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Hey, it's Marie Forleo, and you are watching
MarieTV, the place to be, to create a business

and life you love.
You know, today we're talking about a tiny
little tweak in your language that has the

power to double your conversions.
That's right!
Double.
Uh!
Double up.
Uh!
Uh!
Well, alrighty then.
Now, look.
Whether you run a business, a nonprofit, or
you just want to be more effective in getting

people to say yes, I think you're going to
find this fascinating.

Dr. Robert Cialdini, author of the classic
book on persuasion called Influence, studied

the donations process at the American Cancer
Society.

He found that the number one game-changer
in gaining more donations was one tiny language

tweak.
Let's have a look.
Which one of these might make you more likely
to donate.

"Would you be willing to help by giving a
donation?"

Or, "Would you be willing to help by giving
a donation?

Every penny will help."
Now, check this out.
Research showed that people who were asked
the second version were almost twice as likely

to make a donation.
While only 28% gave money with the first call
to action, 50% donated when the call to action

included that one extra sentence.
"Every penny will help."
So, let's break this down.
You see, when you give people a small, easy
action to take, it can double their chances

of saying yes.
That's right, double.
Uh!
Double up.
Uh!
Uh!
By adding a simple sentence, you're creating
what's known as a minimum viable action, the

smallest possible action someone could take
to create the change you want.

Now, obviously, this doesn't just work for
nonprofits.

In fact, you've probably been offered a minimum
viable action at your favorite stores.

Here's an example.
So, a few weeks ago, I was at the Container
Store because I KonMaried the crap out of

my closet.
#sparkjoy!
So, when I was checking out, they asked me
if I was a member of POP, their Perfectly

Organized Perks program.
I said, "I am not."
They said, "Oh, it is so easy.
All we need is your phone number and you will
get an extra 15% off."

I was like, "Oh!
Okay!
Saving money's like making money.
Here is my phone number.
I want to be a Popper, like yesterday!"
And look, this isn't just about business,
either.

I mean, you can use this same strategy to
double your chances of getting yes even in

your own head.
That's right, I said double.
Uh!
Double up.
Uh!
Uh!
Anyway.
For example, if you've made a commitment to
exercise more, which of these internal scripts

is more likely to get you moving?
"I need to work out today," or, "I need to
work out today.

A five minute dance break is better than nothing."
Now, I don't know about you, but I am way
more likely to get moving with that 2nd option.

In fact, I'm probably double as likely.
You guys, I said double!
Uh!
Double up.
Uh!
Uh!
Okay.
That's the last one.
I swear.
I double swear.
Yeah!
Yeah!
Yeah!
Okay, enough, enough, enough.
Let's land the plane on this tweetable.
"If you want to inspire someone to act, suggest
the smallest action possible."

Now, I would love to hear from you.
Is there something in your business that you'd
like to get more people to say yes to?

Or a personal change that you'd like to make?
How can you use this idea of a minimum viable
action to make it happen?

What's that small sentence that you can add
to your request to make it simple and easy

and doable?
I want to see your exact wording in the comments
below.

Now, as always, the best conversations happen
over at MarieForleo.com, so head on over there

and leave a comment now.
Once you're there, be sure to subscribe to
our email list, and become an MF Insider.

You'll get instant access to a powerful audio
training called, "How to Get Anything You

Want."
And some exclusive content, special giveaways,
and personal updates from me that I just don't

share anywhere else.
Stay on your game and keep going for your
dreams because the world needs that very special

gift that only you have.
Thank you so much for watching, and I'll catch
you next time on MarieTV.

B-School is coming up.
Want in?
For more info and free training, go to JoinBSchool.com.
I don't know how many times in my life I'll
have a bunch of men in gold hot pants for

me, but I really want to take advantage of
today.

Oh boy!
All right!
Wow, these have amazing bass.
I feel like I'm yelling at everybody.
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How to Persuade Twice As Many People in 3 Seconds

227 Folder Collection
Ken Song published on January 30, 2019
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