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  • Hey Creators, I'm Tom from the YouTube product team.

  • Big changes are coming to how you manage your channel.

  • I'm here to give you a rundown

  • on some of the new improvements to the YouTube Studio.

  • You might be wondering, why are we making all these changes?

  • Well, the original YouTube Studio Classic has been around for over 10 years

  • and it became really hard for us to make improvements to your experience

  • so now, the new YouTube Studio will let us give you more features, faster.

  • Many of you may have already been defaulted into the new YouTube Studio.

  • If you haven't yet, you can get to it

  • by clicking on the button on the top-left corner of Classic.

  • And I strongly encourage you to check it out

  • because this will become the new, prominent, main platform

  • for Creators going forward.

  • There's gonna be a transition period

  • so in the next few months, you'll be able to go to both

  • but in the long run

  • the new YouTube Studio will be the primary place

  • where we put all of our efforts

  • and all of the new innovation.

  • The first thing you see in the new YouTube Studio is a dashboard.

  • Here you can see a snapshot of what's going on with your latest video

  • the latest news from YouTube

  • and your top-line analytics for the last 28 days.

  • There's gonna be other new widgets coming.

  • One of them is 'known issues'

  • which will explain any kind of outages or any issues that are facing the platform

  • so if it's something that's affecting your channel or other channels

  • you'll know what the status is right there.

  • The second thing is the 'ideas for you' widget.

  • Now, this one's already in the dashboard.

  • As you can see here

  • it gives you very specific recommendations based on your channel's characteristics.

  • So maybe we noticed that you haven't used a feature

  • that channels like you are using with great success.

  • We may recommend that you check out that feature.

  • Or it could recommend a Creator Academy lesson

  • based on where you are in your growth journey as a channel.

  • So those are some of the cool things in the dashboard.

  • Do check it out, I think you'll really enjoy it.

  • Let's jump into the Studio and look at how I manage a channel.

  • The first thing you need to keep in mind

  • is the way to navigate.

  • It has what we call 'entity-based navigation'

  • and all that means is

  • when you want to modify the analytics

  • or the video editing, or the captions or whatever

  • for any specific video, what you need to do is select the video first

  • because all of these items on the left-hand side here

  • they're really, right now, at the channel level.

  • So I'm gonna select a video by just clicking on the video title

  • and now you'll see the items on the left have changed.

  • There's Analytics, Editor, Comments, transcriptions, additional features

  • these are all related to that specific video.

  • Then when you want to go back, just click on this little back arrow

  • and now you're back up at the channel level.

  • Another cool thing about the YouTube Studio

  • is on the video list here, you can make in-line edits.

  • So notice here I'm looking at my list of videos

  • and I can quickly click on the little pencil

  • and now I can change the title and the description

  • without leaving the page.

  • I can also change the visibility settings

  • and monetisation settings.

  • All from the video list, in-line, without having to load a bunch of screens.

  • OK, now let's take a look at the new and improved YouTube Analytics.

  • So I'm gonna click here and now I'm at the channel level

  • and I'm seeing the channel Analytics for this account.

  • Some things that are really cool are the way we've organised the reports now

  • are kind of aligned with the goals of a Creator.

  • So you have

  • 'reach viewers', 'interest viewers', 'build an audience', 'earn revenue'.

  • And then within each of those

  • we highlight the top metrics that are most important for each section.

  • The other thing that's really cool is

  • on this 'reach viewers' area is our impressions report

  • which will explain how many impressions you got for your videos

  • what the click-through rate was

  • for those impressions

  • and then also how many unique viewers you got.

  • Another thing that you'll notice about the new YouTube Studio in Analytics

  • is these insights.

  • These are smart headlines

  • human-language descriptions of what's going on.

  • So this has been based on feedback we got from Creators telling us

  • "Hey, these charts and tables are great

  • "but just tell me what's going on."

  • So now we do that.

  • Currently, this feature is in English only

  • but we hope to get it out in all languages soon.

  • When looking at your Analytics

  • you can also change the date range

  • by clicking on the date picker.

  • You can also select a custom date range.

  • You can go deeper by clicking on one of the cards

  • then a deep-dive window opens.

  • It allows you to sort the table by the different metrics

  • change the charts and even create and apply groups.

  • The other thing to know is

  • you can click on the small Play icons

  • to see the video Analytics

  • where the charts are now normalised

  • and compare the video's performance to other videos

  • adjusting their age for a fair comparison.

  • So next, let's look at the new video editor.

  • I'll click on a video here

  • then I click 'Editor'

  • and you'll see a couple things.

  • One is it's a completely new visual design

  • really nice Dark Mode kind of look.

  • But the most important thing

  • is that the Classic Studio used to have editors all over the place.

  • It used to have one editor for end screens

  • another editor for captions

  • another editor for blurring, another editor for audio swapping

  • and so on.

  • That was very confusing to use, they were all a little different.

  • Now you can do it all in one place and avoid any edits that collide with each other.

  • Now, one thing you'll notice is

  • from time to time

  • there might be a couple of features that you click on

  • and it actually takes you to YouTube Studio Classic.

  • Those are features that we're in the process of building

  • in the new YouTube Studio, so in the meantime

  • we had to make sure that you could still get your job done

  • and access those features.

  • Over time, we'll replace those links

  • with links to the native-built YouTube Studio version of it

  • but in the meantime, you'll have those links to get your job done.

  • OK, so that's a quick summary of the new YouTube Studio.

  • If you have feedback, please give us comments below

  • or you can use the 'Send feedback' feature

  • in the product itself

  • or you can hit us up on Creator Insider.

  • Whatever works for you.

  • In the meantime, enjoy the new product and keep it real.

Hey Creators, I'm Tom from the YouTube product team.

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