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  • Mark Zuckerberg at Facebook's F8 2018 Developer Conference Full Event- Subtitle & Transcript

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  • [Video clip: Why we build. We build because we see potential.

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  • are changing the world. And that can't be taken lightly. Because the opportunity to

  • change things for the better comes with the risk of making it worse. We build because

  • this last year was a hardFacebook�. Facebook under firethe FTC opening

  • we saw what happens when things go wrong. Privacy, security, data ownershipand learn

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  • Mark ZuckerbergCEO, Facebook Hi everyone. Welcome to F8!

  • This has been an intense year. I can't believe we're only four months in.

  • Before we get started, I just want to take a moment to say how much it means to us that

  • you're all here with us today. Now I know that it hasn't been easy being a developer

  • these last couple of months, and that's probably an understatement. But what I can assure you

  • is that we're hard at work making sure that people don't misuse this platform so you can

  • all keep building things that people love. And today I'm happy to share that we are reopening

  • our previews so you can all keep moving forward. Now I am looking out, and I see a lot of people

  • that we've worked with for a long time here, and a lot of people have traveled to be here

  • from around the world and a lot of you are building great tools that help people connect

  • in new ways. And I just want to take a moment upfront to thank each and every one of you

  • for all that you are doing to help bring the world closer together. Thank you so much.

  • Now we're all here because we're optimistic about the future. We have real challenges

  • to address, but we have to keep that sense of optimism too. And what I've learned this

  • year is that we need to take a broader view of our responsibility; it's not enough to

  • just build powerful tools. We need to make sure that they're used for good and we will.

  • And we're idealistic and we've always focused on all the good that connecting people can

  • bring and there's a lot of it. Just since the last F8, we've seen the me-too movement

  • on the march for our lives organized at least part on Facebook. We've seen people come together

  • after Hurricane Harvey to raise more than $20 million for relief, and we've seen more

  • than 80 million small businesses use these tools to grow and create jobs.

  • But we've also seen people try to use these tools for harm and that goes for Russia interfering

  • in elections for fake news, for hate speech, and for data privacy issues.

  • So we're investing a lot to address these issues and keep people safe, and I'm going

  • to go through all that head on in just a minute, because I think it's important that everyone

  • here knows exactly what we're doing to address them. But we also have a responsibility to

  • move forward on everything else that our community expects from us, too. To keep building services

  • that help us connect in meaningful new ways as well.

  • Safety and Security You know the hardest decision that I made

  • this year wasn't to invest so much in safety and security. That decision was easy, and

  • I just went to the people running those teams and asked them how much we could possibly

  • invest productively and then to transfer all those people to them. The hard part was figuring

  • out a way to move forward on everything else that we need to do, too.

  • You know, recently I was having a conversation about what Facebook stands for. What is that

  • basic idea that the world would lose if Facebook went away.

  • When I was getting started with Facebook back in 2004, what struck me was: you can go online

  • at that time and find almost anything, or you could look up any information; you could

  • fund new product; you could read news; you could download movies and music. You could

  • find almost anything except for the thing that matters to us most: people.

  • So I started building a service to do that: to put people first and at the center of our

  • experience with technology, because our relationships are what matters most to us. And that's how

  • we find meaning and how we make sense of our place in the world.

  • And we're not the only ones to build a communication service, but we are the ones who do it again

  • and again in all of the different ways that people want to interact online. This is our

  • DNA and we have built and grown service after service that put people and our connections

  • and our relationships at the center of the experience.

  • And we've come a long way. But when I look out today it still surprises me how little

  • of the technology that our industry produces is designed to put people first. Our phones

  • are still designed around apps and it's not what we think. And I believe that we need

  • to design technology to help bring people closer together, and I believe that that's

  • not going to happen on its own. And so to do that, part of the solution -- just part

  • of it -- is that one day more of our technology is going to need to focus on people and our

  • relationships. Now there's no guarantee that we get this

  • right. This is hard stuff. We will make mistakes and they will have consequences, and we will

  • need to fix them. But what I can guarantee is that if we don't work on this, the world

  • isn't moving in this direction by itself. So that is what we are all here to do. And

  • that's what I want to talk about today. I want to start by talking about keeping people

  • safe and then we're going to discuss all the things we're doing to keep building services

  • to help us connect in meaningful new ways. And I want to start today by talking about

  • protecting something that is really incredibly important to all of us and that is the integrity

  • of our elections. In 2016 we were slow to identify Russian interference.

  • We expected more traditional cyber-attacks like phishing and malware and hacking and

  • we identified those and notified the right people. But we didn't expect these coordinated

  • information operations and large networks of fake accounts that were now aware of.

  • So I sat down with our teams after this and we said we will never be unprepared for this

  • again. And since then there have been important elections like the French presidential election,

  • the German elections, the Alabama Senate special election last year and we've been more prepared.

  • We deployed new AI tools that successfully identified and took down tens of thousands

  • of fake accounts before they could do anything. We've traced the fake account network back

  • to Russia and taken down their network. We're doing more. We're requiring everyone running

  • political and issue ads or running large pages to be verified with a government ID. We're

  • making ads more transparent, so now you're going to see who is running a political ad,

  • who they're targeting, how much they're spending, and most importantly what other messages they're

  • sending to different people. That is a higher standard of transparency than TV ads and print

  • ads or anything else you will find on the Internet.

  • By the end of this year we will have 20,000 people working on security and content review

  • at Facebook. And we've created an independent election research commission, so independent

  • academics can give us ideas and hold us accountable to make sure that these systems work. And

  • this is an important election year, not only the big U.S. midterms that are coming up but

  • there are major elections around the world, in Mexico and Brazil. There are elections

  • coming up in India and Pakistan and more, and we are focused on this.

  • Beyond elections, we are focused on fighting fake news more broadly and there are really

  • three categories that we're focused on here. The first category is just spam. These are

  • people who aren�t ideological; they just want to make money; hocking the most sensational

  • junk that they can come up with to get you all to click on it. These are the people in

  • the �90s would have been sending your Viagra emails. And the playbook here is pretty simple,

  • right? It's to take down their ads on their site so they can�t make money, build tools

  • to detect and reduce the distribution to remove their economic incentive, and then eventually

  • they just go do something else to go make money, and you know we're starting to see

  • this. The second category is fake accounts. And

  • the idea here is less focused on looking at the content specifically and more focused

  • on trying to find bad actors and getting them off the network. So some of this is nation

  • states who are politically motivated like we talked about before. But all of this we're

  • fighting in the same way with AI tools with thousands of content reviewers and verifying

  • people who are running large pages and running sensitive ads.

  • Now the third category is people -- real people who are just sharing provably false hoaxes.

  • And the playbook here is building tools to get better at flagging content that is going

  • viral, so fact checkers can look at it so we can show it less. And for the people who

  • do see it to make sure that they see related articles that are more accurate that put this

  • in context that people can understand what's really going on.

  • So a lot of the work over the last year and a half has been bringing on more and more

  • fact-checking partners all around the world in different countries who speak all of the

  • different languages that we need to cover. So there's a lot more here to do, but these

  • are the three basic categories and we're making good progress on all of them.

  • Data Privacy I also want to talk about data privacy. And

  • what happened with Cambridge Analytica was a major breach of trust. An app developer

  • took data that people had shared with them and sold it. So we need to make sure that

  • this never happens again, so we're taking a number of steps here.

  • First, as you all know were restricting the data that developers will be able to request

  • from people. Now the good news here is that back in 2014, we already made a major change

  • to how the platform works to prevent people from sharing a lot of their friendsinformation.

  • So this specific situation could not happen again today. And since then we've taken a

  • lot more steps as well to restrict other data. But there are still more steps that we're

  • taking to do this even further with groups and events and the data available through

  • log-in to prevent future issues that might come up.

  • Second, we need to make sure that we find any other bad apps that are out there. So

  • were currently in the process of investigating every single app that had access to a large

  • amount of people's information before we made these big changes in 2014. And if we find

  • anything suspicious, we're going to bring in independent auditors to do a full audit

  • and if any data was misused, then we will ban that developer and we will tell anyone

  • whose data was affected. We've also started putting a tool in front

  • of everyone that shows them all of the apps that they are using and lets them easily remove

  • access to the ones that they no longer want to use. And with the GDPR coming up in Europe,

  • we're asking everyone around the world, not just in Europe, to review your privacy controls.

  • So to all the developers who are here, I know that the vast majority of you are focused

  • on building good things. We need to take these steps to make sure that everyone on our platform

  • is focused on building good things. And I believe that putting in these stronger protections

  • now will give you more ability to keep building for the long term.

  • Now I also want to share one new thing that we're working on with data privacy, and we

  • have a lot more updates like this coming. But this is an example of the kind of thing

  • that we are working on. In your web browser, you today have a simple way to clear cookies

  • and clear browsing history. And the idea is that a lot of sites need this data to work;

  • you need cookies, but you should have the ability to go in and clear your history at

  • any point you want. So we're working on a version of this for Facebook, too. It's a

  • simple control where you can clear your browsing history; what you've clicked on, the websites

  • you visited and so on. And we're going to call it clear history.

