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  • [ ♪ INTRO MUSIC ♪ ]

  • Hello friends, and welcome to another video.

  • Today, I'm gonna be dressing like we did 40 years ago, in 1977.

  • 1977 was the year that brought us Annie Hall,

  • the first personal Apple computer,

  • Space Mountain,

  • and the births of Kanye West,

  • Shakira,

  • and Chuck E. Cheese. (註:Chuck E. Cheese 是美國大型親子遊樂餐廳)

  • From Burt Reynold's mustache

  • to Chewbacca's "facial hair,"

  • 1977 was a year of lining up to boogie at Studio 54,

  • as well as to see Luke Skywalker destroy the Death Star for the first time ever.

  • While ABBA was crooning about Dancing Queens and some dude named Fernando,

  • an entire movie was being produced about Arnold Schwarzenegger's biceps.

  • In regards to what we were wearing, it was a year of flared pants,

  • matching his and hers blouses,

  • polyester everything,

  • and all of this floofy hair.

  • From the "Farrah flip"

  • to the fluffy bowl cut, 70's hair definitely had its moments.

  • So once again, Kayley Melissa, a super talented hair stylist and YouTuber,

  • agreed to aid me in my quest to become a foxy 70s mama.

  • So, with some assistance and after consulting a few fashion magazines,

  • these five hundred page JCPenney catalogs,

  • and my mom,

  • I think I managed to put together three outfits that echo some of the iconic looks of the time.

  • As always, I'm going to be focusing mostly on American fashion,

  • though as we know, ABBA was from Sweden.

  • So, 1977: What happened, and what we wore.

  • So for my first outfit, I whipped out the polyester and a touch of suede for a business-casual pantsuit look.

  • My hair is floofin' and the suede is swishin'.

  • And we're all just going together.

  • This outfit was inspired by several looks from the JCPenny catalog,

  • as well as some leading ladies from TV and film,

  • including Mary Tyler Moore,

  • Annie Hall,

  • the Charlie's Angels,

  • and the OG Wonder Woman herself, Linda Carter.

  • Well, her alter ego, Diana Prince.

  • It's not working!

  • Not literally Wonder Woman's super suit, but that thing is... "pretty fly."

  • I'm not Wonder Woman.

  • I tried!

  • This outfit includes leather loafers,

  • brown flared pants,

  • this brown belt,

  • a striped, button down shirt,

  • a tan suede jacket,

  • this orange ascot,

  • and these giant glasses.

  • These like, earthy and orange-y tones kind of make me feel like Velma from Scooby Doo.

  • Oh yeah!

  • Yes, everything is some type of brown or earth tone.

  • The 70s color palette was very much a reaction

  • against the bright, psychedelic colors and rainbows of the 60s.

  • I've kind of got like, Velma glasses and orange Shaggy pants, and Fred ascot.

  • There's a little bit of the whole gang.

  • This is the "Sh- the- Shaggy Run," he goes...

  • How do you do the Velma run?

  • Probably the same way. They're all animated exactly the same.

  • -They're all kind of like, leaning over. -And like, leaning forward.

  • This outfit could work for an undercover agent,

  • or as office wear, but variations of this pants and blouse outfit seemed to be everywhere,

  • as pants became more mainstream as women's wear.

  • You kind of look like you're someone from Argo.

  • Mmm, like an embassador.

  • -Hanging out with Ben Affleck. - Mm, not that part.

  • As little as 10 years earlier,

  • women wearing pants in everyday business or formal settings was not exactly socially acceptable.

  • But in the late 60s and early 70s, many women began wearing more unisex, less typically feminine clothing,

  • and by the late 70s, pants were everywhere.

  • In denim,

  • polyester,

  • and attached to halter tops in disco jumpsuits.

  • These aren't bell bottoms, they're more like bootcut flares, but like...

  • I am going to the office, I'm not going to the disco...

  • This entire look was also worn by guys too.

  • Flared pants, loafers and wide lapel shirts were popular amongst everyone.

  • And so was this wavy hairstyle with side swept bangs.

  • Today, I'm going to make you look like my mom in high school.

  • She had these long, flippy bangs, and basically everything was curled out away from the face.

  • So I'm going to get your hair to have as much fluffiness as I can, and then we're using another toupee.

  • Couldn't go another video without another toupee.

  • No, we need the toupees. They're important.

  • For my makeup, I went with gold and bronze eyeshadow, mascara, a bit of blush, and a neutral lip color.

  • I'm not too sure about the eyebrows. I think I might have too much eyebrow for the 70s,

  • but the glasses mostly conceal those, so that's good.

  • This outfit really does make me feel like I'm some type of investigative reporter.

  • See, this is why you wore earth tones as a detective.

  • You just... you blend right in with the fall foliage.

  • Oh, you're trying to blend in? That was your detective move?

  • Who are you investigating right now?

  • You.

  • Me?

  • Yes, that's what I said. You, dammit.

  • I think maybe it's the glasses, or the old camera that I found.

  • Can I help you?

  • You're under arrest. You're under arrest!

