And tomorrow the VIP program starts.

Yes!

I'm very very excited and I hope you

will join me in the new VIP program,

because it's a special, special program for me

for very special people.

Now today, I want to talk about something

very important.

And the topic is, leadership thinking.

Leadership thinking.

How do successful people think?

How do successful people make decisions?

How do true leaders make decisions?

Because they don't make decisions

in the same way that most people do.

So I want to talk about this, it's very important.

And I'm going to talk about my own

personal way of making decisions,

that has helped me become very, very successful

in a short time.

And I want to share this with you.

So when you have a decision to make,

you're trying to decide, "What should I do?"

Maybe you're trying to decide, should you

join the VIP program?

Maybe you're trying to decide, should you

get a new job, or should you quit your old job?

Any decision really, even a small decision

like should you buy some certain

food at a restaurant?

Or not?

Or what should you eat today?

So we have very small decisions, very big decisions

but successful people and leaders, they think about

decisions differently.

So let me share with you the two important parts

of making decisions, and I think about this

with almost every decision I make.

And when I forget to do this, that's when I

make mistakes.

That's when I make stupid decisions.

So I try to remember these two steps

every time I decide, about anything.

What I'm going to eat, what I'm going to do

what I'm going to buy, when will I travel,

everything, I think about these two important things

to be successful and to be a great leader.

So what are they?

Well the first thing I think about is investing.

What does that mean?

Investing is a business word, right?

Not really.

Investing means you put something in,

for example you spend some money.

But when you invest with money, in business for example,

what do you hope?

Well, you hope that in the future,

sooner or later, the money will come back to you

and even more money will come.

Right?

That's investing.

In a savings account in your bank, you put $100

in there, and the next month, you gain a little more.

Not much, for a savings account usually,

but a little bit more, maybe 10 cents.

So you have your $100 and then you get

10 cents more.

Now you have $100 and 10 cents.

That is investing.

You got something more than you put in.

That's good investing.

Now, bad investing, that's when you put something in,

you spend something, and then you lose some.

So you put in $100, and next month

you only have $90.

You lost $10.

That's a bad investment.

So this is how I think about most decisions,

as the first thing I think about.

So for example, most people, they think about

"cheap" and "expensive".

If they're going to buy something, they think,

"Is the price cheap, or is the price expensive?"

And then they decide.

If it's cheap, they think it's good.

Expensive, they think, "Oh, maybe not good."

But they don't think about investing.

Let me give you an example.

I always think about "cheap" and "expensive"

with an investing mindset.

An investing idea.

So for me, I will happily, easily spend

$6000 for a business seminar.

For a business class.

$6000 for me is cheap, if

if I know that I will learn a lot

and in the future, what I learn will help me

make even more and more money.

I will make 6000 and then 10,000

and then 100,000.

And all my life, what I learned will help me.

I did this.

I spent $6000 for a business seminar,

Keith Cunningham's business seminar.

It was cheap.

It was super cheap because I learned so much

that is helping my business, that is helping

me personally.

I know easily in the future, in fact already,

I gained more than $6000 benefit.

And all my life, this knowledge, what I learned

it will be with me all my life.

It will help me all of my life.

For me, that $6000 was cheap

because I think about investing.

Now, on the other hand, for me,

a three dollar or four dollar Starbucks coffee

is super, super expensive.

It's more expensive than the business seminar.

Now most people think that sounds crazy, why?

Because I know that coffee

will not help me in the future.

In fact, I know it will hurt my health.

It will make me less healthy.

Yes, I'll get a little energy from sugar

and caffeine, for a few hours.

But then later, my energy will go down

my health will go down.

It will not help me in the future.

So for me, that three or four dollars,

it's totally a waste of money.

In fact, it's hurting me.

It's a very bad investment.

And therefore, in my mind, that coffee

is super expensive.

So do you see how I think about things differently?

It's not the amount, it's "What will it give me

"in the future, for the rest of my life?"

If I know I will get a lot of knowledge

of happiness, of money, of all of those,

or some of them, then that's a good investment

that's cheap.

If I know it will hurt me in the future, or not help me,

then I know it's expensive, it's a bad investment,

and I won't do it.

So I hope that makes sense to you

and I hope you will start to think about

all of your decisions in this way.

That's the first thing you need to do.

Now there's a second part of leadership thinking.

The second part is, contribution.

Part one, investing, is really about just me.

Will it help me more and more in the future?

Great, yes, then I'll do it.

But then I also think, the next step I think,

okay, not just me, will this

help other people?

Now and in the future?

So again, the business seminar I went to.

What I learned helped me of course.

But it will also help other people, because

my company helps other people.

It helps you, the members, right?

As my company grows, I help more and more

people, more members.

Also, people work for me.

So I give jobs to other people.

That is helping a lot of other people.

And so, that is contribution.

So that business seminar helps me

help more people.

Help other people.

It's a great decision to do that.

The coffee, again.

Does that help other people?

No, not at all.