Placeholder Image

Subtitles section Play video

  • I've got something a little bit different for you today.

  • Now it seems to be well known that YouTubers as a species are pretty into coffee.

  • Most of them, at some point, seemingly have done a how to brew coffee guide.

  • And I suppose I'm no different.

  • But what is new ish?

  • What is different is you.

  • Trib is getting into coffee in a brand type way.

  • So I've got here two different products from two different pretty big YouTubers.

  • So first up we have the Golden Hour blend.

  • Now this is a color between Peter MacKinnon.

  • You probably know him as a photographer videographer Canadian on James Coffee Company, who are a San Diego based coffee company. 00:00:56.950 --> 00:01:4.980 One of the founders is a famous musician, a guy called David Kennedy, who was in a band called Angels and Airwaves that, honestly, I just haven't really heard off. 00:01:4.990 --> 00:01:6.900 I've been following Peter MacKinnon for a long time. 00:01:6.910 --> 00:01:9.040 I've known him to be into coffee for a long time. 00:01:9.050 --> 00:01:12.640 He he's someone very much kind of on my radar.

  • Now the other thing we have here is from a much bigger youtuber called Emma Chamberlain.

  • Now, if you don't know who Emma Chamberlain is I am.

  • I'm definitely not qualified to tell you.

  • But if you do, she needs the explanation.

  • She is a massive creator on the platform, and she's gotten into coffee, too.

  • Now she's not roasting the coffee.

  • Peter MacKinnon is not resting the coffee, but but her name is very much on the product here.

  • So this is her coffee company, which is a little bit different, and it's it's a whole other products.

  • So this is not beans.

  • This is a pre ground kind of tea bag of coffee.

  • Now had two very different experiences buying these products. 00:01:52.530 --> 00:02:3.110 This was very easy to buy that shipping was brutally expensive, but it was here in like, two days, which meant that I had to go straight into the freezer because sometimes the freezer is good, but this is not for now. 00:02:3.110 --> 00:02:8.790 While I waited for the other one, the Chamberlain coffee was a less enjoyable purchasing experience. 00:02:9.060 --> 00:02:13.690 I bought it at exactly the same time, and I waited and I heard nothing.

  • And so after a little while, after several days, I e mailed him and said, Hey, just wanting an update to which I received no reply.

  • And then a week after that, I chase again and finally get a response from someone saying, Oh yeah, there's a problem with your shipping address.

  • What's your shipping address?

  • Was like It's the address in the confirmation email that you sent me.

  • A No.

  • One really responded or acknowledge that.

  • And then eventually they shipped me some coffee and it finally turned up.

  • So as a customer experience, very good, but expensive and just very bad, actually.

  • But this is a taste test.

  • First and foremost, the question is, are these any good with a delicious should you buy them? 00:02:56.020 --> 00:03:0.210 If if you like them as YouTubers would I recommend their coffee. 00:03:0.310 --> 00:03:1.480 So that's what we're gonna do today. 00:03:1.480 --> 00:03:2.820 We're gonna brew up some coffee. 00:03:2.990 --> 00:03:6.640 We're gonna brew this as they recommend on the back of the bag. 00:03:6.910 --> 00:03:12.930 I suspect that you know Peter MacKinnon, big KMEX fan, and there's a chemical recipe on the back of the bag.

  • So we're gonna brew it in the comics exactly as they would want us to on then.

  • Here, I'm gonna bring this weird old tea bag in a cup of hot water on, see what happens.

  • Let's find out So first up is the McKinnon is the James Coffee Co.

  • And a little bit of a surprise for me.

  • I don't know why, but I thought this was gonna be a little bit of a darker roast.

  • This is actually really pretty light.

  • It smells.

  • It's a little berry fruit in there, but there's also just a little bit of kind of green vegetable smells that suggest that it might be a touch too light for my tests anyway, we'll find out, let's get this brewing now they do give actually a pretty good brewing guide.

  • They hit a lot of the things that I would recommend when brewing with chemical or anything else. 00:03:58.370 --> 00:04:1.050 So we're gonna brew a 2 to 1 bloom. 00:04:2.140 --> 00:04:7.760 Now I'm going to swell the bloom, which they don't recommend, but, you know, get everything nicely saturated. 00:04:7.760 --> 00:04:11.150 They recommend a 45 2nd bloom I'm fully on board with.

  • This is 48 grams in.

  • We're gonna brew a total of seven twenties, about 66 67 grams per liter again, perfectly sensible dose, aiming for a four minute, 30 brew time.

  • So points here for good brewing guide 7 20 There's a recommended stir, which I approve of also.

  • And now we wait for the drain.

  • Should take four and 1/2 minutes.

  • So we have brewed this exactly to spec.

