Placeholder Image

Subtitles section Play video

  • A vlog, this is a keynote, my second keynote.

  • I gave two at ComplexCon and

  • this one had a lot of juice to it,

  • a lot of young entrepreneurship.

  • The framework of how I see the game being played

  • right now and I hope you really enjoy it

  • and I'll talk to you soon.

  • (intense music)

  • (audience cheers and applauds)

  • Thank you, thank you.

  • Thank you, guys.

  • Appreciate you, how's everybody?

  • (crowd cheers)

  • Good,

  • so Ferg didn't make it this morning,

  • so we switched it to this afternoon.

  • Now Ferg's not making it again so,

  • he asked me to apologize on his behalf,

  • you know how rapper's do, so,

  • what I really wanna do,

  • the mic is set up here.

  • I'm gonna rant a little bit

  • but for a lot of you, I know that a lot of you

  • know my two cents, my spiel, I know a bunch

  • of you came through the booth,

  • so I wanna thank you so much for that.

  • I appreciate you supporting K-Swiss and I

  • but the mic's there, I highly recommend,

  • I'm probably gonna go into it like 10 or 15 minutes,

  • so if you've got questions,

  • this is kind of the opportunity,

  • so feel free to start lining up over there.

  • My man, that's not wasting time.

  • So cool, let me set up a little bit of a framework

  • before we get into the Q and A,

  • talk about a little bit what I wanna talk about.

  • First of all, it's super amazing to be here because

  • just the vibe of this event is a lot of fun for me

  • because, as some of you know,

  • I grew up a baseball card kid and

  • as soon as I walked down to the convention,

  • I was like, oh shit, I know this flavor.

  • This was baseball cards, 1989, like,

  • the level of entrepreneurship that I saw downstairs,

  • people literally wanting to fight over their position

  • in line because they knew they had to get a better one

  • to flip their shit, I respect that shit.

  • I know people are frowning on the fighting,

  • I recommend it.

  • (audience laughs)

  • People are trying to eat, you know, so,

  • that was amazing and just the level of culture

  • and more importantly, I'm old, so I grew up

  • where everybody was kind of divided when it came

  • to hip-hop and culture and everybody kind

  • of stayed in their own lanes,

  • just watching this generation bleed into each other,

  • white, brown, yellow, black, green,

  • it's just fucking incredible and honestly,

  • people shit on millennials all the time.

  • I think some of you know I'm like the reverse,

  • I think the fucking millennials are the best.

  • I know nothing but lazy people that are older,

  • so, maybe a little entitlement just 'cause things

  • have been good so you don't know the difference.

  • How many people under 30, raise your hand.

  • Right so, for all of you,

  • the big thing that you need to keep in mind

  • is you haven't been punched in the fucking mouth yet,

  • 2008, 2001, 2000, 9/11, the stock market crash,

  • the Bear Stearn shit, the biggest thing that you

  • don't know yet is when the whole economy crashes,

  • you go from being an entrepreneur of a t-shirt company

  • to working at Bank of America because the money

  • gets sucked out of the system so,

  • I'm not trying to frown on anything,

  • I'm trying to put everybody in the right perspective.

  • Everybody under 30 here understands it better,

  • the places that people pay attention to,

  • which is the only thing I give a fuck about,

  • the way you guys collaborate with each other

  • and have love for each other,

  • way better than ever before,

  • the only vulnerability that this room has is

  • lack of blood pouring out of their mouth

  • and I mean that, 'cause there's so much money

  • in the system, like it feels normal to sell

  • shit through Instagram until 20% more people

  • don't have money to spend on stuff and then the

  • shit gets tight and so,

  • I highly recommend, where I'm going with that,

  • is not like (groans), where I'm going with that is

  • get practical.

  • A lot of people are just not practical.

  • A lot of people take in money,

  • instead of investing it back into their business,

  • buying dumb shit.

  • There was a whole lot of dumb shit buying downstairs today.

  • (audience laughs)

  • There was.

  • There was a bunch of people that bought shit

  • to make money, that's good buying shit.

  • There's a lot of people buying shit downstairs today

  • to close the gap on insecurities that they have.

  • (audience cheers)

  • A lot of people bought shit because they think

  • the logo on their hoodie or on their kicks

  • is gonna make them feel better, but it's not

  • and it's gonna speed up the process of you losing,

  • not the other way around so,

  • we need more practicality in this space, that's for sure

  • but if you came to this and clearly you did,

  • 'cause we're here,

  • but I'm talking to the people watching,

  • if you came to this, you're fucking so much more

  • ahead of people.

  • I was trying to tell people downstairs,

  • for a lot of you, you've been fucking with this

  • kind of game, whether it's hip-hop or sneakers

  • or street or urban, you've been fucking with it,

  • probably maybe even your whole life, right

  • or maybe for a little while.

  • The number one thing and I'm gonna say it,

  • as an outsider, even though I fuck with it

  • and it fucks with me,

  • the number one thing that you guys need to understand

  • is this shit hasn't even started yet.

  • Everything that's happening here is what

  • it's gonna be,

  • you think that's what it is right now

  • 'cause that's your reality because you haven't lived

  • in enough places, tasted enough shit and been

  • in enough rooms.

  • For example, Nike's a big shot downstairs

  • but why do they spend 90% of their advertising money

  • on dumb shit that you don't pay attention to?

  • Why did Under Armour go from being in the game

  • to being completely out of the game,

  • nobody gives a fuck about Under Armour here.

  • How did that happen in 36 months?

  • 'Cause they acted like Nike.

  • So, be real smart about what's going on.

  • Be real smart about what's going on,

  • I heard somebody say Durant,

  • fucking Under Armour was sitting on Steph Curry

  • at the fucking apex, right,

  • Jordan Spieth at the apex,

  • they got Tom fucking piece of shit Brady, right?

  • - [Audience Member] Take it easy.

  • I get it.

  • (audience laughs)

  • My man, this is me taking it easy, my man.

  • And so, and so they have all that and you know

  • what they couldn't do?

  • The thing that comes natural to everybody in this room.

  • They couldn't trade culture.

  • They put out piece of shit sneaker after

  • piece of shit sneaker,

  • they took for granted where your attention was

  • and they thought if they're gonna drop the Steph Curry's,

  • they're gonna do that as a three minute commercial

  • during the NBS finals and you guys were all off

  • watching the finals, it went to commercial,

  • you took out your phone and you're looking at

  • highlights at @dunk on Instagram,

  • not the fucking commercial.

  • People don't get it.

  • You get it.

  • Here's what you don't get.

  • You fucking lack patience.

  • All of you that just came through my booth,

  • all your fucking questions, they all came down

  • to the same shit.

  • Too many of you talk about being it,

  • but you're not living it.

  • You wanna be about patience and hustle,

  • it's fun to say to me, it's fun to tweet

  • that you're a fucking entrepreneur.

  • It's a lot harder to bleed 15 hours a day, everyday,

  • for 15 years.

  • One of my best friends in the world, Dustin Sing,

  • fourth row back, that man and I drove back from

  • Mount Ida College the day we left college.

  • We drove back, yapped it up, reminisced,

  • this was it, it was over,

  • reminisced, got to the parking lot around 3:00 that day,

  • we hugged it out, he went on his way,

  • took a train, I walked into the liquor store

  • as a 22 year old and I talked to that man

  • five to 15 times for the next eight years, true?

  • It fucking worked, it was patient,

  • fucking bled, grinded, for real,

  • not, now it's made up my narrative as an entrepreneur

  • and it's cool, I lived it.

  • There's not a lot of people that know it

  • but he does, he knows the truth.

  • He knows in college I went fucking home every weekend

  • on the Amtrak, not Acela, I wasn't fancy back then

  • and fucking went and worked and I'd come back.

  • I left for the weekends.

  • He also knows I didn't go to class, ever.

  • He was also phenomenal at video games.

  • He should be an E-Sports star,

  • but that's another story for another day.