  • But regardless, it was fun. And I would definitely wear this ascot again.

  • Now that I've double knotted it, it's never coming off.

  • Snip it off.

  • Leave my ascot alone!

  • For my second outfit, I threw on a leather jacket and stuck some safety pins in my ears

  • for this punk street fashion look.

  • I think I'm like trying to figure out like, how angry I should be.

  • You have to be mad there's any form of government at all!

  • In 1977, the punk movement was growing concurrently in New York and in London,

  • led by major music acts such as The Ramones,

  • If you're an American punk, you do this.

  • But if you're a British punk, you do this.

  • Rude!

  • I don't know if you can do it with both hands.

  • Actually, I don't know which hand it is.

  • Isn't it your like, bow hand?

  • I think it's this one.

  • When was the last time you shot an arrow?

  • Never.

  • Though punks on different sides of the pond had slightly different styles,

  • the underlining ideology was mostly the same:

  • Mainstream music sucked,

  • mainstream politics sucked,

  • hippies sucked,

  • and maybe we should give...

  • Anarchy a chance.

  • At this stage, you're basically angry at the Greeks.

  • Yeah, exactly. It's like, "How dare you create democracy?!"

  • Who created currency? They're next.

  • How do we exchange goods?

  • - We exchange pins. - Oh, okay.

  • I guess that's currency, damn it, it's hard to function without it.

  • That's the definition of currency.

  • For this outfit, I chose these chunky soled combat boots,

  • fishnet stockings,

  • a distressed plaid skirt,

  • this Sex Pistols T-shirt,

  • this black leather moto jacket,

  • a dog collar necklace,

  • and as I mentioned before, a few strategic safety pins and band pins.

  • Maybe it was like, how many shows you had went to, or just like, how many bands you wanted to "rep."

  • -It's almost like a boy scout badge. -Yeah!

  • - "Punk scouts."

  • And for my makeup, I was inspired by Siouxsie Sioux ("Susie Sue") and the Banshees,

  • who was a major style icon of the London punk scene.

  • Punk fashion and music leaned heavily on nostalgia for 1950s Rock 'n' Roll,

  • bringing back elements like the Greasers' leather motorcycle jackets,

  • and straight-leg denim jeans.

  • But this time, they were distressed and repurposed.

  • Almost as if the punks had dragged them out of their proverbial grave.

  • ♪ I am an Anarchist! ♪

  • I feel like I really look the part, but I'm not doing so good at acting the part.

  • Yeah!

  • That's hardcore!

  • In general, the aesthetic of punk was all about shock value.

  • Facial piercings of many varieties,

  • bold makeup,

  • vertical hair,

  • ripped pants,

  • plaid pants,

  • no pants,

  • and an abundance of metal chains.

  • Though some commonalities emerged, the general style theme was "DIY, or go naked."

  • I need to take one of these off and make it an earring.

  • How much do you feel your hair in the wind?

  • I can feel it... it feels like a giant cotton ball.

  • It looks like a giant cotton ball.

  • This hairstyle in particular is inspired by images of women attending punk music shows,

  • as well as everyday street looks.

  • Yes, my goal is to make you several inches taller today.

  • I'm doing a wig first so that I can get the hair slightly shorter

  • to give me a better chance of fully defying gravity.

  • How much gel did you put in this thing already, Kaylee?

  • All the gel I had.

  • All the gel!

  • And though many punks had shorter hair it seems like longer hair could also be styled straight up

  • or in some kind of orb around your head.

  • Like the 80's hair is kind of like 'restoration England' and this one is kind of like 'pre-revolution France.'

  • It's like a very counter-culture twist on rococo.

  • Yeah.

  • I agree. Oh, good I like that attitude. Just slam it shut!

  • Thought it was new in the 70's, the punk aesthetic is a pretty timeless counter-culture look.

  • Something that is kind of interesting to me is how similar this look is to my 2007 like emo/scene look.

  • Like I just feel like I'm the mom. I'm just like dropping out emo babies left and right.

  • Most people avoided me in this outfit.

  • Sugar,

  • spice,

  • everything nice.

  • But besides that, I did very much enjoy kicking stuff with my fixled combat boots

  • Consider yourself lucky, that could've been your shin.

  • Yeah, don't kick me.

  • And headbanging in Hot Topic.

  • I was so nervous to headbang because I thought that it would get rid of all the height

  • But maybe in fact that's what it needs.

  • Oh yeah.

  • It needs to just be like, whipped around kinda.

  • That's what you do by yourself.

  • Yeah, exactly. You just put all the gel in it and you just almost put it in a blender.

  • You're like... (whips hair around)

  • A place that no doubt many old school punks would not frequent,

  • but they arguably helped build.

  • For my final outfit, I jumpsuited up for a night on the town disco look.

  • It is a little before dusk, so it is a little early for disco fever,

  • but the sun shall soon be setting.

  • The 1970s going out look traded in the miniskirts of the 60s for full length dresses, flared pants and jeans,

  • and other easy to groove in garb.

  • I feel like this outfit is very much made for dancing, but not necessarily for going to the bathroom.

