-hmm Instagram or YouTube YouTube if

  • you had to choose a new career what would you choose journalism what's your

  • favorite item in your closet my furry pink jacket of my husband hates words to

  • live by um that'd be beautiful okay that's the

  • end of the lightning round I think I'd be good job so after you started your

  • YouTube channel mm-hmm did you get popular right away did you start getting

  • viewers so I was doing a lot of recipes and they were so cringy and awkward

  • today I'm gonna share with you this delicious flower live zucchini chocolate

  • muffins yes you've heard me zucchini there's a vegetable in it

  • and you're gonna love it let me show you how to make it and sometimes I like to

  • like go back and watch them yeah it's a crunch and you're just like look how far

  • I've come yeah just like Villere you know what

  • good for you so I kept posting a few of those and no one watched them there was

  • maybe like 1015 views but for me that was huge because I'm like how did these

  • people find me YouTube represented everything I was

  • scared of I had to record myself I have to put myself out there and I was very

  • self-conscious about my accent by my grammar about my vocabulary so it was

  • all these things that really scared me that's kind of where I wanted to get so

  • I didn't even think this is going to become anything but I was like you know

  • what worse thing that can happen is you'll be at the same place you are

  • right now which is zero school yeah but you will learn to be

  • comfortable with yourself and just you know kind of see where it takes you so

  • that's why I started YouTube it made me become very like crafty and creative and

  • I didn't know that was missing from my life

  • that's great creative outlet so you asked me if it became popular right away

  • I started nutrition didn't really do much so my husband I was like don't you

  • know how to do like that make up stuff like modeling for over ten years

  • can't you just do something like that I'm like really who's gonna watch it so

  • I was like okay whatever I'll do beauty and that's when I started seeing mmm

  • action I started getting comments and I started even getting requests you know

  • people were like oh I love what you're wearing women should do a fashion thing

  • was like okay yeah yeah yeah yeah I can put a coat on and world so

  • that's kind of how it all started it took me a while to start being

  • consistent I didn't know the importance of being consistent on YouTube yeah

  • again I didn't know that it could become anything I just started like a really

  • cool hobby maybe six months into YouTube I was like okay I'm gonna start creating

  • videos posting once a week I think when I got my first inquiry for sponsorship

  • oh yeah that's when I was like what you wanna

  • pay me thirty dollars to show your probiotics okay and I remember I went to

  • Gary I was like her husband my husband I was like hey listen someone's paying me

  • thirty dollars to show a box of probiotics that I'm already using how

  • did this company know to contact me and he's like okay cool this is so cute good

  • for you and then I had my first hit video okay yeah there's always like

  • something that was the turning point yeah what was it and that was how to

  • look good in every picture malaria hero model so how do i what do I

  • do how do I pose how do make me look skinny

  • coming straight from the model yeah exactly so it was just simple things

  • like hacks that I've learned throughout my career again I took something that I

  • saw so many people kept asking in the comments and I made a video about it and

  • that's when it just went and what year was that I think it was 2017 how long

  • after that did you hire your first person because you

  • have a whole team now Emma was the first person we hired and Emma's been with us

  • for a year a year and a half I wanted to go really hard into YouTube now because

  • I understood that there's a lot of potential here to grow to build a

  • business it didn't only feel my creative outlet it also fed my entrepreneurial

  • yeah yeah and I wanted to create more content I came to my husband and he's

  • like why are you spending most of your time on editing exactly I shoot for 30

  • minutes and then I edit for five hours at that point my husband said you're

  • generating income from this yeah let's reinvest in the company that's when we

  • decided to incorporate the business and hire someone that will you know be doing

  • their own craft like their own expertise and you can actually hone on the what

  • you can do which is content because you no one else can create the content but

  • you at first I was kind of being like no this is a one-man show and I'm gonna do

  • it on my stuff and he's like okay business 101 this will not go anywhere

  • if you insist on doing everything yourself some of my favorite word's live

  • by our work smarter not harder exactly and that's what delegating is

  • yeah I think that a lot of people do a one-man show or woman show they might

  • have like an editor or a videographer but you have like full-time staff like

  • salary right what we're trying to create is basically an in-house MCN slash

  • management today there's a lot of youtubers a lot of social media people

  • that are managed by these huge companies that's something that I was a part of as

  • well when I just started it felt like they don't really know ya much I've

  • noticed that so many of them were cold call or send us emails everyone

  • represents Lilly Singh everybody everybody represent Logan Paul yeah I

  • was like hi I don't get I don't get it I was in a modeling industry for over a

  • decade and as a model you are relying on your agencies to bring work for you you

  • can go out there and get work for yourself yeah so you sit there and wait

  • and you know sometimes they call sometimes they don't and I just really

  • hated that aspect of my job and I always thought you know what one day I'm gonna

  • be in a position where I don't need to sit and wait like I'm gonna go

  • out there and get myself for our listeners an MCN is a multi-channel

  • network from the u2 perspective it just kind of sucks it's like this big network

  • that's trying to like scoop up all these youtubers and take a portion of their

  • income since you do have this team you have like yes that management bird type

  • person but if they're in-house exactly so the reason why we have six people is

  • that we do our accounting in-house we do our business inbound and outbound

  • in-house we have the editors yeah and we have a production manager so that's

  • that's the team if you don't mind me asking what are your major income

  • sources like brand deals Adsense so my business is fully funded by my business

  • so I mean we're generating income we are reinvesting it back into the business

  • and we're growing obviously gary is your partner in life mm-hmm and also kind of

  • in the business like is he more of like an advisor is he like fully running this

  • company with you so we are partners 50/50 I knew