  • Nonetheless, the bottom line is,

  • when people ask me questions or when I talk

  • or things of that nature,

  • the difference is, I lived it.

  • I don't just talk about it and

  • I get why you don't wanna do it

  • and it comes from insecurity.

  • You're worried.

  • You know why you guys aren't patient?

  • 'Cause you wanna win already to fucking stick it

  • to your fucking parents, right?

  • The reason you're impatient is less about you

  • wanting to buy certain shit,

  • though a lot of you are fucked up on that bullshit game,

  • it's more because people are telling you you can't,

  • you decide to do your own thing and now you're

  • on the clock and everybody's watching and your

  • grandma's telling you you should have stayed in school

  • but you've gotta understand,

  • it doesn't matter if you win in the first half,

  • it doesn't matter if you're up 17

  • going into the 4th quarter,

  • you've gotta win the actual game.

  • You need to be shit on in your 20s and 30s,

  • so then you can fucking clown on people in your 40s

  • and I tell them I fucking told you.

  • You understand?

  • (audience applauds)

  • And the best part is you gotta love the fucking losses.

  • Do you know how happy I am right now

  • that they put a c before the k in my last name

  • and misspelled it?

  • (audience laughs)

  • I'm being dead serious.

  • This is going great, I love your admiration,

  • the number one thing I'm excited about

  • right this fucking second onstage,

  • is they misspelled my fucking name.

  • (audience laughs)

  • 'Cause I look at that and I'm like yes,

  • 'cause I love losing.

  • You know why I gave up on the Rangers and the Yankees?

  • 'Cause they won championships.

  • You know why I fuck with the Jets and the Knicks?

  • 'Cause they suck

  • and that is the fundamental difference

  • and I promise you, my friends,

  • it's binary.

  • This whole thing, your fucking life if binary.

  • It's a one or a zero, it is black or is it white,

  • you are either gaining or you're declining.

  • There is no in between, you're not kind of passive

  • right now, you're not kind of in the middle,

  • you're either winning or you're losing, right,

  • and you've gotta understand that all the things

  • that you want, of course they should be hard.

  • Do you understand the audacity, do you understand

  • that if you make $400,000 a year,

  • that means you've entered

  • the top 1% earners in this country?

  • People talking about millions as like,

  • I gotta make a million as an entry point

  • and they don't even understand that 99% of people

  • in America don't make $400,000 a year.

  • We've got the whole game mis-framed.

  • Everybody confused.

  • Let me tell you what you should focus on.

  • A, you need to do some shit you like,

  • 'cause if you don't,

  • you will be outworked by somebody who loves that thing

  • and they will beat you.

  • Uh-huh, that's the problem.

  • If you don't love it,

  • somebody will beat you because they love it

  • and that means they'll work 18 hours a day

  • 'cause you fucking love it

  • and you're working 11 'cause you like the money

  • that comes along with it or eight or supposedly

  • you're working 10 but it's really four

  • and you're bullshitting and watching YouTube for six

  • and so, I am confused by people's inability to be humble,

  • especially this audience and I'm stereotyping

  • but let me tell you something that's pissing me off

  • that is the great advantage

  • of the collective culture downstairs.

  • I think the reason I'm patient and I think

  • all the strengths I have about all the things

  • I'm preaching right now is 'cause when you don't come

  • from much, you already know.

  • You already know that you can be happy if

  • you have a good household.

  • You already know that you don't need a whole lot of stuff.

  • You already know one nice pair of kicks is enough

  • if you can't afford another.

  • You already know.

  • In life, you have two situations, binary

  • and they're both winning formulas or they're losing formulas

  • and they start the same way.

  • You were born

  • and you were either born with too much

  • 'cause your parents are rich and they got shit,

  • like my kids,

  • or your born with too little,

  • the way I was born in a fucking piece of shit house

  • in Belarus in Russia, right?

  • That's it.

  • You're either born with too much or too little

  • and boths are strengths and weaknesses.

  • You're fucking mindset decides it.

  • I sit in rooms everyday and you guys know I love

  • to sit with kids and jam and do shit,

  • almost everyday I have a situation, every month,

  • I will meet at least one person that's gonna cry to me

  • that they don't have anything and it's hard

  • and they didn't get lucky and they got nothing

  • and it's hard and then I will equally have dinner

  • with somebody else who will tell me that it's hard

  • and difficult, happened today downstairs

  • because they had too much.

  • They're not hungry 'cause their parents

  • did everything for them.

  • Their mom and dad fucked them up because

  • they gave them too much,

  • which the people that have nothing,

  • a bunch of you just sat,

  • I have people who have 50 million dollar trust funds

  • cry to me at dinner that their life sucks

  • because they've never fought for anything.

  • They never did anything and they don't have any purpose

  • and they're lost and they're suicidal,

  • which, the people in here that were born with nothing

  • are like, fuck you.

  • (audience laughs)

  • Right?

  • A bunch of you are like, fuck that, right?

  • It's 'cause you don't know the alternative.

  • Everybody's pointing at everybody else

  • without understanding.

  • Nobody's deploying empathy.

  • Nobody's deploying empathy.

  • Everybody's worried about what's their issue,

  • without realizing everybody's got fucking issues.

  • My friends, let just get to the punchline.

  • Nobody gives a fuck about your problems.

  • Nobody gives a fuck about your problems because either,

  • it's true,

  • either, either, they've got their own fucking problems,

  • or they're just focused on some other shit

  • but they can't empathize with you and more importantly,

  • if you think that somebody owes you something

  • 'cause you started at a disadvantage,

  • you're a fucking loser.

  • You have to understand, that's your advantage.

  • Who do you think fucking rises and wins?

  • Have you guys paid attention to what's

  • actually happening on Earth?

  • Have you guys paid attention to who actually wins?

  • It's fuckers that had nothing,

  • that had motivation to get something.

  • We don't fucking know stories about he had this

  • and then all of a sudden he made it big,

  • nobody gives a fuck about that story.

  • There's no glory in that story and guess what?

  • That story doesn't exist a whole lot.

  • You've got a lot of second generation people doing stuff,

  • but by the third generation, everybody got

  • so fucking soft, they're even doing non-profits

  • all the time or they wasted all the money.

  • (audience laughs)

  • I just ask you, would you much rather

  • do you know I used to cry in college 'cause my dad

  • had a liquor store and I was like,

  • nobody's ever gonna give me credit because they're

  • gonna always think I got like,

  • I was upset that there was a little something

  • and he was around, he knows,

  • it's not what everybody wants it to be when

  • they're fucking coming up with excuses why I won

  • and they didn't, I won 'cause I fucking outworked you.

  • I won because I had enough self-awareness to understand

  • what I was good at.

  • There's a lot of shit I wish I was,

  • I just figured out what I was and what I liked

  • and then I just fucking outworked you

  • and I will always outwork out because I love the game

  • more than the stuff.

  • You just have to understand that.

  • When you fucking love it,

  • you can't beat me because I wanna do it every second

  • that I'm breathing and so I need people

  • to get to that place.

  • The reason I'm doing everything I'm doing right now

  • that you're paying attention to is 'cause I'm

  • trying to become your excuse, your shield,

  • your thing that you can point to

  • because if you trip and fall,

  • you guys are worried about failing

  • and I'm trying to get you to point at me

  • and blame me that it didn't work versus blaming yourself

  • so that it gives you the courage to actually

  • start doing shit.

  • The only way you're gonna get the thing that's

  • been running through your mind,

  • the only way you're gonna get on that plane

  • that you think you wanna be on

  • when you were sitting downstairs eating french fries

  • with your homie and chopping it up and saying

  • what we're gonna be in seven years,

  • is if you fucking outwork everybody,

  • figure out what you're good at,

  • bring value to the people you're trying to sell

  • and just rinse and repeat forever till the end

  • and so everybody looks at the people that made it.

