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  • Images.

  • No matter what the subject, we're naturally drawn to them.

  • From beautiful, high-definition photosto carefully crafted illustrationseven

  • simple examples, like logos and icons.

  • Images are more than just decoration.

  • In design, they're the hook that draws the viewer in.

  • Compelling visuals can help you connect with the audienceand make a strong impressionbefore

  • they've even read a single word.

  • You don't have to be an artist to use images in your work.

  • All it takes is a little creativity and a willingness to think outside the box.

  • With the right resources, you can learn to set your designs apart.

  • First: Finding high-quality images for any type of project.

  • Maybe you're handy with a camera or have some graphic design experiencethat's great!

  • If notdon't panic.

  • There are countless sources online that offer images for exactly this purpose.

  • The truth is, most people (including professionals) rely on free or low-cost images called stock.

  • Stock is perfect when you need something specificfor example, a photo of a tiny dog in a teacupand

  • you don't have the time or resources to make it yourself.

  • Most stock image sites let you browse or search their offerings.

  • Look for results that are relevant to your project, but also unique in some way.

  • As viewers, people are naturally drawn to images that feel authentic; for example, distinct

  • but believable photosand graphics that tell a story.

  • The best images are somewhat open-endedthey set the tone for your project but leave room

  • for interpretation.

  • Some stock images are just too generic to be effective.

  • For instance, how many times have you seen a business presentation with something like

  • this?

  • For a more modern, professional design, avoid images that lack context or are too literal

  • in meaning.

  • Instead, look for imagery that's connected to your work, but in a more subtle, relatable

  • way.

  • Of course, it's not just about content.

  • There's also a technical side to images, which can have a big impact on your work.

  • It doesn't matter if the photo you've chosen is absolutely perfect in every other wayif

  • it's blurry or pixelated, it could give the wrong impression.

  • Look for high-quality images that are sharp, clear, and free of distortion.

  • In general, bigger is better, because it gives you more to work with.

  • A large, high-resolution image can always be cropped or sized down, depending on the

  • needs of the project.

  • Unfortunately, it doesn't work the other way around.

  • If you enlarge a smaller image, it immediately loses quality.

  • That's because most images are in something called raster format.

  • They're made up of thousands, sometimes even millions of tiny little pixels.

  • When you view a raster image at its original size or smaller, the pixels are invisiblethey're

  • just too small to see.

  • But if you zoom in or enlarge itthe results aren't pretty.

  • Vector graphics are quite different from raster.

  • You can make them any size, big or small, without losing any quality.

  • That's because they're made of something more complex than pixelsthey're rendered using

  • a special form of geometry.

  • You're not likely to find vector graphics outside of professional design settings, but

  • it's good to know what they are.

  • Few stock images are perfect as-is, even if they're technically high quality.

  • Maybe the image is the wrong size or the colors could use some work.

  • Fortunately, even basic programs let you make simple adjustments nowadays.

  • Look for these options the next time you need to fix or enhance an image.

  • Cropping can be used to change the size, shape, or focus of an image, making it useful in

  • many different situations.

  • Try this feature if your graphic is the wrong dimensions, or if it includes something you'd

  • rather cut out.

  • Cosmetic adjustments let you enhance certain image qualities, like brightnesscontrast

  • saturationand color.

  • If your favorite program offers filters or presets, you can change your image dramatically

  • with very little time and effort.

  • Resizing an image will ensure it's the perfect fit for your project.

  • Just remember: you can't make images bigger than their original size without affecting

  • their quality.

  • If the image you're working with simply isn't big enough, it's best to choose something

  • else.

  • Alternatively, find a creative way to work with the image size you have.

  • Adding photos, graphics, and other visuals to your work is a great way to make it more

  • engaging.

  • Even a simple background image can transform your design into something special.

  • Just remember what you've learned about image qualityboth technical and conceptualand

  • your work is sure to stand out for the right reasons.

  • We hope you enjoyed learning the basics of images.

  • Check out the rest of our design topics, including typography, color, and composition.


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B1 US image design quality stock size project

Beginning Graphic Design: Images

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    田語謙 posted on 2018/02/07
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