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  • - I can't even understand.

  • It's just crazy.

  • (ambient music)

  • What's up, socials, welcome back to Amy TV,

  • your space to discover the life that you want

  • the way that you make it.

  • Today is a very special day.

  • Today, January 31st.

  • Do you remember what video you watched last year

  • on this channel on January 31st?

  • That's right, you watched ridiculosity in action.

  • ♪ I know you got the talent

  • ♪ I know you got the game

  • Post an upload to YouTube

  • And maybe you could be famous

  • Well, it's not that easy

  • Fears start to kick in

  • Think your content is cheesy

  • Well, hello, I'm Amy but I'm known as the Vlog Boss

  • ♪ I'm here to make it happen

  • Step your game up at all costs

  • At all costs

  • You can put your trust in me

  • ♪ I'm pretty good

  • You can ask Gary Vee

  • It was for my book.

  • I did a music video for Vlog Like a Boss.

  • That day was the launch day for my first book,

  • and that makes today the one-year anniversary.

  • (applauding) You know.

  • It's fine. (cheering)

  • I'm just like an author or something.

  • (laughs) What?

  • If you're not aware, if you're brand new to this channel,

  • the book is called Vlog Like a Boss:

  • How to Kill It Online with Video Blogging.

  • And I am very proud of myself, very, very proud.

  • I'm probably confusing some people

  • who maybe are just meeting me for the first time

  • because I have so many last names.

  • I am Amy Schmittauer and I'm Amy Landino.

  • Multiple personalities, I hear it's really healthy.

  • Anyway, I thought it'd be appropriate today

  • instead of being like, wow, it's been a year.

  • Lot of things have happened with my book,

  • but I also think there have been a lot of books

  • that have changed my life,

  • and I wanted to kinda talk through what those books are.

  • There's also something else super bonkers cool

  • that happened this week that I wanna tell you about,

  • but it all-encompassing, it's all-encompassing.

  • I wanna tell you everything.

  • So we're gonna talk about the books that changed my life,

  • the ones that motivated me, that taught me a lot of things,

  • the ones that really at the basic level

  • allowed me to surround myself with people

  • who were not only like-minded,

  • but who were way smarter than me and great influences on me.

  • And in a world where we are so particular

  • about who we spend our time with

  • or at least wish we were particular

  • and maybe feel like we can't control it,

  • books are a great way to do that,

  • a really great way to do that.

  • If you wanna inject a certain type of expertise

  • or flair or personality or anything you can think of

  • from another human, if you want more of it in your life,

  • read their book.

  • They put a lot of effort into it and a lot of them into it.

  • If you're ever wondering what books I recommend

  • or what books I have read before or anything like that,

  • any books I talk about here on the show, I have read them.

  • I'm not gonna talk about something

  • that I have no experience with.

  • You can always find out what those books are

  • with the link in the description

  • that's gonna take you to The Bookshelf Shop page.

  • So it's on my website.

  • It's a full list of every book that I've read,

  • at least in my professional career.

  • You can go check that out

  • and pick up a copy of something that piques your interest.

  • These are the books that changed my life for the better.

  • This first one is going to kick off the feels,

  • all the feels that are gonna happen in this video,

  • and that is Crush It! by Gary Vaynerchuk.

  • If you're new to me, I'm a big fan of Gary Vaynerchuk.

  • If you're not new to me,

  • well, what were you expecting? (laughs)

  • This is the first book that I actually read by Gary,

  • but I wanna give you a little bit more backstory than that.

  • Back in 2009 and 2010, I was side hustling.

  • I was starting to figure out

  • what I wanted to do as my passion,

  • and I was picking up clients

  • on the side of my full-time job.

  • One of the first people that I actually met

  • that was in this industry, I guess you could say,

  • was Lewis Howes, who is extremely well-known

  • for his insanely popular podcast, School of Greatness.

  • He's been on this show.

  • You guys know Lewis probably very well.

  • If you don't, go check him out.

  • Lewis is also from Columbus.

  • At the time, he was building his business

  • just down the street in downtown Columbus, Ohio.

  • So we met up for burgers,

  • and basically I just wanted to pick his brain

  • about everything he had learned

  • about what he was doing with internet marketing

  • and all these kinds of things.

  • And he gave me two pieces of advice,

  • and one of them was to read Gary Vaynerchuk's Crush It!.

  • So that was how I found out about Gary

  • in the first place was through Lewis.

  • So because I didn't really wanna buy the book,

  • I went to the library and I borrowed it.

