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  • I'm Kim Bhasin, Luxury Reporter at Bloomberg,

  • here to invite you into the most exclusive realms

  • of luxury retail.

  • This is Invitation Only.

  • Today, I'm on 5th Avenue,

  • smack dab in the middle of Manhattan.

  • This place is a luxury playground.

  • You got Bergdorf Goodman, Louis Vuitton, Gucci, Prada,

  • Omega, Dolce & Gabbana, Armani, Harry Winston.

  • And the reason I'm here today

  • to see the most famous jewelry store in the world:

  • Tiffany.

  • The main floor of Tiffany is great and all,

  • but that's not why I'm here.

  • I've come to check out their super secret salon.

  • A private area for their fanciest clientele.

  • Hi, Kim.

  • Hello!

  • Welcome to the Tiffany salon. Good to see you.

  • So, here we are, up on the mezzanine of the New York store.

  • We developed this area really for our very best customers

  • to show wonderful jewelry.

  • We can work with them on incredible custom designs.

  • Are there items available up here that you can't get

  • down on the main floor?

  • Yes, there are.

  • We have a specifically curated assortment up here.

  • This is a brand new collection we've just launched

  • called Paper Flowers.

  • And this is a combination of using platinum, diamonds,

  • and tanzanites.

  • But the tanzanites are all gradated colors.

  • So, it gives this lovely three-dimensionality to it.

  • These are rare fancy-colored diamonds, Kim.

  • A lot of people think that diamonds, it's all to do with

  • colorless or lack of color.

  • But this is at the other end of the spectrum.

  • You have a rainbow of colors

  • that are the rarest of the rare.

  • Oh my goodness.

  • That diamond is enormous!

  • It's incredible.

  • This is a 28-carat.

  • 28?

  • 28.

  • That's hefty.

  • It's a hefty diamond.

  • It's a D color. The very, very top grade.

  • And internally flawless.

  • Absolutely no inclusions, incredibly pure.

  • How much would something like that run for?

  • This one is a little over four million dollars.

  • Eh, alright.

  • Can I try that on?

  • Oh, absolutely!

  • You have to try it on. It's quite incredible.

  • It fits you perfectly.

  • Yeah, right.

  • And look at the beauty of the cut.

  • The sparkle, the radiance, the brilliance,

  • the purity of it, the transparency of it.

  • For a nice affordable four million dollars.

  • Exactly.

  • Great.

  • Why do you like gemstones so much?

  • It's awesome and shiny? Or, like, what's the deal?

  • Oh no, I mean, gemstones are incredible.

  • There's so many varieties. There's so many differentials.

  • To this day, I find things and see things

  • that really blow my mind, because you can't imagine

  • that mother nature can make such extraordinary things.

  • We have a wonderful Tiffany workshop here on the 10th floor,

  • which many people don't realize.

  • There, our finest high jewelry is made.

  • These are all completely handmade pieces

  • from beginning to end.

  • Many of the pieces you see in the salon here

  • will be made at the Tiffany workshop.

  • There are various experiences in this store

  • that aren't just going up to a counter

  • and picking something out and buying it.

  • Yeah.

  • Why is that important for a retailer?

  • Incredibly important these days.

  • I mean, as we all know, so much shopping is done online.

  • Customers can come in here and they can walk around

  • and they can experience many things.

  • They can buy something, they can dream about something.

  • But while they're here, there's places to relax.

  • The Blue Box Cafe to have something to eat.

  • So, you can really spend the day here.

  • That's really important,

  • because it's a wonderful experience.

I'm Kim Bhasin, Luxury Reporter at Bloomberg,

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