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  • - How to invest like Warren Buffett.

  • I've spent many years of my life

  • studying Warren Buffett's investment philosophies

  • and strategies,

  • and one of the books I recommend you to read

  • is "The Snowball: Warren Buffett and the Business of Life."

  • Another thing that I've done is, over the years,

  • I have always studied his annual shareholder letters

  • to all the Berkshire Hathaway shareholders.

  • If you wanna study and understand Warren Buffett

  • in his own words,

  • how he sees business, how he sees investments,

  • I think that's the best resource.

  • So today, I'm gonna share with you

  • Warren Buffett's five principles and rules for investing.

  • Warren Buffett investing principle number one:

  • never lose money.

  • Investing rule number one: never lose money.

  • Rule number two: never forget rule number one.

  • You have to understand

  • Warren Buffett doesn't just look at return on investments.

  • He also looks at return of investments.

  • Meaning, how safe is this investment gonna be

  • in five years, 10 years, and 20 years?

  • And Warren only invests in what he understands.

  • Even though there are so many opportunities

  • come across his table,

  • and some of those are tempting,

  • but Warren doesn't look at those.

  • He only invests in what he understands.

  • You see, most people, they approach investing

  • like they're going to Vegas,

  • like they're gamblers, they're not investors.

  • They go into the stock market thinking about,

  • "Well, you know what?

  • "How quick am I gonna make a quick buck, right?

  • "How quick am I gonna make my money?"

  • Versus having that long-term deal.

  • You hear this from gamblers a lot, right?

  • They go to Vegas and say,

  • "You know what, I'm gonna bring three thousand dollars

  • "and I'm gonna stop once I lose all that 3K."

  • A lot of people approach the stock market, same attitude.

  • "I'm gonna lose X amount of dollars,

  • "then I'm gonna be done."

  • Well, that's not how you approach investing.

  • Warren Buffett's rule number one: never lose money.

  • Warren Buffet investing principle number two:

  • stick with long-term value investing.

  • Now, this is not sexy,

  • but Warren Buffett's been preaching

  • and talking about this for years,

  • and now after 40 years you can see

  • his wealth compounding every year.

  • And he talks about pretty much the same thing.

  • You could see he doesn't change a whole lot.

  • He doesn't focus on the daily ups and downs

  • in the marketplace.

  • You see, Warren Buffett focuses

  • on long-term value investing.

  • In fact he is famous for saying, when people ask him,

  • "Hey Warren, how long should I hold a stock?"

  • And he replies, "Our favorite holding period is forever."

  • Warren Buffett investing principle number three:

  • invest like you're buying the entire company.

  • So, instead of your thinking

  • buying some shares or buying the stock,

  • imagine if you're actually buying the entire company.

  • Would you pay what you paid for the company,

  • the share prices?

  • If you calculate, hm, is this a good deal?

  • Now, if you think it from that perspective,

  • there's a lot of hype you would avoid.

  • You would not be so excited and get all psyched up

  • and hyped up about a certain stock

  • that you know is overpriced.

  • Thinking about it from a perspective of speculation,

  • you're like, "You know what?

  • "Maybe I'll buy it at this price,

  • I'm going to sell at that price."

  • You're thinking about that particular stock price.

  • Instead of thinking,

  • "I'm gonna buy the entire company.

  • "Would I pay that kind of price?

  • "Would I pay that kind of multiples for the company?"

  • Chances are, no.

  • If you're not gonna spend that kind of money,

  • an outrageous price,

  • for the entire company,

  • why would you spend an outrageous price for the stocks?

  • Think about it.

  • Warren Buffett says, "It's far better

  • "to buy a wonderful company at a fair price

  • "than a fair company at a wonderful price."

  • Warren Buffett investing principle number four:

  • invest in companies with competitive advantages.

  • To Warren Buffett, the world's divided into two,

  • great businesses and everything else.

  • In fact, during an interview he said,

  • "I look for simple businesses with consistent performance

  • "and favorable long-term prospects."

  • Now that's very profound to think about it.

  • Simple businesses.

  • What makes a business great according to Warren Buffett?

  • Well first, a great business is simple.

  • It's simple to understand what they do.

  • It's simple to understand their business model.

  • How do they make money?

  • So think about Enron.

  • We're not so sure how it makes money.

  • But you and I can probably be pretty accurate exactly

  • how Coca Cola makes money,

  • how Starbucks makes money.

  • It's very easy to understand the business model.

  • Second, a great business has brand recognition.

  • When you think about cola,

  • you think about Coca Cola.

  • When you think about blue jeans,

  • you might think about Levis.

  • When you think about fast food,

  • you might think about McDonald's.

  • When you think about running shoes,

  • you might think of Nike.

  • A business that has brand recognition,

  • those are great businesses.

  • It means that they occupy mind share

  • in the consumers' minds.

  • When consumers think about buying certain types of products,

  • they think of that brand.

  • Well, that's a great business.

  • Third, a great business has pricing power.

  • It means this business has the power to increase prices

  • without losing a lot of customers.

  • It means they are the leaders in that industry.

  • They're not competing based on price.

  • They're competing based on value.

  • Now that's very critical

  • because it means over time,

  • this business will earn more and more and more profits

  • and there's enough profit margins for them to grow.

  • Well, Warren Buffett looks at that as well.

  • Warren Buffett says,

  • "If you've got the power to raise prices

  • "without losing customers to a competitor,

  • "you've got a very good business."

  • If you have to have a pre-assession

  • to even increase your price by ten percent,

  • well then you've got a terrible business.

  • Warren Buffett investing principle number five:

  • keep cash on hand.

  • One of the things I've learned from Buffett that I love

  • is when he says, "Be fearful when others are greedy

  • "and be greedy when others are fearful."

  • Now, you cannot take advantage of the marketplace

  • if you don't have cash on hand

  • because when they say market correction,

  • usually it's unpredictable.

  • So how do we take advantage of it?

  • We gotta have capital.

  • And the best time to buy a stock

  • is when there is a bear market

  • that you know there's blood, right, on the street.

  • That's when you go in.

  • That's when you can buy good companies,

  • buy good shares, at a discount.

  • But most people because of fear,

  • because of the hype,

  • because of the media,

  • because of news,

  • they're afraid, "Oh my god.

  • "No one's buying.

  • "The economy's bad."

  • And they're so afraid.

  • What they don't understand, if you study history,

  • there's always cycles.

  • Right?

  • In the economy, there's always cycles.

  • Now you're not gonna time it

  • at the very bottom of the market and get out at the top.

  • Everybody's trying to do that.

  • It's very very difficult.

  • But if you have a long-term view

  • and you follow some of these principles,

  • then the likelihood of you being successful as an investor

  • is much higher.

  • Now on my channel I usually talk about high income skills.

  • I talk about how you can increase your income,

  • how you can close more sales

  • and how to grow your business.

  • I haven't done a lot of videos on investing.

  • If this is something that you want to learn more of

  • and if you're a fan of my work,

  • then comment below.

  • Hit the Like button so I know you enjoy videos like this.

  • Then in the future I would consider making video series

  • on just investing on Warren Buffett

  • and other people as well.

  • If this is what you want,

  • comment below and let me know.

- How to invest like Warren Buffett.

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