Vocabulary

• look at: To use your eyes to focus on something
• taken over: To gain control of (a company) from someone else
• social stigma: Disapproval or discrimination against a person based on social characteristics that serve to distinguish them from other members of a society.
• light up: To illuminate something; to make something brighter with light.
• apart from: Except for; not considering
• with it: Intelligent, alert, and up-to-date.
• have to: Must do
• on the market: Available for sale.
• used to: Did regularly before, but don't do now
• know about: To have information or understanding of a subject or situation.
• set out: To arrange something in an orderly fashion
• subtle: Delicate or slight so it is difficult to perceive
• aspect: Way something looks or seems to be
• tricky: Difficult, so needing skill to do or deal with
• stigma: Mark of shame or disgrace
• develop: To explain something in steps and in detail
• strike: To hit something
• consume: To eat, drink, buy or use up something
• substance: Essence of; most basic or central qualities
• version: Different way that someone interprets something
• demand: Desire customers have to buy product, service
• combat: To fight someone or something physically
• prime: To get a person ready for; prepare someone
• absorb: To take up all attention / energy of something
• abuse: To mistreat or be cruel towards someone
• condition: To improve something to make it better
• pleasant: Causing a good feeling
• addiction: Lack of control the overuse of something e.g. drugs
• attractive: Making you like them, as by being good-looking
• appeal: Ability to attract interest, attention, or desire
• leap: To enter or start something eagerly
• pledge: To make a promise; make an oath
• launch: Starting a new project; introducing new product
• retail: Business of selling products to the public
• drastic: Serious, severe or extreme
• deliver: To give birth to a child; help a woman give birth
• introduce: To open an essay to set the scene
• create: To make, cause, or bring into existence
• strip: To remove your clothes (often sexily for someone)
• generation: Act or process of producing or causing something
• attribute: (Of books, art, music) to say it was composed by
• potent: (Of men) being able to make a woman pregnant
• merchandise: Goods for sale
• trace: To make an outline to determine a shape
• company: Good feeling from being with someone else
• gadget: Interesting or unusual tool with a practical use
• irritate: To disturb, anger, or upset someone
• patent: Legal protection for inventions or ideas
• hit: To have a negative impact on a person/place/thing
• kind: In a caring and helpful manner
• public: Owned by the government
• addict: Person who can’t control their overuse of a thing
• dose: An amount of medicine to be taken at any one time
• vapor: Tiny droplets or pieces of some substance spread thinly throughout the air
• modern: Of the present time; up to date; contemporary
• lot: What happens to a person in life from chance; fate
• sleek: Having a smooth and appealing shape or surface
• set: Prepared for something; ready
• product: Item that can be bought
• cigarette: White paper tube filled with tobacco
• tobacco: Cigars and cigarettes
• design: To plan in a particular way to fulfill a purpose
• flash: To appear suddenly and briefly
• nicotine: Addictive substance in tobacco
• answer: To reply to a question someone asks
• people: Persons sharing culture, country, background, etc.
• pod: Seed container that grows on plants
• brandy: Strong alcoholic drink
• grandma: Mother of your father or mother