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  • PROFESSOR: So what I want to do today is I want to talk

  • about what the heck this course is.

  • What is microeconomics?

  • What are you going to be learning in this course?

  • And just, sort of, set us up for the semester.

  • OK.

  • So basically, microeconomics is all about scarcity.

  • It's all about how individuals and firms make decisions given

  • that we live in a world of scarcity.

  • Scarcity is key because basically what we're going to

  • learn about this semester in various shapes and forms is a

  • lot of different types of constrained optimization.

  • We're going to learn a lot about different ways that

  • individuals make choices in a world of scarcity.

  • OK?

  • That is, this course is going to be about trade-offs.

  • Given scarce resources, how the individuals and firms

  • trade off different alternatives to make

  • themselves as well-off as possible.

  • That's why economics is called the dismal science.

  • OK?

  • It's called the dismal science because we are not about

  • everyone have everything.

  • We're always the people who say, no, you can't have

  • everything.

  • You have to make a trade-off.

  • OK?

  • You have to give up x to get y.

  • And that's why people don't like us.

  • OK?

  • Because that's why we're called the dismal science,

  • because we're always pointing out the

  • trade-offs that people face.

  • Now, some may call it dismal, but I call it fun.

  • And that may be because of my MIT training, as I said I was

  • an undergraduate here.

  • In fact, MIT is the perfect place to teach microeconomics

  • because this whole institute is about engineering solutions

  • which are really ultimately about constrained

  • optimization.

  • Indeed, what's the best example in the

  • world we have of this?

  • It's the 270 contest. Right?

  • You're given a pile of junk, you've got to build something

  • that does something else.

  • That's an exercise in constrained optimization.

  • All engineering is really constrained optimization.

  • How do you take the resources you're given and do the best

  • job building something.

  • And that's really what microeconomics is.

  • Just like 270 is not a dismal contest, microeconomics is not

  • to me a dismal science.

  • You could think of this course like 270.

  • But instead of the building robots, we're

  • running people's lives.

  • OK?

  • That's, kind of, the way I like to

  • think about this course.

  • Instead of trying to decide how we can build something to

  • move a ping pong ball across a table, we're trying to decide

  • how people make their decisions to consume, and

  • firms make their decisions to produce.

  • That's basically what's going to go on in this class.

  • OK?

  • And that's why basically modern microeconomics was

  • founded at MIT in the 1950s by Paul Samuelson.

  • The father of modern economics was a professor here, and he

  • basically founded the field.

  • He basically introduced mathematics to economics.

  • And through teaching this course, 14.01, 50, 60 years

  • ago, actually developed the field that we now study.

  • Now, what we're going to do in this class, is focused on two

  • types of actors in the economy:

  • consumers and producers.

  • OK?

  • And we are going to build models of how consumers and

  • producers behave. Now, technically, a model is going

  • to be a description of any relationship between two or

  • more economic variables.

  • OK?

  • That's a model.

  • A description of any relationship between two or

  • more economic variables.

  • The trick with economics, and the reason many of you will be

  • frustrated during the semester, is that unlike the

  • modern relationship between say energy and mass these

  • models are never precise.

  • They are never accurate to the 10th decimal.

  • OK?

  • This is not a precise, scientific

  • relationship with modeling.

  • We'll be making a number of simplifying assumptions that

  • allow us to capture the main tendencies in the data.

  • That allow us to capture the main insights into how

  • individuals make consumption decisions and how firms make

  • production decisions.

  • But it's not going to be as clean and precise as the kind

  • of proofs you're going to be doing in some of your other

  • classes in freshman and sophomore year.

  • OK?

  • So basically, we have a trade off with the simplifying

  • assumptions.

  • On the one hand, obviously we want a model that can explain

  • reality as much as possible.

  • If a model can't explain reality, it's not useful.

  • On the other hand, we need a model that's tractable, a

  • model that I can teach you in a lecture or less.

  • OK?

  • And basically, what we do is we make a lot of simplifying

  • assumptions in this class to make those models work.

  • And yet, what we'll find is despite these assumptions,

  • we'll come up with incredibly powerful predictions of how

  • consumers and producers behave.

  • So with consumers what we're going to do is, we're going to

  • say that consumers are constrained by their limited

  • wealth or what we'll call their budget constraint.

  • And subject to that constraint they choose the set of goods

  • that makes them as well off as possible.

  • OK?

  • That's what we're going to call utility maximization.

