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  • There will be 9 billion people on the planet by 2050 and to feed them will require a 50%

  • increase in agricultural production ....

  • For millennia, farmers have fed the planet. But population growth, climate change and

  • over-farming have drastically changed the industry.

  • Agriculture now consumes 70% of global freshwater resources.

  • Over-fertilisation, meant to enhance a crop’s chance of success, has degraded the Earth’s

  • land and is responsible for major waterway disruptions, such as this dead zone in the

  • Gulf of Mexico that stretches more than 6000 miles across.

  • Modern farms are starting to embrace precision agriculture to ensure growth without harming

  • the environment. It’s a market predicted to be worth 14.1

  • billion dollars by 2026.

  • Companies such as Yara, based in Norway, are helping farms to use data to be more efficient.

  • This water sensor measures the tugor pressure of the leaf, essentially the blood pressure

  • of the plant. The data is sent directly to the central portal which interprets the information

  • and makes a recommendation.

  • Yara claim this can save up to 20% of water.

  • When we talk about making farming more sustainable, one of the premises is to grow more, or the

  • same, with less imputs. And we have a suite of solutions that take geospatial data, weather

  • data, the soil reality, the practices that the farmer has, and help the farmer really

  • find out how much nutrition to put when and where on the field. When exploring what really

  • matters for small holder farmers, so those farmers in Africa and Asia that have a very

  • small piece of land. What they tell us very often, it’s the weather. So together with

  • IBM, we have actually launched 'Farm Weather'. 'Yara Farm Weather' which is a solution that

  • helps farmers find exactly the right weather insights and agronomic advice for their farm.

  • The number of precision agriculture installations has increased to 75 million, up from 30 million

  • over the past few years.

  • We're talking artificial Intelligence, we're talking handling terabytes of data every second,

  • we're talking about the 'Internet Of Things' connecting all tractors in the world. If we

  • can improve farming output per field, we can reduce the amount of land that is needed for

  • the food that we need to produce and thereby reduce carbon emissions, create natural habitats

  • create carbon sinks and increase biodiversity.

  • Farms that have embraced precision agriculture have seen yields rise, energy costs drop and

  • water use fall.

  • Digital farming is a global opportunity. Sustainable business development today means of course

  • building a business that is viable but at the same time it has to serve a higher purpose,

  • doing business with a purpose.

There will be 9 billion people on the planet by 2050 and to feed them will require a 50%

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B1 FinancialTimes agriculture farming data precision farm

Paid Post - Agriculture's New Apps: Innovation to Feed the World | FT Rethink Sustainability

  • 13 1
    林宜悉 posted on 2020/03/07
Video vocabulary

Keywords

essentially

US /ɪˈsenʃəli/

UK /ɪˈsenʃəli/

  • adverb
  • Basically; (said when stating the basic facts)
  • Fundamentally; basically.
  • Relating to the most important aspect of something.
  • In effect; virtually.
  • In essence; when you consider the most important aspects
  • Used to emphasize the basic truth or fact of a situation.
opportunity

US /ˌɑpɚˈtunɪti, -ˈtju-/

UK /ˌɒpə'tju:nətɪ/

  • noun
  • Time, situation when a thing might be done; chance
  • A favorable or advantageous circumstance or combination of circumstances.
  • A chance to do or achieve something in business.
  • A set of circumstances that makes it possible to do something.
  • A favorable time or occasion for doing something.
  • A favorable juncture of circumstances.
  • A situation or condition that provides a job prospect.
  • A possibility of employment or promotion.
  • A situation or occasion affording some advantage.
  • Scope for exercising a talent or skill.
  • A time or situation in which something can be done.
embrace

US /ɛmˈbres/

UK /ɪm'breɪs/

  • noun
  • Act of holding someone closely
  • An act of accepting or supporting something willingly and enthusiastically.
  • An act of holding someone tightly in your arms.
  • An act of accepting something enthusiastically.
  • An act of holding someone tightly in one's arms.
  • An act of holding someone tightly in one's arms.
  • verb
  • To hold closely; cuddle, kiss or hug
  • other
  • To accept something enthusiastically.
  • To accept a belief or idea willingly.
  • To hug or hold someone tightly, usually to show affection.
  • To include something as part of a whole.
  • To take advantage of an opportunity.
improve

US /ɪmˈpruv/

UK /ɪm'pru:v/

  • verb
  • To make, or become, something better
  • other
  • To become better than before; to advance in excellence.
  • To become better
  • other
  • To make something better; to enhance in value or quality.
  • To make something better; to raise to a more desirable quality or condition.
sustainable

US /səˈsteɪnəbl/

UK /səˈsteɪnəbl/

  • adjective
  • Capable of continuing for a long time
  • Able to be maintained without running out of
artificial

US /ˌɑrtəˈfɪʃəl/

UK /ˌɑ:tɪ'fɪʃl/

  • adjective
  • Dishonest, to seem fake, not sincere
  • (Something) made by people; not created by nature
  • Made or produced by human beings rather than occurring naturally, typically as a copy of something natural.
intelligence

US /ɪnˈtɛlədʒəns/

UK /ɪn'telɪdʒəns/

  • noun
  • A government department or organization that gathers and analyzes military or political information.
  • A department or organization that gathers and analyzes secret information.
  • Collection of secret information about something
  • Ability to learn things or to consider situations
  • other
  • The capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving.
  • Secret information, especially about an enemy.
  • News or information.
  • The quality of being intelligent.
  • Secret information, especially about an enemy.
  • The ability to acquire and apply knowledge and skills.
  • adjective
  • Of the spying services; acting in secrecy
purpose

US /ˈpɚpəs/

UK /'pɜ:pəs/

  • noun
  • Reason for which something is done; aim; goal
  • A person's sense of resolve or determination.
  • Determination; resolve.
  • The reason for which something is done or created or for which something exists.
  • The reason for which something is done or created or for which something exists.
  • The use to which something is put.
  • other
  • Have as one's intention or objective.
  • Have as one's intention or objective.
  • To intend or resolve to do something.
  • adverb
  • Intentionally; deliberately.
  • With clear intention or determination.
  • other
  • The use to which something is put.
claim

US /klem/

UK /kleɪm/

  • noun
  • An assertion of the truth of something, typically one that is disputed or in doubt.
  • A request to an insurance company for payment relating to a loss covered by a policy.
  • A demand or request for something considered one's due.
  • A statement asserting something as a fact.
  • A demand for something as rightful or due.
  • A statement that something is true.
  • other
  • To state or assert that something is the case, typically without providing evidence or proof.
  • To state or assert that something is the case, typically without providing evidence or proof.
  • To ask for something that you believe belongs to you or that you have a right to.
  • To make a request for something of value, especially money, that you believe you are owed.
  • verb
  • To say that something is true, often without proof.
  • To demand or ask for something that you believe is rightfully yours.
  • To take or cause the loss of (e.g., a life, property).
consume

US /kənˈsum/

UK /kən'sju:m/

  • verb
  • To eat, drink, buy or use up something
  • To take all your energy; focus the attention
  • other
  • To destroy completely; to engulf.
  • To eat, drink, or ingest (food or drink).
  • To eat or drink something
  • To completely fill someone's mind
  • To completely engross or absorb someone's attention or energy.
  • To use up (resources or energy).