  • (audience member sneezes)

  • Bless you, everybody looks at the people that made it

  • and none of you looked at how they got there,

  • simple as that.

  • Everybody in this room, I promise you,

  • my superpower is empathy.

  • I never make--

  • - [Audience Member] It's true.

  • It's true.

  • (muffled speaking by audience member)

  • It's because, my man, I don't think my employees

  • should work as hard as I do and a bunch of

  • dumb fucking business people do.

  • If my employees should work as hard as I do,

  • they should have as much equity as I do.

  • How the fuck do you want somebody to work

  • for as much as you do when it's yours,

  • you fucking audacious piece of shit?

  • I have empathy, I don't know what's going on.

  • If you're not performing, it might not be work-related,

  • your grandma might be sick,

  • I'm empathetic, that's why I'm a great salesman.

  • You know why I can sell you anything?

  • 'Cause I think about you first.

  • I'm not worried about what's in it for me,

  • I'm trying to figure out what's in it for you

  • and then give you more than you even expected,

  • I'm trying to guilt you fuckers into my shit.

  • (audience laughs)

  • And that's it and that's why I fucking put scrutiny

  • on everybody who's trying to do courses and prerolls,

  • trying to get you to pay 4,000 for this

  • and 10,000 for that and all this.

  • This shit is simple.

  • All the information is free, you don't need any

  • of that other shit.

  • It's fucking free.

  • People are paying for shit to make them feel better

  • about not doing shit.

  • Let me say it again.

  • Watch this, how many of you, when you first came across me,

  • don't lie, lying is the devil,

  • how many of you, when you first came across me,

  • said fuck this guy, I hate this guy, raise your hands.

  • Raise 'em high.

  • You know why?

  • I was suffocating you.

  • I was suffocating your fucking excuses.

  • There's a lot of people who's much rather, much rather,

  • pay somebody to make them feel good about why

  • they're not doing 'cause there's some so fucking secret

  • process that's gonna get you on.

  • Let me give you the secret, once and for all, right here.

  • Work, a lot, based on what your mouth is saying.

  • You wanna be a millionaire?

  • You need to become a workaholic.

  • Right?

  • You wanna have a good work/life balance and great family

  • and be on the softball team and raise your kids

  • and make 100 thousand, let me just say it real quick,

  • that's a ridiculous life, making a 100 thousand,

  • that's a ridiculous life,

  • and like 47 thousand, and see your kids,

  • and do you thing and be happy, that's great

  • but don't talk shit, talk your reality.

  • Talk your truth, create a framework

  • that you can fucking follow

  • because the only people listening to your excuses

  • or your bullshit are your loser fucking friends

  • and you've got to, it's true, man,

  • people sit in little circles with four people,

  • everybody gassing each other up to not do shit.

  • (audience laughs)

  • It's true, I'm watching, I'm watching all of you,

  • I was downstairs taking selfies, signing shoes

  • and watching and listening.

  • I listen real fucking careful, I watch you real quick,

  • nobody, nobody is putting on marathon sneakers,

  • everybody wants to be sprinter.

  • Everybody wants it tomorrow

  • and I get it.

  • It seems like it's real delicious over there

  • but let me tell you what happens when you start

  • getting higher and higher and Diddy said it right,

  • more money, more problems is real.

  • You wanna have a million dollar business

  • that you're the CEO and the entrepreneur of?

  • Let me tell you what happens.

  • You're eating shit for a living.

  • You're a firefighter.

  • I'm about to get off this stage right now

  • and there's seven things I gotta fix, problems, issues,

  • so, grass is fucking greener until you live it

  • and so, if you leave with anything,

  • let's break down the core things and then we'll

  • get into Q and A.

  • Number one, first and foremost,

  • we need to put empathy on a pedestal.

  • It is the fucking trait.

  • You know what's fun for me?

  • I'm all alpha and competitive and dude it out,

  • the shit I believe in is the most emotional, crying,

  • real things, girly, as people try to tell me,

  • it's not girly, it's strength.

  • Do you know what happens when you expect nothing

  • from nobody?

  • Do you know what it feels like to live a life

  • when you just give, give, give and you never ask

  • for anything in return?

  • Do you know what it feels like to, in every situation,

  • think about how the other person's feelings,

  • even if they're fucking you up?

  • Right, what was it, Bronx Tale where the guy was like,

  • is that the movie where he's like,

  • you're better off, it only costs you 20 bucks?

  • I believe in that shit.

  • That fucking scene was legit, that's right.

  • You know how people sitting here still dwelling

  • about some dumb shit that happened in 2011?

  • (audience laughs)

  • Like, it's a fact, man.

  • People send me emails, like, my mom stole $50 from me

  • in 2013, I'm like, cool, I'll send you $50,

  • shut the fuck up.

  • (audience laughs)

  • These are the DM's I'm getting.

  • My best friend's not working as hard as me,

  • cool, split up and let's see who wins.

  • Everybody knows the answers,

  • people just don't wanna do shit.

  • Even as I'm standing here, I'm like, fuck,

  • why am I talking about anything else,

  • people don't wanna do it.

  • People are gonna come up with a million different reasons

  • why they can't and that's why the next pillar

  • matters to me the most.

  • You know why I have so much energy?

  • You know I've been going the whole time here?

  • I'm grateful, gratitude and I've been grateful

  • from the get, not 'cause I got stuff now,

  • I was grateful when I was building my dad's liquor store

  • for him, making $31,000 a year, having no social life.

  • I was grateful because I was conditioned and was in

  • a place that I was paying back my parents for

  • putting me on, right?

  • I'm grateful everyday when I wake up and people I

  • care about aren't stick.

  • I just don't get it.

  • Why do people start caring about the shit that matters

  • when they get scared?

  • Everybody's living life, you know like when you're driving

  • and the cop lights go on and then your fucking heart goes

  • but then when the cop drives by,

  • you're like (sighs), you feel real good

  • and then you start driving with two hands

  • and the speed limit for about four minutes

  • and then you go back to being like ridiculous?

  • That's how people are living their lives.

  • Like Grandma gets sick or Mom has a cancer scare

  • or they get sick or something and then they

  • start caring about real shit.

  • Nobody's giving a fuck about a Supreme backpack

  • when your health isn't going anywhere

  • and so I just don't understand why people

  • are living their lives like that

  • and so, fucking gratitude.

  • Whatever you got, listen, if you could afford $90

  • or $60 or whatever the fuck you paid for this conference,

  • you are so much further along than the majority

  • of the Earth, you just haven't put the right perspective

  • in place.

  • You have not put the right perspective in place.

  • People complaining downstairs wearing $213 shoes.

  • Shut the fuck up.

  • Get perspective.

  • What the fuck do you think is going on in the world?

  • Get out of your fucking bubble.

  • People talking about being in the 'hood and they're like,

  • then I start poking and they're like,

  • in lower middle class, right, in America,

  • with the fucking internet, do you guys understand

  • that you have a fucking thing on you that is more

  • powerful than fucking every media company had

  • fucking 25, 30 years ago, in your fucking pocket?

  • We could just laugh about, listen, I could go on forever.

  • People are lacking gratitude, people are lacking empathy,

  • you know why people like me?

  • 'Cause I like them first.

  • That's it and so everybody's watching what I'm doing

  • and this and that,

  • and then I'm saying things and you guys are really helping,

  • you guys are like my Puff Daddy,

  • the hmms are coming in.

  • (audience laughs)

  • You're feeding me, keep doing it, I love it,

  • I'm like, I was about to sit down but those hmms

  • are like, oh shit, I better say something else

  • fucking fresh.

  • I need a couple more hmms before I sit the fuck down.

  • I'm gonna come up with a little more fresh.

  • (audience applauds)

  • And everybody hears this and listen,

  • some of you have been consuming this for a year or two,

  • you watched those videos on Instagram or YouTube,

  • you've watched my vlog or this and that,

  • you listen to podcasts, you get hyped,

  • you get hyped and you're like right

  • and then you stop listening and you walk out

  • into your real life and you go back to dumb shit.

