Name: How To Manipulate People
Uploaded: 2018-09-02T01:44:32.000Z
Duration: 5 min 17 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Basic passive voice

“We are governed, our minds are molded,
our tastes formed, our ideas suggested, largely

Adverbs of manner

these are the words of a man named Edward
Bernays, a man you probably never heard of.

In short, he is the man who invented modern
marketing

When advertising a car, the seller talked
about the characteristics of the car, the

speed, reliability, efficiency and so on.

And did not brainwash the young people of
what a great man you become when you drive

No one has even thought that it's possible
to manipulate the kids so that they manipulate

After the first world war, many women started
getting independent, working like the man,

Smoking was not popular among woman and it
was considered something that only man do.

That's when American Tobacco Industry Hired
Edward Bernays to get the woman to smoke.

Bernays understood that when you talk about
the characteristics of the product, people

often think with their mind and make a rational
decision, but when you target their emotions,

So, he started advertising Cigarettes as a
sign of woman's liberalization.

He took advantage of the feminist movement.

He hired the woman and organized rallies where
these women had to smoke.

Light another torch of freedom! 
the media quickly spread the word and Smoking

But Berneys did not stop there, he started
advertising that on newspapers, radios and

This strategy might seem too simple to work
but over the next few decades, one-third of

American woman started to smoke, which was
heaven for the American tobacco industry.

That's how propaganda became the foundation
of modern marketing.

but of course, the most successful companies
are the ones that you do not even suspect.

For some reason we believe that everyone should
be on Instagram, drink coca cola or driving

According to Barnay, there are 3 steps to
effective propaganda.

Advertise everywhere for as long as possible.

It's important to take as much space as possible
in your mind.

That's why you don't have to look for propaganda,
its already discussed by the people around

The second step is to convince you that you
are a smart, intelligent person who makes

Because the moment you realize that someone
else is pushing to do something, you will

Brainwash people that they know whats the
right thing.

The final step is the emotional association.

Apple associates their products always with
family, happiness, success.

So owning an Apple product means you are cool,
you are catching up with the world and you

That's why most people will not realize that
they are under manipulation and will keep

making people on the other side of the world
richer.

They will keep thinking that the gadget they
own is the best in the world and worth every

penny they paid for it or the clothes they
wear are made from materials that are not

The first step to getting out of this manipulation
is to stop thinking and doing what everyone

Just because all your friends have that, doesn't
mean you should buy one as well.

But its really difficult to keep yourself
away from propaganda because today in the

21st century, propaganda is at its peak since
we all use the internet and every website

you visit gathers data about you, especially
social media websites.

Even your private information is shared with
giant corporations so that they manipulate

That's why it's important to use a virtual
private network or VPN.

Because it makes your online actives anonymous,
encrypts your information and masks your IP

address, in fact, you can be in one country
while browsing the internet as if you are

Which means advertisers, governments or even
hackers won't be able to get your data.

And NordVPN is one of the most trusted and
secure ones in the world who gladly sponsored

With military-grade encryption and super fast
services, it's exactly what you need to use.

One month subscription costs 11.95 dollars
but here is the deal they are offering you.

If you use the code proactivethinker, which
you can find in the description, you will

get 77% off for a three-year plan, that's
2.75 dollars a month, less than a price of

a cup of coffee.That's all for today, thanks
for watching and I will see in the next one.

Subtitles ListPlay Video

How To Manipulate People

strategy

repetition

realize

convince