  • And we're starting with something that a lot of people have asked about recently and that's

  • the information that we get from websites and apps who are using Facebook's advertising

  • and analytics tools, so you can -- you're going to able to use this tool to see the

  • information about the apps and websites you've interacted with; youll be able to clear

  • all this information from your account and you'll even be able to turn it off having

  • this information stored with your account going forward.

  • Now to be clear, when you clear your cookies in a browser it can make parts of your experience

  • worse, or you may have to sign back into dozens of websites; you may have to reconfigure some

  • things and the same is going to be true here. Or your Facebook won't be quite as good while

  • it relearns your preferences. But after going through our systems this is the kind of control

  • that we think that people should have, so we're building this and we're going have a

  • lot more like this to talk about, too. So overall we're going to keep investing heavily

  • in security and privacy. But security isn't a problem that you ever fully solve. This

  • is an arms race and we're going to be working to stay ahead of our adversaries forever.

  • So while we're doing this, we also have a responsibility to keep building services that

  • bring people together in new ways. If you've been to F8 before, you've seen this.

  • This is our ten-year product roadmap and it sets out all the different areas that we're

  • working on and when we expect these ecosystems to be fully developed. And across all our

  • products our goal is to give everyone in the world the power to share anything they want

  • with anyone anywhere: to build stronger relationships, to break down geographic barriers, and to

  • meet new people and interact in new ways. We have a lot to do here. So we're going to

  • focus on keeping -- we're going to keep building even while we focus on keeping people safe.

  • And we're going to talk about what we're going to be doing across the rest of the family

  • of apps for the rest of today. So let's start with the Facebook app. Like all of you, we

  • want to build something that's not just fun to use but is good for people. So we've done

  • a lot of research to understand what parts of the Internet and social media are good

  • for our well-being and which parts aren�t. And the summary is that when you're using

  • the Internet to interact and to build relationships, then that is associated and correlated with

  • all of the positive aspects of well-being that you�d to expect: better long term health;

  • better long term happiness; feeling more connected; feeling less lonely and so on.

  • But when you're just using the Internet to consume content passively whether that's video

  • or news, then that is not associated with these same benefits to well-being. And we've

  • heard this feedback from a lot of people, too. People want Facebook to be about friends

  • and interacting with people, so we're going to do that. And I'm going to talk about a

  • few new ways that we're focused on taking the experience in this direction.

  • Watch Party We're rolling out something that we call Watch

  • Party which lets you watch video and share with your friends, so. Let's say that your

  • friend is testifying in Congress, for example. Now you're going to be able to bring your

  • friends together and you can laugh together and you can cry together. Some of my friends

  • actually did this. Let's not do it again any time soon.

  • People often tell us that groups are the most meaningful part of Facebook and you can feel

  • like you belong in a community. You can meet new people who share your values. For some

  • people this might be a support group for new parents; for others it might be about a disease

  • you have; for others it might be about finding people to come together and volunteer with.

  • People want to be a part of meaningful community. So today we're launching a new groups tab

  • to make groups more central to the overall Facebook experience. So for me I'm going to

  • have all my groups in one place: my family group; my running group; my game group; my

  • sheep dog appreciation groups all in one place. Now to help more people grow their communities,

  • we're building a Join group button and plugin that admins and developers can add to their

  • websites and their emails. This is important because a lot of what we need to do to help

  • more meaningful groups form is just give more tools to creators. Every great community has

  • engaged leaders, so a lot of what we need to do is just give more people the tools to

  • be community leaders. Dating

  • All right. Now talking about meaningful relationships, did you know that one in three marriages in

  • the United States start online? And I can tell you how many times� I'll be walking

  • down the street in some city and a couple will come up to me and said that they met

  • on Facebook and sometimes their kids with them and they'll just point to them and they'll

  • say thank you. I have to say� I mean these are some of the moments I'm really proud of

  • what we're doing, right? I know that we're making a positive difference in people's lives.

  • But you know the reality is today we haven't even built any features to help people find

  • partners. And there are 200 million people on Facebook who list themselves as single.

  • So clearly there's something to do here. And if we're focused on helping people build meaningful

  • relationships, then this is perhaps the most meaningful of all.

  • So today we are announcing a new set of features coming soon around dating. Now this is going

  • to be for building real long-term relationships, not just hook-ups. It's going to be in the

  • Facebook app but it's totally optional. It's up to them. If you want, you can make a dating

  • profile and I know a lot of you are going to have questions about this. So I want to

  • be clear that we have designed this with privacy and safety in mind from the beginning. Your

  • friends aren�t going to see your profile. Theyre only going to be suggested people

  • who are not your friends, who have opted into dating who fit your preferences, although

  • I can't promise that you're going to get your mate. It's a tough world.

  • All right. Chris Cox will come up in a bit and walk you through this in more detail,

  • because I want to make sure that you all see all the details here that we've built around

  • privacy and safety. But the bottom line is we want Facebook to

  • be somewhere where you can start meaningful relationships, so we're excited to start rolling

  • this out too. Marketplace

  • Now another way to help people connect in new ways is through commerce, and we started

  • building marketplace because we saw that one of the most popular uses for groups was building

  • these buy and sell groups. So people would start groups like Bay Area moms buy and sell,

  • where people would be able to come together ask for advice and all the gear they needed,

  • meet people who are like them and can ultimately buy and sell things with people they have

  • something in common with. The marketplace is now live in more than 70

  • countries. More than 800 million people around the world use it monthly, including more than

  • one in three people on Facebook in the US. So this is starting to be a pretty big deal

  • and it's helping people earn more income and connect in a new way.

  • All right. So this is Facebook. We're focused on helping people build relationships with

  • friends and family, groups and meeting and interacting with new people.

  • Instagram Now let's talk about Instagram. So our focus

  • here is helping people capture any moment they want and come together around shared

  • interests. Some of the best stories that we hear are around adhoc communities that spring

  • up on Instagram and more than 200 million people use explore on Instagram every day.

  • Since we launched hashtag following in just last December, more than 100 million people

  • now follow hashtags; so we want to make it even easier to find the communities for the

  • things that you're interested in. So we're launching a completely new design for Explorer.

  • That is going to organize the content around the topic channels now. So now your Explorer

  • is going to be even more focused on the things you're interested in.

  • We're also focused on new ways that people are going to be able to use Instagram to communicate

  • and build stronger relationships. So it turns out that a lot of people are using live video

  • basically just to hang out when you can't be physically together or it's amazing how

  • much of all of our use of these social tools is just to get as close to feeling like we're

  • there with someone when we can't physically be there. So today to make this easier we're

  • announcing video chat in Instagram. Youre going to be able to just tap on a new camera

  • icon right in the top of any direct thread that you have and you're going to be able

  • to video chat one on one or with groups; you're going to be able to minimize the video while

  • you are chatting and using Instagram. And I think this is going to be a really big deal

  • and people are really going to like this. We are also building more creative ways for

  • people to share in Instagram. Last year at F8, we announced the AR camera effect platform

  • and today we're bringing it to Instagram. So now anyone is going to be able to build

  • face filters in effect, so when you go to your camera you're going to be able to see

  • effects that are relevant to you and from the accounts that you follow, if you're browsing

  • stories and you see a cool effect, you always build it to try it on, so were excited

  • to get this in people's hands soon. WhatsApp

  • All right. Now let's talk about WhatsApp. So here our focus is on building new ways

  • for people to connect privately with close friends and groups and businesses. Now before

  • we dive in here, I just want to say yesterday Jan Koum, the founder of WhatsApp announced

  • that he is leaving us and moving on. And I just want to take a moment to thank Jan, because

  • Jan has done an amazing job of building WhatsApp. He has been a tireless advocate for privacy

  • and encryption. A lot of you probably don't know this or remember this, but when WhatsApp

  • joined us in 2014, we actually hadn�t rolled out full intent-encryption yet. Jan and I

  • talked about how to do this together and one of the things that I'm most proud of is that

  • we have built the largest fully encrypted communication network in the world and this

  • would not have happened without Jan and I'm deeply grateful for the work that he has done.

  • So please join me in thanking him. Now video calling is also one of the most

  • popular features on WhatsApp already. And when I'm traveling, and I can't be there to

  • put my girls to bed at night and it's really nice to just be able to see their face and

  • talk to them and a lot of people agree, right? Around the world people are already making

  • more than 2 billion minutes of voice and video calls on WhatsApp alone and today we're announcing

  • that we're bringing group video calling to WhatsApp soon, too.

  • I want to talk about stories for a minute. So across

  • our whole family weve really got all in on stories as a format for being able to quickly

  • share video and photos throughout your day. And each of the apps that we've launched it's

  • evolved to be somewhat different but it's growing quickly. Instagram was the first to

  • really take off here. Facebook started a lot slower but it's now starting to grow quickly

  • too and do well. But WhatsApp has been by far the biggest of these products. More than

  • 450 million people use WhatsApp status every day and it's growing really quickly.

  • So the next phase for WhatsApp beyond just communicating with your friends and family

  • is going to helping people connect with businesses as well. And you know today, lot of people

  • don't want to call businesses, or you just want to be able to text; that's a really big

  • shift in how we all communicate and I think that's just going to be a really big deal

  • here. So earlier this year we launched WhatsApp

  • business to let small businesses create a presence on WhatsApp and give them some tools

  • for messaging. And already in just a few short months, more than 3 million people are already

  • using WhatsApp business and it's growing really quickly. So now the next step is going to

  • be giving large businesses tools to be on WhatsApp too and we're working on this now.

