Placeholder Image

Subtitles section Play video

  • - Hey, good-looking people.

  • Ryan Daniel Moran here.

  • Today we're gonna talk about why I disagree

  • with Peter Diamandis.

  • We'll talk about launching multiple products at one time.

  • We'll look at how you determine your life path,

  • and we'll look at a men's fitness company.

  • Play that intro music.

  • (electronic music)

  • This past December 500 entrepreneurs and capitalists

  • joined me in Austin, Texas for Freedom Fast Lane Live.

  • We had a great time.

  • It exceeded my expectations

  • and I think everybody's expectations,

  • and it was keynoted by Peter Diamandis, who I love.

  • I recommend you read all his stuff.

  • He's a phenomenal human being.

  • I liked him even more after meeting him in person,

  • but there was one particular topic

  • on which we very much disagree.

  • Let's watch that right now.

  • The question came up about mass automation

  • and will that destroy opportunity?

  • Will that create opportunity?

  • I believe, you correct me if I'm wrong,

  • but I believe I heard you bring up

  • the universal basic income as a possible solution.

  • - Anybody get my blog here in the audience?

  • Anybody? A few people.

  • So today's blog is on universal basic income,

  • and it's not a matter of if.

  • It's a matter of when, right?

  • There have been number of experiments done.

  • The basic concept is that, first of all,

  • we're worried about robots and AIs taking our job

  • for a number of reasons.

  • One, we might love our job,

  • but 70% of Americans hate their job, by the way,

  • just to be clear. (audience member chuckles)

  • And they don't stock boxes or clean toilets

  • because that's what they love to do.

  • And we are going to demonetize the cost of living.

  • When your health care and your education

  • is effectively free, delivered much better than ever before

  • by an AI, that cost goes to zero.

  • An autonomous car I said is five to 10 times

  • cheaper than owning a car.

  • If you've got VR and AR in autonomous cars,

  • you don't have to live in downtown Austin,

  • where it's more expensive.

  • You can live an hour away

  • and eat popcorn and watch movies on the way to work,

  • so where you live can be cheaper.

  • So we're gonna demonetize the cost of living substantially,

  • and the concept of universal basic income

  • is a function of

  • basically the idea where every single person

  • gets a guaranteed stipend to live on.

  • And the experiments that are done so far

  • point to the fact that, when you do that,

  • people actually use that money to improve themselves.

  • They don't become lazier.

  • - So Peter made the argument that it's not a matter

  • of if we will have a universal basic income.

  • It's a matter of when we will have a universal basic income.

  • I say that that's a bad idea.

  • Now, I did a video for this on capitalism.com,

  • and it went semi-viral.

  • It had tens of thousands of views

  • within a 24-hour period on the capitalism.com Facebook page.

  • Now, I'm gonna clarify something,

  • and I also wanna respond more to the point that Peter made

  • 'cause I wanted to respect our time on stage,

  • and I didn't really feel like

  • we could go down a political rabbit hole there.

  • But there's basically two reasons

  • why I think the universal basic income is a bad idea.

  • The first is that it's completely unnecessary.

  • When you've got abundance,

  • especially the type of abundance

  • that Peter Diamandis believes we will have

  • in the next 30 years, which I hope happens.

  • I hope he is right,

  • but when you have that type of abundance,

  • what happens is that you have downward pressure

  • on prices of everything,

  • so you don't need to just give out money

  • when prices are plummeting.

  • If things are easy to get, they're cheap to get,

  • then you don't need to worry about dolling out cash

  • because basic provision of value,

  • somebody just putting a little bit into the economy

  • and getting any sort of an income

  • will cover most of their needs.

  • Look, we've seen this, history proves this.

  • History shows that cost of living plummets,

  • and the expectation of the standard of living

  • goes up over time.

  • We can look at history

  • and see the cost of living plummeting

  • and the real standard of living going way up

  • even compared to just 50 or 100 years ago.

  • That will continue,

  • especially if we have the type of abundance

  • that Peter believes will happen,

  • so we won't need more government stimulus.

  • We will need less government stimulus,

  • so the idea of a universal basic income

  • is essentially unnecessary.

  • Now, we could stop the conversation there,

  • but there's one more point

  • that I think is flawed in the argument for a UBI,

  • and that is that people argue

  • that if you give people their basic needs through a stipend,

  • through cash from the government,

  • that they'll suddenly become more creative

  • and more entrepreneurial.

  • The opposite is true, and here's why.