  • We'll say the consumers maximize their utility,

  • consumers are going to maximize utility subject to a

  • budget constraint.

  • That's going to be what we're going to develop

  • the consumer decision.

  • They have some utility function which is going to be

  • a model of their preferences.

  • OK?

  • So I'm going to propose to take everything you love in

  • life and write it down as a u function.

  • OK?

  • Then I'm going to propose you take all the resources at your

  • disposal, write them down as a budget constraint and then I

  • just do constrained maximization to solve for how

  • you make decisions.

  • Firms, on the other hand, are going to maximize profits.

  • Pi is profits.

  • Firms are going to maximize profits.

  • Their goal is to make as much profit as possible, to earn as

  • much money as possible.

  • OK?

  • However, that's going to be subject to both the demands of

  • consumers, we get to firms it's a lot harder, subject to

  • both consumer demand and input costs.

  • So firms have to consider, consumers have to consider

  • look what does stuff cost and what do I like,

  • I'll make my decision.

  • Firms is a little more complicated.

  • They've go to consider, what do consumers want and how do I

  • make what they want?

  • So they've got to consider both the output side, what a

  • consumer is going to want me to make and what's it going to

  • cost me to produce that good?

  • And how do I combine those to make the most profits?

  • OK?

  • So from these assumptions, we will be able to answer the

  • three fundamental questions of microeconomics.

  • OK?

  • The three fundamental questions of microeconomics

  • will be, what goods and services should be produced?

  • What goods and services should be produced?

  • How to produce those goods and services?

  • And who gets the goods and services?

  • What goods and services get produced?

  • How to produce those goods and services?

  • And who gets them?

  • And what's amazing, we'll learn in this course, is that

  • all three of these questions, the three fundamental

  • questions that drive our entire economy, are all solved

  • through the role of one key state

  • variable, which is prices.

  • Prices in the economy resolve all of these problems. OK?

  • Consumers and firms will interact in a market, they'll

  • interact in a marketplace.

  • And out of that marketplace will emerge a set of prices,

  • in a way we'll describe.

  • And those prices will allow firms and consumers to make

  • the relevant decisions.

  • OK?

  • So let me just give you one, and we're going to do all this

  • rigorously throughout the semester, let me just start

  • with one casual example.

  • OK?

  • Let's think about the development of the iPod.

  • OK?

  • Let's cast our minds way back, lo way back to the development

  • of the iPod.

  • OK?

  • Now, when Apple was thinking about making the iPod, they

  • had to ask, would consumers want this?

  • So consumers had to decide given their limited resources,

  • given the fact that they were buying a certain set of things

  • would they be willing to forsake some things they were

  • already doing to spend the money on the iPod?

  • OK?

  • It was a non-trivial amount of money.

  • Would they be willing to forsake things they are

  • already doing?

  • OK?

  • To spend money on the iPod.

  • And clearly they were.

  • Clearly, consumers were willing to spend money, to

  • spend a lot of money, to get an iPod.

  • They were originally what? $300 Back

  • when $300 meant something.

  • OK.

  • So basically, what the firm will do is they'll say, OK, we

  • get a signal from the consumer that they're willing to pay

  • money to get the iPod.

  • They're willing to pay a high price to get the iPod.

  • Now, the firm will say, well, should we make iPods?

  • Well, that will depend on what it cost to make them.

  • So we have to then assess what are the inputs that we'll need

  • to make an iPod?

  • Well, to do that we have to look at the prices of the

  • various inputs that we'll need, of the chip in them and

  • the metal and all the other stuff that goes into the iPod.

  • OK?

  • So they can shop across different countries, to

  • different kinds of chips, they can look at different kinds of

  • monitors, et cetera.

  • But, once again, what they'll do is they'll use the prices

  • of those different inputs to decide how

  • to produce the iPod.

  • So whether to produce the iPod will depend on the price

  • people are willing to pay for it.

  • How to make the iPod will depend on the prices that

  • firms have to pay for the chip and the casing and all the

  • other things that go into the iPod.

  • OK?

  • And then finally, who's going to get the iPod?

  • Well, they're going to make a certain amount.

  • What decided who gets them?

  • Well, the person who gets them are the people who are willing

  • to pay the price that Apple decides to charge.

  • Some people are willing to pay that price, they're going to

  • get an iPod.

  • Some people are not willing to pay that price, they will not

  • get an iPod.

