Name: Why The Volkswagen Phaeton Failed In The United States
Uploaded: 2019-07-31T06:06:21.000Z
Duration: 5 min 58 s
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Adverbs of manner

The term Volkswagen means "people's car" in German, and that is mostly what

Adverbs of degree

the brand sells stylish, well engineered cars that are still relatively

Volkswagen usually leaves the task of selling pricey sports cars, luxury

rides and super cars to its sister brands such as Porsche, Audi and

But there was at least one time Volkswagen tried to elbow its way into the

luxury car market and it failed miserably, especially in the United

The Volkswagen Phaeton was, by most accounts, a marvelous car, but it was

started at sixty four thousand six hundred dollars for the version with

A 12 cylinder version started at around eighty three thousand five hundred

It was widely reported to be a pet project of Ferdinand Piëch, a scion of

Volkswagen's founding Porsche Piëch family and a longtime Volkswagen Group

executive who has been regarded as very much a larger than life

Piëch had held key roles at Porsche and Audi and over the years

demonstrated a taste for high quality and high priced cars.

He was largely behind Volkswagen's acquisition of French super car maker

Bugatti, British luxury brand Bentley and the Italian super car maker

With the fate on, Piëch wanted to design a vehicle that would be nothing

less than the best car in the world, and he wanted it to bear the

The Phaeton was meant to lift Volkswagen to the level of luxury German car

customers did not want to spend sixty five thousand dollars or more on a

The name itself of the people's car implies that it's supposed to be

something for the masses and yet here he was trying to create a car under

that brand to compete directly with Mercedes Benz.

And it just it was a car that just never really fit the brand as good as it

was. And it did a little better in Europe for a time than it ever did here

and never, ever sold to any in any huge numbers here.

To be fair, the Phaeton was said to be very well built.

It had all sorts of luxury features, many of which were quite advanced for

the time and some of which are still rare.

For example, the car had a dehumidifier in the cabin to prevent the windows

Piëch, who had a background in engineering, had reportedly handed down a

Many of his own engineers said would be impossible to meet.

One publicized spec insisted that the car be capable of driving 186 miles

per hour all day in one hundred twenty two degree weather and still

maintain an internal temperature of seventy one point six degrees

Reviewers acknowledged the craftsmanship and quality of materials in the

car. The interior is solidly built using the finest leather and wood.

Even the production of the car sounded premium.

It was built in Volkswagen's transparent factory, a glass walled plant with

hardwood floors that also functions as a kind of museum.

Volkswagen uses to showcase its latest innovations.

The Phaeton shared the production line with the Bentley Continental, a car

with which the Phaeton also shared a chassis.

But Volkswagen sold only three thousand three hundred fifty four fattens in

the United States, and the company pulled the car from the U.S.

Although sales were stronger in Europe and China, it remains one of

Volkswagen's most controversial vehicles.

After all, the brand was meant to bring style and engineering to the

masses. The car was also up against entrenched competitors from BMW,

Mercedes and even Volkswagen's own Audi brand.

was in 2004 when it sold one thousand nine hundred thirty nine units.

That same year, Audi sold five thousand nine hundred forty three of its

BMW sold sixteen thousand one hundred fifty five seven series sedans.

Mercedes sold twenty thousand four hundred sixty S-classes and Lexus sold

thirty two thousand three hundred seventy three full size LS cars.

Of course, it is understandable that manufacturers want to go upmarket and

there are cars today that well-made as they maybe sometimes seem to sit a

bit awkwardly with their stable mates to many of those who follow the

But anyone who wants to buy a 2004 12 cylinder luxury Volkswagen sedan can

now have a on for less than twelve thousand dollars.