  • Here's why.

  • A lot of that stuff happened early.

  • Where you grew up, how you were raised,

  • biggest problem is,

  • if you have parents that are pessimistic,

  • misery loves company, it's hard to break that.

  • It's hard to face the fact that your mom

  • wants you to actually lose.

  • She doesn't realize it, you know that, right?

  • Your mom doesn't want you to lose,

  • it's her framework.

  • I watched my grandma, it's true,

  • I watched my grandma parent my dad,

  • well, I didn't watch her parent my dad

  • but I watched a lot of shit.

  • I watch what my mom did with me,

  • I watch other people like

  • your mom fucked you up.

  • Your dad fucked you up.

  • That's real but you've got to understand,

  • instead of sitting here and dwelling and blaming them,

  • you're in control of your own shit.

  • You got one fucking at bat,

  • do something with it and now, honestly,

  • now that you have this, guys,

  • do you understand why Harvey Weinstein and Kevin Spacey

  • are getting called out?

  • It's because the internet is now the middleman,

  • not five to 10 media companies run by 10 old white guys.

  • You can tell me anything you want about Trump this

  • or this, that or the other thing,

  • you're missing the point.

  • You're missing the point.

  • You know why Champion can come back real quick?

  • 'Cause they did the right shit for 24 months.

  • You know why everybody wears fucking Stan Smith's?

  • 'Cause they put them on cute girls on Instagram

  • three years ago.

  • You know why people drink LaCroix fucking sparking water?

  • 'Cause they spent their money on Instagram.

  • You know why Under Armour isn't winning?

  • 'Cause they didn't.

  • I'm not mad at Under Armour, I'm just using it

  • 'cause you just lived the last five years

  • and watched which brands won and which ones didn't

  • and so like, it's funny to me just watching it,

  • you get it, you got the part that matters,

  • you get it.

  • What, you think Under Armour and Nike wanted Adidas

  • and Supreme and all these things to happen?

  • They didn't.

  • They just did the wrong shit.

  • You know why?

  • They took their spot for granted.

  • They just took it for granted

  • and that made the vulnerability and now, it's over.

  • Just so everybody knows, just like the internet,

  • this whole culture, fashion, street,

  • all that, it's over.

  • My K-Swiss deal with Barney and Patrick and those guys,

  • that's the preview, not the anomaly.

  • Every brand's about to do collaborations with things

  • that matter, forever and ever and that's

  • where the equity is.

  • Yeah, there might be a Jordan and a couple things

  • in sports but in life,

  • there's unlimited opportunities and everybody's

  • starting to kind of figure it out and so,

  • huge opportunity in this space,

  • huge opportunity in everything,

  • the problem is, do you have the next pillar, number three,

  • which is, do you have humility?

  • Do you have humility?

  • Andy K, you here?

  • Yo, check your DM because I just engaged with

  • two influencers on our sneaker thing while I was

  • in the backroom one second before I came out here.

  • Thank you.

  • Because I'm still back there with the humility

  • of thinking somebody who's got 47,000 followers

  • on Instagram, that it might do something

  • for my K-Swiss joint, that I'm willing to personally

  • write it and be like, hey, you wanna do something

  • and people here that got nothing, aren't even started,

  • aren't willing to DM a hundred people a day

  • 'cause you're fucking fancy and you think you're somebody

  • and guess what, you haven't even started,

  • no one even knows who the fuck you are.

  • I'm confused as fuck by that.

  • Do you have humility?

  • Do you have the humility to put in the fucking work, period.

  • Everybody's trying to graduate

  • into some place, my friends, the bigger you get,

  • the more you have to work for them.

  • I have 800 bosses, not 800 employees.

  • I work for everybody at VaynorMedia,

  • not the other way around.

  • You've got it twisted.

  • This world that you think exists doesn't,

  • for the people really out there doing it,

  • not playing it on YouTube,

  • you've got to figure out what's really happening.

  • You need to wake up and you need to put in

  • the fucking empathy for your audience because

  • you'll never make a good product,

  • never sell shit unless you actually worry about

  • them being happy with it.

  • You need to put in real gratitude that you're even

  • lucky enough, do you understand your grandparents,

  • think about your fucking grandparents,

  • they didn't have no internet.

  • They had to work the job and go to sleep.

  • The fact that you can work your nine to five

  • to pay off your debt or pay your rent or take

  • care of what you can have to and then you can

  • take out your phone and fucking work from

  • 7PM to two in the morning, that's a fucking blessing.

  • That's a fucking opportunity and nobody can stop you

  • and nobody decides but us, it's fucking crazy.

  • So you better start really fucking deploying gratitude

  • and everybody, change your fucking mindset today.

  • Make this the fucking talk that changes your mindset.

  • Stop fucking bitching, nobody's listening,

  • nobody gives a fuck, stop expecting shit

  • and go fucking take yours by doing the last part,

  • which is having number three, the fucking humility

  • to put in the fucking work because if you don't,

  • somebody with real fucking chops is going to deploy it

  • and take yours, understood?

  • (audience murmurs yes)

  • Cool.

  • (audience applauds)

  • Now, now that you've got your mind right,

  • it's about one thing,

  • understand where the attention is and make shit for it.

  • Everything I've been kind of nuanced over there

  • about the Under Armour and Champion thing is

  • if you would have told

  • anybody in business 24 months ago that at

  • ComplexCon, where thousands of kids that are cool

  • are hanging out, that more of them would be wearing

  • Champion product than Under Armour,

  • you would have been laughed out the fucking room.

  • That took two minutes.

  • That's why attention is so important.

  • Attention's so important because if you're not smart

  • about it, you will lose.

  • When MTV came out, they went to the biggest rock bands

  • in the world and they asked them to make videos

  • and most of them said no because they weren't willing

  • to give away free music and they were playing stadiums

  • and getting paid and 36 months later,

  • nobody gave a fuck about them and they gave a fuck

  • about Madonna and Michael Jackson and Rod Stewart

  • and Duran Duran and whoever made shit for it.

  • Our MTV sits in this place,

  • our MTV comes across in four or five platforms,

  • Instagram and Snapchat, right?

  • Instagram and Snapchat are MTV and BET, you understand,

  • except it's not 1992 anymore

  • and so what you are trying to do everyday

  • is become the TRL, right,

  • you're trying to become the show and every one of you

  • can do it and it doesn't cost you any money.

  • The problem is, most of you are losing because

  • you're fronting on your content because

  • you're not willing to be authentic 'cause you think

  • you gotta play a part

  • and the ironic thing is, all the magic is in the shit

  • that is corny, it just is,

  • because you all look the same.

  • If you're all playing up to the same standards

  • of what's cool and what's good and what's good content,

  • you end up all looking the same.

  • (audience member mumbles)

  • 100% my man, I mean, I now have declared every single

  • human on Earth ridiculously hot because

  • everybody's figured out angles and lighting

  • and filters and I go on fucking Instagram, I'm like,

  • fuck, everyone's hot.

  • (audience laughs)

  • How are you a point of differentiation if you know

  • how to kick up your heel and kick your ass out

  • and that's all you see for 74 people in a row in your feed?

  • I don't know your fucking name

  • and every dude's doing the same dumb shit,

  • like taking off their, it's the same shit,

  • whatever it is, whatever it is all the shit

  • that got me to where I was was I never gave a fuck

  • about you, I was never going to pander to what

  • you decided at that moment was cool.

  • I was gonna live my life and then I got lucky

  • and it stumbled into entrepreneurship

  • getting a little cooler.

  • Everything that's gonna make your shit pop

  • is in the stuff that your parents and your sister

  • knows about you but not even your best friend.

  • The corny shit in your stomach is the magic,

  • you just need to share it with the world.

