B1 Intermediate US 16 Folder Collection
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- Have you considered Kindle Direct Publishing
for getting your book onto the Amazon Marketplace?
Are you wondering, is Kindle Direct Publishing worth it?
Well, we're gonna discuss that in today's video,
so make sure that you stick around.
(upbeat music)
This is Self-Publishing with Dale,
where you learn to publish books that sell
and build an unstoppable brand.
Have you published on Kindle Direct Publishing?
If so, would you recommend it to others
to do so as well?
Definitely leave your thoughts inside the comments.
I'd love to hear from you.
Stick around to the end,
because I'm gonna share with you
why or why you wouldn't want to publish
through Kindle Direct Publishing.
Also, I'm gonna equip you with
just the right resources and tools to start absolutely free.
But first, what is Kindle Direct Publishing?
Kindle Direct Publishing, also known as KDP,
is a platform that self-publishers
are able to put their books up onto the Amazon Marketplace,
and this actually started back in late 2007,
but really started to flourish right around 2013 to 2014
in the big Kindle gold rush and boom.
Today, KDP fulfills e-book sales and print book sales,
but how exactly does KDP work, anyway?
Well, authors prepare their work in advance
where they'll upload it through e-books or print books
on the Kindle Direct Publishing dashboard.
It's just as simple as getting all the things dialed in.
So, you're gonna need to come with your own cover,
you're gonna need to come in
with your own manuscript that is fully formatted,
and all of your metadata.
This includes knowing your title, your subtitle,
your series name, of course, your author name,
any relevant keywords,
as well as a dialed-in book description
of what readers can expect.
Of course, keep in mind what is going to be
the price point of your particular book.
Stay with me for just a moment.
When it comes to royalty and the pricing structure,
because it gets a little hairy, so just stay with me.
We're gonna start it out at the 35% model
when it comes to e-book sales.
This is at the lower end of royalties,
and in fact,
it's probably the lowest you're gonna get anywhere
when it comes to, say, print book or audiobook.
35% isn't terrible by any stretch,
and especially if you're having
a traditionally published deal,
you may be seeing way less than that.
But to get on the 35% royalty structure,
you're staying outside of what's called the sweet spot.
The sweet spot would be anything below $2.99
and anything priced above $9.99.
Why is that?
Well, Amazon believes that the sweet spot
where they see the most sales
happens between $2.99 and $9.99.
They want to provide their customers
with the best experience possible,
and obviously set themselves
and everybody else up for victory.
So, they reward those that stay within the sweet spot
with the 70% royalty structure.
There is exceptions to the rule,
and actually,
it has a lot to do with the KDP Select program,
which we'll get to in just a moment.
Now, what if you're thinking,
well, I've seen a lot of books priced at 99 cents, Dale,
so what gives?
Are people really willing just to take 35 cents
out of every dollar for each one of their books?
Well, yes.
Sometimes that pricing is a way
that they're able to get more sales
so they can increase their rank in the bestseller ranking
of the Amazon Kindle store or whatnot.
But if you plan on pricing your e-books, say, above $9.99,
that's all well and good,
but keep in mind that at the 70% model of, say, $9.99,
you're getting about a $6.98 return.
With that being said,
you're gonna wanna make sure to get the same return
if you're gonna do 35%,
you're gonna wanna do $19.99 or greater
in order to actually match that same level
that you would have at the 70% model of $9.99.
And then there's the KDP Select program.
It's very interesting in that you have
a 90-day exclusivity agreement.
Now, you don't have to enroll your e-book
in the KDP Select program,
but there are certain benefits and advantages
that come with going into the program.
So, remember I mentioned how there are exceptions
to the 70% rule?
This means that outside of some of the primary regions,
like the US and UK,
there are a couple of regions that you only get 35%
if you're not enrolled in the KDP Select program.
By enrolling in that KDP Select program,
then you get global reach and the full 70%
of all of your sales of that particular book
as long as your book is priced between 2.99 and 9.99.
