I think now is the biggest time for sneakers in maybe

it's ever been.

There's people taking money.

And rather than investing in a traditional asset classic stock

or bond, they're buying sneakers.

And they're investing in that sneaker.

And they're selling it on an exchange later.

There is a lot of money to be made in this game.

You could make 50 grand in a weekend, man.

I've seen people do it.

We estimate that there's over $2bn in gross market value

overall.

Footwear being resold - we think StockX

is the leader in this market with gross market value

north of $1bn.

We connect buyers and sellers the same way

that the world's stock markets connect buyers and sellers.

Just like Apple doesn't trade at the same price

every single day in the market, nor does

a particular sneaker trade for the same price from day-to-day.

Some people's closets, you look at it and it's stock portfolio.

There's some shoes I love so much,

I got 41 pairs of the same exact shoes.

Resell's all about product allocation.

It's all about who can get it and where you sending it

that the person is willing to pay you more.

We think this market can grow from $2bn

to $6bn in a relatively short time period.

These days sneakers are more like stocks

than your average trainers.

Prices up and down like Wall Street, some experts

value the sneaker resale market at over $2bn.

And it could be $6bn by 2025.

Uh, got this drank in my cup.

Oh, I fill that cup, I fill that cup.

We're going to take a deep look at the industry,

show you who and what is making it move.

Is it lost, baby, tell me what you plan on it.

I had lost a job and something that I enjoyed doing.

And I was just trying to find another job,

and I figured selling sneakers would hold me

over until I found that other job.

Well, that other job never came.

And we wind up opening this bank account, get a little $2,500

lot of credit line.

And the day I signed the lease to my store,

I had $40 to my name.

So in four years, it jumps from $40 to $20m in sales to 2019.

We wind up teaming up with American Eagle,

and I sell part of my business to American Eagle.

And I got Urban Necessities inside American Eagle.

There's ultimately some companies here

that are earning very good economic returns

on facilitating these exchanges.

And I think you're seeing investors

look at these businesses very seriously.

ComplexCon, 6am right now.

There's literally nobody here yet.

I will be the first person to purchase the Safari Pack that

is coming out...

three new different shoes, should be very profitable.

They cost around, I think, $230, retail,

should be able to sell for about $600.

Let's see how many we could get.

We're also going to be heading to Chinatown market.

Converses are going to be $100.

Should be able to sell those for about $400 to $500.

But yeah, I can't really disclose how I'm here so early.

But shout out to the blood.

Thank you.

The amount of money you can make is essentially unlimited.

And there are sneaker resellers that we've seen,

they're earning several hundred thousand dollars a year.

The way to make the most money is

if you can acquire these shoes at retail.

We find out where is it going to release?

Who has the shoe?

What retailers?

How limited is the shoe?

And if we possibly get it before anybody else

we are the ones that create the market.

There's this thing called "backdoor" now.

Backdoor is pretty much getting a shoe early from a retailer

or somewhere like that or someone that works inside.

The chances of any average person

being able to buy a pair of the shoes that are highly coveted

is effectively zero.

I have no idea how kids get on there.

On the resell, it's like, yo, what are y'all doing?

It's crazy.

Demons in my heart, surrounded.

But they'll never take me.

Drowning, you're my lifeline.

I'm drowning.

You're my lifeline, baby.

Buyers reach out to us.

It's because they know the shoe is going to go up in value,

and you know what the hype is about, especially now

with all the marketing that's going on with social media

and stuff like that.

We're tracking the markets, let's say

the StockXs, the Goats, eBay, and we're trying

to compete with their prices.

We try to buy every pair that comes out of the store.

Get your ticket.

Thank you.

Remember, you guys heard me already?

Chinatown market.

Number one, going to be getting these Chucks.

Are y'all ready?

Hey, yeah, yeah.

Yeah.

So, right now we're getting the Chinatown market UV Chucks.

They actually change colours, pretty dope shoe, $100 retail.

What's going on, man?

What can I do for you?

I'll take a size 10 high.

So I just got a size 10, high, in the Converses,

a very, very dope shoe.

As you can see, retail is $100 on the shoe.

Should be reselling for about $500, $600.

If you have a lot of capital you're able to hold onto them,

and then eventually they'll end up going up, stuff like that.

