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  • It's been one year since Europe's massive privacy law called GDPR went into effect

  • and since then it's generated a lot of buzz around the world.

  • Everyone from Facebook CEO Mark Zuckerberg to lawmakers on Capitol Hill

  • seem to be asking the question: Can GDPR go global?

  • GDPR stands for the General Data Protection Regulation.

  • It's a landmark privacy law that went into effect last May across the European Union.

  • One of its main goals?

  • To give consumers more control over their personal information

  • like the right to access or delete their data.

  • For tech giants like Facebook and Google, GDPR has meant getting deliberate consent

  • from users before collecting their personal data and notifying authorities of data breaches within 72 hours.

  • Politicians, policymakers and business leaders have been closely watching GDPR's rollout

  • to see if it can act as a blueprint for other privacy legislation around the world

  • and so far it has a few notable supporters.

  • We should celebrate the transformative work of the European institutions

  • tasked with the successful implementation of the GDPR.

  • So what would it take to implement GDPR in other parts of the globe?

  • We visited the capital of the world's biggest economy to find out.

  • Our first stop is BSA, a lobbying group that represents companies like Apple and Microsoft.

  • GDPR was a really important step particularly in terms of harmonizing privacy law across Europe.

  • I think in the United States what we would like to do is take that strong level of protection

  • that is in GDPR and then adapt it to the U.S. legal system.

  • A global consensus on privacy is probably a few years off, that's a goal to grow towards.

  • But that's where we want to end up.

  • What are some of the steps necessary to make that happen?

  • So, one step is getting federal privacy legislation passed here in the United States.

  • I think that will be an enormously important step forward.

  • But we, as an organisation, BSA, are working with governments of

  • India, the government of Japan, the government of South Korea, the government of Brazil,

  • we're working with governments around the world.

  • Lawmakers on both sides of the aisle in the U.S. have come out in support of a federal privacy law,

  • but they're divided on exactly what it should look like.

  • One big sticking point is whether a federal law would override individual states' stricter privacy rules.

  • California, for example, passed a privacy law similar to GDPR that will go into effect in 2020.

  • California's law passed quickly in part because of backlash from the Cambridge Analytica Scandal

  • which revealed Facebook had improperly shared the personal information of up to 87 million of its users.

  • Recent data breaches have brought privacy legislation to the top of the agenda in many countries

  • but there's also a sense Europe's law isn't the perfect solution.

  • Why not?

  • Well, the data protection authorities who enforce the rules are often short on resources,

  • meaning it can be tough to keep up.

  • Some companies have struggled to meet the requirements like hiring data protection officers.

  • And for users, well the rules can be so complex, they're just too hard to understand.

  • Denise Zheng is vice president of technology and innovation policy at Business Roundtable.

  • GDPR on the compliance side is really quite burdensome.

  • There is a lot of disclosure requirement.

  • When you go to a website, for example, you have to click on all these agreements, on these banners.

  • The user experience is hurt by some of these really burdensome disclosure requirements.

  • In a recent survey, Business Roundtable found 80 percent of member CEOs

  • say it's important for Congress to pass a privacy law like GDPR.

  • I know that we don't exactly have the strongest reputation on privacy right now to put it lightly,

  • but I'm committed to doing this well.

  • Companies that breach GDPR can face serious fines of up to €20 million

  • or 4% of global annual revenues, whichever is bigger.

  • For Facebook that could mean more than a billion dollars.

  • And while big tech companies can stomach fines and legal fees, that's less the case for small business.

  • Finding consensus among different key industry groups,

  • from retailers to tech companies, to online platforms, to internet service providers and health care firms,

  • all of these companies leverage personal information,

  • finding some way to achieve agreement across them is what gets us to the finish line.

  • So far, regulators here in Europe haven't imposed any massive fines under GDPR.

  • But that's not to say they won't.

  • Facebook for example is facing several ongoing investigations.

  • Even though the company isn't headquartered here, the law applies to any firm with business in the EU.

  • The international presence of many companies is one reason why some CEOs

  • say it would be easier to make GDPR a global privacy law.

  • Hey everyone it's Elizabeth. Thanks so much for watching.

  • Do you think there should be stricter privacy laws? Let us know in the comments section.

  • And be sure to check out our other videos and subscribe to our channel.

  • See you later!

It's been one year since Europe's massive privacy law called GDPR went into effect

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