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  • Please join me in welcoming Tim Cook,

  • our 2018 Commencement speaker

  • >> Hello, Blue Devils.

  • It is great to be back at Duke.

  • It is an honor to stand before

  • you as your commencement speaker

  • and a graduate.

  • I earned by agree from the Fuqua

  • School in 1988.

  • In preparing for this speech

  • I reached out to one of my

  • favorite professors from back then.

  • Bob Reinheimer taught this great course in

  • management communications, which including

  • shaprening your public speaking skills.

  • We hadn't spoke for decades.

  • I was thrilled when he told me

  • he remembered a particularly

  • gifted public speaker who took

  • his class in the 1980's.

  • With a bright mind and a

  • charming personality.

  • He said he knew we back then

  • this person would December

  • destined for greatness.

  • You can imagine how this made me feel.

  • He had an eye for talent.

  • If I do say so myself, I think

  • his instincts were right.

  • Melinda Gates has really made her

  • mark in the world!

  • I'm grateful to Bob and Dean and

  • all of my Duke professors.

  • Their teachings have stayed with

  • me throughout my career.

  • I want to thank President Price

  • and the Duke faculty,

  • and the Board of Trustees for

  • the honor of speaking with you

  • today.

  • I would like to add my

  • congratulations to the honorary

  • degree recipients.

  • Most of us, congratulations to

  • the Class of 2018!

  • (applause).

  • Mr. Cook: Now no graduate gets

  • to this moment alone.

  • I want to acknowledge your

  • parents and grandparents and

  • friends that are here cheering

  • you on, just as they have every

  • step of the way.

  • Let's give them our thanks.

  • Today especially I remember my

  • mother.

  • Who watched me graduate from

  • Duke, I wouldn't have been there

  • that day or made it here today

  • without her support.

  • Let's give our special thanks to

  • all of the mother's here today

  • on Mother's Day.

  • (applause).

  • Mr. Cook: I have wonderful

  • memories here.

  • Cheering for the victory,

  • cheering even louder when the

  • victory is over Carolina.

  • Look back over your shoulder

  • fondly and say good-bye to Act I

  • of your life.

  • Then quickly look forward.

  • Act II begins today.

  • It is your turn to reach out and

  • take the baton.

  • You entered the world at a time

  • of great challenge.

  • Our country is deeply divided,

  • and that many Americans refuse

  • to hear any opinion that differs

  • from their own.

  • Our planet is warming with

  • devastating consequences.

  • And there's some that even deny

  • it is happening.

  • Our schools and communities

  • suffer from deep inequality.

  • We fail to guarantee every

  • student the right to a good

  • education.

  • And yet we are not powerless in

  • the face of these problems.

  • You are not powerless to fix

  • them.

  • No generation has ever had more

  • power than yours.

  • And no generation has a chance

  • to change things faster than

  • yours can.

  • The pace at which progress is

  • possible has accelerated

  • dramatically.

  • Aided by technology, every

  • individual has the tools,

  • potential, and reach to build a

  • better world.

  • That makes this the best time in

  • history to be alive.

  • Whatever you choose to do with

  • your life, wherever your passion

  • takes you, I urge you to take

  • the power you have been given

  • and use it for good.

  • Aspire to leave this world

  • better than you found it.

  • I didn't always see life as

  • clearly as I do today.

  • But I've learned the greatest

  • challenge of life can knowing

  • when to break with conventional

  • wisdom.

  • Don't just except the world you

  • inherit today.

  • Don't just accept the status

  • quo.

  • Know the challenge has ever been

  • solved and no lasting

  • improvement has ever been

  • achieved unless people dare to

  • try something different.

  • Dare to think different.

  • I was lucky to learn from

  • someone who believed this

  • deeply.

  • Someone who knew that changing

  • the world starts with following

  • a vision.

  • Not a path.

  • He was my friend and mentor,

  • Steve Jobs.

  • (applause).

  • Mr. Cook: Steve's vision was

  • that great ideas comes from a

  • restless refusal to accept

  • things as they are.

  • Those principles still guide us

  • at Apple today.

  • We reject the notion that global

  • warming is inevitable.

  • That's why we run Apple on 100%

  • renewable energy.

  • (applause).

  • Mr. Cook: Thank you.

  • We reject the excuse that

  • getting the most out of

  • technology means trading away

  • your right to privacy.

  • So we choose a different path.

  • Collecting as little of your

  • data as poll, being thoughtful

  • and respectful when it is in our

  • care.

  • Because we know it belongs to

  • you.

  • In every way at every turn, the

  • question we ask ourselves is not

  • what can we do, but what should

  • we do?

  • Because Steve taught us that's

  • how change happens.

  • And from him, I learned to never

  • be content with the way that

  • things are.

  • I believe in mindset comes

  • naturally to young people.

  • And you should never let go of

  • this restlessness.

  • So today's ceremony isn't just

  • about presenting you with a

  • degree.

