- Ah, God I hate this. I really, really hate this.

(laughter)

This is not what I signed up for.

(laughter)

See I can hear them laughing already,

so, that's not a good thing.

(upbeat music)

- My name is David.

Seven years ago I came out, divorced,

and so I've been on my own since then.

- [Garrett] How would you describe yourself?

- Um, in the background, shy, quiet.

I'd like to change,

I just don't see how that is going to happen,

but I want to try.

- [Interviewer] Okay, so a team of people are going

to rebrand you like a business.

- Right.

- [Interviewer] And in the end, a focus group is gonna

let us know what they think about the new you.

- Okay.

- [Interviewer] Are you ready?

- Yes, I am.

- Hi David.

- Hi.

- Ready to brand yourself?

- [David] I am.

- All right.

- [Chan] We'll guide you through it.

- You got a amazing stylist for this new David.

- Everybody has a color pallet with their brand,

I thought that this color pallet was the best fit for David.

- And then a graphic designer,

waiting to help kind of build a logo.

- I've never really created a logo for somebody,

as like an expression of their identity.

- And then you've also got a jingle writer.

- Have you ever had a song written about you?

- No.

- So we're going to do some writing with you,

together we're going to kind of give you your

mission statement, you know what you're all about.

- Um, what is a mission statement?

- Yeah, so basically it is a brief statement that

encompasses your goals and like what you want out of life.

(laughter)

- Are you skeptical of all this?

- Well, I've been who I am for a very long time.

- So, we've gotta find where you're going.

- What kind of personality do you want your brand to have?

- I'd like to be a little bit more outgoing.

I'm not an out-front type of person,

that's why this is a little unusual to have

this many people all staring at me at the same time.

- [Interviewer David, were you hoping to find

a partner in the future?

- Yes, I've been looking for the last seven years,

since I came out.

I joined the church when I was twenty-six,

they said that they could pray away the gay,

so I moved to Utah,

and my room overlooked the pool,

so I was tempted 24/7.

- Those swimming Mormon boys.

- Yes, exactly. Yes and their nice Speedos.

- I think your mission is starting to come together.

- Wild frontier.

- King of the Wild Frontier.

- You wanna explore the wild frontier?

- Yeah, I like that.

Exploring the Wild Frontier.

- Exploring the Wild Frontier.

- Yep.

- I have this fits more like formal wear.

Blazer, a nice dress shirt. - Oh, nice, yeah.

- Yeah, right?

- This is a little bit flashier than I'm used to.

- [Interviewer] Do you think that captures your vision

of "Exploring the Wild Frontier"?

- Oh, definitely.

- Is that a sex thing?

- Ah, yeah. I like to be attractive.

- Ooh, okay!

(laughter)

- [Interviewer] If he wants, he can change right here.

- Do you wanna- - No!

(laughter)

- What do you want your tagline to say to the world?

You're so unassuming, but yet you have so much within you,

is there something like, un-assume everything or...

That's a no, I'll take that as a no.

- Tell us about yourself, like what kind of values you hold.

- Hardworking, service to others,

I work with a pride foundation,

it's helping people get what they need.

- What about Grounded by Good?

- Yes.

- Does that feel like who you are?

- Yeah.

- Let's make that your tagline.

- Okay.

- Hi, I'm Koji.

- Nice to meet you.

- Yeah, I'm a little hungover, not gonna lie.

(laughter)

I've done a little bit of work,

developing a brand identity.

I'm also gonna be building a website.

So, I started to poke around a little bit in

the Wix Interface.

So, if you were to think of some symbols

or some sort of visual elements,

does anything come to mind?

- Um, bunnies.

- [Interviewer] David, is that because you wanna

have a lot of sex?

- Wow! We're getting awful personal, here.

(laughter)

- Well, you do know that rabbits sometimes do symbolize-

- Oh, I, yeah yeah. Yes I know. Yup.

- [Koji] It also does symbolize rebirth

and resurrection as well.

Seemed like an apt fit for that.

- Mm-hmm.

- So what was the tagline you kind of work-shopped?

- [David] Grounded by Good.

- [Koji] Grounded by Good.

What would you use your website for?

- I could use it for Grindr.

