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  • - Before I start I'm going to take a vacation to a beautiful place called "Someday Isle".

  • Use proven success methods.

  • Problem unsolved is merely a goal unachieved.

  • Time management is the sun and everything that I do is the planets in orbit.

  • "Boy, that's pretty obvious".

  • Yes, but it's the most obvious answers that we overlook.

  • You become what you think about most of the time.

  • And my natural response, "Aaagh!" Gandhi said, "Be the change you want to see in the world".

  • The rule is form good habits and make them your masters.

  • You're only as young or as old as your dreams.

  • - He's a motivational speaker and author.

  • - He's Chairman and CEO of Brian Tracy International.

  • - He's consulted for over 1,000 companies and addressed more than five million people.

  • - He's Brian Tracy, and here are his top 10 rules for success.

  • - Most people have good, great goals.

  • "I want to increase my income, and lose weight, "and get out of debt, and be thin "and happy

  • and healthy, and have a wonderful family".

  • But then they decide, "But before I start "I'm going to take a vacation "to a beautiful

  • place called 'Someday Isle'".

  • And in my estimation, 80% of the population lives on "Someday Isle".

  • "Someday I'll lose some weight.

  • "And someday I'll read that book and listen to that program, "and join The S Network"

  • And "Someday I'll get out of debt, "someday I'll increase my income ..." But it's always

  • "Someday I'll ..." If you want to be great successors one vague simple rule is vote yourself

  • off the island, for life.

  • If you decide you're going to do something, do it.

  • You know, they've done dozens and dozens of studies over the years, they've found that

  • there's one major difference between successful people and unsuccessful people, is successful

  • people launch, they start, they get on with it, they just do it.

  • Unsuccessful people get the same ideas and the same information, but they've always got

  • an excuse for not starting.

  • If you want to be successful and starting a business then you study what people have

  • learned, and everything that has learned that's written down or shared in seminars or put

  • unto audio programs is ... I've learned this from a very wise man named Kop Kopmeyer, who

  • spent more than 50 years studying success, and he had developed more than 1,000 success

  • principles that he'd drive out of something like 6,000 books.

  • And when I met him I asked him the question you would ask, "Of all this 1,000 principles,

  • 'cause I've studied it all, "which is the most important principle of all?"

  • And he said, "Brian", he said, "it's simple".

  • He said, "Use proven success methods".

  • He said, "Learn from the experts".

  • He said, "Brian, you'll never live long enough "to learn it all for yourself".

  • So why I find is that successful people are those who learn from others who've gone before

  • them.

  • Unsuccessful people try to make it all up, like a cook going into the kitchen, taking

  • ingredients out of cover, throwing them all in a bowl and wondering why it doesn't taste

  • good.

  • This is why people careers, why 80% of salespeople are functioning way below their potential,

  • only 20% make all the money, why 20% of businesses in any industry make all the profits, why

  • 20% of the professionals in any service make 80% of the money, and so on, it's because

  • they've followed proven success principles, proven recipes, proven formulas, proven combinations.

  • And they just do them over and over again until they master them, then they can do more

  • and more of 'em, faster and faster, easier and easier, at a higher level of quality.

  • And all that translates into greater results.

  • Make a list of 10 things, 10 goals that you'd like to accomplish in the next year or so,

  • and as this question: "if I could only accomplish one goal on this list, "which one goal would

  • have "the greatest positive impact on my life?"

  • If you could only accomplish one goal in life, which one goal would have the greatest positive

  • impact on your life?

  • Now, for most people, especially when you're maturing in your career, when you're growing

  • up, the biggest goal is money.

  • If you had money then you could buy a house, home, a car, family lifestyle and so on.

  • So that's quite normal.

  • For other people maybe a health goal.

  • For business owners maybe a business goal.

  • For people with relationship problems maybe a relationship goal.

  • But ask yourself, if you could achieve one goal or resolve one problem, and, remember,

  • a problem unsolved is merely a goal unachieved, which one would it be?

  • And write that down and make that the major and definite purpose of your life.

  • Make it the central organizing principle of your life.

  • When I was a young man I had a revelation that changed my life.