  • So the price in the market will ultimately decide who

  • gets the iPod, as well.

  • OK?

  • So basically, prices will determine what gets produced,

  • how it's produced, and who gets the

  • goods that are produced.

  • OK?

  • Of course, this is a very, very simplified example, as

  • you can already tell.

  • There are lots of cases where prices don't

  • decide these things.

  • So my favorite example is the fact that there are lines for

  • hours to get tickets to see a Lady Gaga concert.

  • OK?

  • Now if it's really true that prices determine everything,

  • we shouldn't see any lines.

  • It should just be that those who are willing to pay the

  • most to see Lady Gaga should.

  • Those who want the most to get Lady Gaga

  • should get the tickets.

  • Those who aren't willing to pay shouldn't get the tickets.

  • Why should there be a line?

  • Not to mention the fact that people shouldn't be willing to

  • pay anything, but that's a different issue.

  • That's a taste issue.

  • We'll come to taste later.

  • OK?

  • So basically, clearly this is not working perfectly.

  • If the world worked in the way I just described, then what

  • should happen is there should be essentially an auction and

  • whoever is willing to pay the most for Lady Gaga tickets

  • would get them.

  • And whoever is not willing to pay wouldn't.

  • It wouldn't involve any waiting in

  • line or other things.

  • Now, what's very interesting is we've actually seen an

  • evolution from my youth to your youth towards the

  • economic model.

  • When I was a kid, if you wanted, so then it was Cars

  • tickets, OK, to date myself, OK, you had to go and camp out

  • at 3:00 in the morning outside the store where they're

  • selling them to get the tickets.

  • Now, of course, you don't do that anymore.

  • Now you go on Stub Hub or Ticketmaster or these other

  • secondary sellers and there there are prices that

  • determine it.

  • So how many people have waited on line to

  • get a concert ticket?

  • That's amazing.

  • So if I asked this question 30 years ago, 90% of the hands

  • would have gone up.

  • OK?

  • So what that means is the price mechanism has

  • started to be used.

  • It has replaced the line mechanism as a way to allocate

  • those tickets.

  • And we see prices working.

  • That wasn't true.

  • There wasn't StubHub.

  • There weren't these secondary ticket sellers 30 years ago.

  • You had to wait on line to get the tickets.

  • Now, so that's basically, sort of, an overview about, sort of

  • an example, of how we think about the role of prices.

  • Now, let me draw a couple of important distinctions, terms

  • I'm going to use this semester that I want you to be

  • comfortable with.

  • OK?

  • The first distinction I want to draw is between theoretical

  • versus empirical economics.

  • Theoretical versus empirical economics.

  • OK.

  • Theoretical economics is the process of building models to

  • explain the world.

  • OK?

  • Empirical economics is the process of testing those

  • models to see how good a job they do in

  • explaining the world.

  • OK?

  • We could all make up a model.

  • OK?

  • Anybody with math skills could make up a model.

  • But it doesn't do any good unless it's actually doing

  • something to explain the world.

  • And so basically, the goal of theoretical economics is

  • essentially to build a model that has some testable

  • predictions.

  • To build a model that says, look here's my simplified

  • model of how consumers decide whether or not to buy an iPod.

  • OK?

  • I have a model of that, that I've built theoretically.

  • Well, that has some testable predictions.

  • And the role of empirical economics is to gather the

  • data and go and test them using statistical methods.

  • Specifically, typically regression analysis like the

  • kind you learn about in advanced statistics.

  • OK?

  • So basically, what we're going to do is we're going to is 95%

  • of this course will be about theoretical

  • economics this semester.

  • It will be about understanding how economists develop the

  • models to model how consumers and firms behave. But I will

  • try to talk somewhat about empirical economics and what

  • data we can bring to bear to understand whether or not

  • these models explain the world.

  • OK?

  • The other distinction that's very important is positive

  • versus normative economics.

  • Positive versus normative economics.

  • And this is the distinction between the way things are,

  • which is positive economics, and the way things should be

  • which is normative economics.

  • Distinction between the way things are and the way

  • things should be.

  • OK?

  • So let's consider a great example of microeconomics at

  • work which is auctions on eBay.

  • OK?

  • Auctions on eBay, economists love studying auctions on eBay

  • because it's a textbook example of what we call a

  • perfectly competitive market which is what we'll focus on

  • the semester.

  • A perfectly competitive market.

  • OK?

