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  • - I want my baby-back-baby-back-baby-back.

  • Chili's baby back ribs

  • No one, not myself, no one at Chili's, heard the piece

  • of music after it was done and thought this

  • is going to be around for 20 years.

  • I thought it'd be gone after six weeks.

  • ♫ I got my baby back ribs

  • - [Man] Yeah, if you want, you can have one.

  • - Yeah, you know, I haven't eaten one.

  • Why start now?

  • My name is Guy Bommarito.

  • I'm an Advertising Creative Director and Copywriter,

  • and the one responsible for the Chili's

  • Baby Back Ribs jingle.

  • Barbecue sauce.

  • Most everybody's grown up with jingles

  • and I guess the older you are the more jingles

  • you remember because it used to be, you know,

  • the heart and soul of the entire industry.

  • And so by the '90s when this song was written,

  • jingles had gotten to a point where they were

  • the lowest common denominator form of advertising

  • and everybody avoided them 'cause they were

  • typically annoying and, uh, um, unpleasant.

  • We did it because the client insisted on it.

  • We never would have done it otherwise.

  • I was so embarrassed to take the assignment

  • back to my creative department that I just wrote it myself.

  • Doo-Doo-Doo-Doo-Doo-Doo

  • ♫ I want my baby back ribs

  • People would either say that's my favorite song,

  • I love it, or they would say if I hear that song

  • one more time I'm going to stick a fork in my eye.

  • When the song first started taking off,

  • my biggest concern was, “I hope that's not

  • the only thing in my obituary.”

  • I hope that I do something else, you know,

  • that surpasses that.

  • Because I really don't want to be known

  • as the guy that did Baby Back Ribs song.

- I want my baby-back-baby-back-baby-back.

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