  • It is about presenting you with

  • a question.

  • How will you challenge the

  • status quo?

  • How will you push the world

  • forward?

  • 50 years ago today, May 13th,

  • 1968, Robert Kennedy was

  • campaigning in Nebraska and

  • spoke to a group of students who

  • were wrestling with the same

  • question.

  • Those were troubled times too.

  • The U.S. was at war in Vietnam.

  • There was violent unrest in

  • America's cities.

  • And the country was still

  • reeling from the assassination

  • of Dr. Martin Luther King a

  • month earlier.

  • Kennedy gave the students a call

  • to action.

  • When you look across this

  • country and when you see

  • people's lives held back by

  • discrimination and poverty, when

  • you see injustice and

  • inequality, he said you should

  • be the last people to accept

  • things as they are.

  • Let Kennedy's words echo here

  • today.

  • You should be the last people to

  • accept it.

  • Whatever path you've chosen, be

  • it medicine or business,

  • engineering or the humanities,

  • whatever drives your passion, be

  • the last to accept the notion

  • that the world you inherit

  • cannot be improved.

  • Be the last to accept the excuse

  • that says that's just how things

  • are done here.

  • Duke graduates, you should be

  • the last people to accept it.

  • And you should be the first to

  • change it.

  • (applause).

  • Mr. Cook: The education you

  • perceive gives you few

  • opportunities that you have.

  • You are uniquely qualified and

  • therefore uniquely responsible

  • to build a better way forward.

  • That won't be easy.

  • It will require great courage.

  • But that courage will not only

  • help you live your life to the

  • fullest, it will empower you to

  • transform the lives of others.

  • Last month I was in Birmingham

  • to mark the 50th anniversary of

  • Dr. King's assassination.

  • I had the incredible privilege

  • with spending time with women

  • and men who marched and worked

  • alongside him.

  • Many of them are younger at the

  • time than you are now.

  • They told me when they defied

  • their parents and joined the

  • sit-ins and the boycotts, when

  • they faced the police dogs and

  • the fire hoses, they were

  • risking everything they had

  • becoming foot soldiers for

  • justice without a second

  • thought.

  • Because they knew that change

  • had to come.

  • They believe so deeply in the

  • cause of justice, because they

  • knew even all of the adversity

  • they had faced, they had the

  • chance to build something better

  • for the next generation.

  • We can all learn from your

  • example.

  • If you hope to change the world,

  • you must find your

  • fearlessness.

  • Now if you are anything like I

  • was on graduation day, maybe you

  • are not feeling so fearless.

  • Maybe you are thinking about the

  • job that you hope to get.

  • Or wondering where you are going

  • to live or how to repay that

  • student loan.

  • These I know are real concerns.

  • I had that too.

  • Don't let the worries stop you

  • from making a difference.

  • Fearlessness means taking the

  • first step, even if you don't

  • know where it will take you.

  • It means being driven by a

  • higher purpose rather than by

  • applause.

  • It means knowing that you reveal

  • your character when you stand

  • apart more than when you stand

  • with the crowd.

  • If you step up without fear of

  • failure, if you talk and listen

  • to each other without fear of

  • rejection, if you act with

  • decency and kindness even when

  • no one is looking, even if it

  • seems small or inconsequential,

  • trust me, the rest will fall

  • into place.

  • More importantly, you'll be able

  • to tackle the big things when

  • they come your way.

  • It is in the truly trying

  • moments that the fearless

  • inspire us.

  • Fearless like the students of

  • Parkland, Florida who refused to

  • be silent about the epidemic of

  • gun violence.

  • They have rallied millions to

  • their cause.

  • (applause).

  • Mr. Cook: Fearless like the

  • women that say me too and time's

  • up.

  • Women who cast light into dark

  • places and move us to a more

  • just and equal future.

  • Fearless like those who fight

  • for the rights of imgrants who

  • understand that our only hopeful

  • future is one that embraces all

  • who want to contribute.

  • Duke graduates, be.

  • Fearless.

  • Be the last people to accept

  • things as they are.

  • And the first people to stand up

  • and change them for the better.

  • In 1964, Martin Luther King Jr.

  • gave a speech at Page Auditorium

  • to an overflow crowd.

  • Students who couldn't get a

  • seat, listened from outside in

  • the lawn.

  • Dr. King warned them that some

  • day we would all have to atone

  • not only for the words and

  • actions of the bad people, but

  • for the appalling silence and

  • indifference of the good people

  • who stood around and say wait on

  • time.

  • Martin Luther King stood right

  • here at Duke and said the time

  • is always right to do right.

  • For you graduates, that time is

  • now.

  • It will always be now.

  • It is time to add the brick to

  • the path of progress.

  • It is time for all of us to move

  • forward.

  • And it is time for you to lead

  • the way.

  • Thank you, and congratulations,

  • Class of 2018!

  • (applause).

Please join me in welcoming Tim Cook,

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