  • Please think about that

  • because everything else becomes noise

  • but your real personality, your nuance,

  • that's the only currency you can trade on 'cause

  • that's the only thing not replicable.

  • Got it?

  • Like the video I posted just now, right now,

  • that's doing super well about like,

  • fuck up on purpose, you guys see this?

  • In it, my voice got so high,

  • you saw that?

  • How many of you saw that?

  • Everybody in the comments like,

  • yo, fuck this Mickey Mouse pussy shit.

  • (audience laughs)

  • And I read it and I click on it and the guy's

  • living at home with 106 followers and I reply

  • to him like, that Mickey Mouse shit is why this won.

  • The nuance, be you, be fucking you 'cause it's

  • the only shot you got at beating somebody else

  • and I'm very proud of this space,

  • this space, culture, street, hip hop,

  • was a space when I was a kid,

  • that rappers made of their origin story

  • because if they grew up in a middle class family,

  • the market wouldn't accept them.

  • People made up their shit,

  • they once visited their uncle in Compton

  • and like, yo, I'm from Compton.

  • I'm so proud of this space that now we accept

  • regardless of the angle, skin tone,

  • it's incredible what you guys have done with it,

  • so you can't be scared of anything, just be you.

  • It's all you got.

  • Thank you.

  • (audience applauds)

  • Let's do it.

  • - [Audience Member] What's up, Gary.

  • I just want to say thank you.

  • Yo, for the two guys leaving,

  • this is the best fucking part.

  • The Q and A's where the fire is.

  • This is gonna be the best question too.

  • I know you were in Oslo just a few days ago

  • and now you're here,

  • I know my parents never had this communication,

  • so I just want to say thank you for giving back,

  • when we didn't, like my parents never had this

  • and we have this now, it's awesome.

  • So, my question's kind of

  • left side, I don't know but,

  • I don't really get to have this,

  • so entrepreneurs that are making it,

  • that have a lot of success,

  • let's say you become a multimillionaire,

  • so I'm gonna use you for an example,

  • it's like a marriage question but

  • how do you, not balance but,

  • if you make it, how effed up is your family life,

  • like bouncing it with your wife?

  • It just depends on who you're fucking with, right?

  • Like it depends on who your partners are.

  • You got to over-communicate.

  • Everybody wants different shit.

  • Like, it could be really fucked up.

  • Or your kids are like, hey dad,

  • why aren't you ever home, I know you're out

  • spending time with--

  • My dad was never home.

  • I didn't see him until I was 15

  • and dragged into his liquor store and we had

  • the best relationship ever and I love him

  • with all my heart.

  • Like, guys, the current state of political correctness

  • and how you should parent, how you should live,

  • what age you should get married at,

  • that's all bullshit.

  • There's only one story, yours.

  • You need to communicate with the people you give

  • a shit about in your inner circle and the next circle,

  • there's people that are home nine to five everyday

  • that are fucked up.

  • There's people that spend everyday with their spouse,

  • everyday, they both work in the home office,

  • and they're gonna get divorced in nine minutes

  • 'cause it's fucked up.

  • There's no right size fits all.

  • Let me tell you how you really solve what you're

  • trying to say.

  • You guys wanna be selfless and be good and give back?

  • Be selfish first and get your shit to the place

  • where you need to be.

  • So when you were like in the process of getting married,

  • were you like, hey dude, I'm gonna be.

  • Yes, I looked at her and said hey dude.

  • (audience laughs)

  • No but like, real quick.

  • I'm just using your, I was like, I'm gonna buy the Jets

  • and you think I'm gonna slow down and I'm gonna gear up.

  • I'm working harder now than ever.

  • This is the hardest I've ever worked in my life, right now.

  • I went to Oslo and then Copenhagen,

  • connected to Moscow, got here,

  • leave for Australia, tomorrow night I'm in Australia,

  • fucking, Tyler,

  • Tyler fucked me the fuck, not you Baben, Tyler Schmidt,

  • Schmidt really fucked me up.

  • I'm in fucking Australia for 30 hours, four keynotes,

  • he gave me two hours of sleep.

  • - [Audience Member] Wow, thanks Tyler.

  • You know and so like,

  • this is like the hardest I've ever worked

  • and it is what it is, right?

  • You just do the best you can, bro.

  • That's it, you just do the best you fucking can

  • because the truth is

  • when you get to that place in your own head

  • and you're living in your own head,

  • you don't care what other people think.

  • I don't care what my parents think.

  • I don't care what my spouse thinks.

  • I don't care what my kids think, I don't.

  • I want it to be awesome

  • but I got to start with me.

  • So do we come in to a relationship thinking.

  • Over-communicate.

  • Be like, hey dude, I wanna be big.

  • (audience laughs)

  • - [Audience Member] For sure, thank you.

  • (audience applauds)

  • Check, check, oh, they fucked up, they gave me the mic.

  • First off, give a shout out to whoever put this complex

  • 'cause this is an amazing event.

  • I came from the real estate wealth expo

  • and I saw GaryVee coming and it was like

  • Brendon Burchard or GaryVee and I was like,

  • oh, fuck Brendon Burchard, I wanna see GaryVee, you know?

  • So, but attitude, gratitude,

  • I just want to thank you for spitting real shit.

  • That's it, the thing's you're saying is so right,

  • what really matters is all fun and happy and everything

  • but what really matters is tomorrow, Monday morning,

  • what are you doing by yourself with the rah, rah, rah,

  • all that stuff, so I just wanna say, I appreciate you.

  • It's true, man.

  • Everybody's acting a role here and you're right,

  • the ones that are gonna win are the same role

  • that was played out today is played out tomorrow.

  • Now you may have a job but is your head in that same place?

  • Are you happy that you're eating shit for 11 hours

  • at your job and you can't wait to pick up some fast food

  • and then go home and then grind and have nothing

  • good happen and then start again Tuesday?

  • I mean it.

  • Do you love the grind?

  • Do you love the negativity?

  • Do you have that patience?

  • Do you like when you lose 100 followers a day

  • instead of gaining a thousand?

  • Do you like it, I do.

  • I do, I like it.

  • I think it's part of the fucking process.

  • You can't have the riches without the shit.

  • So thank you, appreciate you, man.

  • You got it, man

  • and I want to say one more thing on that,

  • the reason I spit real shit

  • is 'cause I'm selfish.

  • I know I'm gonna be right

  • and after you're done fucking with a bunch

  • of bullshit artists, you're gonna come back.

  • Hey guys, just in the interest of time,

  • let's please keep it at one question and really

  • quick please, thank you.

  • Alright hi, thank you so much for being here.

  • So, I come from this world, I was pretty entrenched in this

  • about 10 years ago, around 2009 when everything

  • kind of fell to shit.

  • I changed my life and

  • I just moved into another industry and now I have

  • a start-up called Superfood School that is an online

  • course that helps people to just get more plants

  • on their plate, regardless of their diet.

  • My big question is,

  • I come from this world, was pretty entrenched,

  • arts and entertainment, this whole business thing

  • is a big thing for me, so my question is just

  • someone moving from creative to really moving into business,

  • like I just learned the words scalability

  • like two years ago, listening to Frank Kern,

  • Eben Pagan, all of those guys, you and just,

  • not wanting to go back to business school

  • but really trying to just get on this wave,

  • plant based and the online courses are just like,

  • it's the wave, so just, yeah.

  • Here's the problem, those other guys you just

  • mentioned, I know them both, I got love for them

  • but they're trying to make you monetize short-term.

  • They're taking to you about short-term funnels,

  • landing page optimization, trying to get that money

  • and what happens is, Frank Kern gets you to ask

  • your audience for money too quick when you don't

  • have an audience yet.

  • Do you understand?

  • Yes.

  • And you know what else?

  • You know I'm right.

  • You know what I mean?

  • Yeah.

  • You can taste it,

  • so cool, they're not wrong, in my opinion,

  • other than they want you to monetize too quick.

