Placeholder Image

Subtitles section Play video

  • You've stopped off at a service station to get yourself a cool, refreshing drink,

  • but you can't help but notice that, while a 12-ounce bottle of soda costs a mere $1.49, the same-sized bottle of water costs about 50 cents more.

  • You would think that soda should cost more because, in addition to water, it contains sugar, flavorings, and a number of mysterious chemicals, whereas water just contains... water!

  • So, what's really going on here?

  • If we look at production cost, the actual liquid really only accounts for a few cents of the price of each.

  • Bottling and transportation cost a bit more, but the primary expense for both products is marketing.

  • Beverage companies spend millions putting their drinks on signs, TVs, and in the hands of celebrities, all in an attempt to convince us to pay for either a product with serious health consequences or for one that comes out of your tap virtually for free.

  • But the average person doesn't know or care about any of this.

  • They're just looking for something to drink.

  • And companies simply charge whatever we're willing to pay for it.

  • 10 dollars for a bottle of water? Yeah, right!

  • But 1.99?

  • Eh, what the heck. It's good for you, right?

  • Soda, on the other hand, suffers a far less favorable public opinion.

  • We've caught on to the fact that it's an unhealthy, cheap beverage selection, and as a result, companies can't get away with charging us as much as they do for water.

  • But lower that price to 1.49, and we'll take it.

  • Essentially, it boils down to two very inexpensive products being sold at the highest price we are willing to pay for it.

  • The real question is, when are we going to start buying bottled air?

  • With the right logo, brand name, and marketing campaign, the sky's the limit!

You've stopped off at a service station to get yourself a cool, refreshing drink,

Subtitles and vocabulary

Operation of videos Adjust the video here to display the subtitles

B1 US soda water beverage price cost marketing

Why is Soda Cheaper Than Water? | Grumology

  • 36499 1030
    Mackenzie posted on 2019/08/06
Video vocabulary