  • For Messenger, we're focused on building richer ways for people to connect privately with

  • their friends and family and businesses too. And when you're messaging you really want

  • a simple and fast experience. So we're taking this moment to completely redesign messenger

  • to focus on these ideas. And here's what the new messenger is going to look like. It's

  • clean; it�s going to be fast and David is going to come and talk about this in a bit

  • more detail in just a little bit. Now I mentioned earlier that we are bringing

  • the AR camera effects platform to Instagram, and we're also bringing this to the Messenger

  • platform as well. It's going to be a really fun way for people to use augmented reality

  • to connect with their family and friends privately and in real time. And I don't know about you

  • guys but my daughterswhen I call them when I'm traveling, you know, they love these

  • effects. Priscilla will be there and Max was like, oh, look, Mama, Dad does a bunny. Or

  • an ogre. We're seeing good momentum for messenger business

  • too, with more than 300,000 bots and businesses now using these tools and you know people

  • are sending more than 8 billion messages between businesses and people every month. That's

  • Messenger. So now let's go beyond our apps for a minute

  • and talk about virtual reality and the future. So our goal here is to create this real feeling

  • of presence like you're right there with someone even if they're halfway around the world.

  • And you know, this idea of being physically you're -- being feeling like you're there

  • with someone even when you can't physically be there. Something we've talked about a lot

  • today with video chat but over the long term virtual reality and eventually augmented reality

  • we're going to take this to a completely different level where it's not just going to be about

  • being able to see someone's face on a on a small screen, you're going to actually be

  • able to feel like you're there with someone. So here's an example of how compelling I think

  • that this is going to be. Now if you have some photos from your childhood home, we can

  • now use computer vision to fill in the gaps with this pointillism effect and recreate

  • the rooms of your childhood home where you grew up. So youre going to be able to go

  • into VR with your family and visit and feel like you are right there; it feels like you

  • are in a dream; it is wild. So this work of mapping out immersive spaces is just another

  • important step on the path to creating this real feeling of presence.

  • Oculus Go Now in addition to software, you know we're

  • all building hardware. So we've been preparing Oculus Go for launch and the big news I have

  • to share today is Oculus Go is shipping today. And it starts at $199; it is the first really

  • affordable standalone virtual reality headset. It's launching with more than a thousand apps

  • and it has the highest quality lenses and optics that we have ever built into a VR device.

  • Oculus Go is going to be -- it's the easiest way to get into VR. We think that this is

  • going to be how a lot of people experience virtual reality and virtual presence for the

  • first time. And to make sure that all of you get to experience this, too, everyone at F8

  • is getting a free Oculus Go to take home. We're excited about that, too.

  • All right. So this is how we are thinking about our responsibility. To keep people safe

  • and also to keep building. We're here to build things that bring people together, and to

  • put people in our relationships at the center of our experience with technology where they

  • belong. Because for all the challenges that we face

  • today, the vast majority of what happens on these services is people getting closer to

  • the people they care about, even when time or distance get in the way. We can help more

  • people do this. Whether it's reaching out to a friend that you lost touch with or finding

  • a group to belong to, or just sending a video to your sister of your kids. The best part

  • of what you do isn't on Facebook; it's the relationships you build and what you can go

  • do together. That is what this is all about. So if you believe, like I do, that giving

  • people a voice is important, that building relationships is important, that creating

  • a sense of community is important, and that doing the hard work of trying to bring the

  • world closer together is important, then I say this: we will keep building. We need to

  • keep this idea alive and that is what we are all here at F8 to do together.

  • So yes, this is an important moment. We need to do more to keep people safe and we will.

  • But we also need to keep building and bring the world closer together.

  • Thank you for coming out today. Thank you for everything you're doing to bring people

  • together. Have a great F8! Chris Cox - Chief Product Officer at Facebook

  • All right let's talk about dating. Actually one of the great ironies for me is

  • that when a lot of us joined the very first version of the service in 2004, back when

  • it was just a handful of college students, we were convinced that dating would be the

  • next feature Facebook was going to add. After all, all the college kids were finally in

  • one place. So it turns out you were right just fourteen years too early.

  • So I first got my head around what Facebook was going to be in 2005 when I went into the

  • early office to interview for a job as an engineer. This is 156 University Avenue and

  • High Street, the founders and a handful of engineers had moved out there to try and find

  • some more folks to join their team. And I wasn't sure I wanted to work there but I really

  • wanted to meet Mark. So I decided I'd go in there and interview for a job.

  • And I remember the office when I got inside it was very frenetic energy; it was sort of

  • like a plane ascending to new altitudes with the engine and the wing shaking and here you

  • have the small team of engineers trying to keep everything running, and I liked that.

  • Anyway, Mark wasn't there that day. Justin Timberlake was not there either. But instead

  • I met Dustin [Aaron Moskovitz], Facebook's co-founder. Dustin Moskovitz, our head of

  • engineering and I immediately liked him. He was humble; he was smart and he took a moment

  • out of his busy day keeping this engineering team running to take me into a corner office

  • and begin to explain to me where they were going. And he drew from me a picture on a

  • whiteboard of a graph. And I thought he was going to give me like the Traveling Salesman

  • Problem and I was going to write code. But instead he starts talking about this idea

  • that the way they see Facebook is the seed of a collaboratively created directory of

  • people; and it's authentic; it's up to date. It's interconnected, so like Wikipedia, you

  • can explore people and things through their relationships with each other. Each person

  • is responsible for their own representation and we think it could grow beyond college.

  • And I found that idea very simple and elegant and it began to get the gears turning for

  • me: maybe I should check this place out. And that was really the founding idea of the company

  • for years. Each year the company would identify a set

  • of barriers to take down to allow more folks to use the service. So in 2005 high school;

  • in 2006 other English speakers; in 2007 a crowd sourced translation tool, going up to

  • 2017, how do we make this thing work on a Nokia C3 on a 2G network in Delhi at night

  • -- an adversarial networking condition. And each time we've launched in a new country

  • or a new place we've learned that Facebook wants to be something different. In Indonesia,

  • we learned Facebook wanted to be a marketplace. In Thailand, we learned about the importance

  • of helping small entrepreneurs scale businesses and reach new people. In Egypt, we learned

  • about Facebook as a political tool. The other thing we've learned as the network

  • has scaled is that people want specialization in the tools that they use for different groups.

  • So for the closest people to us, our family, we want messaging. Your parents, your kids,

  • your siblings, your significant other, for me this is a message thread with lots of baby

  • photos and the occasional spat. The same is true for your close friends -- the

  • six or seven people that you rely upon on your worst day; the people you are constantly

  • in touch with. The average person on our messaging services sends 80% of their messages to five

  • people. And a lot of those messages are just to one person: their best friend or significant

  • other. So messaging is going to do a lot for us but the most important thing to focus on

  • is how it keeps us connected with the people who matter to us most. So David and Mubarik

  • are going to be up here to talk about that a bit more.

  • Going further out, all of our friends is really what Facebook and Instagram do most well;

  • it's helping us stay connected with hundreds of people. Now on Facebook, last year, we

  • began to hear that the influx of video and public media and content into the system was

  • drowning out what people wanted the most, which was not to miss thing from friends.

  • And that's why we announced a big ranking change in January, which will help people

  • make sure that they don't miss stories from friends. And from the publishers they do see

  • well prioritized publishers that are trusted that are informative, that are local and that

  • are inspiring conversations between people. The emerging research on well-being and Facebook

  • tells us that Facebook is better when it's about conversations, not just passing time

  • which is what we're committed to. And then at the story level we've gone through

  • each component to understand how we can inspire better conversation. So again you'll see more

  • things from friends and more things from publishers that are trusted, informative and local. When

  • people see articles from publishers they don't recognize, we're making a lot easier for them

  • to go in there and understand where the story is coming from, when was the publisher founded,

  • where theyre based What are some of the other pieces they've written recently? What

  • are some pieces from other trusted sources on that same topic and how has the article

  • traveled through Facebook? We hope this just helps people make better judgments and determinations

  • about what they can trust. We're also looking at improving the quality

  • of public conversations. It turns out good old fashioned up-voting and down-voting look

  • like they close the gap between comments that invoke a lot of emotion but may not be civil.

  • So we're going to be rolling this out as quickly as we can to improve the quality of the conversations

  • that are happening among lots of people on the platform.

  • Now the -- thanks. So the other big trend that Mark talked about is the format of right

  • now. It's pull, not push; it goes away and it's the aspect ratio of the phone, so it

  • feels like you're in the hand of the viewer. We've noticed that the growth here is just

  • really insane. Here you see two trends. The first is the increase in sharing of any visual

  • media, and then the second is that the stories format is on a path to surpass feeds as the

  • primary where people share stuff with their friends sometime next year.

  • On Facebook we're focused on the unique things Facebook does well in this format: so groups.

  • How about a group of parents whose kids are playing soccer together, have a collaborative

  • story where they can have their own video diary of the game? Events: making sure that

  • friends at a concert can have a collaborative format for sharing that experience together.