And then there is the unfair advantage
of using the KDP Select program.
Now, I say that with a smile because it's true.
You would assume that the words bestseller rank
means that it's based on sales.
This is not necessarily true,
because the KDP Select program
actually influences the bestseller rank.
So, if you have your book enrolled
in the KDP Select program,
this means you're allowing Amazon to lend your book
to members of the Kindle Unlimited program
as well as the Kindle Owner Lending Library.
In that program, they borrow the book,
they flip through it, they read it,
it's kind of like a library is.
But for every page that they read it,
it influences the ranking of your book
in its given categories in the overall Kindle Books store.
Here's the deal.
You could literally become a number one bestseller
without selling a single book.
That's why I say there's an unfair advantage.
To a certain extent,
you can call yourself a bestseller,
but it's a rather hollow victory
if you're just doing it through page flips
of the Kindle Direct Publishing select program.
If this still seems a bit ambiguous,
I assure you, stick around to the end.
I'll share just a little bit more
about the KDP Select program
and how you can find out more details.
Print books, ambiguous and unclear royalty structure.
According to KDP print,
you're getting 60% of the retail cost minus the print cost.
Bear in mind that print costs, obviously,
they're not gonna be printing the books for free,
and each one of the books' cost
is going to be based on the number of pages
that are being printed.
So, a small book, say, anything underneath 108 pages,
is going to be pretty much a static price per printing.
Anything above that,
they start to charge one to two cents per page
and it starts to take away from your bottom line.
So, you may look at, say,
60% of a payout of the retail price in the store,
but you're not getting that, ultimately,
and I typically see right about a 35% royalty
of each one of the books, sans the actual print cost.
For KDP print, you actually get distribution
to a wide array of marketplaces,
including US, UK, Germany, France, Spain,
Italy, Japan, Canada, and Australia,
keeping in mind there are smaller regions
that feed off of each one of those territories.
So, you're getting a wide, wide reach
when it comes to publishing through KDP print.
Additionally, something that was over
originally inside the CreateSpace platform
came over to the KDP print platform,
and that is expanded distribution.
Well, if you try to reach out to them
and get some direct answers,
it seems to me that not too many people are very familiar
with where exactly expanded distribution goes.
I can assure you that what I've found out so far
is that expanded distribution includes
Ingram Content Group's reach.
Now, you may recognize the name
from IngramSpark or Lightning Source,
because Ingram distributes e-books and print books.
So, they feed out to thousands and thousands and thousands
of retail distributors online.
But it does come at a cost.
Expanded distribution,
you're sacrificing 20% of that original 60% of retail cost,
so you're seeing considerably less.
In fact, it's going to be literally about a third
of your payout in expanded distribution
compared to what you get through Amazon's distribution.
Marketing and promotion.
Let's start out with the KDP Select program.
They actually have built-in features
that include the seven-day Kindle Countdown deal
that you're allowed to utilize every 90 days.
This is only available in the US and UK markets,
so essentially, what you end up doing
is you're going to put your book on sale
for a seven-day period,
or you can even make it shorter.
You can do one, two, as much as seven days.
And it has a countdown clock
that will go onto your product page,
communicating a sense of urgency.
Let's say for instance you have your book
normally at $9.99.
It can drop down to, say, 99 cents for a 24-hour period
or as much to seven days.
And it can even go in increments.
Here's the beautiful thing
when it comes to Kindle Countdown deals.
They will actually showcase your book
in a separate page, in a separate category,
and especially if your book carries a lot of sales already.
They're gonna showcase that.
I've seen many, many great Kindle Countdown deals
with some of my own books,
and they've proved to be very advantageous
to exposure for my book.
You can get hundreds and hundreds of downloads
if your book carries enough relevancy
within your given category.
And the big benefit
when it comes to utilizing the Kindle Countdown deal
is you get to maintain that 70% payout.