  • I believe that Robert Herjavec was right

  • when he spoke on our stage a year plus ago

  • when he said that, "Most of the entrepreneurs I know

  • "started a business because they were running from pain.

  • "They wanted a different type of life.

  • "They were running away from something."

  • If we remove that incentive,

  • what incentive is there to be creative?

  • Look, necessity is the reason why people become creative.

  • Having your basic needs met won't make them more creative.

  • It will remove the pain

  • that causes the creativity in the first place.

  • How many entrepreneurs do you know that are like,

  • "I was born with a silver spoon in my mouth

  • "and was really rich.

  • "That's why I'm successful"?

  • Versus how many people do you know who said,

  • "I started with nothing, and I grinded and I hustled

  • "until I was successful"?

  • I know about 50 of those to every one person who's like,

  • "Yeah, I was born successful, and I stayed successful."

  • I know a lot of people who were born into money

  • that did not become entrepreneurs

  • because they did not have any desire

  • or any need to create something new,

  • but I know a lot of people who started with nothing,

  • who were dirt poor and created something amazing

  • because of that.

  • 00:06:25,094 --> 00:06:25,094

  • 00:06:25,096 --> 00:06:25,097

  • 00:06:25,098 --> 00:06:25,099

  • 00:06:25,543 --> 00:06:27,051 - [Narrator] Alex Gilbert asks,

  • "Do you ever question your life path?"

  • - Since I am a successful entrepreneur,

  • I only question my life path about once or twice a day,

  • so I think I have the benefit

  • of questioning it less than most people.

  • Look, yes, of course, all the time I question

  • if I'm on the right path

  • because it's really easy to look at social media,

  • to look at other people who are successful and say,

  • "Ah, I shoulda done that.

  • "I shoulda done this."

  • Tim Ferriss actually has a great point about this

  • in The 4-Hour Workweek,

  • where he talks about when you come back

  • from either a vacation or a mini-retirement,

  • you look at somebody who just got some certification

  • or a six-figure job, it's really easy to measure success

  • based on someone else's standards.

  • It's really, really easy to do that.

  • It's so easy to be comparing ourselves to other people.

  • I do it.

  • I do it all the time.

  • I question my path almost on a daily basis.

  • If you were to see my journal,

  • it is just filled with me analyzing

  • what's going on, what's working, what's not working,

  • if I should change, if I should shut down Freedom Fast Lane,

  • if I should shut down my other businesses,

  • if I should just buy a nice house, sell my businesses,

  • sell my investments, and just live a nice, cushy lifestyle.

  • Of course, I think about it all the time.

  • Now, this is the fundamental flaw:

  • believing that there is an ideal life path.

  • That is where the fundamental flaw is.

  • There is no perfection.

  • There is no ideal place for you.

  • There is no God's plan for you.

  • There is no what the universe has for me.

  • It is what you create.

  • It's what you decide.

  • You are constantly creating your life path.

  • It is not predetermined for you,

  • so the only way that we can measure that

  • is through progress, not perfection.

  • So I look at what is the next best step for me

  • rather than saying,

  • "What is gonna create the perfect picture?"

  • and I fall into it.

  • I want the perfect relationship and the perfect business

  • and the perfect child and the things

  • that are gonna make everything cozy and perfect.

  • We all fall into that, but the reality is

  • there is no end point, there is no perfect path.

  • There is only progress.

  • So, if you have an idea of where you wanna go,

  • it's easy to compare ourselves to that picture,

  • to compare yourself to what I view in the world

  • as what is ideal,

  • and that's when you end up really depressed

  • and questioning everything you've ever decided.

  • And then there is comparing yourself to where you came from.

  • We were at our Christmas party a couple weeks ago.

  • We were sitting around with some of my team members,

  • and we were talking about where we were a year ago,

  • and it blew my mind all that had happened in the last year.

  • I had forgotten that certain initiatives we started

  • had only begun in the last year,

  • and that same day I had been questioning my life path,

  • feeling like I wasn't making any progress.

  • We only see the immediate problems in our lives.

  • We so rarely look at the progress we have made,

  • and the longer timeframe that you can analyze your progress

  • and the longer timeframe you can commit to something,

  • the more successful you will be and the happier you will be

  • because you have a more accurate picture

  • of the progress that is actually happening in your life

  • rather than comparing yourself

  • to the supposed immediate and overnight wins

  • that you see on the media and in social media,

  • so it's progress, not perfection.