  • Video clipping is something people love to do on Facebook, so we're going to make it

  • easy for people to grab the moment or the frames that they love the most and then add

  • their own commentary so that it's personal. Things like profile photos, people should

  • be able to create nice stories about them, and then birthdays -- instead of all of us

  • writing on your wall to wish you Happy Birthday, how about we pulled together over the course

  • of the day a photo and video real which you then received as a package at the end saying

  • happy birthday? Again focusing on the unique strengths of the Facebook platform when applied

  • to this format. The other thing we're seeing is a huge amount

  • of stories coming from the camera roll: screenshots -- especially of music. And this is a rather

  • tedious process to create these and then when you're seeing them it's kind of annoying to

  • go find the song. And that's why we're so excited today to announce a third-party stories

  • integration, so that any app developer can immediately share to their stories on Facebook

  • or Instagram, the platform of their choice. So it'll work like this: you're on Spotify.

  • You're listening to your favorite song; you decide you want to tell your friends about

  • it. You choose Instagram or Facebook, the platform of your choice, you can write there

  • in line add some art, make it look the way you feel, and then on the consumption side

  • when you see it, you can drop right in there and then there's a deep link into the song,

  • so you can start listening right away. Thank you.

  • I can see myself doing this with an entire mix with a run from my favorite running app,

  • from Go Pro, videos, anything that you love to do, making it easy to quickly share a moment

  • from that experience that's relevant out to other people. So this is launching in beta

  • starting today and we're excited to see what youve all built.

  • Groups OK, so that's what we're doing to help people

  • share with friends. Groups, like Mark talked about, is the next layer out where some really

  • interesting stuff is happening on the platform today. So groups has been around for a while

  • but its growth is outpacing the growth of Facebook overall. Today 1.4 billion people

  • are using groups every month. And about 200 million or so we think are super meaningful

  • groups. This is Lola Omolola. Is she over here? Lola!

  • Lola is a Chicago based journalist, originally from Nigeria, who started Female in Nigeria:

  • a group for women to tell stories about issues related to them. People are cheering for you,

  • Lola. And we've learned that the leaders are the

  • reason that these meaningful large groups happen. Your story as you told me was very

  • common which was you started this group, added a few friends, woke up the next day and it

  • was doubling and doubling and doubling and doubling. And we know that you have a full-time

  • job outside of this and managing a group with one million people in it is a lot of work.

  • This is a group that has meet-ups in cities all around the world; they are scooper close

  • friends now; their kids play together; they have merchandise. Lola is a major hero to

  • them, and we've started asking what we can do to help folks like this succeed on our

  • platform. Thank you, Lola. So we've started learning from the top group

  • admins on the platform what could we do to make this easier and how do we build products

  • that let the next generation of leaders start to have groups that cater to what they want.

  • Dr. Hala Sabry is up here; she founded the Physicians Moms Group. This is a group for

  • new mothers in the U.S. who are also doctors. And according to her, one in four women in

  • the U.S. who meet that criteria are in this group. It's probably the world's best medical

  • advice for parents. This group full of doctors. And so we've continued to learn what tools

  • these folks need to have groups that are super healthy and do really really well. And that's

  • really been the roadmap for groups over the past year, is tools that focus on making the

  • life easier of the people leading them and also just makes the groups conversation a

  • lot more rich. Like Mark mentioned, we're also going to make

  • it easier for folks to use groups on the platform by rolling out a groups tab later this month.

  • So if you use groups a lot, this will make it easy for you to check up on them; it will

  • also make it easier for you to discover new groups related especially to nice interests.

  • I'm a owner of a Pitbull. Anybody who owns a Pitbull knows that they're incredibly sweet

  • even though they have a bad rap. And so I'm looking forward to using this to connect with

  • more folks who have the same experience and share tips.

  • We're also building features to make it easier for groups to do things together, like watch

  • video. Watch Party is something we just announced and we've been rolling out gradually. This

  • is just the experience of watching the same frame of the same video at the same time with

  • thousands of people all around the world. It takes advantage of the same technology

  • we used to build Live which is really low latency experience that creates that feeling

  • a presence that Mark talked about. Today were showing a sneak preview of a

  • new feature called Live commentating which will let the group leader or the video creator

  • or anybody in the audience put their face into the screen and narrate whatever it is

  • that they want to say about what's being watched. This is just about making the experience of

  • watching the video that are more social. So that's a little bit about groups.

  • We've also started looking at further out than that: what are the moments on the platform

  • where people are finding a friend of a friend or stranger and having something important

  • or meaningful happen, and what can we do to build more tools for that, which is what gets

  • us to dating. Dating

  • So this is Roman and Priya. Like Mark said they were one of many couples who's met him

  • and asked over the years to tell us the most important thing that ever happened to me on

  • Facebook was meeting my partner. So this is a couple who met and then got engaged, got

  • married and had kids. So Mark posted a photo of them in 2016 and the comment thread on

  • it was overwhelming. We basically had thousands of responses of people who had met on the

  • platform, sharing their personal story and photograph. And this is what got the gears

  • turning for us that we should probably pay closer attention to how we could build the

  • service that help folks who want to do this do so, in a way that was opt-in, in a way

  • that was safe, a way that took advantage of the unique properties of the platform and

  • didn't get in the way of everybody who wasn't interested in dating. And so that's what we've

  • designed. So this is Jennifer. She's just moved to Chicago;

  • she's interested in dating. She likes running and college football. So this is her Facebook

  • profile; she would see in the upper right a place she can tap to go to dating home.

  • The first thing she would do here is set up a dating profile. This is just her first name;

  • it is not visible to her friends. It's only visible to folks using the dating service

  • and it doesn't show up in News Feed or anywhere else. Once she's done that she can go browse

  • events and groups. This will let her see things in the city and groups related to her interests.

  • Once she does that and we like this by the way because it mirrors the way people actually

  • date which is usually at events and institutions that they're connected to.

  • So let's say she sees an event she wants to go to; she can go and unlock the event. So

  • unlocking the event will mean she shares her dating profile with other people who are going

  • to the event, are using the dating service and have also unlocked it. And she can browse

  • people who are there, so she wants to talk to Jay. She'll start a conversation with a

  • photo from his profile. This will encourage we hope a more meaningful interaction.

  • Then if he wants to respond they'll do so in a private messaging inbox connected to

  • the profile. This is text only as a safety measure. And it's not connected to Messenger

  • or WhatsApp because folks wanted this to be in a separate space and not co-mingled with

  • the rest of their inbox. So we hope that this will help more folks meet and hopefully find

  • partners. We're excited to share a lot more on this over the next few months.

  • Safety Check OK. On a more serious note. We've also seen

  • people use Facebook to come together in a moment of crisis or during a disaster. We

  • know that 160 million people each year are affected by a natural disaster and Facebook

  • is a place that people go to tell their friends and family they're OK and also ask for help

  • and coordinate relief. So that's why weve built safety check. Safety check is a tool

  • that lets people do just those things and we've recently rolled out new functionalities

  • so that businesses and NGOs can offer services to people in need, like free rides, food,

  • water, shelter, pet supplies, whatever it is that folks need can be matched by people

  • who want to help. This has been activated over a thousand times and notified more than

  • 3 billion people that their friends and family are OK.

  • Today we're announcing a new feature here which is the ability for people to provide

  • first person accounts on the ground to folks who are in the middle of that place, or who

  • want to look in and figure out how they can help. This will help with things like traffic,

  • road blockages, floods, fires, etc. The other area we've seen a lot of really

  • interesting emergent behavior was in India around blood donations. Now India is one of

  • many countries where there are blood shortages. And people would when a friend needed blood

  • ask the network of friends and family around them for help. So we thought about it and

  • we looked at, we worked with blood banks and clinics locally to figure out how we could

  • help make this more structured and more efficient. So we've built already the ability for folks

  • to register as a blood donor. There are 8 million people registered in India, Pakistan,

  • and Bangladesh making it the largest online blood matching service.

  • Today we're announcing a new zone which is a hub for all of this so that it's more easy

  • for clinics, blood banks and donors to find one another, whether it's in a time of need

  • or whether it's during a moment where somebody wants to give blood. This is the kind of thing

  • we're interested in rolling out more broadly as we continue to build functionality into

  • the service. So these are just some of the ways we're looking

  • at helping people have finding these interesting moments where they meet somebody or something

  • important happens and we can build the tool to help make it work. And that's really what

  • this conference is all about: putting technology to work in the service of people and our relationships

  • with each other. I'm really excited you're all here today for

  • F8. We're here to build things, so let's have an amazing conference. Thanks everybody.

  • You're going to hear from Jyoti, Shilpa, Tomar to talk a little bit about Instagram. Thanks.

  • Shilpa Sarkar - Product Manager for Instagram Hi, I'm Shilpa Sarkar

  • Tamara Shapiro - Head of Analytics & Data Science, Instagram

  • I'm Tamara Shapiro: Jyoti Sood - Product Manager, ?Instagram

  • And I'm Jyoti Sood. Instagram is the best place to share, connect and explore with the

  • people and interests that matter most to you. And we're all super excited to be here today

  • to get to show some of the cool new products that we've been working on.