  • And by that we mean that basically that producers in

  • this market offer up their good to a

  • wide range of consumers.

  • OK?

  • A number of producers offer up their goods to a

  • wide range of consumers.

  • OK?

  • And the consumers bid up the price until the person who has

  • the highest value for the good gets it.

  • So price serves exactly the signal it should

  • in allocating goods.

  • OK?

  • So really eBay's really sort of about this third thing of

  • who gets the good.

  • OK?

  • I offer my alarm clock or whatever on eBay, OK, and then

  • people bid on that.

  • And whoever values that the most, that rare Jon Gruber

  • alarm clock the most, they get it.

  • OK?

  • So it's a perfect textbook example.

  • OK?

  • And basically, because on eBay the price is used, or now with

  • also StubHub and concert tickets, the price is used to

  • allocate the good to the person who wants

  • it the most. OK?

  • Now, a recent example of an auction on eBay that a lot of

  • attention, not so recent anymore a couple years ago,

  • someone tried to auction their kidney on eBay.

  • OK?

  • Someone offered their kidney for auction on eBay and said,

  • I have two kidneys I only need one.

  • So I'm going to auction my kidney, you pay for me to fly

  • to wherever you need my kidney and the operation, they take

  • it out and they give it to you.

  • And that's the way it goes.

  • So what happened was person offered their kidney and they

  • said the starting price will be $25,000.

  • They didn't do a buy it now.

  • They said the starting price will be $25,000 and the

  • bidding went on.

  • The price got to $5 million before eBay shot it down.

  • eBay shut the auction down.

  • And eBay said no, in fact, you can't do this.

  • Now there's two questions here.

  • The first is, why did the price of the

  • kidney go so high?

  • That's the positive question.

  • The positive question is, why did the price the kidney on

  • eBay get so high?

  • And here, we'll talk, and you'll learn more starting

  • Friday, about the twin forces of supply and demand.

  • The twin forces that drive the economy of supply and demand.

  • And you'll talk more rigorously

  • about these on Friday.

  • Basically, they're what they sound like.

  • Demand is how much someone wants something.

  • Supply is how much of it there is to have.

  • And the intuition here is surprising.

  • OK?

  • The more that there's demand for a good, the higher will be

  • the upward pressure on prices.

  • The more people want a good, the higher prices will go.

  • And the less supply there is of a good, also the higher

  • prices will go.

  • So if everybody wants something but it's common, the

  • price will be low.

  • And if no one wants something but it's uncommon, the price

  • will still be low, and vice versa.

  • In fact, the development of the model of supply and demand

  • framework was from Adam Smith, the, sort of, so-called first

  • economist who wrote The Wealth of Nations in 1776 which is,

  • sort of, viewed as the, kind of, first

  • serious book about economics.

  • And he posed what he called the water diamond paradox.

  • What Smith said in that book is, look, it's clear water is

  • the most important thing in life.

  • We can't live without water.

  • And diamonds are completely irrelevant to life.

  • You can live totally fine without a diamond.

  • And yet, the price of diamonds is

  • astronomical and water's free.

  • How can this be?

  • How can it be that water which is so much more of a

  • fundamental building block of our life is so much cheaper

  • than diamonds which are not.

  • And the answer, of course, is that so far you've only

  • considered demand and not supply.

  • Yes, it's true.

  • The demand for water is much higher than

  • the demand for diamonds.

  • But the supply is even larger.

  • So that basically, yes it's true that while water should

  • be worth more, in fact, in the end the price of water is much

  • lower, because of the twin forces of demand and supply.

  • The demand is higher, but the supply is much higher.

  • So the price ends up lower.

  • And that was his diamond water paradox.

  • OK?

  • Well, in this case, it's a similar thing.

  • What determines the demand for a kidney?

  • What determines the demand for a kidney is going to be the

  • fact that you die without it.

  • OK?

  • If you have no kidneys, you're having kidney failure.

  • OK?

  • You'll die without it.

  • So basically, what will determine it is people are

  • willing to spend all their wealth, as much money as they

  • can have, to get a kidney OK?

  • So the demand will be quite high.

  • The supply will be quite low.

  • Sadly, not many people are willing to be organ donors.

  • More relevantly, a lot of people aren't in good

  • situations to be organ donors.

  • OK?

  • As a result, the supply is much lower than the demand.

  • So we have a situation with a high demand, a low supply and

  • the price went through the roof.

