Name: The three ways that good design makes you happy | Don Norman
Uploaded: 2018-05-14T02:04:34.000Z
Duration: 12 min 42 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

To-infinitive

but if you followed what he said, everything would be usable

And I haven't the slightest idea of what it does or what it's good for,

My new life is trying to understand what beauty is about,

The new me is all about making things kind of neat and fun.

And so this is a Philippe Starck juicer, produced by Alessi.

It's just neat; it's fun. It's so much fun I have it in my house --

but I have it in the entryway, I don't use it to make juice.

In fact, I bought the gold-plated special edition

that says, "Don't use this juicer to make juice."

So actually, I took a carton of orange juice

and I poured it in the glass to take this picture.

It's a Global cutting knife made in Japan.

First of all, look at the shape -- it's just wonderful to look at.

Second of all, it's really beautifully balanced:

And third of all, it's so sharp, it just cuts.

and so you'll see I have a theory of emotion.

Hiroshi Ishii and his group at the MIT Media Lab

took a ping-pong table and placed a projector above it,

and on the ping-pong table they projected an image of water

And as you play ping-pong, whenever the ball hits part of the table,

the ripples spread out and the fish run away.

But of course, then the ball hits the other side,

the ripples hit the -- poor fish, they can't find any peace and quiet.

If you type in, oh say, "emotion and design,"

So Google just took their logo and they spread it out.

Instead of saying, "You got 73,000 results.

they just give you as many o's as there are pages.

I bet a lot of you have seen it and never noticed it.

that sort of notices it -- it probably is kind of pleasant

And of course, what's especially good is,

the first response out of those 10 pages is my website.

it says, "You don't need the 'and.' We do it anyway."

There was this wonderful review in The New York Times

It said, "You know, this is a car that has lots of faults.

And if you look at the inside of the car --

I mean, I loved it, I wanted to see it, I rented it,

this is me taking a picture while my son is driving --

and the inside of the car, the whole design is fun.

So that's my new life; it's all about fun.

I really have the feeling that pleasant things work better,

So, imagine I have a plank about two feet wide and 30 feet long

and I'm going to walk on it, and you see I can walk on it without looking,

I can go back and forth and I can jump up and down.

Now I'm going to put the plank 300 feet in the air --

and I'm not going to go near it, thank you.

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The three ways that good design makes you happy | Don Norman

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