  • Every day hundreds of millions of people connect through stories on Instagram, but we're always

  • looking for ways to improve the format to make it easier to share any moment even when

  • nothing's going on. Like when I'm bored and I just want to share my favorite song or playlist,

  • thanks to the Spotify integration Chris talks about, now I can share a sticker of whatever

  • I'm listening to directly to Instagram from my Spotify app.

  • And in addition to being able to easily share from Spotify, as you can see here, now anyone

  • can also share their latest Go Pro footage directly to IG as well.

  • Our team also really cares about building creative tools that help people uniquely share

  • on Instagram, whether it's the new focus format that lets you up your selfie game or boomerang

  • which turns the mundane into something fun. Or even AR face filters that help people feel

  • more comfortable sharing and make their friends laugh but weve just barely scratched the

  • surface of what's possible with augmented reality.

  • Last year Facebook announced the ability for developers to create their own effects for

  • the camera, and today we're excited to bring that ability to Instagram as a closed beta.

  • Here's how it'll be different on Instagram. The effects our partners design will only

  • show up in the camera of their followers so that the effects really feel authentic and

  • genuine and to the user. But non-followers will also have a way to find and use the effects.

  • Let's say teen creator Liza Koshy creates a funny new filter. If I follow Liza, I�ll

  • automatically see the filter in my camera, but if I don't follow her I can also try on

  • the filter from any of my friendsstories who posted with it or any of the direct messages

  • that they sent using it. This sharing model gives third parties a new channel to interact

  • with their followers and reach new ones. And it gives users a set of new creative tools

  • of expression and interaction that can be tied to real world moments on Instagram, like

  • being able to dunk on any of your friends during the playoffs or the finals courtesy

  • of the NBA. No matter what the occasion we're really excited to see what you'll do.

  • And one of our top AR developers is actually here today to show us what he's been working

  • on, so let's bring him up. Jiffpom has 8 million followers on Instagram

  • and is the most followed pet in the app. Hi Jiffpom, thanks for coming to F8! Can you

  • show us what you've been up to? Wow! You've been really really busy. Can you show us the

  • filter that you've been designing? Oh, it's so cute. Look at that! Now when you don't

  • have Jiipom in real life for your selfie you have his filter with all his cuteness in it

  • that he's designed for us. Thanks Jiffpom. Nice work!

  • We're really excited to be working with partners like Jiffpom to bring more fun and interactive

  • tools into the camera and we think some of the most interactive experiences can actually

  • happen in real time. So I�ll hand it over to Shilpa to talk about video chat.

  • Shilpa Sarkar - Product Manager for Instagram Thanks Jyoti and thanks Jiffpom.

  • Real-time video is one of the best ways to share an experience with your friends. That's

  • why a little over a year ago, we launched Instagram live. Since then we've seen over

  • 100 million people use live video every day. However we've heard from our community a desire

  • to use this technology to talk privately with their closest friends. And that's why today

  • I'm really excited to announce a video chat -- a new way to connect on Instagram Direct

  • when you can't be together. This is me in high school. Now I don't know

  • about you all but when I was in high school I would instant message my friends or talk

  • to them on the landline phone. This meant that when my best friend didn't get into her

  • dream school I couldn�t read her facial expression to figure out what kind of support

  • she really needed. And since my brilliant sarcasm is a little difficult to convey over

  • a text, most of my jokes fall flat when instant messaging with my crush. Video chat is incredible

  • because it deepens friendships and it prevents things from being lost in textlation. Often

  • you need a real facial expression or a laugh to really convey emotion. This is particularly

  • exciting for Instagram because your friends are already on the platform. You don't need

  • to download a separate app or even ask for a phone number if you want to use it. In fact,

  • let me show you how easy it is. So here I am in Instagram. First, I�ll swipe

  • over to direct, because that's where I already have conversations with my closest friends.

  • Now let's say it's Saturday and I'm trying to figure out where we should go to brunch.

  • I tap this button to start a video chat and soon we're all able to hang out together.

  • Now let's pretend I'm looking for some inspiration for where we should go. I tap this button.

  • And soon the video player is minimized. I swipe on over to feed and at this point people

  • can still see and hear me but don't worry they can't see my screen. Now once I find

  • somewhere I want to go, I hit share and then I send it back to the thread so my friends

  • can give their input. So whether you're one on one or in a group we think video chat will

  • be a powerful and seamless way to connect on Instagram.

  • We're currently testing video chat and look forward to rolling it out soon in the coming

  • weeks. Now I'll hand it over to Tamara to talk about

  • how we're making Explore an even better place to discover interests you love on Instagram.

  • Tamara Shapiro - Head of Analytics & Data Science, Instagram

  • Thanks Shilpa. In addition to discovery -- in addition to sharing people come to Instagram

  • every day to discover the world around them and connect with the people and the things

  • that they love. Skateboarding fans love seeing the latest tricks that are trending. Nail

  • Art aficionados are looking for fresh ways to express themselves. And slime enthusiasts

  • all agree they find slime oddly satisfying. So what do these people have in common? They've

  • found communities on Instagram that share their curiosity, interest or passion. But

  • navigating the wide world of interests can be overwhelming, so we started working to

  • help people discover and connect with the world around them.

  • We launched the ability to follow hashtags back in December and since then we've seen

  • more than 100 million people around the world follow hashtags. And one thing we've learned

  • is just how many different hashtags and interests are out there. I happen to follow hashtags

  • slime and I make it every weekend with my kids.

  • So how did I become slime obsess? Well I found it on the Explore page. Explore is core to

  • discovery on Instagram. Millions of people use Explore to get inspired and find awesome

  • content, and today we're excited to give you a sneak peek of the new Explore.

  • Now, Explore is organized into topic channels based on your personal interests and tastes.

  • You can easily browse across different topics and dive deeper when you want to see more.

  • You have more control over the content you're seeing, so it's easier to find exactly what

  • you're looking for. Explore has always been powered by artificial

  • intelligence. In order to deliver a cutting-edge experience we're augmenting our AI with content

  • classification and curation signals from our community. Our goal is to provide an even

  • more personalized and easy to use experience that is tailored just for you.

  • But as we work to make it easier to share, connect and explore cross Instagram, it's

  • equally important that remains a safe and supportive space. That's why last year we

  • launched a comment filter that automatically hides offensive comments but that was just

  • step one. Today we're taking our comment filtering technology even further by launching a bullying

  • filter that hides language intended to harass or upset people. This type of language is

  • complicated to identify, so we've advanced our machine learning systems to make it possible.

  • So much of the Instagram experience is about how your connections and community can support

  • you. We're committed to getting this right and we're excited for what's to come

  • I�ll now hand it off Mubarik Imam to talk about WhatsApp.

  • Mubarik Imam - WhatsApp director Good morning. Five years ago, my husband asked

  • me if I could work anywhere for free, where would I work? My answer was simple: WhatsApp.

  • I've been using it since March 2009 just two weeks after the app launched. I was a huge

  • fan and still am. And that is because WhatsApp helps us deepen our personal relationships

  • with friends and family no matter the distance. It fulfils a fundamental human need to communicate.

  • It is the only way that my family which is split up across four continents, six different

  • countries and eight cities, stays up to date on each other's lives. This is the closest

  • thing that we have to sitting around my grandmother standing table every night in Lahore, Pakistan.

  • For nine years we've helped families, friends and loved ones communicate by focusing on

  • three core principles: simplicity, reliability, and privacy. So let's talk about simplicity.

  • We prioritize quality over an abundance of new features, and this means that we say no

  • to things that add unnecessary complexity to the app.

  • Second reliability. WhatsApp has a data-lite design that works well on the lowest end smartphones

  • no matter where you are in the world. This matters on ordinary days when you're exchanging

  • messages with your loved ones, but it really matters on exceptional days, too, such as

  • after last year's earthquake in Mexico City when WhatsApp was one of the only messaging

  • services that worked reliably in the first few crucial hours to help find people that

  • were still trapped. Lastly privacy and security are really in

  • our DNA at WhatsApp. We collect very little information about our users, and since some

  • of your most personal moments are shared on WhatsApp, a few years ago we built end-to-end

  • corruption by default into our app. It means that when you exchange messages with your

  • loved ones or call your friends, nobody, not even WhatsApp can read your messages or listen

  • to your calls. With 65 billion messages that are sent every

  • single day on WhatsApp, as Mark mentioned, WhatsApp is the world's largest implementation

  • of end-to-end encryption. We also really believe that your messages should be in your hands.

  • That's why WhatsApp does not store your messages on our servers once we deliver them.

  • Our features are also designed with privacy and security in mind. So take, for example,

  • Live Location which we launched last year, it lets you share your location with whoever

  • you choose privately. Again this is end-to-end encrypted which means nobody, not even WhatsApp,

  • knows your location. Imagine how this matters in parts of the world where a woman who might

  • be stuck in the traffic in Karachi after the monsoons or university student in Caracas

  • can let their parents know that they've arrived home safely.

  • What is really exciting is that every single day we're working hard on introducing new

  • ways for people to stay connected around the globe. Last year we launched WhatsApp Status.

  • This is our stories feature so you can share the fleeting memories that you have throughout

  • your day, whether it's a photo, a gift, a message, just with any or all of your contacts.