  • It was eight seconds late.

  • I think that's acceptable.

  • Fight me.

  • Eso We'll let that cool down.

  • We'll leave that here and now.

  • It is the time to do anything.

  • We need the scales even to brew the Chamberlain coffee.

  • This is a brewing process.

  • Comes in three stages. 00:04:58.710 --> 00:05:0.150 You put it in here. 00:05:0.430 --> 00:05:0.940 Lookit a pool. 00:05:0.940 --> 00:05:3.780 Water, Everett, We're gonna dunk it around like a tea bag. 00:05:4.090 --> 00:05:6.860 We're gonna let it hang out for awhile, and at some point, we'll have coffee. 00:05:6.930 --> 00:05:7.800 It feels easier. 00:05:7.800 --> 00:05:12.420 There's not the same kind of really specific instructions that you have over here for Brewing Guide.

  • This is much more relaxed.

  • Easy friendly, approachable, no weird and geeky like us.

  • Now this thing smells pretty dark.

  • Actually, this smells like a much, much darker roast.

  • The McKinnon, what's kind of interesting here is actually the components on paper are a little bit similar between the two.

  • The golden hour blend is I think coffee's from Guatemala, Columbia on Brazil, though if you go to the Web site.

  • You can see exactly which farms they're buying from, which is good here.

  • That the Chamberlain coffee?

  • No, a lot of detail other than it's from, I think, Guatemala, Colombia and Nicaragua.

  • But not the same kind of detail, certainly on there anyway.

  • Now we freshly boiled some water on we gently, apparently poor eight ounces over the top of this. 00:05:59.540 --> 00:06:1.150 That was our submerge stage. 00:06:1.370 --> 00:06:8.450 And then we do the saturate, which is the dunk for 15 seconds with the up and down, or you conduct for longer for added strength.

  • Now it says to leave the bag in until you've reached your preferred strength.

  • Now, I don't really know when that is because I'll need to take the bag out to taste it.

  • And then I guess, Do I put it back in?

  • I don't know.

  • From the color, it looks like we've got plenty of flavor out of these grounds Now.

  • This is, I think, a pretty dark roast and darker roasts do give up their flavors a little bit more easily.

  • Just pull him out of there.

  • Looks a bit too strong, actually went just top that up with a little water.

  • Tricky, definitely want a top up afterwards, You wouldn't want to dunk in a really full cap.

  • That would be awkward.

  • So I think the top up is probably a good thing.

  • Now, this is too hot to drink, and they do say, Wait five minutes.

  • Plus, I would say 10 minutes plus And I'm also gonna do count some of the McKinnon slash James coffee, lovely.

  • And then our assessment to begin. 00:07:0.060 --> 00:07:8.200 So let's let these cool down a little bit, and then we can do some proper tasting, not tell if they're good or bad. 00:07:8.570 --> 00:07:10.320 Oh, somewhere in the middle.

  • If you run you to the language of coffee tasting, I'm gonna try and keep it.

  • Not too weird coffee.

  • People can get really weird when they come to describing coffee flavor.

  • I'm not gonna get too crazy with it.

  • Too pretentious?

  • I hope so.

  • Let's stop with a golden hour.

  • Now.

  • The tasting notes for this is just three red berry sweet coco salted caramel.

  • Interesting last choice.

  • The Chamberlain coffee sort of similar vibes.

  • Right.

  • Tasting nights of chocolate, cherry and nuts.

  • So both of them aiming for, like, a crowd, please re type bunch of flavors when you see berry flavors on their bill cherry flavors that suggest a little bit of acidity in the coffee.

  • When you see words like chocolate or nuts or that kind of stuff, it suggests some sweetness would be there naturally within the coffee.

  • This one? 00:07:58.250 --> 00:08:4.760 No, I'm pleasantly surprised if I'm honest. 00:08:4.760 --> 00:08:8.530 There's a nice sweetness in this carpet's definitely pleasant. 00:08:8.540 --> 00:08:10.470 It's an enjoyable cup of coffee.

  • I can net pick it now.

  • Do that in a minute, but But fundamentally, it feels like there's some pretty good raw coffee in there and the roast.

  • I don't really have any arguments with.

  • As you tribal coffee goes so far, I'm a little bit impressed.

  • Let's have a little taste of the Chamberlain now.

  • This smells like a much, much darker roast on.

  • It tastes like a much, much darker roast.

  • If you like dark roast, that's totally okay.

  • If you like dark roast, you absolutely shouldn't buy this, and you might enjoy this a lot more.

  • Generally speaking, the sort of darker, the deeper you roast coffee, the less acidity it will have when you drink it.

  • The less of its kind of origin characteristics, the less it'll have its own distinct flavors.

