Name: CORPORATE FILMMAKING - Things you NEED to KNOW
Uploaded: 2018-07-17T08:04:12.000Z
Duration: 7 min 5 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Jordy here for cinecom.net! and
welcome to copycat Friday,

where we recreate a
popular film technique.

And today we'll recreate those
typical business stock clips

which actually aren't too
bad when filmed properly.

These graphical elements that you
saw in the beginning of this video

came from rocketstock's
new package Geneva,

and they're sponsoring
today's episode as well

and we'll dive deeper into these
elements later in this video.

But first up is a scenery, and the key
thing is to have a clean environment.

Very typical for corporates and
the client is going to want that too.

So, clean everything up and
remove what it's unnecessary.

And next up comes the lighting, which is
actually easier than you might think.

There's one big principle to keep in
mind and that is backlighting.

And you can already create this by just
opening the gate behind your subject,

or making sure there are
some windows there.

If that is no option just put your
lights into the frame at full power

and try to shoot at a wide open aperture
so that the background is out of focus.

It's even okay to have your
background overexposed,

just one of those typical
corporate video things.

Just make sure that when you're putting
a window or gate in overexposure

Very typical for business videos
is that blue color look.

We'll add some more of that
in post-production

but it's something that we need to pay
attention to during the shoot as well.

You want to make sure that
every lighting is daylight.

If the factory has a fluorescent light
on top it's best to put them off.

Make as much use of windows
or daylight balanced lighting.

Now, having all cold lighting
will result in bad skin tones.

And Kim here looks nearly
dead, as you can see.

So, we'll use one soft tungsten lighting
for the subject, that we'll place on the front.

I'm also adding a grid into my
soft-box as that will bundle the light

to only shine on the subject
and not the environment.

Since Kim was walking through the space
I created a soft-box on wheels

with some clamps and
a wardrobe from Ikea.

If you have some extra hands is
of course better to let someone hold it.

Now, as for the camera, we'll put the
white balance at around 3800 Kelvin.

This will make sure that the surrounding is
extra blue and the subject a little warmer too.

It's a good balance in between, which gives us
something to play with in color grading.

If you want to make it look
epic, film from below,

it will make everything look
big and impressive.

and, if you can, add some
motion to it as well.

We are on a gimbal, which adds
a lot of depth to the scene

and we can carry on that movement
in the medium and close up shots as well.

Time to bring our shots
into post-production.

And to make your corporate video really
come to life and give it that premium feel,

And that means adding
sounds to the visuals.

Here's an example: we see Kim
walking through the garage,

there's no sound, so let's add some footsteps
to it and background ambience.

Now, this brings your scene more to life
and we can add more of such sounds

to the visuals that we want
to draw an attention to.

Now, often I would record
these sounds myself.

After that we've shoot the scene, as that allows
me to go very close with the microphone.

If there are sounds that I can't record
myself I download them from the internet.

Premium Beat is also one of the channel
sponsors, has great sound effects packs.

For single sounds I often
use freesounds.org.

It's not the best library, you often need
to search long to find something good,

You can read more about
their policy on their website.

And by the way, I have links about everything
I talked about here in the description below.

So, when you record the sounds of every
detail we get the following soundscape.

Next up is the music, and you
want to create an heroic film,

showing off how big
that company is, so...

...don't use that typical lounge
music in the background.

Instead pick out a song that creates
an heroic vibe that tells success,

And finally the colors. I'm going 
to create a rich contrast.

But make sure that you're not
going to crush the blacks, though.

to make sure that no other detail is
visible in the overexposure parts.

And next we'll dive into
the color wheels,

where I'm adding some more blue into the
shadows and orange into the mid-tones.

This way we're creating color contrast and
increasing that blue-orange tone even more.

Now, if you're seeing color cast
in your overexposure areas,

then add the opposite color in
the whites to neutralise that.

You wanna make sure that those areas
are white and not something else.

And to really knock that competition away we're
going to add some graphical elements in there,

and the Geneva pack from Rocketstock
is designed in such a way

It is basically a collection of lower
thirds and transition animations.

You can simply drag and drop
them to start using them.

You do need to add text in there
yourself, which is pretty obvious.

But an included style guide helps you
to keep everything tight and clean.

You don't have to make them
part of the scene like we did

And actually it's pretty
simple to create.

And with your clip selected
click on Track Camera.

Now wait until the software
is done with its magic

and you should see many tracking
points on your clip now.

Right-click on any point where you
like to add a graphical element to

and select Create Camera
and null object.

Now it's just a matter of choosing your
graphical animation from the pack