So, we’re gonna be looking at trending hashtags, the best Twitter profiles to engage with, and then sharing one of our favorite tips on how to combine these key pieces of information to boost your engagement on Twitter.

So, by default, Twitter and basically everything you tweet is public to roughly 330 million monthly active users and about 152 million daily active users since the end of 2019.

So, this presents companies and individuals that are using Twitter for business with lots of opportunities to generate interest in their marketing campaigns and drive more traffic to their websites.

Especially by engaging with Twitter influencers and really active profiles on the platform who can help amplify your message to reach even more users.

One effective way to boost your Twitter engagement and reach more people with every tweet is by using the best hashtags and tagging the right profiles.

So this can earn you a lot of interactions, like retweets, replies, likes, and follows, as well as clicks on links, hashtags, embedded media and usernames that you include.

A key thing to remember is that Twitter interactions occur between people, albeit online, so tagging the right Twitter profiles is a great way to increase your overall engagement on Twitter, and it starts with keeping an eye on hashtags and topics that are trending on the platform.

So, since Twitter is where people go to share news, this means that topics that users are interested in change with time, and pretty quickly.

So you need to be in tune with what’s trending at the moment.

Twitter gives you some general information about this, you can see what topics and hashtags are trending by location.

Some of them are gonna be relevant to your business, but most of them are just gonna be about current events.

So if you are working within like a super niche segment, you might not see any hashtags that apply to your business on that list.

But tapping into a super trendy topic by monitoring those hashtags and then tagging the right profiles in your tweet is something that can help you grow your followers.

Which means that you’ll reach more people with tweets that do carry your marketing message.

So Twitter gives you the first clue to finding trending topics and hashtags right upfront.

And if you see one that you wanna try to tap into, you can find the best Twitter profiles to engage with by monitoring the topic more closely via media monitoring, also known as social listening.

Now, when I say "best Twitter profiles", I’m referring to Twitter influencers and other users who are really active in the conversation around this topic and who actively engage on Twitter themselves and generate significant amounts of engagement with their own tweets.

So, looking at this list of top Twitter influencers for this trending topic, it’s where you’re gonna find the best profiles to engage with your tweet.

But before you do anything, you’re gonna want to check out their Twitter activity and observe how often they retweet and otherwise interact with tweets that mention them.

So some profiles, even though they may generate a lot of engagement themselves, they'll actually rarely engage with others and retweet content that mentions them.

And since your goal is to increase your engagement, you’re gonna want to tag the Twitter profiles who will be more likely to engage with your content.

Of course, you want to craft a message that people want to engage with in the first place.

This is how Kalina, our social media manager at Brand24 garnered so much Twitter engagement on this tweet.

By first finding a trending topic, in this case, it was the hashtag "BTS."

And then monitoring it closely with our media-monitoring tool, identifying the best Twitter profiles to engage with, and of course, creating a really interesting tweet with a valuable message that people were eager to engage with.

And another plus side to monitoring Twitter—this is actually how we were able to pick up on another tweet that mentioned us without tagging us, and it was sharing the infographic that Kalina created.

This tweet also got a good amount of engagement on its own, and since it featured such a clear visual of our logo, this is something that’s really good for our brand awareness on Twitter.