(Music playing)

>> FEMALE SPEAKER: Don't stay up too late.

>> MALE SPEAKER: Come on.

>> MALE SPEAKER: All right.

>> MALE SPEAKER: Yes.

>> MALE SPEAKER: Woo.

This is good.

(Music playing)

(Applause)

>> TIM COOK: Wow.

Thank you.

Thank you.

Thank you.

Thank you.

Good morning.

And welcome to WWDC 2019.

(Applause)

It is so great to be here with you today in San Jose.

We are so inspired by the millions of incredible

Apple Developers around the world.

Your dreams and your passion and dedication to

fulfill those dreams comes across so clearly in the

apps that you create, apps that enrich the lives of

millions of people around the world.

You make the world a better place and that is

why we are here this morning.

So, welcome to WWDC.

(Applause)

WWDC is more vibrant than ever with attendees from

more countries and more first-time attendees than ever.

In fact, for most of you in the audience this

morning, this is your first WWDC, so, welcome.

(Applause)

Apple makes - Apple makes the best products in the

world, products that integrate world class

hardware with world class software and a growing

collection of world class services to deliver

experiences unlike anyone else out there.

In March, we held an event to talk about our services

and introduce you to some brand-new Apple services.

We launched Apple News+ which offers a beautifully

designed experience for more than 300 popular

magazines, digital publications and newspapers.

There is no service out there quite like this.

I love it.

And if you haven't tried it, I encourage you to do so.

(Applause)

We also announced Apple Arcade, the world's first

game subscription service for mobile desktop and

living room featuring over 100 new games from some of

the most innovative game developers in the world.

Apple Arcade will be available later this year.

And we introduced Apple Card which will completely

reinvent the credit card experience.

Apple Card will be available this summer.

And we announced Apple TV+ which is a new home for

the world's most creative storytellers.

Now, while the service doesn't launch until fall,

we thought it would be really fun this morning to

share with you a sneak peek of just one of our

upcoming show from Ron Moore, the executive

producer behind Battle Star Galactica and Star Trek.

With his new series, Ron wanted to take us on a

journey in which the space race was a little

different than you might remember it.

And it has never ended.

So, let's take a first look at For All Mankind.

(Applause)

(Music playing)

>> MALE SPEAKER: I believe that this nation should

commit itself to landing a man on the moon and

returning him safely to the earth.

>> MALE SPEAKER: After thousands of years gazing

up in the heavens and dreaming of this day, a

man is about to set foot on the moon.

>> MALE SPEAKER: Across the world, people wait

with bated breath.

>> MALE SPEAKER: Ladies and gentlemen,

this is a live signal.

There he is.

The shock across the nation at this event

is just indescribable.

The Soviet cosmonaut has become the first to set

foot on the moon.

>> MALE SPEAKER: I thought it was about being first.

It turns out the stakes are much bigger than that.

>> MALE SPEAKER: Get back to work.

>> MALE SPEAKER: We are still in this thing.

>> MALE SPEAKER: Change of plans, gentlemen.

There is water on the moon.

This race will be ours to fight for and to win.

And we are not stopping there.

Moon Lab.

>> MALE SPEAKER: We need to accelerate the base.

>> MALE SPEAKER: You are going to be

an astronaut candidate?

>> FEMALE SPEAKER: No, I'm going to be an astronaut.

>> MALE SPEAKER: We will go to Mars, Saturn, the

stars, the galaxy.

>> MALE SPEAKER: Drifting right.

Watch it.

>> MALE SPEAKER: Eagle, this is Houston.

Do you copy?

>> MALE SPEAKER: This is not the end of the race.

We must keep our eyes to the future.

>> Three, two -

(Applause)

>> TIM COOK: Wasn't that great?

I've gotten an early look at the entire season and I

loved it, and I think you are going to too.

We can't wait to show you this series and our other

original shows coming up this fall.

Now, Apple TV+ will be available on the Apple TV

app which is across all of your screens including

your Smart TVs.

And, of course, the best way to enjoy this content

is with AppleTV 4K which offers an immersive

cinematic experience delivering the highest

picture quality of any streaming device out there.

Apple TV is powered by tvOS, and tvOS is just one of the

software platforms that we are here to talk about today.

So, let's get going.

(Applause)

I'm excited to share with you this morning how we

are going to make tvOS even more entertaining

and more personal.

We completely redesigned the Home screen, making

Apple TV come to life from the moment that you turn

it on with full screen previews of the best TV

shows and newly released movies.

Apple TV is designed to be used for the whole family,

but we wanted to make it even more personal.

Today, the Up Next list has a mix of shows for

everyone in the home, but when you sit down to watch

TV, you want to see the shows that you love.

So, we are introducing multiuser support for tvOS.

(Applause)

Now, everyone in the home gets their own Up Next

list plus personalized recommendations for new

shows and movies to enjoy.

Now, and it's easy to switch between family

members using the all new Control Center.

It works just like you would expect it to.

TvOS also delivers Apple Music with over 50 million

songs and curated music video play lists.

And now, with multiuser support, everyone in the

home gets their own personalized music experience.

You are going to be able to see lyrics to your

favorite songs in sync with the music.

This is really cool.

(Applause)

This is the best music experience on television.

Now, Apple Arcade is also going to look amazing on

the AppleTV 4K this fall.

Playing great games like Ocean Horn 2, of course,

is even better with great game controllers so we are

extending support to two of the best and most

popular game controllers available.

Xbox 1S.

(Applause)

Yes.

And PlayStation DualShock 4.

(Applause)

Yeah.

I think there is a few PlayStation fans out there.

Finally, let's talk about our beautiful screensavers.

We have already captured some of the most stunning

locations around the globe and even some from outer

space through our collaboration with the

International Space Station.

This year, we are going under the sea.

Oh, it's awesome.

(Applause)

We've partnered with BBC Natural History unit to

shoot beautiful 4K HDR footage, taking you to

places that few people have ever experienced before.