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  • (uplifting pop music)

  • - Five things you are not utilizing on

  • LinkedIn content marketing.

  • So, I know a lot of you are doing content marketing

  • on either social media platforms,

  • and of course it always does well, right?

  • But, you can see it starting to slow down,

  • and I wanted to talk about LinkedIn for a second,

  • because I have been using LinkedIn

  • and I know Sifu Dan Lok, my mentor, my business mentor,

  • have been using LinkedIn.

  • Maybe you've seen him on LinkedIn yourself,

  • and there's a lot of things that we're testing out.

  • But, what we have noticed is that LinkedIn specifically,

  • the rate in which a post dies is a lot slower

  • than any other social media platform right now.

  • So, if you're not already on LinkedIn

  • doing content marketing definitely something to consider.

  • And, there are a few things that you wanna make sure

  • that you're doing while you're doing

  • content marketing on LinkedIn.

  • Number one is copywriting.

  • So, there are two things that

  • are in copywriting on LinkedIn.

  • Number one is the post copy writing,

  • and the second one is the article copywriting

  • which is more of a blog style.

  • So, I wanna go in to post real quickly.

  • So, for the post I want you to think about

  • more of a traditional social media ad, right?

  • So, you want to make sure that there's a proper

  • hook that hooks people in,

  • and if you are on LinkedIn that you notice

  • that there is about two to three sentence,

  • and then they have to open it in order to see

  • the whole entire post.

  • You want to make sure that hook is captivating.

  • And then, after that you wanna' go into

  • some sort of story that explains what you're really

  • talking about and of course a call

  • to action at the end of it.

  • So, a almost typical social media ad.

  • But, to do that on LinkedIn right now

  • is very rare and right now it just

  • gets so much engagement, right?

  • And then the second thing of course is the articles.

  • And article's something more that's blog oriented.

  • So, it's something that you want that's evergreen

  • on your LinkedIn profile itself,

  • because somebody might come in,

  • they'll click on your profile,

  • and they'll see all of your articles,

  • and an article you can share over and over

  • in a post if you wanted to, to just

  • gain a little bit of attraction.

  • So, the interesting thing about copywriting,

  • is that I didn't really think it was that

  • big of a deal if I didn't have proper copywriting knowledge.

  • But, my mentor Dan Lok,

  • you watch this channel so you know him,

  • and you know his background is in copywriting.

  • And he kept telling me

  • "Tina, you need to really understand how

  • to do copy and how to captivate people,

  • because it goes into marketing as a whole."

  • And I didn't really realize it at the time but,

  • as he started to teach me,

  • and as he started to really break down all of the pieces,

  • and why people get engaged and re-engaged,

  • and want to engage with you even further and trust you

  • is all within copywriting.

  • I found that after I utilized these techniques

  • and tips that he has been giving me throughout the years

  • my engagement level across all social media platform

  • by the way has sky rocketed like crazy.

  • That being said, if you want to check out

  • we do have a High Income Copywriting training.

  • It'll be probably on the screen or under the description.

  • So, if that's something that you're interested in,

  • I'd definitely check it out because it's definitely

  • helped me and my engagement.

  • So, let's talk about videos on LinkedIn.

  • Videos are great especially because right now

  • LinkedIn doesn't have as many videos out

  • of all of the other social media platform.

  • Even if you're a beginner at making videos,

  • or if you are a novice and you make videos all the time,

  • this is a great time.

  • Make sure that you know what you want to portray though.

  • For example, if you know that your

  • clientele is more of a professional,

  • then you want to dress professionally.

  • You want to make sure the camera is set right.

  • Maybe going up, you don't want to be looked down

  • on with the camera angle.

  • You want to make sure that you have

  • the bright body language as well.

  • So, if you're all over the place,

  • and you're more YouTube crazy personality oriented,

  • then maybe you want to calm it down

  • a little bit more on LinkedIn.

  • So, just be mindful of who your clientele is,

  • and what you want to appear like in the video itself.

  • All right, another one is hashtags.

  • So, this is severely under utilized on LinkedIn,

  • which means there is an opportunity.

  • So, hashtag meaning not just in your post,

  • of course if your post is on sales you wanna' hashtag sales.

  • If it's on project management then you

  • wanna' hashtag project management,

  • or whatever industry that you might be in.

  • But that being said, I want to make sure

  • that the hashtag is not just in a post

  • but it's in your comments when you comment

  • back onto other peoples post.

  • Because that's gonna trend and then your name

  • is gonna keep coming up in whatever industry

  • that you might be in, including your LinkedIn profile.

  • Just literally put it everywhere that makes sense.

  • You don't want to spam anybody,

  • but it does get trended.

  • Especially if that post or comment trends

  • then your name keeps coming up,

  • and you become really well known in the LinkedIn world

  • in that specific industry.

  • Another one is you want to increase your network

  • on LinkedIn itself.

  • So, whether they're followers,

  • or whether they're mutual connections you want to

  • make sure you get as many people as possible,

  • because for LinkedIn the more people that

  • you are connected to or are following you,

  • it trends into their network.

  • So, its this crazy thing that happens

  • where if one person engages in your post,

  • then their network engages and they see your post

  • on their news feeds.

  • Then of course the more people who are already

  • in your personal network, the more people

  • you can reach within their network, and their network,

  • it's almost like an MLM situation that happens.

  • Of course, its not but it is how LinkedIn is set up.

  • All right, so the final one is to choose

  • the top trending material on to your LinkedIn profile.

  • So, once you have made all of this amazing content,

  • and people are engaging in it,

  • you'll probably start to see which one is

  • either trending, or which one is the most engaged,

  • and that means that they have resonated

  • with something that you actually said

  • and it's something good,

  • and you'll appear as an expert and authority

  • in your industry.

  • So, whatever that post may be,

  • you want to make sure you copy and paste it

  • on your LinkedIn profile for number one,

  • to re-engage people back in to your LinkedIn

  • video or content, whatever you posted.

  • And then number two, it actually keeps it alive.

  • So, for LinkedIn your post or article

  • or whatever it is, it might die,

  • but if somebody re-engages back in to it

  • whether they like it, whether they comment on it,

  • it actually shows back up in to their networks.

  • So, it might actually trend all over again.

  • So, that is the advantage of putting what already

  • has trended, proven to be trending, back into

  • your LinkedIn profile,

  • and then it might re-engage and re-trend all over again.

  • There it is.

  • These are the five things that my mentor Sifu Dan Lok

  • and I use all the time on LinkedIn,

  • and if you found that helpful then