  • - [Narrator] Adam Kubica asks,

  • "Do you focus on one product at a time,

  • "or can you promote many at the same time?"

  • - Theoretically, you could launch multiple products

  • at the same time.

  • I have seen people do it,

  • but I don't think it's a good idea.

  • Even in my businesses that are established,

  • that have 15 products and a list of 25,000 people,

  • people who have bought things from us in the past,

  • even businesses that I advise

  • that have hundreds of thousands of customers,

  • I vary rarely recommend

  • that they launch more than one product at the same time

  • because I'm yet to see an example

  • of someone doing it well.

  • It takes a good 30 to 90 days

  • to get a product into enough awareness

  • to where you have repeat customers

  • and you have your existing customers

  • coming back and buying the product that you launch.

  • So doing two at the same time

  • is like trying to start two businesses at the same time.

  • I'm of the opinion that you should do as many,

  • as few things as possible.

  • I almost completely botched my own point right there.

  • You should do as many things as possible

  • all at the same time.

  • That's the secret to success.

  • I recommend that you should do as few things as possible

  • in your business, and you will actually have success faster

  • by focusing on doing a few things well

  • rather than a lot of things really, really poorly.

  • This is 100% true on product launches.

  • I have seen a lot of successful businesses

  • have one product do amazingly well

  • because they had all of their focus on that one product,

  • and I have seen a lot of businesses then crumble

  • because they said, "Great, we've got one successful product.

  • "Let's launch five at the same time."

  • And now they have one winner and five losers

  • because they didn't have the same focus

  • that they had on that one product

  • on the subsequent products that they launch.

  • The benefit of doing one at a time

  • is you can align all of your marketing budget,

  • all of your repeat buyers, all of your customer list

  • on that one product, which allows you to launch faster,

  • it allows you to be more aggressive in your ad spend,

  • it allows you to rank for better keywords,

  • and it doesn't distract you on

  • we gotta do this one and then this one and this one.

  • So my recommendation is almost always go one at a time

  • rather than trying to do a bunch of things at once.

  • You'll grow much faster that way.

  • (electronic music)

  • I believe that the fastest way to financial freedom

  • is to build a business and invest the profits,

  • and this is the part of the show

  • where we look at one of our student's businesses

  • and look at what they could do better,

  • where they're making money right now,

  • and what their biggest opportunities are.

  • - Hey, what's going?

  • Nate Kennedy, member of the tribe here.

  • Little bit about myself.

  • I have been in the Internet marketing space

  • for over a decade building online offers and buying media

  • and optimizing offers.

  • So reason I joined the tribe,

  • so I got quite a bit of experience

  • in offer-building and creation

  • but not a whole lot in brand-building,

  • so I joined the tribe to help me with a brand

  • that I wanna build.

  • So the brand is called militaryfit.com.

  • It's militaryfit.com.

  • Bought the domain about eight months ago.

  • Been struggling to really dial in

  • exactly what this is and how we're gonna help,

  • and I know exactly what I wanna do with it

  • but struggling with regards to the direction to take it

  • to reach that goal.

  • So we got a major epidemic in America that I see

  • and is frustrating, and I wanna help cure it,

  • and that epidemic is the pussification

  • of American men that is going on right now

  • and just demasculinating so many men.

  • So I wanna create Military Fit

  • as a brand, as a business to help with that

  • and to help cure that problem,

  • which I actually think is a big challenge,

  • and we're gonna do that with two ways.

  • I know with fitness, which is a big part of what I do,

  • and mental, so we got to help with both of sides

  • to help cure that epidemic,

  • and so that's what I'm looking for some feedback on.

  • I greatly appreciate it.

  • Thank you very much.

  • - Hey, Nate.

  • First of all, great beard.

  • Even better poster in the background.

  • Looks kinda familiar.

  • Hey, so I love the idea that you're sitting on.

  • I think you've got a great name of Military Fit,

  • and I so resonate and align with the mission and the message

  • that you are trying to spread in the world.

  • I have kicked around businesses on this exact same idea.

  • I actually own the domain name goodmenproject.com

  • and millionmanmission.com,

  • and eventually I'll do something there,

  • so call me when you want a joint venture about that one.

  • I think you're also very timely.

  • I think you're right that this is a problem in the world

  • and a gap in the marketplace, and there's a demand for this.

  • And we see really an uptick in attention

  • on men doing manly things

  • because we have been kind of,

  • there's been like a push for the emasculated man

  • for the last 30 some years,

  • and so there's obviously gonna be a counter trend,

  • so I think your timing is perfect on this.