  • When I read Crush It!,

  • what changed for me was really that I found someone

  • that I felt I could connect with,

  • that I felt like we had a similar mindset,

  • but who had already had so much more experience

  • and was so risky in the way that he tried things

  • that he was actually able to say from experience,

  • "Amy, you're on the right track,"

  • without actually having to say to me directly,

  • "Amy, you're on the right track."

  • I was reading this book and I just felt so inspired

  • that I had figured a couple of things out,

  • but I should lean even further into them

  • because they truly were going to be the coming years

  • of success for business and marketing and my passion overall

  • and being able to go after the life that I want,

  • doing the thing that I loved.

  • Because at the time I'm thinking, is this a real thing?

  • Am I really gonna leave my job?

  • Am I really gonna change gears here?

  • And being able to read a book like that,

  • that was a very positive influence on me trying

  • to figure out who I truly was.

  • At the end of it all, truly at the end of the day,

  • what Crush It! was for me was finding out

  • that I could have a mentor

  • and have them affect me so much

  • but not actually have to go knocking on someone's door

  • and say, hey, hi, will you be my mentor?

  • (laughs) You don't actually have to do that.

  • Learn everything anyone's ever wanted to teach

  • by simply absorbing the things that they've created.

  • That's what's amazing by this world in 2018,

  • in 2009, in 2010, this book.

  • Being able to read people's books,

  • it's a great way to absorb what they would teach you

  • if you talked to them in person.

  • Everyone's problems, at the end of the day,

  • are all the same.

  • If we're not trying to figure out how to do something,

  • we're trying to figure out why

  • and if we actually have the drive to do it

  • and if we can put away all of our feelings and fears

  • in order to make it happen,

  • in order to be able to make a test

  • and see if we're gonna freak out when we fail.

  • So a lot of things happened to me

  • in the moment of reading Crush It!.

  • Most of all was the first moment I realized

  • I could give myself permission.

  • The next book I read that changed my life

  • was Book Yourself Solid by Michael Port.

  • One of the hardest things ever, ever, ever, ever, ever

  • when you finally decide to take the jump

  • to start your own business is to learn how to sell yourself.

  • And when you're in a services based business

  • and you really need clients,

  • I needed somebody to teach me how to do that.

  • So actually my very dear friend Matthew Kimberley told me

  • about Michael Port and the book Book Yourself Solid,

  • and I just loved that title.

  • I mean, listen to that title.

  • That is just music to my ears.

  • Book Yourself Solid.

  • I would like to be booked solid.

  • I mean, it sounds like a lot of work,

  • but work means I'm making money, ideally,

  • so I need to know that that's true,

  • and, also, I need to be booked solid.

  • Man, it was so practical.

  • I absolutely love Michael's take

  • on going out and finding business.

  • And going out and finding business is important,

  • even if we live in this world now where inbound is great,

  • but you can always have more.

  • You can always make sure that your funnel,

  • your leads are full,

  • and you always have someone you can work with

  • or always work toward more business so that you can grow.

  • Rich Dad Poor Dad, Robert Kiyosaki.

  • I was really surprised I wanted to read this book.

  • I actually look at that book and I'm like,

  • eh, what in the heck is that gonna be about?

  • It had been recommended by so many people that I know now

  • or had been following at the time.

  • When I started reading this book,

  • I was actually very grateful that I started,

  • because there were some things in there

  • that I should have known and should have thought about

  • and also opened my mind to the possibilities.

  • The biggest take away with this one is

  • just the mindset of abundance,

  • that we're not all scraping for the same small amounts

  • of money or opportunity that are out there.

  • If we really approach things in the right way,

  • there's enough to go around across the board.

  • But not just that; when you're very financially literate

  • and you start to understand how these things work,

  • you become even more aware

  • of how much opportunity there actually is.

  • The stories that were being told

  • and the way that it was taught here in this book,

  • I just love Rich Dad Poor Dad,

  • and I don't think I've ever looked at money the same.

  • Ooh, Gilbert, girl.

  • Eat Pray Love by Elizabeth Gilbert.

  • If you are a lady who has not read this book,

  • come on.

  • This one was just so liberating.

  • I know it was kind of all the rage when I did read it.

  • Everyone was talking about Eat Pray Love

  • and being able to have an Eat Pray Love opportunity

  • in their life.

  • But I think what Elizabeth did for me here

  • was make me realize,

  • I had already been traveling from an early age in my 20s,

  • just on my own, but I think I started to understand,

  • I don't have to wait for others to want to do stuff.

  • I could go visit a country

  • and not necessarily see a friend or family member there

  • and just go and check it out

  • and feel good about that and be confident in that.

  • I think when you're brought up,

  • travel feels like a very family thing.

  • It's an event.

  • It's this big deal.

  • You don't do it very often.