  • And as Mark mentioned, even though it is pretty new, WhatsApp Status is by far the biggest

  • stories product in the world with over 450 million daily users. Thank you.

  • Voice and video calling have also become immensely popular on WhatsApp and our engineers work

  • really hard to make sure that you have clear video and voice quality everywhere around

  • the world. And today people make over 2 billion minutes of voice and video calls every day

  • on WhatsApp and now we're excited to share the group calling is also coming to WhatsApp

  • in the coming months ahead where you can get together with friends and family regardless

  • of where you are in the world. And in the next few months we're also bringing

  • stickers to WhatsApp. So people can express themselves with even more nuance and what's

  • exciting about this is that this includes support for third-party sticker packs created

  • by developers like you, so you can help create localized stickers for people around the world

  • to use. Groups are also really an essential part of

  • WhatsApp and we've recently added a new feature -- we've recently added new features that

  • give users even more control. Groups are intended for intimate conversations with family, friends,

  • personal communities and organizations. And so today I'd like to share two stories with

  • you that illustrate that. For example, in India, groups are being used

  • to help and support farmers. Farmers sometimes endure really brutal working conditions and

  • many are in debt because of unpredictable climates. Unfortunately this drives many farmers

  • to contemplate and potentially attempt suicide. One farmer named Gajanan Patond in Maharashtra

  • had attempted suicide because he saw no way to get out of debt. His story was shared in

  • a WhatsApp group created by a nonprofit called Yuvarashtra that supports the stressed farmers

  • and their communities. The group brought together government officials, agriculture experts

  • and legal advisors along with farmers for the first time who helped him pay off his

  • dad, repair his irrigation system, and build a well -- his lifelong dream and today Yuvarashtra

  • has more than 22 such WhatsApp groups with over 2000 farmers.

  • Universities are also using WhatsApp as a tool for students to communicate from enrollment

  • all the way to graduation. At the University of S�o Paulo, Professor [Paulo Nasa] uses

  • a support system on WhatsApp for his students by encouraging them to share information,

  • discuss class assignments and continue conversations, all in a safe and private environment on WhatsApp.

  • It's not only the people that use our products but millions of businesses are also using

  • WhatsApp to connect with customers, from clothing companies in Europe to bakeries in Brazil.

  • And now we're bringing two products to make these connections even more seamless for you.

  • This year we launched WhatsApp Business; it's a new Android app for small businesses which

  • has more than three million people using it. And we're also testing another large solution

  • for big businesses. The goal is for businesses to have a presence on WhatsApp for the first

  • time as well as additional features that make it possible to manage a really large volume

  • of messages. This includes away messages, quick replies labels and many other features

  • to come. So I am going to share two stories with you

  • about how businesses are using this. Take, for example, in Madrid, Spain where Marta

  • Gonzlez turned her passion for ceramics into a business by teaching classes in her

  • studio and selling her own designs. For her business called Marta Cermica, WhatsApp

  • has become the tool that she relies on every single day to run her business and coordinate

  • her classes, so that she has more time to be creative as an artist and focus on her

  • students. Her favorite feature is voice messages because she can send personalized greetings

  • and communicate with people even when her hands are messy and dirty in the studio.

  • Another business called Sale Stock in Indonesia is piloting our WhatsApp product for larger

  • companies. They're an online clothing company that uses WhatsApp to provide delivery rates

  • and personalized recommendations for customers in the app.

  • And nonprofits are benefiting from this, too. I want to share the story of Praekelt Foundation,

  • a South African nonprofit that is piloting a program called MomConnect. It uses WhatsApp

  • to provide new mothers with critical pre and post-natal care. And what is truly remarkable

  • is that communication between mothers and clinics has gone up by over three times since

  • they switched to WhatsApp. This is really the power of WhatsApp.

  • The stories of people, organizations and businesses around the world that use WhatsApp in ways

  • in which we never imagined really inspire our work every single day at WhatsApp. And

  • from all of us that work on WhatsApp it is an honor and deep privilege to serve you.

  • And next here to share with you exciting developments from Messenger, please welcome David Marcus.

  • David Marcus - Vice President of Messaging Products, Facebook

  • Good morning. I hope you're having a great F8 so far. Yeah, all right. Awesome. We now

  • have over 200,000 developers building for the Messenger platform. So I want to start

  • by thanking all of you for your understanding as we had to pause approving your experiences

  • on the platform in the last few weeks. Seven years ago, I was sitting in this audience

  • with my start-up building for the Facebook platform. So I know how painful and stressful

  • those weeks can feel and I just wanted you to know that were super super thankful

  • and grateful for your understanding as we went through this process.

  • The good news, as Mark shared with you earlier, is that we're now fully open for business

  • again. And Ime will share more details about that in his section right after me.

  • In the last year we've been really really busy making Messenger better for all of you.

  • Starting with groups, we've added AR capabilities for Group video chats; we've added admin support,

  • join by link, mentions and reactions to the main group products. Games have also become

  • a lot bigger on the platform with now over 500 titles built by 200 game developers who

  • are now monetizing those games really well. And speaking of monetization and payments

  • we've made a lot of progress on payments, too by launching P2P payments, the same experience

  • that you have here in the U.S., in France and in the U.K.

  • Messenger Light is now also available to more people in more countries and now supports

  • video calling which was the number one requested feature from people using the product. And

  • talking about the number one requested feature, this has been one of mine for a very very

  • long time. It seems like a small thing but it's a really big deal -- the ability for

  • you to now send 4K photos, 360 degree photos and HD videos superfast to all of your friends.

  • This really makes Messenger one of the best ways to share rich media with anyone you want.

  • Now Messenger Kids has also found more and more product market fit with families all

  • over the country. I use it with my youngest daughter when I'm traveling and she loves

  • all of the face filters and effect and I know that I can be in control of who she can communicate

  • with at all times which is great. On the platform side of things we've been

  • continuing to invest a ton in the last year as you all know. But one of the capabilities

  • that I really really think is going to make a big difference is our customer chat plug-in.

  • Our customer chat plug-in enables you to embed messenger on your own website and for the

  • very first time continue chatting with your customers long after they've left your website,

  • which is great for both customer service but also for marketing, because you can continue

  • retargeting customers after they've asked you for a question on a product.

  • Last year when I was here, one year after opening the platform, I shared with you that

  • we had over 100,000 live experiences on the platform .And this year I'm happy to update

  • that number to over 300,000. But more importantly, what we've seen is that the engagement of

  • people and businesses on Messenger is growing at a really rapid and accelerating rate. Last

  • year we had 2 billion messages exchanged between people and businesses every month, and this

  • number in one year has quadrupled to over 8 billion messages every month. This shows

  • that the platform is finding product market fit, has a ton of momentum and it's driving

  • success for businesses over the world. But we haven't done this by ourselves; we

  • partnered with awesome developers, solution providers, advertisers and marketers all over

  • the world and it's been amazing to watch all of you find product market fit, get success,

  • grow your businesses this year. So let's hear from a few

  • of

  • you now. [Video clip]

  • These are truly awesome success stories but it's not only about small businesses and startups;

  • it's also your favorite brands from all over the world that have invested in Messenger

  • and have found great results and success, from QANTAS to TD Ameritrade that have redefined

  • customer service on Messenger to Comcast and T Mobile who are really engaging their customers

  • in a brand new way. So I want to turn to page now. Enough about

  • the past; let's look to the future. Last year, I was here and for the very first time we

  • talked about M suggestions and since then we've added a lot of capabilities for M suggestions

  • that learn new languages; it can suggest more things. But this year we're really excited

  • to announce M translations. For the very first time you're going to have the ability to talk

  • to almost anyone you want in the world at an unprecedented scale even if you don't speak

  • the same language. And this will power connections that weren't possible before in all kinds

  • of different circumstances and definitely make the world a lot smaller.

  • As far as the platform is concerned, we're continuing to invest and as Mark highlighted

  • before, we're bringing AR to the Messenger platform. And what this means is that you'll

  • be able to build that native AR experiences combined with your bot, creating the very

  • first conversational AR experiences and you can see some of the examples around me right

  • now. This is going to be really powerful because you'll still have the conversation behind

  • those effects. And we've been very lucky to work with amazing brands like Nike, ASUS,

  • Kia and Sephora to build those amazing experiences on our platform.

  • I now want to zoom in on the Nike experience because my son is a total sneaker head and

  • he converted me into one. So having the ability to announce the first ever shoe-drop on Messenger

  • on stage in front of you is awesome in more ways than you know. So let's take a look.

  • First you go to the Nike sneakers experience. And provided you have the right secret emoji

  • code you can unlock a bubble that then loads up the AR effects that Nike has built right

  • into our native camera. The awesome part with this is that now you're in the room you're

  • sitting in and you have this awesome podium that shows up and a brand new pair of Kyrie's

  • just drops in front of you literally, and you can actually walk through the shoe, get

  • up close and personal with it, take photos and videos and share them with your friends,

  • ask them for their opinions. And when you're done with it and you close the camera you're

  • back into the experience where you can buy the shoe right then and there.