  • Everything's about create the persona,

  • drive the fucking traffic,

  • optimize, get emails, free e-book,

  • but then you sell them the thing,

  • JV, this guy's got a list, all this fucking bullshit,

  • do you understand?

  • Yes, I do.

  • And I know you know it is.

  • What you like about what they're saying is

  • it's gonna happen fast and you're gonna make

  • a buck thirty a year quick

  • on fucking $12,000 a month recurring revenue.

  • 30K on a launch, like one launch, yeah.

  • Fuck that bull fucking shit, do you understand?

  • So, instead, there's tried and true methods,

  • which is, run the fucking marathon,

  • keep it humble, put out good content,

  • it's super okay to ask to sell something

  • but you gotta believe in it and if you don't

  • believe in your $439 e-book because it's a

  • compilation of shit that they can find,

  • then you don't do it, but maybe it's a buck ten,

  • maybe it's 47, maybe it's something else

  • but just don't waver for the short term.

  • - [Audience Member] Okay.

  • That's all this is.

  • - [Audience Member] Okay, got it, thank you.

  • You're welcome.

  • (audience applauds)

  • How you doing, Gary?

  • - [Gary] Good, brother.

  • Name is James Eucala, handle's a bolakills,

  • I was doing my thing.

  • - [Gary] Respect.

  • So two years, I just want to get this

  • out of the way, it's kind of surreal just speaking

  • to you in person 'cause I've been seeing you

  • for such a long time but,

  • two years, I hit kind of rock bottom and I found

  • you on a Facebook on that five minute rant,

  • randomly and it was just like, what the fuck

  • and it just completely changed my mind.

  • Makes me happy.

  • Fucking one hour drives everyday,

  • I changed my health as well.

  • I took your advice, I lost 30 pounds,

  • everything very well for me.

  • (audience applauds)

  • You look fucking great.

  • Thank you.

  • So I took your advice and I've been doing it

  • but now, my question is,

  • I'm at that point now where it's,

  • I hit my limit, I had done everything I can but

  • now I need people to help me out.

  • Why?

  • Like you said, I had tripled down on all of my strength

  • but I don't want to--

  • - [Gary] I got it, so let's go to the next part.

  • So my next part is,

  • I'm trying to find people to help me out

  • and there's a lot of people that don't wanna help

  • me out but I have this weird issue in my head

  • where it's like, I feel like I need to repay them.

  • That's good.

  • A lot of people are always like,

  • don't worry, they just want to help you out

  • but, I don't know, at the end of the day.

  • No, I think that's good.

  • I have the same thing.

  • When people come through on my team,

  • work for free, work for cheap, I'm like,

  • I fucking owe them for life.

  • There's nothing wrong with that.

  • Take the chance, have people come on,

  • they might bring you value,

  • then it's easy to do right by them,

  • the other ones, even more interesting,

  • you bring somebody on,

  • sorry to point at you,

  • you bring somebody on and they suck, right,

  • and you still do good by them because

  • that's your operating system,

  • there's nothing wrong with that.

  • But how do you?

  • Pick people?

  • Not pick people because there's people that are

  • on my team that want to help me out and

  • want me to succeed but

  • I know a lot of people in my team are

  • financially unstable and things like that

  • and then, I know you say, do internships,

  • do blah, blah, blah, just kind of give them value for it,

  • but they don't want that stuff.

  • So find somebody who does.

  • And for those people I try to bring them on

  • and kind of give them an opportunity and they're grateful

  • but as a HR point-of-view, what do you do to kind of

  • repay them?

  • So I do, I'm thinking of--

  • Let me, real quick, 'cause I see he wants

  • to take you off, we got other people, I got this,

  • real quick.

  • - [Audience Member] I'm so sorry.

  • It's super simple, it's super simple, hear me out.

  • You're overthinking too much shit.

  • Here's what you do.

  • You bring people on

  • and you take the risk that you won't get enough value

  • back in return but then you do right by them.

  • You ask them what the fuck they give a fuck about,

  • there's 8,000 in my inbox that literally say

  • they will work for me for free for two years

  • because they know the Baben and D-Rock and Andy

  • and Tyler story, because I'm good enough to pay back

  • everybody if they do right by me.

  • Take the risk with a couple people that doesn't

  • cost you anything so you can afford it

  • and just play it out, instead of overthinking it in theory,

  • just do it a couple times,

  • you're gonna learn from the doing.

  • It's simple as that.

  • Just give more than you got.

  • - [Audience Member] Thank you, Gary.

  • You're welcome.

  • (audience applauds)

  • Hi, Gary.

  • - [Gary] How are you?

  • I'm good.

  • My name is Mai and

  • I came to America in 1975 as a boat person from Vietnam.

  • - [Gary] Amazing.

  • Thank you.

  • I dealt with racism, bullying, poverty, the whole bit,

  • so I decided to write a book.

  • What, in your opinion, would be the best way

  • to market this book because I'm an unknown writer.

  • No one knows who I am.

  • So I would go to Instagram and I would type

  • in #bully, #Vietnam, #everything in your life

  • and I would look at the most popular people

  • on that hashtag, every hour, everyday,

  • and then you would look at them and

  • somebody put #Vietnam because that's

  • where their family's from and they have

  • 7,000 followers and you DM them and you tell

  • them you want to send them the book and it

  • would mean the world to you if they would shout it out.

  • You do that 100 times a day,

  • you'll probably get one in every thousand to say yes,

  • once you wrap your head around that,

  • you just keep doing it over and over.

  • I'm okay with rejection.

  • Of course you are, you were bullied and you faced

  • racism, you're fucking set, you've won already.

  • I'm being, guys, I'm being serious.

  • If I could ever convince all of you that your shortcomings

  • and your detriments are your strengths, you would win.

  • If I was six foot four and ran like a gazelle,

  • I'd play for the Jets instead of owning them.

  • I really need everybody to have that one sink in

  • 'cause it's the most important one, so that's it,

  • do that.

  • - [Mai] Okay, thank you.

  • (audience applauds)

  • Hey, Gary, so I'm a little nervous,

  • I'm sorry if I'm a little close to the microphone

  • or whatever.

  • - [Gary] You're great.

  • So, I own a media company, I just founded

  • about three months ago, I'm very passionate

  • about what I do, I feel like I have a very good drive

  • and a good product.

  • So my question is, how can I get more of that product

  • in front of the right people,

  • how can I get the right collaborations,

  • I mean, obviously

  • - [Gary] Ask.

  • Ask?

  • Yeah, but I mean, for example--

  • You go to Instagram, you DM a hundred people a day.

  • (audience laughs)

  • You ask, one in every 500 is gonna say yes.

  • Actually, I guess, let me ask a different question.

  • So yeah, sorry, sorry, sorry.

  • Go ahead.

  • It's cool, it's cool, go fast.

  • If were in my shoes--

  • - [Gary] I'd ask.

  • Starting a media company--

  • I'd ask.

  • My man, my man, that's what I did.

  • Everybody thinks I was put on,

  • I built my dad's liquor business for him.

  • I was 30 fucking two years old,

  • 34 years old when I started VaynerMedia

  • and I had no equity in my library, I had nothing.

  • I built my dad's liquor store for him.

  • I had zero.

  • I was 34 years old

  • and I'd never made more than $150,000 a year,

  • even though I built a 60 million dollar business

  • for my dad.

  • I had no money.

  • AJ was graduating from school.

  • I had no savings 'cause I bought an apartment

  • from everything I saved and, as some of you know,

  • I finally invested in Facebook and Twitter,

  • that launched me but I finally did that.

  • I had no money.

  • Do you know how VaynorMedia started?

  • I asked a bunch of people that were buying wine from me

  • if they wanted the way they saw wine library grow

  • for their own business and some dude gave us

  • an $80 thousand dollar thing,

  • four of AJ's friends worked for free.

  • Mike Boyd, Boyd, you here?

  • - [Mike] Over here.