  • It costs a lot of money,

  • and you really need other people's help in order to do it.

  • I didn't like the idea of that, and Eat Pray Love,

  • in addition to a lot of other feeling things,

  • showed me how amazing it would be

  • to just go and do it on my own

  • and believe that a female could travel internationally

  • and be just fine.

  • Elizabeth Gilbert in Eat Pray Love

  • gave me a lot of confidence,

  • and that helped me a ton,

  • considering how much my business is dependent

  • on that confidence.

  • Never Eat Alone by Keith Ferrazzi, I've told you guys,

  • is the networking bible.

  • I recommend this book to everyone.

  • I am an introvert.

  • I'm not great at networking.

  • I have learned how to be an extroverted introvert

  • and to turn it on when I need to.

  • But Never Eat Alone was a huge eye-opening experience

  • for me to be able to start thinking about

  • how I could get creative with talking to other people.

  • There's always been something in me

  • that has made me want to hack human communication,

  • because when you're introverted and you never felt

  • like you were good at it in the first place,

  • you really just start to question you wanna do it at all,

  • and also you're like, is there a secret to this?

  • Overall, the tactics, the tips

  • for growing and nurturing your network,

  • just absolutely priceless.

  • Let's go back to a familiar author,

  • and the next book that changed my life

  • was Jab, Jab, Jab, Right Hook.

  • Probably not gonna sound like a book that changed my life,

  • but there's way more to this story.

  • I tell it in the book.

  • I'm gonna summarize it very quickly,

  • but you can actually go watch the video

  • that made this book change my life.

  • Actually, let's be fair, let's be fair.

  • I didn't just make that video for no reason.

  • I read Jab, Jab, Jab, Right Hook, and I was blown away.

  • I was blown away.

  • I had already met Gary prior to this,

  • and you can read about that, like I said, in my book,

  • but when I read Jab, Jab, Jab, Right Hook,

  • I wasn't expecting it

  • to be the most amazing thing in the world.

  • I don't know why.

  • I just thought Crush It! was so good

  • that we can just stop there.

  • Crush It!'s amazing.

  • You're good.

  • Jab, Jab, Jab, Right Hook is probably gonna be fine.

  • It was so good.

  • I felt like every one of my clients should have that book

  • on their desk as the manual for social media marketing.

  • And I loved it.

  • I loved it so much I made a music video about it.

  • ♪ I don't need to hang my stocking

  • There upon the fireplace

  • Because this book has all the answers

  • To do good biz in the social space

  • Well, at the time people were not making

  • some crazy musical book reviews.

  • So, Gary loved it, and he shared it,

  • and that started to grow

  • sort of a fun digital mentor distant relationship

  • with me and Gary.

  • Everybody thinks that I'm like

  • Gary Vaynerchuk's best friend.

  • I have emails right now saying,

  • "Hey, Amy, can you get me the hookup with Gary?"

  • Let's be real here.

  • He appreciates the work that I have done,

  • and we'll talk more about that later,

  • and I appreciate him on an absolutely incredible level

  • because I take his advice

  • and I actually do something with it.

  • It was cool, because now I was on his radar.

  • And there are things you can do to get on people's radar

  • that are necessarily like I have to be able

  • to walk into his office

  • and have him make time for me every single time.

  • I don't expect that.

  • I don't expect that of anyone.

  • I don't even expect that of my mom.

  • Mom, you're in the middle of teaching class,

  • and I walk in and I'm like,

  • hey, I'm your daughter, your firstborn.

  • You better stop class for me.

  • That's not gonna happen.

  • No, you're totally disrespectful of time.

  • I hate when people just assume,

  • oh, well, you must be super in with them,

  • so they should be able to drop everything for you.

  • What, tell me all about this expectation island

  • that you live on,

  • because I don't even think I'd wanna move there.

  • But anyway, Jab, Jab, Jab, Right Hook got me on his radar,

  • and he shared the video.

  • Lots of people discovered me.

  • I got clients from that video.

  • I got new subscribers for that video.

  • Lots of things happened.

  • It's not like it went viral.

  • It went Gary viral, (laughs) which is good, so good.

  • Targeted, targeted people.

  • Hi, Gary people.

  • The fact that you came here from that video

  • and you're still here, ugh.

  • Words.

  • Okay, so the second to last book that changed my life,

  • let's be honest, is my own.

  • I mean, when you write a book,

  • that changes your life in a lot of ways.

  • I put off writing this thing for so long.

  • I think it was just because I felt like

  • there were so many other things I could do.

