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  • The design of this shoe starts in Oregon in 1981 and with a man called Tinker Hatfield.

  • He was an architect for Nike, hired to draw up offices and showrooms on the company's campus.

  • After making a statement on the outside of the buildings, he was asked to join the designers on the inside.

  • In a race to develop sneakers, a former NASA engineer had recently introduced the idea of sealing air bubbles in the soles for extra comfort and performance.

  • But competition was fierce and Nike still needed an edge.

  • Hatfield headed to Paris in search of inspiration.

  • While he was there he visited the Pompidou Centre, a radical building famous for its inside out design,

  • which exposed the building's components like escalators and heating pipes for everyone to see.

  • Hatfield decided to apply the same principle to his own design, revealing the inner workings of his shoe by making the air cushioning system visible.

  • The marketing team thought the air bubble would seem like a weakness, but the Nike Air Max 1 was an instant hit when it launched in 1987.

  • Originally pairs sold for $75, now they go for double that.

  • Today Tinker Hatfield is one of the most successful shoe designers in the world.

  • He even created those legendary self-lacing sneakers of Back to the Future fame.

  • Stylish and innovative, this is the design that stayed one step ahead, simply by being turned inside out.

The design of this shoe starts in Oregon in 1981 and with a man called Tinker Hatfield.

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B1 US nike design shoe tinker air building

The Nike Shoe Inspired by a Building in Paris

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    Evangeline posted on 2021/03/12
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