  • Hey Boyd, tell these fuckers how we did it,

  • Mike, tell them where you slept some nights.

  • On the floor, multiple nights.

  • - [Gary] Say it again.

  • I slept on the floor of the office multiple nights,

  • on purpose, 'cause I wanted to.

  • People didn't get paid.

  • People didn't get paid.

  • People didn't get paid.

  • (audience applauds)

  • It's so fun to have Boyd and have Dustin here,

  • 'cause they know the truth.

  • They know me before this.

  • You think I'm joking,

  • you think my daddy gave me a liquor store,

  • you're fucking confused.

  • Do you understand?

  • You know what I did, bro?

  • I fucking asked, you know why?

  • I don't give a shit when people say no.

  • You know what that means?

  • Somebody finally says yes and you fucking start.

  • You want collabs, ask them.

  • You want to do something with A Boogie,

  • you wanna do something with Champion,

  • you wanna do something Cristall,

  • fucking ask them.

  • - [Audience Member] Yes, sir.

  • That's it.

  • - [Audience Member] So let me ask you this.

  • Can I collab with you?

  • Let's go.

  • (audience laughs)

  • You should have started with the ask.

  • (audience laughs)

  • Hi, I'm Lila Hart, stand-up comedian

  • living in Los Angeles, originally from Seattle.

  • My question for you is

  • how do you remain so fearless in your entrepreneurial

  • endeavors and why does kindness matter so much to you?

  • Kindness matters 'cause my legacy matters to me

  • way more than anything else and that's how

  • I live my life and the way I stay fearless is

  • there's no alternative.

  • I'm not scared of losing because I don't allow

  • any of you to judge me.

  • Guys, you're only scared to lose 'cause you're

  • worried about what other people are gonna say.

  • My losses are my losses,

  • get the fuck out of my system.

  • They're my losses.

  • You think I give a fuck what you think?

  • You think if I lost everything

  • your comment of I fucking knew it,

  • he was snake oil salesman, he never had anything,

  • you think that would bother me?

  • That shit would fucking motivate me 'cause

  • when I rise again like a phoenix,

  • I'll stick it in your fucking mouth.

  • I'm fearless because, listen,

  • I know your story, we've interacted a little bit

  • at that Vid Summit, now here,

  • you've dealt with way fucking worse

  • than fucking somebody firing you or your business failing,

  • so you're fucking good too.

  • Thank you.

  • (audience applauds)

  • ComplexCon, makes some noise!

  • GaryVee's in the house, baby, sorry.

  • - [Gary] He's feeling it, he's feeling it.

  • Come on, come on.

  • - [Gary] Respect, respect.

  • So real quick.

  • - [Gary] They keep it tight around here.

  • So just to give people some context,

  • I met Gary for the first time downstairs,

  • definitely became the biggest fanboy of all time.

  • D-Rock definitely captured it.

  • I was just like, yo Gary, I love this shit, man,

  • you hook me up but,

  • 14 months ago, launched a podcast

  • called Purpose in the Youth,

  • it's about unfolding the stories of passionate people

  • after graduating college, you need to find that passion.

  • You've given me so much value,

  • D-Rock, shout out to Baben, he's been on the podcast,

  • thank you, bro,

  • shout out to your entire team.

  • - [Gary] Thank you.

  • You've given me so much value and I know for a fact

  • that one day we will be in some type of partnership

  • for this podcast.

  • In the meantime,

  • what value can I bring to you through my podcast?

  • Just keep doing your thing.

  • I need nothing, man.

  • You fucking winning is fucking all I want.

  • I'm gonna get mine by myself, you go do you.

  • (audience applauds)

  • Nothing, not even like a Gary shout out in it?

  • I was yelling at fucking Schmidt 'cause

  • the sneaker release on the 14th I thought was gonna

  • be like me being there and doing what I did downstairs,

  • instead he's like, yo, we're doing this party

  • and we're gonna invite 150 VIPs and I'm like fuck,

  • that sucks.

  • I don't like stuff.

  • I don't want you to do anything for me.

  • You fucking executing on the thesis,

  • the shit that I'm trying to penetrate people's

  • skulls and hearts in here with,

  • you doing that fucking pays me back 10x, do it.

  • - [Audience Member] All day.

  • (audience applauds)

  • Yo, how you doing, I'm Marcus Terell,

  • I have eight million followers

  • on all social media platforms,

  • hello to everybody.

  • - [Gary] I'm aware.

  • So, basically in 2016, you emailed me,

  • you said come see me, it never happened.

  • Alright, so we gonna get to that, alright,

  • but my question is,

  • since you're an investor and you invested

  • in so many companies like Twitter and Snapchat

  • and Facebook, are you invested into

  • Blockchain and Bitcoin?

  • So I bought Bitcoin in 2014,

  • I just need all of you to eat that for a minute.

  • I love showing my Coinbase to people,

  • they're like, fuck.

  • I put in 25K, it's worth like a million,

  • so, Marcus, listen,

  • I think Blockchain's way bigger than people realize,

  • like people are fucking with it like on a Bitcoin level

  • then people a little smarter are on the Ethereum level,

  • but when you understand what the Blockchain is,

  • my big thing with the Blockchain is

  • it can literally overthrow America and China and Russia.

  • It's that powerful.

  • It's a platform of trust and we can do shit with each other

  • and everybody else is out.

  • It's so heady, man,

  • I understand it theoretically,

  • I haven't spent a lot of time in it, right,

  • but I've been spending more lately.

  • There's a lot of bullshit ICOs, get rich quick bullshit

  • that's starting to happen.

  • I need all the dust, thank you,

  • I need all the dust to settle a little bit.

  • I'm watching.

  • My favorite time is when I'm like the cobra

  • in the grass, I loved social media like

  • 2006, '07,'08, 'cause I was just like creeping,

  • I was like in there, I was watching it,

  • that's how I am with Blockchain right now,

  • that's how I am with AR,

  • with Voice I'm a little louder 'cause I was in

  • the grass two years ago with Voice and Alexa,

  • Scales and podcast but now I'm out.

  • I think it's super fascinating.

  • I think there's a lot of people that know a lot more

  • than me, which is why I don't spit on it a whole lot

  • but it's big big, like building on top of it,

  • building on top of Ethereum and taking advantage of it,

  • there's real things.

  • The same way you hacked, I watch how you hacked

  • your social, you did it a little different,

  • we can talk about it any way you want but,

  • I think if you would deploy some of that hacker culture

  • into Blockchain, you might find some real fruitful shit.

  • Alright, thank you.

  • (audience applauds)

  • Yes, hello, my name's Luke Penco,

  • I met you downstairs.

  • - [Gary] I remember.

  • Quick question about audio.

  • I teach English to Italians, right?

  • - [Gary] I'm aware.

  • About starting a podcast and for them,

  • obviously more advance I'd give them transcripts

  • and stuff like that but what's the best way to deploy,

  • I know you're talking about not monetizing too early,

  • doing the whole Frank Kerns stuff, right

  • but obviously you gotta make

  • some money at the same time, right?

  • Well, you do

  • but real quick before you go anywhere.

  • How much?

  • To me, I'm doing this more for everybody,

  • I'll get back to you.

  • Of course you have to make money,

  • my question is, how much?

  • Like if you want it real, real bad and you can't breathe,

  • why can't you at 28 live with four roommates

  • in a bullshit place?

  • I thought you told me you wanted it so bad?

  • There's a great Russian saying,

  • it doesn't translate into English,

  • I've never heard it as an English expression

  • but it basically translates into

  • you can't put your ass on two toilets

  • and that's what everybody's trying to do here.

  • Everybody wants it and want to build a big business

  • but they also want the money in the short term

  • to live that lifestyle.

  • So, we've talked four times already here,

  • my big thing, I mean it and I'm excited,

  • we've talked, my big thing with you that I'm

  • trying to figure out is at 27, 28, right,

  • I need you to really realize that you should just,

  • I feel like you could win based

  • on our four interactions here.