  • But because of the world we live in,

  • because there's self-publishing options,

  • because I could do this on my terms,

  • because I could take whatever photo I wanted,

  • make whatever cover I wanted,

  • I didn't have to ask permission from anyone,

  • it was kinda cool to be able to do it.

  • But I had no idea what it would actually do

  • to change my life.

  • And I think it's a testament to

  • how much we have moved forward

  • in this world that we live in

  • and technology and things like that,

  • but how much traditional media

  • and finishing something you start

  • still plays such a significant role in credibility.

  • So, I didn't have to wait for a publisher to let me do this,

  • but I started it and I finished it and people like it.

  • They're reading it.

  • They're taking the advice.

  • They're saying,

  • "Amy, this actually feels like you took your brain

  • "and put it on my pages,"

  • and I tried to do that as succinctly as possible.

  • I mean, you really only get so many pages to do that.

  • The fact that people are actually reading it

  • and it's making a difference to them,

  • that's further finishing and verifying what you did.

  • And that is a huge credibility play

  • that in some ways a Twitter profile

  • that has a checkmark on it

  • or a viral video on YouTube doesn't do.

  • I'm just very pleased to see

  • how much this book has completely changed my business.

  • It's increasing business, both in clients and in products.

  • The second business that Vincenzo and I started, Aftermarq,

  • is growing significantly.

  • And the book, being able to guide people

  • on how they might work with us is helping with that so much.

  • This, I have to say thank you to you,

  • because you bought the book, you read the book.

  • If you're not much of a reader, you like to listen,

  • you listened to the audiobook,

  • even when the audiobook was late.

  • It was so late.

  • You bought it, and then you read it,

  • instead of just watching videos.

  • Watching videos is so much easier than reading,

  • but you read it.

  • You were focused.

  • You cared.

  • And you took the advice and you ran with it,

  • or you took it, you absorbed it,

  • and you're excited about it,

  • and you told me, and you left reviews.

  • Thank you, because that is life-changing for someone.

  • That's cool.

  • That's pretty darn cool.

  • The last book that has completely changed my life,

  • which I'm saying this pretty early on,

  • but I have a feeling. (laughs)

  • I mean, it already kind of has.

  • Just came out this week,

  • and it is the follow-up to Gary's Crush It!.

  • Gary wrote a book called Crushing It!.

  • (chuckles)

  • Damn it, I don't wanna get emotional.

  • I'm in the book, (laughs) so that's kinda cool.

  • (snickers) I didn't think I was gonna cry about it,

  • but, I mean, it's cool. (laughs)

  • So, what's really amazing is that there are so many people

  • that read Crush It! by Gary, including me, and Lewis.

  • Lewis recommended Crush It! to me, and he's in the book.

  • It's just like, what?

  • This world is small, but it is big.

  • It's so cool.

  • Anyway, I read Crush It!.

  • I told Gary, I was like, I read Crush It! and I crushed it,

  • I'm doing things,

  • things are happening, and I wanna share that story with you.

  • And a lot of people did that.

  • I think like 22, 25 people or something

  • told Gary how Crush It! shaped their business

  • or shaped their lives in some way.

  • Their stories are in this book.

  • And I'm in this book.

  • Actually, I'm the first freaking story in this book.

  • We're talking about 300 pages here.

  • I'm on page 22!

  • Even if you get bored after that,

  • which I don't think you will,

  • 'cause Gary's not a boring guy, you'll see me.

  • That's pretty life-changing.

  • A bestselling author, a five-time.

  • I mean, actually, that's only

  • how many business books he has.

  • A five-time business author

  • put me in his book.

  • This book is gonna be a New York Times bestseller.

  • That's...

  • That's cray-cray.

  • That's a thing.

  • That's a real thing.

  • So, to that,

  • I have to thank you,

  • because you make everything happen for me.

  • You get me going every single day.

  • You keep me focused on what I'm doing.

  • You make me cry sometimes. (laughs)

  • But thanks, Gary, 'cause...

  • He didn't have to.

  • He didn't have to do that.

  • And he didn't have to do a lot of things

  • that he's done for me.

  • (claps)

  • We're gonna end it there.

  • Question of the day, leave a comment down below.

  • I'm always looking for a new good read

  • that might change my life,

  • so give me a book that has impacted your life on some level.

  • It doesn't have to be nonfiction.

  • I know a lot of mine were businessy nonfiction.

  • That just tends to be my preference.

  • I remember back in the day

  • when I was reading fiction books as a kiddo, as a child.

  • Leave one of your favorites in the comments below.

  • That's all for today, socials.

  • Thank you so much for tuning in, I appreciate it.

  • As always, make sure you subscribe for good vibes,

  • and continue to go after the life that you want, cheers.

- I can't even understand.

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