This is the shoe right here.

You want to flash the UV light?

They change colours.

I'm Dylan Aryvand, I'm 13 years old,

and I started reselling when I was eight years old.

How much money do you think you've

made since you started reselling, if you

could estimate?

Probably in the five digits.

I mostly sell on StockX, Goat, and the Sneaker Con app.

We have a marketplace of buyers that come to our sites

and look for the most sought after sneakers.

Those buyers have the opportunity

to either buy it at its market clearing price,

or to be able to set a price at which they

are willing to buy that item.

On the other side of the marketplace,

we have a really dynamic marketplace of sellers.

Consumers, individuals, businesses,

brands that are essentially selling that same product,

and also choosing a price at which they want to sell at.

I think it's great, because it's become the Kelly Blue

Book of sneakers, and now everybody

has a fair guideline that everybody

has to try to abide by.

Because although you might be able to get someone

to justify your added expense or different price,

this polices what is essentially like the wild, wild west.

If you think the sneaker business is worth $1bn,

just imagine what the counterfeit sneaker business

is worth.

The counterfeit business is insane right now.

Literally, you see every single shoe being counterfeited,

and they sell.

People in the streets are wearing them,

and you can't really tell.

We literally only buy from stores.

The only thing that can really sell on our platform

is somebody that has bought and held

a shoe that's in perfect condition,

that we then authenticate to the buyer.

Seller sends it to us, we authenticate it, and make sure

not only that it's real, but it's

the right size, the right condition,

it is what it's supposed to be.

And then we send it to the buyer.

StockX, I love y'all, for real.

Love y'all.

They changed the whole way I operate.

We end up finding a way to get multiples of these shoes.

It's literally crazy the way we get it,

but we get a lot of numbers in there.

I've been my pack, baby.

Virgin Louis V on my back, baby.

Living fast, dying slow, that's the catch, baby.

Suicide doors, around and crash, baby.

I do the dash, baby.

These are some of the purchases that we made.

A lot of Converse, these were pretty much

the two sneakers of the event that are actually profitable.

Yeah, I ended up getting a lot of pairs.

Yeah, this was pretty crazy, I ain't even

gonna lie, especially for being by myself.

None of my team is out here, so I literally did all of this

by myself.

$870 off Converses, that's pretty good.

That's good, right there.

Yo, where you at?

I'm at the hotel.

Yeah, I'm at the hotel.

Yo, go back to ComplexCon.

I'm going back right now.

There's going to be a stash, right?

Yeah, go back there now.

Hurry up.

All right, I'm coming now.

I'm coming now.

I don't want no drama.

They're allowed?

No?

Don't put up with no drama.

I got the heat of a conner.

And you keep the heat while I keep you hotter.

Where's he got - where's that?

Where's parking lot 41?

I don't know.

Wait, let me think.

Where the ...

is that at?

Through Sneaker Con, I've been able to...

I've come to every single show for the last four years.

And in the last two, three years,

I've probably spent $10, $11 mill buying shoes.

Now keep in mind, I started with $40.

We just wanted to come together and start, create a place where

resellers could come together with buyers

and just buy, sell, and trade.

This is the only industry in the entire world with anything

that has to do with buying, selling, trading a good that

accepts all walks of life.

Certain retail, you walk into the store,

the second you walk into the store, no matter what...

It don't matter how you dress, it

don't matter how educated you are.

The second that stereotype hits and you

ask for something in that store, they're not going to help you,

bro.

They not.

That happens to me all day long, it's

the reason why I dress this way.

And more women need more shots.

You guys got any other?

Other than the zebras, y'all got any other size?

I can't find them in the size right here.

It's a young, male-dominated marketplace at this point.

That's not to say women won't, and girls

won't become more active in this marketplace.

Nike, Adidas, Jordan, they're making great shoes for girls

too, and women, and I think that women are a major focus

inside Nike in particular.

That's where the influencers need to go,

because those are the people that

are going to get more support than the athlete.

The days of the athlete being the influencers,

those are, that's becoming extinct.

The way a shoe builds hype or goes from a $200

to a $1,000 shoe or anything like that, I would say first,

it's going to be social media.

The roll-out plans that brands are doing now,