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  • Today, social media is becoming a must-have element in the overall marketing strategy of many companies.

  • More than 90% of marketers use social media in their campaigns.

  • 77% of fortune 500 companies have active Twitter accounts

  • and 70% of them have active Facebook pages.

  • Regardless of their size, businesses can utilize social media to communicate with customers about new products or the launch of a promotion.

  • Unlike traditional marketing methods, social media allows marketing departments to engage in two-way dialogue with their customers.

  • Instead of pushing out one-way broadcasts, organisations are turning to social media to learn about their customers through meaningful interactions.

  • Moreover, marketing departments are using social media to build online communities

  • and turn customers into brand ambassadors.

  • This is particularly important for small businesses,

  • as they often grow their business from small circles of loyal customers.

  • Using multiple platforms like Facebook, YouTube, Google+ and Twitter,

  • businesses can target niche markets and reach specific demographics.

  • Social media also increases the visibility of brands,

  • allowing them to reach untapped markets through the exposure or virality of their content.

  • When businesses share entertaining lifestyle content or educational material that resonates with customers,

  • their customers will share that content with their social networks, increasing brand awareness.

  • An organization's own employees are some of the best people to amplify content and support marketing initiatives.

  • Organizations can encourage and empower employees to amplify key marketing content with their networks

  • allowing them to showcase their expertise by resharing new whitepapers or digital campaigns to their personal social networks,

  • employees can help increase the exposure of key company content and support marketing initiatives.

  • Social media can be an extremely effective tool for brands in managing a PR crisis.

  • It allows them to quickly perform damage control and provides them with the opportunity to take control of the story early on.

  • Companies can also proactively track brand sentiment, allowing them to keep up with what's being said about them from around the world.

  • Whether it's through blog posts, tweets, or videos,

  • social media enables marketing departments to increase brand exposure,

  • gain a better understanding of customers and support their broader marketing campaigns more effectively.

Today, social media is becoming a must-have element in the overall marketing strategy of many companies.

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