  • I love your idea of where this is gonna go.

  • The question is gonna be what products do you sell, right?

  • What is that type of a person going to buy?

  • We can address that second.

  • The primary thing that I would recommend you focus on

  • is how are we targeting the person

  • who's gonna show up for that.

  • This would be my recommendation.

  • You have experience running media, building communities,

  • driving traffic, so it would be my recommendation

  • that you aggregate that into one place.

  • The easy place is gonna be a Facebook community,

  • or it's going to be a blog if you wanna go that route,

  • and that way you can get guest contributors.

  • You could go the podcast or YouTube route,

  • but seeing as how you don't have

  • a lot of momentum on this project yet,

  • I would recommend you shelve all of that for later.

  • To start like that, I know you've been sitting on the domain

  • for a few months now,

  • wondering what my best course of action is.

  • My recommendation would be to make a Facebook community

  • or a blog and start putting other people's content

  • with your own commentary in there

  • and start driving ads to build up the eyeballs

  • to that community.

  • Once you get about 1,000 people sharing your posts,

  • liking your posts, or in a Facebook group

  • and they're interacting with one another,

  • then we can look at, okay,

  • what can we do to complicate this process.

  • So what it might look like is for you to make one video

  • or one ad, drive that traffic to a community,

  • a Facebook page or a blog, for you to put your content

  • and other people's content in there.

  • When I was doing this in the yoga space

  • when we launched Zen Active Sports,

  • we used other people's content,

  • and we put it on our Facebook page.

  • It drove some ads to it,

  • and since it was other people's content,

  • we didn't have to do anything to make it,

  • and people still associated that content with us,

  • so they liked our page and came back

  • and bought our products.

  • You can do the exact same thing.

  • I mean, can you imagine just having your own commentary

  • about that scene from Braveheart

  • where Mel Gibson yells, "Freedom,"

  • and every man beats his chest

  • and is all pumped up about life

  • and you talk, have commentary about how we've lost

  • this sense of masculinity?

  • You make a blog post about this,

  • put it in the Facebook group,

  • and you have people talking about it.

  • Now we've got some popcorn popping.

  • We've got some firepower we can work with.

  • When you've got about 1,000 people

  • talking about the content you're putting in there

  • or the content that other people are putting in there,

  • you've got people resonating with this mission.

  • They wanna produce content, they wanna be a part

  • of what you're talking about.

  • Now it might make sense for you to do a YouTube channel

  • or probably a podcast for something like this,

  • and since you have the audience,

  • you could quickly rank that,

  • and now you've got an audience

  • of people who are rallying behind this idea.

  • It's then we can look at are we selling kettle bells,

  • are we selling workout equipment,

  • are we selling supplements, are we selling info products,

  • are we selling workshops or retreats,

  • are we selling relationship training.

  • Then we can ask that question.

  • I'm a physical products guy.

  • I'm also an information products guy.

  • I like the model of having a high-end experience

  • along with physical products

  • that that community can consume.

  • That's what hits me in the face

  • with the idea that you're talking about.

  • If it's militaryfit.com,

  • it might be a bootcamp hosted by a former Navy SEAL

  • who's gonna make you exhausted in three days

  • and turn you into a bod adonis.

  • Is that the right term?

  • A physical specimen of a man in three days.

  • Plus you've got physical products

  • that you can sell to all the people

  • who don't come to your workshops.

  • I think that is the opportunity

  • that's sitting in front of you.

  • I think you've got a huge upside to this

  • if it's a focus that you want to put your attention on,

  • and I think it just comes down

  • to you having the audience

  • and effectively launching products to that audience.

  • I believe that all of the world's problems,

  • whether it is income inequality, whether it is poverty,

  • whether it is men not being men

  • and not leading their families,

  • I believe that all of these problems

  • can be solved through the profit motive,

  • through being an entrepreneur, through capitalism,

  • not through government,

  • not through waiting for somebody else,

  • not for voting for the right guy or girl

  • but by you doing something about it,

  • by you being the change that you wanna see in the world,

  • by you actually profitably creating a solution

  • to the problems that you see.

  • That is why this conversation matters.

  • That's why we need more entrepreneurship and capitalism.

  • That's why you are the greatest shot that we have

  • of change in this world.

  • Thanks for watching the show.

  • We'll see you on the next episode.

- Hey, good-looking people.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it