(laughter)

- [Koji] Yeah, maybe we should put that in there.

Put a clickable link to your Grindr page.

- [David] There we go, yeah.

(laughter)

(chipper tune)

- Hi, I'm David.

- Hey, Matt. Great to meet you.

- So when you look at me what do you see?

(soulful melody)

(chuckles)

- So, yeah, now I'd love it

if you have some movement in mind

I'll try to go score them, - Okay

- A la David

You're asking the wrong person to do this.

(laughter)

(uptempo keyboard)

♪ This is a great experience for me ♪

♪ Because we're talking about getting out there ♪

♪ And for me to spend this much time ♪

♪ Talking about myself is ♪

♪ Incredible ♪

♪ And so when this goes online ♪

♪ And people are looking at this ♪

♪ Understand this is who I am, really ♪

♪ I'm not the shy guy who wants to be in the background ♪

♪ This is who I want to be ♪

♪ I want to be in front ♪

♪ But ♪

♪ That's where I am ♪

(laughter)

What more could I ask for?

For some nice, cute guy to write me music.

How much more romantic can you get?

- Yeah, anytime.

- So I need his name and his phone number

and his email address.

(uproarious laughter)

- [Interviewer] How do you think our focus group

is going to react to this new you?

- Not a clue

- [Interviewer] Are you nervous for people to judge you?

- Oh my God, yes.

- Good luck David. - Good luck David.

- [Interviewer] Hello focus group.

I'm gonna bring out an individual.

His name is David.

He has been rebranded.

I want you guys to give me your honest opinion about him.

Are you guys ready?

- We are so ready. We were born ready.

- [Interviewer] All right, go ahead and walk out there.

- I have no clue what's going on.

- [Interviewer] Just be there and act natural.

- Ah, God I hate this. I really, really hate this.

This is not what I signed up for.

- [Interviewer] Okay, this person is named David.

Their mission statement is "Exploring the Wild Frontier."

(laughter) - Yes!

- See I can hear them laughing already.

So, that's not a good thing.

- He looks like if Dumbledore had like a makeover.

Kind of like modern day. - No!

- He's like fresh. You don't think so?

- Dumble-adorable. - Dumbleadorable! Yes!

(laughter)

He just has a gentle look. - Has a very open stance.

- Yeah. - Mm-hmm.

- And very approachable looking.

- Yeah.

- So what are they discussing?

Haven't they seen enough of me yet?

(laughter) - Oh he's so cute.

- See they're laughing at me.

- [Interviewer] No, no no.

- They're not laughing with me.

- Can you tell him he's wonderful?

Can you relay that message for us?

- [Interviewer] The tagline for David is "Grounded by Good."

- [Everyone] Aww.

- This is like the most wholesome person.

(crosstalk)

- He's someone where it's like

the two of you are sitting together at a bus stop

and he'll make a casual comment

and it'll turn into a full-blown conversation

that you're actually really thankful you had

at the end of the day. - Yes.

- [Interviewer] Would you be this person's friend?

- Yes. - Absolutely.

- [Interviewer] What's a word you would use

to describe this person?

- I would say warm.

- Gentle.

- Confident.

- [Interviewer] Who here would sleep with him?

- Hmm. - I'd sleep with him.

He's not outside of the age ranges I fuck with.

- [Interviewer] Thank you. We'll be sure

to relay that information.

Here's what they had to say.

Are you ready?

- Okay.

- [Interviewer] He has a gentle look.

Tom in there said he would sleep with you.

- Get his name and phone number.

(chuckles)

- [Interviewer] The words used to describe you were

"confident," "warm," and "kind."

"Very approachable."

"He's wonderful."

What was that like hearing that from strangers?

- I don't hear that very often

from people I know, let alone strangers.

It's great. Wonderful.

- [Interviewer] Does it make you feel emotional?

- Oh yes. You can't see the tears?

(laughs)

- [Interviewer] Do you feel different after this experience?

- Very much so.

I've been afraid to step out.

I feel much more confident to at least try.

- [Interviewer] Thank you som much, David.

- Oh thank you.

(clapping)

- [Interviewer] To create your own website

with Wix, like David here,

go to Wix.com/go/cut