There's farmoreemphasisonsimplygettingreadyforanyjobthan a jobthatwouldparticularlywell-suitedtous,
whichis a pitynotjustforindividualsbutfortheeconomyas a whole, becausepeoplewouldalwaysworkbetter, harderandmorefruitfullywhentheirdeepselvesareengaged.
Thirdly, inbusinesseswhichshoulddomeaningfulworkbutontoolarge a scaleovertoolong a periodforittofeelmeaningfulday-to-day, weneedtogetbetterattellingstoriesofwhatthebusinessisupto.
Weneedtogiveworksomeoftheintimacyof a small B&B evenifit's a giantmultinational.
Ensuringthatworkismeaningfulisvital. It's not a luxury.