  • I had read articles and sometimes books on time management over the years, and made some

  • lists and set some priorities and things like that, and I've always felt, however, that

  • my life was the sun and that all the different factors of my life were like planets that

  • orbited around my life.

  • And whether it was physical fitness or socializing or work or time management, they were all

  • planets in orbit.

  • What changed my life is when I realized that time management is the sun and everything

  • that I do is the planets in orbit.

  • Everything we do in life revolves around time because time is life.

  • Time is the substance of our life.

  • Is that the quality of your life is determined by the quality or your time management, that

  • everything we have or are or ever will be will be a direct result of how we use our

  • time.

  • And the wonderful thing is we're always free to choose how we use our time.

  • There's a process which has made more people rich than any other single process of goals

  • achieving, and it's to take your major goal and structure it as a question.

  • If your goal is to earn $100,000 a year then you write, "How can I earn "$100,000 in the

  • next 12 months?"

  • That's an open-ended question, not "how can I earn it at my job?" or doing a specific

  • thing, just an open-ended question, "How can I earn the amount of money?"

  • And then you discipline yourself to write 20 answers to the question.

  • And the 20 answers are all the different things that you could think of to earn $100,000.

  • "Work longer", "Work harder", "Upgrade my skills", "Get a new job", "Take a part-time

  • opportunity".

  • Whatever happens to be, write down everything you could think of, but force yourself to

  • write at least 20 questions -- 20 answers to the question.

  • The 20-question method, called "mindstorming", forces you to dig deep, deep into your mind

  • where you will find all your answers, and it may be "Call a person" or "Read a book".

  • Let me give you an example.

  • We had a young fellow entrepreneur, he got 35 years old, he built this successful business,

  • he worked to it 10 years to do it.

  • And he, for two years, wanted to sell his business so he could take a year off and travel,

  • enjoy his money.

  • And so, for two years he just sort of floundered around, like a fish on the dock, wanting to

  • sell his business.

  • Nobody offered to buy it.

  • He suggested it to people, people were not interested, and so on.

  • And in this exercise that they put him through, his 20th answer, often it's the 20th answer

  • that is the breakthrough, was "Buy a book on how to sell your own business".

  • And it just went off like a flash bulb in his mind.

  • At the break he got up, he was at a downtown hotel, got up, went down the street to a major

  • bookstore, went and found, he was amazed of the number of books that have been written

  • on how to buy and sell a business.

  • So he bought two or three books.

  • Two months later he had restructured, packaged his business, sold it completely, satisfactorily,

  • and took a year off.

  • He said, but just a single idea, it was a breakthrough idea, but it was so simple, just

  • get a book on the subject.

  • And you think, "Boy, that's pretty obvious".

  • Yes, but it's the most obvious answers that we overlook.

  • Now, the starting point of becoming a millionaire is to remember the greatest discovery of all

  • of human life which is that you become what you think about most of the time.

  • If you sincerely want to be rich to achieve all your financial goals, and to retire as

  • a self-made millionaire, one of the smartest things you can do is to develop the habits

  • of thinking and acting that enabled others to become self-made millionaires.

  • What is so hard about this to understand?

  • Most people are thinking about the little money they have, they worry about being broke,

  • they worry about lack and poverty, they're worrying about the prices of everything, and

  • they're wondering why they're not flourishing financially.

  • Because they're thinking about poverty and lack rather than prosperity and abundance.

  • Now, this habits of financial success are learnable, as all habits are, by practice

  • and repetition.

  • In other words, you can program yourself to think like self-made millionaires.

  • And, remember, it has to start on the inside before it ever comes true on the outside.

  • Now, here's an important point: nothing works the first time.

  • When you try something new, it probably won't work.

  • When you try something new several times, it probably won't work.

  • And the turning point in my life came, when I would hear good ideas and I was so eager

  • to be successful and so, I would run out and try the ideas and they wouldn't work.

  • I try a way of getting an appointment or answering an objection or closing a sale, it wouldn't

  • work.

  • And my natural response "Aaagh!".

  • And I think you have to be disappointed, and then I realized nothing works at least the

  • first few times.

  • So I decided I would try a new idea five or 10 times before I pass judgment on it.

  • I would not jus try it once and quit, like most people do, and that changed my whole

  • life.

