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    B2US
    #de#australia#la#los#del#café

    Why Starbucks Failed In Australia

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    PENG posted on 2023/12/03
    Ever wondered why a global giant like Starbucks struggled to win over Aussie coffee lovers? This video dives deep into the fascinating business and cultural reasons behind Starbucks' Australian failure, giving you insights into international expansion and the local coffee scene. You'll pick up practical business vocabulary and gain a deeper understanding of cultural nuances in consumer markets!

    Video vocabulary

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    crisis

    US /ˈkraɪsɪs/

    ・

    UK /'kraɪsɪs/

    • Noun (Countable/Uncountable)
    • Unstable situation of extreme danger or difficulty
    • A turning point in a disease.
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    develop

    US /dɪˈvɛləp/

    ・

    UK /dɪ'veləp/

    • Verb (Transitive/Intransitive)
    • To explain something in steps and in detail
    • To create or think of something
    A1TOEIC
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    familiar

    US /fəˈmɪljɚ/

    ・

    UK /fəˈmɪliə(r)/

    • Adjective
    • Well-known or easily recognized
    • Having a good knowledge of something.
    • Noun
    • A close friend or associate.
    • (In folklore) a spirit, often in animal form, believed to attend and serve a witch.
    A2TOEIC
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    brand

    US /brænd/

    ・

    UK /brænd/

    • Noun
    • A mark burned on an animal to show who owns it
    • Product made or designed by a named company
    • Transitive Verb
    • To burn a mark on an animal to show who owns it
    • To describe someone as a liar, coward, etc.
    A2TOEIC
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    energy point vocabulary

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