  • That's a positive analysis.

  • OK?

  • So we can understand pretty intuitively.

  • We don't need this course to understand why

  • the price went up.

  • OK?

  • It's just the twin powers of demand and supply.

  • But what about the normative question which is, should eBay

  • have allowed this sale to happen?

  • EBay at $5 million cut it off and then passed the rule

  • saying you can't auction your body parts on eBay.

  • OK?

  • Should they have done that?

  • That's the normative question.

  • That's economics gets really interesting, which is you all

  • are smart enough to figure out why the price went up.

  • But this is where it gets interesting is should people

  • have been able to auction their kidney on eBay?

  • On the one hand, many, many people in this country die for

  • want of a body part.

  • OK?

  • Thousands to hundreds of thousands of people die every

  • year waiting for a transplant.

  • OK?

  • If someone is incredibly rich and they want a body part,

  • which to me a surplus because I have two kidneys, why

  • shouldn't they be allowed to buy it from me?

  • I'm better off because they can pay me a ton of money.

  • They are better off because they live.

  • So I've just described a transaction that makes both

  • parties better off.

  • Why shouldn't that be allowed to happen?

  • So you tell me.

  • Does everyone think eBay was wrong?

  • Yeah, go ahead.

  • AUDIENCE: Say there is another person who doesn't have as

  • much money, and that person also dies.

  • PROFESSOR: You mean the person who, what do you mean the

  • person doesn't have as much-

  • AUDIENCE: --so obviously somebody

  • doesn't get the kidney.

  • PROFESSOR: So in other words, what you're assuming is, let's

  • say that if I hadn't done the auction on eBay, I would have

  • just given my kidney away to the transplant center.

  • Then that's one less kidney that can go to

  • the transplant center.

  • And that means the rich guy gets the kidney, and someone

  • else implicitly doesn't.

  • That's a trade-off.

  • You've just described a trade-off.

  • The trade-off is that basically now we've allocated

  • the kidney away from the poor person to the rich person.

  • Now, but why do we care about that?

  • I mean one person dies, another person

  • lives, why do we care?

  • Yeah?

  • AUDIENCE: There would be some sort of case

  • of severity in condition.

  • Like there might be someone who's poor who would get the

  • kidney if it went to a transplant association because

  • they would die in a couple of days without it.

  • Whereas the rich person might just be able to afford it, and

  • it might make their life more convenient.

  • But they might not be in any more peril.

  • PROFESSOR: They might be a collector.

  • So basically, that's right.

  • So one reason we might care is because we think that kidneys

  • should be allocated on the basis of who needs

  • it the most. OK?

  • So a great example of this, of course, was Mickey Mantle with

  • a liver transplant.

  • Mickey Mantle, famous ballplayer, raging alcoholic,

  • who had liver failure because he was basically drinking

  • himself to death, and jumped the queue and got a liver

  • above a bunch, a lot of people and then he kept drinking and

  • killed himself and wasted the liver he'd gotten.

  • OK?

  • So basically, you can think that doesn't make sense.

  • We should give it to people who need it the most. For who

  • it would do the most good in terms of

  • increasing their life.

  • OK.

  • So we've got the substitution point.

  • OK.

  • Let's come back to the substitution point though.

  • Tell me a situation in which that's wrong.

  • Can someone tell me a situation in which, in fact,

  • that not a valid point.

  • Yeah.

  • AUDIENCE: Well, if the guy is only going to sell it.

  • He's not going to give it away.

  • PROFESSOR: Exactly.

  • You're assuming that the guy who did sell

  • would give it away.

  • But, in fact, if it's sell it or keep it

  • then there's no trade-off.

  • And similar here, if it's sell it or keep it then you might

  • as well let the rich guy get it.

  • Or is there another argument?

  • Is there another reason why you might not

  • want this to happen?

  • Yeah.

  • AUDIENCE: It would encourage people to use illegal ways of

  • getting kidneys.

  • PROFESSOR: So the other reason could be that we don't trust

  • people to make good decisions when money's involved.

  • That we think that, gee, if it's really true I can get a

  • couple million bucks for a kidney, I might give mine up

  • even if I haven't really thought through the

  • ramifications of doing so.

  • Even if there's a risk to the surgery, if there's a risk

  • that my other kidney will then fail then I'll be screwed.

  • OK?

  • So basically, we might have a paternalistic attitude that

  • will lead us to not want to allow people to engage in this

  • kind of risky behavior.