  • The awesome part with this is, now because you're in a thread in Messenger, if you're

  • a real sneaker head you can ask for all the notifications for the next shoe drops and

  • those are really important notifications if you like sneakers. I really can't wait to

  • see what you guys are going to build with this, because I think that creative companies

  • and marketing agencies will have a blast creating those new experiences on our platform.

  • Now I really want to thank all of you on behalf of the whole Messenger team, because obviously

  • we wouldn't have gotten here without all of you. In two short years this platform went

  • from zero to a thriving ecosystem of partners, fueling success stories from all over the

  • world. But it still feels like it's early and we have so much more work to do together

  • to tap into the full potential of the platform we've built together. So let me commit once

  • more to you that we're fully invested in the Messenger platform that we will continue listening

  • to your feedback; we will continue making it better so that you can be more successful

  • on our platform. We have six sessions for you this year, more

  • than ever. So please make sure to check them out. We also have an awesome booth where you'll

  • be able to try these experiences for the first time hands on and we'll have surprises for

  • you there. And now I�ll pass it on to Ime. Thanks.

  • Ime ArchibongVP of Product Partnerships, Facebook

  • Hello everybody. How you doing? You still got the energy going? All right. My name is

  • Ime Archibong and for the last eight years I've been part of the partnerships organization

  • here at Facebook. In across many of those years I got the opportunity to work just like

  • Mark and many of you out here, I probably have met more developers than I could even

  • count. But the thing that's actually fairly special

  • and unique about it is that I remember a lot of you -- and I remember many of you guys

  • stories, that's mainly because they've been unique and our journey together has been unique

  • in itself. The very first developer that I had the opportunity to work with when I started

  • at this company was a relative unknown. It�s a 30-person European start-up with a few thousand

  • users. Now over our journey and over working with

  • them there are plenty ups; there are plenty of downs but through it all remain committed

  • to a couple of different things. One, this idea and this notion that building together

  • was actually the most powerful thing that we could do. And two, was this vision that

  • the more personalized and social future that we wanted to work towards together.

  • Now we're on similar journeys with many of you which is a beautiful thing right now.

  • I just want to say thank you. I don't think you heard thank you enough; we say it again

  • THANK YOU. THANK YOU. THANK YOU. Because recent events and the ever more urgent need to protect

  • people's data has required us all to evolve and to change our products which we know can

  • be disruptive. And as we reopen the app review process we've

  • moved more and more of our APIs behind that process. And one of the things that we're

  • going to be doing is taking up higher level of expectations when we look at your applications

  • that you submit to the Facebook platform. Now quickly wanted to mention that our goal

  • here isn't to be difficult; it's truly to ensure that the extremely small percentage

  • of bad actors are out there aren�t ruining this platform for the vast majority of you

  • who are good actors, who are doing good and are thriving on our platform right now. Now

  • I know this is going to be harder work on both ends of us but I think that it's truly

  • worth it. This new level of intention and care is going to be important andan important

  • piece of the thing that we're doing moving forward. So again I'll say it again thank

  • you. Thank you for being a partner in ensuring that what we build together is truly not only

  • social but it's also safe. Now on our end, one of the things that we're

  • going to commit to is ensuring that we continue to build value for people and that ultimately

  • we're giving people transparency and control over what they're actually sharing with developers

  • and how their data is being used. In order to continue to invest in you guys and continue

  • working with you guys moving forward, we're going to have to talk about how we're investing

  • in what I call the five Ps: programs; people; places; prizes, and products. or Peter Piper

  • Picked�. So let's start with people. First were

  • going to invest in our global footprint of partnerships teams and operations teams that

  • get the opportunity to work with you. But we know that as we evolve this platform and

  • things change that this is not enough. We're going to continue to expand our developer

  • programs. FbStart which started on the stage about five years ago focused on small and

  • medium sized, mobile-focused startups but over the course of the last five years it

  • expanded to support all developer enabled startups that are using Facebook. And more

  • recently launched an acceleration program aimed at large scale startups that are looking

  • to scale. Developer circles which we talked about last

  • year announced last year. Our community of global developers who are here rightlast

  • year we launched with about 10,000 startupsor sorry, 10,000 developers are part of this

  • community. In a little over a year, in twelve months given to the good work that you guys

  • have probably done, it's 10x and it's grown into a vibrant community of over 100,000 around

  • the world. 70 cities today are hosting developer circle F8 viewing parties which is impressive

  • to me because clearly many of the leads have actually flown all the way here to California

  • to be with us today, so I thank you. I also want to say that we're going to continue

  • investing in you guys because what you're doing and the impact you're having is truly

  • global. Which brings me to the next area of investment that we're focused on. Over the

  • last year, Facebook has formally supported over 15 tech hubs around the world in countries

  • like India, Brazil, France and Nigeria. So beyond some operational support, our support

  • for them is shown up in ways of building accelerator programs, incubator programs, build virtual

  • reality labs, running workshops for developers. Were doing all of this because it's our

  • strong belief that the future of technology, the future of our industry is not going to

  • be built here solely in California. We want to be out there building around the world

  • with you. Next, were going to start putting our money

  • where our mouth is and create more prize-based competitions to spur innovation around the

  • world. So last year I got up on stage and I said that society�s biggest opportunities

  • and challenges weren�t going to be solved by any one person, any one individual or any

  • one company that we had to figure out ways to build together to invest in one another,

  • to multiply each other's impact if you remember. This year I want to make sure that we're not

  • just talking about it. So we're bringing back the hack. As rumor has it, the name F8 was

  • actually derived from the early day hackathons that we had at Facebook, where someone would

  • go from all the way of an idea to a prototype in about eight hours. So what we're trying

  • to do is create a space here today for everyone to do the same: take an idea and try to go

  • all the way to prototype with some of the new tools that you heard launched earlier

  • and some of our old developer tools. So there's a room just on the other side of this venue,

  • or you have tables, you have desks, you've got connectivity, probably some beanbag chairs,

  • some late night food, kind of all the good ingredients if you need to make that good

  • hackathon smell; you know I'm talking about, right?

  • And our hope is that hundreds of you find your way over to that room and you build.

  • You build through the night and you come back tomorrow; you present your prototypes and

  • your ideas for the chance of a cash prize. Now for anyone who isn't here today, we're

  • also going to kick off a hackathon online tomorrow that will run for the next three

  • months. It will be located at this developer community challenge at developercircles.devpost.com

  • website; say that a couple times fast. Now what makes this particular hackathon actually

  • exciting for me is that in addition to the developer community that we have here, in

  • addition to folks that have shown up, we also have dozens of community leaders from around

  • the world participating. And as a special we think that by bringing together these two

  • different sets of builders into one sharing ideas, sharing the challenges that they're

  • facing, figuring out how to make and enforce paths forward that you ultimately generate

  • ideas you build products, you build tools and you build services that give people around

  • the world the power to build community, and like we say with our mission: bring the world

  • ultimately closer together. And lastly as you've already heard from everyone

  • who was on stage before me, we continue to invest in the heavy way in all the different

  • products across our family of apps and services to ensure that we can continue building together.

  • Well there's a lot of them but you'll find most of them located here hopefully neatly

  • at our new really designed developer website. In a second here I am going to get off the

  • stage; I am going to turn it over to both Rachel and Hugo to talk a little bit more

  • about that last one VR up there. But before I go I actually want to quickly say something

  • to the crew that's here. It's been about 11 years since we started this developer platform

  • but I truly believe that our journey in building together has just begun. You saw all of the

  • exciting things that were announced here on stage today and all the exciting tools that

  • have been around for a while. And I ultimately believe that our ability to collaborate together

  • to build together is really just beginning and our ability to affect the world together

  • is just beginning. If you remember that 30-person start-up and

  • I was talking about mentioned a little bit earlier, over the course of their journey

  • they've gone to create over 3000 jobs around the globe and also changed the music listening

  • and discovery experience for over 150 million people around the globe.

  • Now you don't have to go public to have impact. I don't believe that; I know you guys don't

  • believe that. In fact, I'm inspired by Buenos Aires developer circle member, Celeste Medina

  • who's the CEO of an IT firm that both trains and places women in companies around Argentina.

  • They are doing the successful work right now to close the gender gap in our industry.

  • I'm also impressedyes keep it up. I'm also impressed by developer our FbStart member

  • Nadia Patel Gangjee who started a buy and sell group on Facebook, grew it to tens of

  • thousands of people over time and then successfully turned that into an e-commerce business just

  • solely focused right now on giving financial inclusion to women across Pakistan: impressive

  • and inspiring. And last but not least, Eugene Baah and Tope

  • Alabi who are two members of our open developer circles community. They took the skills that

  • they learned in their circle to not only build a technology business for themselves but then

  • in turn went back and gave to the community. They went around building technology and Messenger

  • bots for a lot of the small and local SMBs in their community that didn't have access

  • to those tech tools nor those tech teams. Folks, that's why we build: to strengthen

  • our communities; to strengthen the world. And it's why I continue to be extremely optimistic

  • and excited about this journey and building that we're on together.

