Name: How to Persuade Twice As Many People in 3 Seconds
Uploaded: 2019-01-30T13:38:34.000Z
Duration: 5 min 17 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Hey, it's Marie Forleo, and you are watching
MarieTV, the place to be, to create a business

You know, today we're talking about a tiny
little tweak in your language that has the

Whether you run a business, a nonprofit, or
you just want to be more effective in getting

people to say yes, I think you're going to
find this fascinating.

Dr. Robert Cialdini, author of the classic
book on persuasion called Influence, studied

the donations process at the American Cancer
Society.

He found that the number one game-changer
in gaining more donations was one tiny language

Which one of these might make you more likely
to donate.

"Would you be willing to help by giving a
donation?"

Or, "Would you be willing to help by giving
a donation?

Research showed that people who were asked
the second version were almost twice as likely

While only 28% gave money with the first call
to action, 50% donated when the call to action

You see, when you give people a small, easy
action to take, it can double their chances

By adding a simple sentence, you're creating
what's known as a minimum viable action, the

smallest possible action someone could take
to create the change you want.

Now, obviously, this doesn't just work for
nonprofits.

In fact, you've probably been offered a minimum
viable action at your favorite stores.

So, a few weeks ago, I was at the Container
Store because I KonMaried the crap out of

So, when I was checking out, they asked me
if I was a member of POP, their Perfectly

All we need is your phone number and you will
get an extra 15% off."

And look, this isn't just about business,
either.

I mean, you can use this same strategy to
double your chances of getting yes even in

For example, if you've made a commitment to
exercise more, which of these internal scripts

"I need to work out today," or, "I need to
work out today.

A five minute dance break is better than nothing."

Now, I don't know about you, but I am way
more likely to get moving with that 2nd option.

"If you want to inspire someone to act, suggest
the smallest action possible."

Is there something in your business that you'd
like to get more people to say yes to?

Or a personal change that you'd like to make?

How can you use this idea of a minimum viable
action to make it happen?

What's that small sentence that you can add
to your request to make it simple and easy

I want to see your exact wording in the comments
below.

Now, as always, the best conversations happen
over at MarieForleo.com, so head on over there

Once you're there, be sure to subscribe to
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Stay on your game and keep going for your
dreams because the world needs that very special