  • It was a turning point in my life because I realized from then if you've got a good

  • idea and you've got a good goal, and you want to double your income and improve the quality

  • of your life, and you have to try new things in order to get new results, it's not going

  • to work the first times and say, "Well, that didn't work", try something else, and try

  • something else, and try something else.

  • Now, if you try, only two things can happen, what are they?

  • Succeed or fail.

  • If you succeed you do more of it, if you fail you learn from it, get smarter and try it

  • again.

  • So you cannot lose by taking action, you could only lose by not taking action.

  • The natural tendency when we hear or learn something great is we want to convince everybody

  • else of it.

  • And you see this people who quit smoking suddenly want there be no smoking in the world.

  • People who adopt a religion or political philosophy want everybody to join, the next day.

  • But the very best things, as I mentioned earlier in our seminar, is that you teach men at the

  • school of example, for they will learn in no other.

  • So what you need to do is be an example, and be an example for an extended period of time.

  • Give yourself two, three months, maybe a year, of being the new person.

  • When you go on a diet don't insist that everybody else go on a diet the next day, actually go

  • on a diet, stay on the diet, lose the weight, achieve the level of financial fitness, and

  • attract people so they come to you and say, "What is it that you're doing?" or "What is

  • it that you're reading?" or "What is it that you have that makes you different?".

  • Only then, when they reach out, do you offer to them.

  • The flip side of this is that, in the main, people don't change.

  • You can change, and you find it much easier to change if you're with positive people.

  • It's very hard to change with people who don't want you to change, who want you to be the

  • person that you are.

  • But in the main, people don't change.

  • So sooner or later in life you're often going to have to make some hard choices.

  • In the short term, be the person, as Gandhi said, "Be the change you want to see in the

  • world".

  • Be the kind of person that you want to see, and if that does not bring people around,

  • then be prepared to go to the next step, be prepared to walk away.

  • Well, Aristotle said that 95% of everything you do is the result of habit.

  • So the rule is, form good habits and make them your masters, rather than allowing bad

  • habits to form.

  • In fact, the other rule says this, is that, "Good habits are hard to form but easy to

  • live with.

  • "Bad habits are easy to form but hard to live with".

  • Now, one of the turning points in my life, in my studies of Psychology was the discovery

  • that all habits are learned and can be unlearned.

  • Actually, you don't actually unlearn a habit, you simply replace a bad habit with a good

  • habit that has more powering impact.

  • And, how do you develop a good habit?

  • You develop a habit by repetition.

  • Almost everything you do from the time you get up in the morning is habit.

  • So start to think about yourself, what would be the best habits to have?

  • Good question.

  • "At what age does one give up on their dream?"

  • Never.

  • Goto said this, Henry Ford said this, Rockefeller said this.

  • You're only as young or as old as your dreams.

  • As long as you still have dreams and visions and goals, they keep you young.

  • It's the most amazing darn thing.

  • One of the great stories is the story of Kentucky Fried Chicken.

  • Once upon a time there was a little boy named Harland, and Harland was taught by his mother

  • a special recipe down south the United States on how to make chicken.

  • When he grew up he got a job as a short-order cook in a small cafe, and he asked his boss

  • if his boss would be interested in this chicken recipe, and his boss said, "Sure, throw it

  • together, "see what the people say".

  • Turned out that everybody liked this special chicken recipe with all these secret herbs

  • and spices.

  • Well, for the rest of his career, right up to he was 65 years old he either worked in

  • little cafes or sometimes he owned the little cafe.

  • When he was 65 he had a little cafe and he was making his chicken, and he had people

  • coming from all around to eat his chicken, and the highways department built a highway

  • past his little restaurant, his little chicken place, and put him out of business.

  • It cut off the roads and nobody could get to it.

  • About the same time he received a social security check, his first social security check the

  • age of 65.

  • And he became angry, he said, "I'm 65 years old but I'm not ready to give up on my dreams.

  • "What do I have to sell?"

  • And he realized the one thing that had kept him going all those years, the main stay of

  • his little career was his mother's recipe of 17 or 18 herbs and spices.