  • And not really for much else.

  • For this outfit, I'm wearing a black jumpsuit with a halter-top, flared leg and tear drop shape cut outs,

  • a gold brooch, golden dancing sandals, a gold purse and these golden black accessories

  • inspired by disco icons like Donna Summer, Diana Ross and a little bit of the Bee Gees.

  • I don't know what I'm doing, I lost the beat!

  • For my makeup I chose this bright blue eyeshadow, blush, and lipgloss.

  • Think I've already eaten my lipgloss off...

  • But the eyeshadow's still there, I haven't eaten that yet!

  • No!

  • For my hair, we went for the full Farrah flip.

  • My hair is fauceting away.

  • Just like a fountain that is being released from a faucet.

  • I'm just trying to work Farrah Fawcett in there somewhere, it's really not...

  • It's... no it's coming across.

  • Ok, there you go!

  • Farrah Fawcett, a Charlie's Angel and style icon,

  • had a very specific wide layered look.

  • But in general for disco hair, the bigger and curlier, the better.

  • For this look, Kayley found a full diagram on how to get the exact Farrah flip,

  • from the curls, to the wings, to the feathery, feathery bangs.

  • I'm not exactly sure what types of moves I should be doing,

  • I feel like the only one I really know is this one:

  • Yeah, its classic.

  • This feels right.

  • This one feels like, I'm groovin.

  • To the windows!

  • To the wall, to the wall

  • To the sweat dripping down my...

  • Although discos were known for their 'anything goes' mentality,

  • dance by yourself, dance naked, ride a white horse,

  • tonight I decided to go out with a disco partner.

  • For Tyler's outfit, we went full John Travolta.

  • "Hey, will you watch the hair?"

  • From the hair, to the red blouse, to the flared pants

  • all the way down to the super tall platform dancing shoes

  • and all the way back up to the exposed chest hair.

  • Tyler, what are you eating?

  • I have no idea.

  • It's good. It's like a giant Twinkie.

  • We couldn't find a real disco club nearby, but there was a roller disco that was open on a Monday night.

  • So, we went to go try out some of our moves.

  • It's time to boogie!

  • The disco scene was going strong in 1977 with the opening of Studio 54 in New York,

  • and the massive success of the movie 'Saturday Night Fever'.

  • But a few short years earlier, it was more of an underground movement.

  • Disco finds its roots in the gay club scene of New York in the late 1960s.

  • Originally, as a place where many people from different marginalized communities

  • would get together and dance it out.

  • But by the end of the decade, disco became mainstream.

  • In growing to be a $4 billion industry with over 10,000 discotecs open across America by 1978.

  • The roller disco in particular, was an emblem of the late 70s.

  • It seems like rollerskating in general became popular

  • and so, we all had the idea that bringing the two together would be a match made in heaven.

  • Regardless, it was the closest we could find to a true disco club as well as a great place to showcase

  • me almost falling on my ass multiple times.

  • And, there was a disco ball.

  • So, I think it counts.

  • - I didn't do that great but-- - You didn't fall.

  • Exactly, I didn't fall.

  • -We got some good dancin' in there. -Yeah, exactly.

  • I would definitely do this again, I would come back for sure.

  • Yeah.

  • So those were my 1977 outfits.

  • An additional bonus outfit that I have been wearing the entire time is this jumpsuit that my mom

  • bought and believes she wore in 1977.

  • She and my grandma also sent a couple of other outfits that they believe are late 70s

  • and maybe early 80s.

  • Overall, I really enjoyed styling outfits around the 1977 aesthetic.

  • Of all the things in these looks, there definitely is some stuff that's in style today.

  • To be honest, the punk outfit is something that people would and do wear

  • pretty much from head-to-toe today.

  • And I also think that a lot of retailers are referencing the 70s in their fall and winter clothing lines.

  • For me, I'd like to bring back the ascot.

  • I was walking with so much purpose, my ascot just blew open.

  • And also the roller skates. I wasn't very good at it, but I feel like I could get better.

  • And again, I could always use more chest hair from Tyler.

  • I do like the John Travolta hair, but I mostly like the Tyler hair.

  • And by that, I mean chest hair. This is his chest.

  • Thank you guys so much for watching. Once again, a huge thank you to Kaylee Melissa

  • for helping me out with my 70s do's.

  • I've linked her channel below, so make sure to go check it out.

  • She's very talented and she even transformed into Jon Snow one time.

  • If you liked that video, be sure to Sha-mash that LIKE button,

  • and if you want to see more videos like this, make sure to Sha-mash that SUBSCRIBE button.

  • And if you've already sha-mashed that SUBSCRIBE button, make sure to also sha-mash that little

  • bell icon in the middle to turn on post notifications, so you get a notification every time that I post.

  • Here are my social media handles and make sure to check out my Nextbeat, I do a lot of daily vlogging

  • and Q&A's on there.

  • A big shout out to 'Jam' for watching. Thanks for watching, Jam.

  • And I will see you guys a-next time.

[ ♪ INTRO MUSIC ♪ ]

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