  • No listen, I'm being serious with you,

  • I don't think it's a negative.

  • I'm trying to make everybody understand

  • that I've been paying attention for the last 12 hours.

  • I just think you're impatient.

  • I guess I'm trying to balance,

  • I don't need this crazy.

  • You need almost nothing, you know that, right?

  • Yeah, yeah, yeah.

  • You could legitimately go on a social media campaign

  • and sleep in people's houses and have no rent, right,

  • you know that, right?

  • You guys know that, right?

  • You just don't need that much money to live.

  • But you gotta make some, right?

  • - [Gary] Why?

  • Just give all free shit?

  • The longer you give free shit and you're good,

  • the more you'll get back at the end.

  • The person that can hold the breath the longest wins.

  • Well, then you gotta have like a side job

  • or something.

  • Yeah.

  • - [Luke] For like ever?

  • Yeah.

  • For 10 years anyway.

  • Yeah, that's exactly what you should do.

  • I brought the 27th team flip challenge

  • to all the creators because if you're going

  • to the Goodwill and garage sales and shit like that

  • and making $400 a week that way,

  • well then you don't have to sell bullshit

  • fucking courses on your podcast,

  • which makes everybody unsubscribe to your bullshit.

  • Will you be on my podcast?

  • - [Gary] What's that?

  • Will you be in my podcast?

  • You do 40 episodes and I'll be on your podcast.

  • Alright.

  • Can I shake your hand?

  • No, okay.

  • (audience applauds)

  • - [Bobby] Hello.

  • Hello.

  • I'm not comfortable on mic,

  • so I'll just start off by saying that hello,

  • nice to meet you, Gary.

  • - [Gary] Good to meet you.

  • Huge inspiration, my name's Bobby Torrez,

  • I'm from Orlando, Florida.

  • - [Gary] What up, Bobby?

  • Quick question, I work in the tech sector

  • so I'm asking you as an investor,

  • what's your thoughts on augmented reality

  • and virtual reality and the opportunity in this industry

  • and for our generation?

  • I think AR is huge and it's here and

  • you should look at it and with the new update

  • in the iPhone and the kit,

  • everybody here should understand augmented reality.

  • You're living it, that's why all that shit

  • that Snapchat's doing, little butterfly pops up

  • or you throw up fucking rainbows, it's here.

  • It's here, I like it.

  • Consumer VR I hate.

  • I think it's 10 years away,

  • nobody here has spent three hours in a VR world

  • in the last month,

  • that shit's super far away but when it gets here,

  • that shit is gonna be big

  • and I think when everybody realizes,

  • it's fun to talk to a young crowd,

  • the fact that all of you are gonna wear contact lenses

  • in your life and your brain is gonna switch from

  • real life to augmented reality,

  • like Santa Claus is sitting here and having

  • this keynote with me, to virtual reality

  • where you switch into a world,

  • this mixed reality world that you're all gonna live in,

  • you think all this technology's crazy and fly now,

  • you think the iPhone X is rad, facial recognition,

  • this is fucking garbage.

  • This shit's garbage to where we're going in 10 years

  • and so, there's some kid in here who's gonna make

  • 10 million dollars a year selling virtual

  • fucking sneakers, but it's gonna take 15 years.

  • Fair enough, fair enough.

  • I'm working in that space right now,

  • so it's yeah.

  • If you're doing it for b to b,

  • there's a lot but if you think consumers

  • are gonna fuck with VR,

  • it's gonna take a much longer time than you think.

  • We started in the consumer space and then pivoted.

  • No shit.

  • Cool.

  • Thank you very much.

  • You're welcome.

  • (audience applauds)

  • She gets the mic.

  • Hi, I'm Bianca Richelle, I'm from California,

  • well, not California, San Francisco.

  • (Gary laughs)

  • - [Gary] How old are you?

  • I'm nine.

  • It's so nice to meet you.

  • Nice to meet you too.

  • I'm a rapper and a business owner.

  • I come to events like ComplexCon,

  • I come to network because I push myself

  • and create partnerships with the brands.

  • Do you think I'm going at it the wrong way?

  • You are definitely not going about it the wrong way.

  • (audience laughs)

  • (audience applauds)

  • Little one, you might be going about it

  • the best fucking way here.

  • (audience laughs)

  • Are you enjoying it?

  • Yeah.

  • You love it?

  • Yeah.

  • What are you gonna do when you grow up?

  • Well, I'm a rapper, so I really,

  • I dream about going on tours,

  • everybody here, they're coming to see you,

  • I want them to be like that to me.

  • I love that.

  • Listen to me,

  • can I give you a real, real, real good piece of advice

  • that's gonna be really hard for you to take

  • but please remember it and hopefully when we

  • chop up this video, we'll send it to you?

  • - [Bianca] Uh-huh.

  • The number one thing you have is time.

  • You have something in here that all of us envy,

  • which is an extra 30 years, an extra 20 years,

  • an extra 15 years, do you understand?

  • - [Bianca] Yeah.

  • You can't get caught up in the game that most

  • nine to 11 year old entrepreneurs are getting

  • caught up in that I talk to.

  • (audience laughs)

  • Oh what, you don't see what I'm doing on music.ly?

  • Listen to me,

  • that was funny, right?

  • My life's funny.

  • Listen, listen to me,

  • the thing that a lot of single digit entrepreneurs

  • are getting caught up with is you care too much

  • about how many subscribers and followers you got.

  • If you promise me this, it will help you so much.

  • If you just make the songs that are in your heart.

  • If you just make the content you want.

  • If I could get you to just never look at how

  • many followers you have for the next 10 years,

  • you will win, it's gonna be hard,

  • all your friends are gonna ask how many,

  • everybody here cares how many and they're grown

  • but if you can get to that place where you don't care

  • about that one thing,

  • it will help you so much you could never imagine.

  • Can I tell you something else?

  • - [Bianca] Yeah.

  • If you talk about your real life,

  • which is obviously very different than our real life,

  • based on how you see things in the world,

  • it will be really interesting shit.

  • Yeah, that's how my songs are.

  • I don't tell fake stuff,

  • I don't wanna tell fake stuff,

  • I wanna tell my life story and how I got here.

  • I love it.

  • Keep getting your thing, girl.

  • I love you.

  • (audience applauds)

  • Can you come up here.

  • I want to take a picture with you.

  • - [Crew Member] That's it guys,

  • thank you so much for coming out.

  • All of Gary's team, please just meet right here

  • and we're gonna have you guys standing by to go backstage.

  • All of Gary's team, just right here.

  • All the rest of audience, go home (laughs).

  • Thank you guys, have a good night.

  • Yeah, yeah, hold on, hold on,

  • you know what,

  • yeah, yeah, let's do this real quick,

  • this would really matter a lot to me.

  • This is when we can give some real love.

  • It's real fun.

  • Do you have an Instagram yet?

  • Yeah.

  • What is it?

  • It's Bianca Rochelle, B-I-A-N-C-A underscore,

  • R-I-C-H-E-L.

  • Hold on, hold on.

  • We're fucking old.

  • Bianca underscore, there you go, hold on,

  • you know what I'll do, this is an even better move.

  • I'm gonna follow you right now

  • and then everybody will go to my account

  • and look at the last person I followed, B-I-A?

  • B-I-A-N-C-A.

  • Underscore?

  • R-I-C-H-E-L-L-E.

  • Okay, that's you, right?

  • Yeah.

  • Yo, she's got 28 five.

  • (audience applauds)

  • Let's get her to 50K, uh.

  • Okay.

  • Thank you guys so much,

  • I have nothing but love for you.

  • (audience applauds)

  • That's real cute.

  • I wish you well.

  • (relaxed hip hop music)

  • Hope you enjoyed,

  • what was your biggest takeaway other than

  • I have a shit load of Jet's jerseys?

A vlog, this is a keynote, my second keynote.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it