Subtitles section Play video
-
There will be 9 billion people on the planet by 2050 and to feed them will require a 50%
-
increase in agricultural production ....
-
For millennia, farmers have fed the planet. But population growth, climate change and
-
over-farming have drastically changed the industry.
-
Agriculture now consumes 70% of global freshwater resources.
-
Over-fertilisation, meant to enhance a crop’s chance of success, has degraded the Earth’s
-
land and is responsible for major waterway disruptions, such as this dead zone in the
-
Gulf of Mexico that stretches more than 6000 miles across.
-
Modern farms are starting to embrace precision agriculture to ensure growth without harming
-
the environment. It’s a market predicted to be worth 14.1
-
billion dollars by 2026.
-
Companies such as Yara, based in Norway, are helping farms to use data to be more efficient.
-
This water sensor measures the tugor pressure of the leaf, essentially the blood pressure
-
of the plant. The data is sent directly to the central portal which interprets the information
-
and makes a recommendation.
-
Yara claim this can save up to 20% of water.
-
When we talk about making farming more sustainable, one of the premises is to grow more, or the
-
same, with less imputs. And we have a suite of solutions that take geospatial data, weather
-
data, the soil reality, the practices that the farmer has, and help the farmer really
-
find out how much nutrition to put when and where on the field. When exploring what really
-
matters for small holder farmers, so those farmers in Africa and Asia that have a very
-
small piece of land. What they tell us very often, it’s the weather. So together with
-
IBM, we have actually launched 'Farm Weather'. 'Yara Farm Weather' which is a solution that
-
helps farmers find exactly the right weather insights and agronomic advice for their farm.
-
The number of precision agriculture installations has increased to 75 million, up from 30 million
-
over the past few years.
-
We're talking artificial Intelligence, we're talking handling terabytes of data every second,
-
we're talking about the 'Internet Of Things' connecting all tractors in the world. If we
-
can improve farming output per field, we can reduce the amount of land that is needed for
-
the food that we need to produce and thereby reduce carbon emissions, create natural habitats
-
create carbon sinks and increase biodiversity.
-
Farms that have embraced precision agriculture have seen yields rise, energy costs drop and
-
water use fall.
-
Digital farming is a global opportunity. Sustainable business development today means of course
-
building a business that is viable but at the same time it has to serve a higher purpose,
-
doing business with a purpose.