  • So now here to tell you a bit more about virtual reality and how that fits into things, Hugo

  • Barra, head of Oculus. Thank you. Hugo Barra - Head of Oculus

  • And good morning. When I was really young and before I had even learned to ride a bicycle,

  • my father took me to a very special place deep in the south of Brazil on the border

  • of Paraguay. It's a place called Itaipu. Back then it was the largest hydroelectric dam

  • in the world; it was like nothing I'd ever seen and walking around the place made me

  • feel ecstatic about what we as people can build. It was the very first time in my life,

  • as far back as I can remember, that made me want to be an engineer.

  • Today I can go there in VR. A developer in Brazil built a VR guided tour of Itaipu that

  • completely transports you there. But back then I was only able to have this experience,

  • because my dad and I traveled together for a whole day in order to get there.

  • Well, here at Oculus, we're building the platform to give anyone this power: to defy distance.

  • This is our mission: defying distance to us means giving you the power to explore the

  • world and to broaden your horizons with the people you care about. To deliver on this

  • mission we need to build hardware, software and then an entire developer ecosystem and

  • we need to put VR into the hands of more people. And that is why I'm so excited about Oculus

  • Go and excited that you're all getting one this week at F8. Yes!

  • Oculus Go is our first standalone all-in-one VR headset which means you don't need to connect

  • it to a phone or a PC. It's lightweight, portable and easy to bring with you anywhere. And at

  • $199 we're making VR more approachable and more accessible than it's ever been: an amazing

  • combination of price and performance that we achieved by working closely with our partners

  • Xiaomi and Qualcomm. Now if we want to get VR into the hands of

  • more people, we have to build products that can be used by anyone. So we've been very

  • intentional in designing Oculus Go to be comfortable and easy to use for a really wide range of

  • people. The fabric inside the headset is soft and really breathable; it's based on technology

  • we brought from the sports apparel industry. And the head straps are very soft and flexible;

  • we designed them to fit any hairstyle really comfortably.

  • And I'm excited to say Oculus Go ships with the best lenses we've ever built and a display

  • panel with 42% higher resolution than Oculus Rift. The result of all this is a much clearer

  • and more realistic visual experience in VR. We also designed an integrated audio system

  • to deliver great immersive sound without requiring headphones. The speakers are built into the

  • headset and they deliver sound directly to your ears via an air channel inside the strap

  • system. It's a really cool design. Now add this all up: the soft fabric, the

  • flexible head straps, the amazing optics, and the integrated audio system and what you

  • get is an extremely comfortable headset that makes it possible to get into VR in literally

  • seconds. Do you all want to see how easy it is? Yes.

  • OK. Boom. I am in VR. That was like one of a half seconds, maybe. The cool thing is that

  • the display fires up as soon as I put on the headset. So in VR right away it is great.

  • Thank you, Steve. Does my hair look OK? Thank you.

  • OK. All right. Well all of this awesome hardware completely fades away once you're in VR. And

  • this is Oculus home, your gateway into VR the second you put on the headset.

  • And today the Oculus Go store is launching with over 1000 VR apps, games and experiences.

  • Yeah. And with Oculus Go, we're introducing three flagship experiences for social entertainment

  • in VR. A brand new version of Oculus rooms and two entirely new social apps: Oculus TV

  • and Oculus Venues. Let's start with Oculus TV which is simply

  • put a totally new way to watch TV. You get this gianormous virtual TV in your living

  • room that's equivalent to a 180-inch screen in reality. And it works just like the best

  • Smart TVs out there: use the controller to change channels, navigate around and choose

  • between live and on-demand content. And starting this summer you'll be able to

  • invite friends, cousins and grandparents to have a Watch Party in VR where ever they are

  • in the world. Oculus TV launches this month and we're adding

  • tons of great content partners over the next few months, including ESPN, Netflix Hulu and

  • Showtime. Another awesome way to spend quality time

  • with friends in VR is Oculus Rooms and today we're launching a totally new version of Oculus

  • Rooms that gives you even more fun things to do with your friends in VR. We've built

  • a new environment that is even more inviting with things we know people love to do together.

  • You can watch 3D movies or listen to music while hanging out and playing a board game

  • together. And speaking of board games we're excited to announce a new partnership with

  • Hasbro to bring some of the world's most popular board games to Oculus Rooms. We're starting

  • with Boggle which goes live this month, and soon also Monopoly and Trivial Pursuit experiences.

  • These are super fun games that people love and that you can now play with your friends

  • in VR and feel like you're there together. Thank you.

  • All right. Next is Oculus Venues which is going to be your ticket to live social events

  • in VR, like concerts, sports, comedy nights and movie screenings. Check this out. You

  • get to sit in this awesome VR amphitheater with thousands of people and watch premium

  • events together like soccer live in 180 degrees. You can see and hear the crowd and really

  • feel the energy in the room; it is great. The summer session in Oculus Venues kicks

  • off with our first event: a live concert from Vance Joy on May 30. We have a great lineup

  • of live event partners coming to Oculus Venues; live concerts from AEG; live games from MLB

  • and the NBA; movie screenings from Lionsgate, plus Comedy Nights and tons of entertainment

  • for next VR. And that's Oculus Go. For $199 you get access

  • to over 1000 apps and games, tons of experiences to broaden your horizons and some of the most

  • exciting social entertainment today. We're also launching a version of Oculus Go with

  • double the storage memory 64 GB for $249. You

  • can order Oculus Go right now at Oculus.com in 23 countries around the world and in North

  • America also on Amazon, Best Buy and new AEG with more retailers worldwide coming this

  • summer, and a version for the China market with our partner Xiaomi.

  • Now thank you. It is my honor to introduce a phenomenal Facebook colleague who's going

  • to talk about the amazing work we're doing to connect people in and beyond VR. Please

  • welcome Rachel Franklin. Rachel FranklinHead of Social VR, Facebook

  • Thanks, Hugo. You just saw how we're bringing VR to everyone with the most accessible headset

  • yet. We're also making immersive technology social from the start, because virtual reality

  • and augmented reality can help connect us in meaningful ways, even when we're not in

  • a headset. That's where the Facebook platform comes in.

  • Facebook is where people come together and share and where we create communities around

  • the world. With new formats that spring from new technologies, we will be able to share

  • the moments of our lives in even richer ways. Our connections to people will deepen. We're

  • working with developers like you to create a new generation of media that can express

  • the power of moments, big or small, and make sharing those moments seamless within and

  • beyond VR for everyone. I want to talk about three ways we're doing

  • this: by creating; by capturing; and by making it possible to remember the moments that matter

  • most to us in new ways. So first let's talk about creating moments.

  • We're doing this with interactive 3D posts on Facebook, so my friend Jen just moved into

  • her new house and as a house warming present I bought her this fancy new mixer. The company

  • that makes it use our 3D sharing API. So before it even arrives I can send her a 3D preview

  • of the gift on Facebook. It shows up in her news feed for her friends to admire from every

  • angle. But it's more than just a post. With one tap

  • you can bring a 3D object into Facebook camera using our AR technology. This means you can

  • grab a 3D object right out of news feed and bring it straight into your world and it's

  • launching next month. So this means Jen can see how the mixer is going to look at her

  • new kitchen and I can see if I want one for myself.

  • Moving objects into VR takes this experience to an even more immersive and meaningful level.

  • So because Jen lives two states away, my post actually created a moment for us together.

  • It reminded us how much we miss each other, so we decided to get together in VR in Facebook

  • Spaces, with a simple 360 photo of her kitchen and that 3D mixer object, the virtual Jen

  • can give me a tour. So we're already seeing the start of an entirely new way to share

  • with 3D media. But what if you don't have 3D model and software

  • and you want immersive experiences based on your own special moments, well you only have

  • to wait a few months. This summer we're rolling out 3D photos. You simply take a picture with

  • your smartphone and upload it to Facebook as a 3D photo. So here Jen kids baking and

  • making slime because limes are a real trend right now. You can see how they pop off the

  • screen; it's like a memory is coming alive. I almost feel like I'm in that kitchen with

  • them because Jen�s really captured the moments. So you've seen how you can create immersive

  • experiences and you can capture them. But we can go a step further to help you remember

  • them. Looking back at important times in our lives is already a favorite thing to do on

  • Facebook. But what about going back and feeling those feelings again. Earlier Mark showed

  • you a sneak peek at a demo that our team is working on but I want to give you a closer

  • look. We all have these albums of our memories on

  • Facebook. Imagine taking these 2D photos and videos and with the magic of AI reconstructing

  • a place and a moment that's important to you, so what you're seeing is a 3D environment

  • build with Point Cloud reconstruction from flat videos. You pop on a VR headset and you're

  • there again, walking around, looking around corners, seeing the places where your memories

  • happened. Maybe it's in your childhood home. It's like a Facebook album that has come to

  • life. And most magical of all: you'll be able to go into these moments together with the

  • people you care about. This is the kind of entirely new experience we can have in the

  • future as immersive formats evolve. This is how we can get back to moments that matter

  • to us and the people we care about. This is why we build.

  • We believe our vision today will be the foundation for the tools that you build with tomorrow,

  • and I'm glad we're on this journey together, because together we will put people at the

  • center of how we design technology, to create the experiences that people will naturally

  • want to share. That's what matters to us at Facebook: making technology social from the

  • start. So let's do this. Let's keep building together.

  • There's never been a more important time for it.

Mark Zuckerberg at Facebook's F8 2018 Developer Conference Full Event- Subtitle & Transcript

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