  • Yeah?

  • AUDIENCE: There may also be some legal ramifications

  • associated with that if someone sells their kidney and

  • then their other kidney fails, they might then blame eBay.

  • PROFESSOR: Want it back.

  • Like that Repo movie.

  • That's right.

  • There could, but let's leave the lawyers out of this, OK?

  • I don't like lawyers.

  • I'm going to rag on lawyers this semester.

  • We're going leave the lawyers out of this.

  • But, in any case, you're right.

  • That's, sort of, a

  • ramification of the same thing.

  • So we've talked about the fact that there's substitution.

  • We've talked about the fact that it's not allocated to

  • those who need it the most. We've talked about the fact

  • that people might be making bad decisions in doing this.

  • But there's another factor, as well, which is we may just as

  • a society feel it's unfair that rich people can get

  • things poor people can't.

  • There may be a pure equity component here.

  • OK?

  • Which is simply that we as a society value equality, value

  • income inequality.

  • And we think people should not have an extra shot at getting

  • a resource just because they're rich.

  • Now that is a very deep and hard concept, and we'll spend

  • a couple lectures talking about equity towards the end

  • of the semester.

  • By and large, we won't consider it.

  • OK?

  • But it turns out to be behind much of what we'll discuss,

  • OK, in much of what we'll discuss this semester and much

  • of what goes on in economics.

  • OK?

  • Just take a look at the debate that's going on right now in

  • terms of President Obama trying to decide whether or

  • not to extend tax cuts to wealthy individuals in the US.

  • Some people argue that allowing those tax cuts would

  • promote the economy.

  • OK?

  • But others argue it's unfair for rich

  • people to get tax breaks.

  • And that fairness argument matters a lot in terms of

  • driving the kind of economic policy

  • decisions we need to make.

  • So this semester, we're going to focus a lot on efficiency

  • and optimization and how to get resources

  • to the right place.

  • But you have to remember behind a lot of this is deep

  • normative issues about what should be happening, how

  • should an economy function, and, in particular, how should

  • we think about these kind of equity

  • issues that are so important.

  • OK.

  • The last thing I want to talk about is I want to talk about

  • why micro is not just an abstract concept for things

  • like you might say, oh this is all pretty funny and it's like

  • selling kidneys on eBay and tax cuts for the rich

  • and why do I care?

  • OK?

  • Well, you care because literally every decision you

  • make is made through the kind of framework we're going to

  • think about this semester.

  • OK?

  • Now, different decisions may follow our models more closely

  • and less closely.

  • But there is not an economic decision.

  • OK?

  • Sorry, let me back up.

  • There's not a decision that people have made that

  • economists haven't tried to model.

  • From whether to produce iPods, to how many times to

  • have sex each week.

  • OK?

  • These are all things economists have tried to model

  • with varying degrees of success.

  • OK?

  • Because economists think that these all come from the same

  • decision theoretic framework that we can discuss.

  • Let's talk about a simple example from this course.

  • Your decision of whether or not to buy the textbook.

  • There's a textbook and what's it cost? $140?

  • What's it cost?

  • Does anyone know?

  • AUDIENCE: This line says $180.

  • And this one says $180, but it's available for $130.

  • PROFESSOR: $130, fine.

  • So $130 for Professor Perloff out at Berkeley.

  • He doesn't get it all.

  • I wrote a textbook too.

  • He gets a small share of it.

  • OK.

  • So you have to decide, now has anyone bought a used version

  • of the fourth, well it's the fifth edition now, does

  • anybody use a version of the fourth edition?

  • Does anyone know what the used price is?

  • You can be honest. I don't care.

  • AUDIENCE: I know some people found it for like $85 or so.

  • PROFESSOR: So $85.

  • So you've got to decide.

  • So let's say you can buy the previous edition, the fourth

  • edition, for $85 or the current edition for $130.

  • OK?

  • You've got to make that decision.

  • OK?

  • How do you make that decision.

  • Well you may think, gee I just make the decision.

  • It's not really about microeconomics.

  • But it is.

  • We're going to model how you think about a

  • decision like that.

  • Well how do you think about a decision like that?

  • Well, the first thing you consider is your preferences.

  • How much are you willing to take a chance that there's new

  • stuff in the fifth edition that you need to know?

  • OK?

  • If the fifth issue was identical to the fourth

  • edition then you'd be an idiot to not just buy the used

  • fourth edition.