  • So he put them together in little bags, one bag per chicken, and he put his pots and pans

  • on the back of his old car and he started driving up and down the eastern seaboard going

  • from cafe to cafe to cafe to ask them if they would pay him five cents a bag for his magical

  • combination of herbs and spices.

  • He called on more than 1,000 restaurants, sleeping in his car, week after week, and

  • finally he came across a little restaurant in Toronto that agreed to pay him five cents

  • a bag for his herbs and spices, this is back in the '60.

  • And because of exchange controls, they had to give the money to the Red Cross.

  • That was the beginning of the Kentucky Fried Chicken empire.

  • He began to sell this recipe more and more, people began to put it on their signs, a major

  • corporation came along and said, "We could make a real business of this", so they embraced

  • him, they built the franchise, they made him one of the best known people in the world.

  • When he died some years later he's worth more than $50 million, because he never gave up

  • on his dreams.

  • So I don't know if you're 65, and broke, and living in your car with pots and pans with

  • no money, but wherever you are, you never give up on your dreams.

  • - Thank you so much for watching.

  • We made this video because Freddie Jr., Jean Batiste, asked us to.

  • So if there's a famous entrepreneur that you want to us to profile next leave it in the

  • comments below, and we'll see what we can do.

  • - An please let us know which one of his top 10 rules that you liked the most.

  • Please leave a comment below, we will join in at the discussion.

  • - Thank you guys for watching.

  • Continue to believe.

  • And we'll see you soon.

  • - Bye.

  • - We say that in zero-based thinking you ask this question, "Is there anything that I am

  • doing today "that knowing what I now know "I wouldn't get into again today if I had

  • to do it over?"

  • We call this a KWINK analysis.

  • "Knowing What I Now Know", KWINK.

  • In times of rapid change there's always areas in your personal and business life that knowing

  • what you now know you wouldn't get into again today if you had to do them over.

  • Your willingness to ask and honestly answer this question is the key to remaining flexible

  • and quick on your feet in times of turbulence.

  • How can you tell if you have a zero-based thinking situation in your life or business?

  • Simple: stress.

  • Whenever you experience ongoing chronic stress about any person or a situation you should

  • ask yourself, "If I was not now in this situation, "knowing what I now know, "would I get into

  • it again today?"

  • This is a great question.

  • Here's another question for you: what percent of the time do you think that you would turn

  • out to be wrong?

  • Well, the answer, according to the American Management Association, is about 70%.

  • 70% of your decisions will turn out to be wrong in the fullness of time.

  • It's amazing how many people will stay in a bad situation or continue with a bad course

  • of action because of their unwillingness or inability to admit that they made a mistake

  • or that they were wrong in the past.

  • But, remember this, when you made the decision it was probably a good decision, based on

  • the situation at that time, but now the situation has changed.

  • Now you have to evaluate your situation based on the current reality.

  • Recognize that everything that you achieve in life is going to be with the help or support

  • or cooperation of other people.

  • So always think, what is it that other people want and need from me?

  • How can I help other people so they'll want to help me back?

  • If you're in sales, tough sales people think about their customers all the time, they think

  • about who their customers are, and what they customers want, and how they can help them

  • the most, and how they can help them even more today.

  • In their relationships, successful people are very focused on the most important people

  • in their worlds, both personal and in business.

  • If you've made mistake or something has happened in the past that's unfortunate, you can cancel

  • it out by simply saying the magic words: "I am responsible".

  • "I am responsible".

  • "I am responsible".

  • If someone has hurt you or you had a difficult experience in your childhood, you can say,

  • "Well, I didn't do anything".

  • Yes, but you're responsible for how you respond today.

  • A Nobel-prize winning study of the evolution of civilizations came up with the term "response

  • ability".

  • It's your ability to respond effectively with the ups and downs and negative events of life,

  • is the key measure of your ability to be successful and happy in the future.

  • And what you do is you say, whenever you feel negative or unhappy about anything you say,

  • "Wait a minute, I'm responsible.

  • "I'm responsible for my life.

  • "I'm responsible for what happened.

  • "I can't change the past, "so I'm not going to spend a second worrying about the past.

  • "I'm going to become so busy working on my future and my goals "that I don't have time

  • to think about the past".

- Before I start I'm going to take a vacation to a beautiful place called "Someday Isle".

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