I love that.
It's really nice that you can drop it down to, say, 99 cents
on the Kindle Countdown deal,
and you aren't put into that 35% tier.
So, be selective when it comes
to bargain-basement pricing your book,
because you can literally take advantage
of the KDP Select program's Kindle Countdown deal
through this avenue,
as long as you keep that inside the sweet spot,
and you have to keep your price at a certain time period.
It's eluding my brain right now.
Then there's the five-day free promotion.
This was utilized a lot for many people
back in the Kindle gold rush
back in the day of 2013 to 2014.
In any event, they would use that five-day free promotion
to get their books into more hands
and get more reviews on their books.
However, there are many people out there right now
that believe that the effectiveness
of the five-day free promotion
isn't quite what it used to be.
What I would recommend is use it as a promotional tool,
take advantage of that time that you have,
reach out to your email newsletter, your following.
You're gonna want to make sure that you advertise.
Get behind the fact that you have a five-day free promotion
and make it worthwhile, and have an end goal,
have a reason why you're putting this
on a five-day free promotion.
Much like the Kindle Countdown deal,
you can get this option available to you
every 90 days of your exclusive contract.
The next marketing and promotion feature
that they have available through Kindle Direct Publishing
is the Amazon advertising platform, also known as,
or formerly known as Amazon Marketing Services, AKA AMS.
It's official, it's a pay-to-play world,
and if you really wanna get an edge on your competition
or those that are on the Kindle marketplace,
as well as KDP print,
then Amazon advertising is going to be your vehicle.
I have expressed this numerous times on this channel
how much I really enjoy and like
the feature of Amazon advertising,
and it is just dead simple.
But remember, this comes with a little bit of an asterisk,
because if you're going to pay to play,
remember, advertising,
any time that you're using your own money
or your business money,
it's a bit of a gamble.
Do not put up what you aren't willing to lose.
This means that you shouldn't be mortgaging your house
to advertise your book
through the Amazon advertising platform.
If you want a little bit of a better idea
when it comes to using Amazon advertising
for getting your book out there,
might I recommend you take a look
at the video series that I have
on Amazon marketing services for books?
This is going to at least get you
started off on the right foot
when it comes to advertising through that platform.
After all is said and done,
is KDP still worth it, though?
Well, let's take a look
at some of the features that they have.
They're free to use.
They've got a wide reach.
They've got a competitive royalty structure
versus the big four Amazon alternatives in, say,
Apple iBooks, Barnes & Noble Press,
Google Play, Rakuten's Kobo.
This largely depends on your expectations of this business,
and I can't really influence you
into one decision or another,
so I definitely, you know, just tell you,
walk into this with a sense of cautious optimism,
because the KDP platform is stellar.
But is it for everyone?
Possibly not.
But to allay any kind of fears that you might have
about whether you might forget something
or you might get it wrong,
or maybe you don't format your book properly,
are you using the right keywords?
The nice thing is, Amazon wants to see you win
as a self published author,
so if you haven't broken ground already on the KDP platform,
might I recommend you take a look
at their free online course called the KDP Jumpstart?
This is a simple online course.
I've gone through it myself, and it's really kinda nice.
Each one of the videos are anywhere from 30 seconds long
to as much as a couple minutes long,
and some of them are about a half hour long,
but the nice thing is,
they give you precisely what you need
and the foundation you need to get started
over in the Kindle Direct Publishing platform.
And speaking of KDP,
I talked about it ever so briefly,
but I think we're gonna go into a more granular level
when we take a look at my video
about the KDP Select program.
You're gonna wanna make sure that you watch that
before you move on,
so make sure you join me over there.
I will see you then.
One is Kindle Countdown deals,
a time-bound promotional discount for your book
while it still earns full royalties.
The other is the free book promotion.
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KDP Publishing 2019: Is It Still Worth It?

16 Folder Collection
Cat published on January 4, 2020
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