  • But it's not.

  • Textbook writers are smart.

  • They update their book.

  • OK?

  • So basically, the fifth edition is updated.

  • There's new things in it.

  • So you have to ask yourself, what are the odds that I need

  • some of the new information in the fifth edition and not in

  • the fourth edition?

  • And in thinking about that, you're going to think about

  • your preferences.

  • In particular, are you very risk averse, are you afraid to

  • take a chance?

  • Or are you risk loving?

  • Are you willing to take a chance?

  • OK?

  • That's one side of the equation.

  • If you're someone that says, you know I will not take a

  • chance in life.

  • I just have to make sure I learn the most possible from

  • this course.

  • Then you're going to want that new edition.

  • If you're someone that says, you know what screw it, I'll

  • just figure it out later.

  • I'm going to the lectures.

  • I don't care.

  • OK?

  • Then you might not want it that much.

  • So that's the first factor, is going to be your preferences

  • and break down how much you are willing to take a risk

  • that you need this fifth edition.

  • The second factor is going to be your constraint: how much

  • money you have. OK.

  • The more money you have, the more you're willing, or more

  • relevant perhaps your parents have, the more willing you are

  • to go ahead and buy that new edition.

  • The less money you have, the less willing you are.

  • OK?

  • So basically, it's going to depend on whether you're

  • paying or your parents are paying, in which case what the

  • hell you might as well buy the fifth edition.

  • OK?

  • And then finally, you're going to take these preferences and

  • this constraint, your preferences and your

  • resources, and go to the market and look at what does

  • the market tell me the difference is.

  • So you're going to say, here's how much I kind of care about

  • fifth versus fourth edition, here's the resources I have,

  • now I'll go to the market and say, aha there is a $45

  • difference between these two editions.

  • So now I will solve that constrained

  • optimization problem.

  • And I'll decide whether I want to get that book.

  • You are going to be thinking to yourself, this is stupid.

  • I never think about it that way.

  • But the key point is you don't have to think about it

  • exactly that way.

  • There's a famous example in economics of what's called the

  • as if principle.

  • I don't know if kids still say this one, as if.

  • So it's the as if principle.

  • OK?

  • And basically it's from Milton Friedman, the famous economist

  • from Chicago, who said, look, when you're playing pool,

  • technically you could compute the optimal angles of which to

  • shoot the ball every single time to get the appropriate

  • bounce and get the balls in.

  • You could do the mathematics and compute it.

  • But professional pool players are not in this class with

  • you, I'll only say that.

  • OK?

  • They're not guys who are able to do that computation.

  • They just know how to hit the ball to get the same outcome

  • they would get if they mathematically solved for the

  • optimal trajectory to hit the ball.

  • OK?

  • They behave as if they've solved the constrained

  • optimization problem.

  • And your decision when you buy this book, you may not think

  • it through the very framework that I just laid out very

  • heuristically and will lay out more rigorously this semester.

  • But you're going to behave as if you do.

  • Because those facts are going to be in your mind, and you'll

  • be thinking about it when you make that decision.

  • So while you may feel the models we learn in this course

  • are rather abstract and don't really explain how you behave

  • in an everyday basis, you're going to behave as if those

  • models are really applying to you.

  • And if you think about, over the next few days, think about

  • the decisions you make.

  • From should I bring an umbrella today,

  • it looks like rain?

  • Well, on the one hand, I might lose it.

  • It's a pain to carry.

  • On the other hand, how much do I care about getting wet?

  • That's a constrained optimization decision.

  • To should I have an extra drink at a party Friday night?

  • On the one hand, that could have some pros and cons.

  • OK?

  • These are all decisions, constrained optimization

  • decisions, you're going to make.

  • They're going to affect your life.

  • And what we'll learn this semester is about how you make

  • them and how we model, how economists can use what we

  • learn about that to understand the function of the economy.

  • OK?

  • So I'm going to stop there.

  • One other announcement, there will, in general, be handouts

  • every lecture.

  • I'm not going to do PowerPoint.

  • I'm going to do handouts.

  • So when you come in every lecture, please look at the

  • back banister.

  • Though typically, not today.

  • But typically, they'll be handouts that you'll need to

  • follow along with in class.

  • So remember, go to section on Friday, first problems that

  • will be posted on Friday and it will be due in section the

  • Friday after.

  • And I'll see you all back here on Monday, next Monday.

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