  • Onda more business you'll have. 00:08:59.110 --> 00:09:1.140 But at the same time, the more body will have. 00:09:1.140 --> 00:09:3.260 It'll have more texture and feel fuller and richer. 00:09:3.490 --> 00:09:11.160 Some people really hate acidity and coffee and really love, texture and heaviness and that little bit of bitterness They enjoy that they enjoy darker roasts.

  • I don't because I really enjoy tasting can where the coffee came from, so I'm drawn to sort of lighter roasts.

  • You can roast so light that is not pleasant.

  • And those tastes could become quite grassy and quite harsh.

  • Quite vegetal often.

  • And there's a little tiny bit of that in here.

  • If I was to be supercritical, it's just a tiny bit underdeveloped.

  • I don't know which of the three components is a little underdeveloped, but something's a little bit grassy and green in there for me to travel in coffee.

  • It's a kind of dominant bitterness has nice texture.

  • It feels very full, very heavy if you like milk or cream in your coffee.

  • This is designed for that, I feel, but if you like the taste of coffee, then that's kind of been roasted out a little bit more with this when it comes to the descriptors of chocolate nuts. 00:09:58.240 --> 00:10:1.010 I kind of get what you're trying to say with this coffee cherry. 00:10:1.010 --> 00:10:4.720 I don't think there's anything that resembles Cherry in here for me, if I'm honest. 00:10:4.730 --> 00:10:9.470 And so I guess it's ultimately not surprising that I kind of prefer this one. 00:10:9.530 --> 00:10:10.890 It comes in whole beans.

  • It's clearly designed for somebody that has a grounder at home that really enjoys the process of making coffee.

  • This is the exact opposite in a tea bag of coffee.

  • It's supposed to be as easy as possible to make this product.

  • That's kind of a big part of this whole thing.

  • Convenience.

  • Um, I saying don't buy this because I don't like it.

  • Well, no, not really.

  • I mean, one you might like dark arrests.

  • Two.

  • You might really value the convenience factor here.

  • Three.

  • You might just want to support Emma Chamberlain, and I get that.

  • And for the same reason, if you really love Peter MacKinnon and want to support him, you might want to buy this.

  • There are a lot of coffee roasting companies in the U.

  • S.

  • And Canada, and you're around the world now, like there's a huge amount of choice.

  • And so I guess that, you know, actually collaborations like this for a good reason to try James Coffee cart. 00:10:59.600 --> 00:11:0.850 I think that's a nice idea. 00:11:0.850 --> 00:11:3.030 I think it's a nice way to bring new people in. 00:11:3.270 --> 00:11:8.090 If you're a coffee business trying to find a new audience to connect with that makes good sense. 00:11:8.250 --> 00:11:12.630 So if you're a huge McKinnon fan, if you love coffee, yeah, do it.

  • Give it a go.

  • But if you like dark roast, though, do be warned.

  • This is absolutely not that this is really pretty light now.

  • I'm aware in being critical of this coffee that I think it might be roasted like a little bit light in places that this is dangerous territory for me.

  • I feel like I don't want to do coffee reviews on this child.

  • Generally, because I have a coffee company don't imply that somehow we're perfect and that I'm just criticizing everyone else.

  • That's not really the goal.

  • That's not what I want to do.

  • But this is an unusual event, like it's not every day you get to drink coffee from two different you, Chivers and have some fun with it now, before I wrap up.

  • I do have a bunch of the Chamberlain coffee left over. 00:11:47.330 --> 00:12:0.350 I'll be giving away, and I tell you how to win that after I tell you about this video sponsor, which is squarespace now, whenever I want to build a website, a square space and in the past I've used square space for a showcase for my own work off for my book. 00:12:0.540 --> 00:12:2.850 But maybe you want to start your own coffee company, too. 00:12:3.310 --> 00:12:4.910 With Squarespace, it couldn't be easier. 00:12:5.120 --> 00:12:10.520 Start by picking one of their templates, and they have a host to choose from, and they're beautiful, but they're easy to customize.

  • Toe Look, just how you want to an e commerce is built right in all of the scary, complicated stuff about starting to sell online.

  • They make that very easy.

  • There is 24 7 email support on There's Nothing to patch or upgrade or worry about in the future, But don't take my word for it.

  • Use the link below and set up for a free trial.

  • Build a website, build a Web store, create a little business, and when you're ready to launch, use code James Hoffman for 10% off any website or domain.

  • Nice to square space for sponsoring this video.

  • So if you're watching this and you want from the Chamberlain coffee, if you're a fan of hers or you just want to try coffee and a teabag, just leave a comment down below.

  • I'll pick a six different random comments and I send them coffee has that.

  • Let's do that So they have it.